How to write an effective copy

How to write an effective copy
Finding just the right words to describe your product or service isn\'t as easy as it looks, says Puneet Mehrotra. Published on 12th October ..

Viral Marketing
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others... Published in HindustanTimes.com 13th S ..

Generating Revenue Through Advertising


Everything you wanted to know about Copyrights


Getting Your Book on National TV - 8 Tips


Which search engines to target?
Some search engine ti

Link popularity and tools for link building
Link popularity and link quality are important because all search engines consider them as a part of their ranking algorithms, says Puneet Mehrotra ..

Content is King on a Website
Content can make or break a website. The power of the written word has been witnessed many a time. Products have become success stories, resumes trans ..

BEA Info


Split Run Testing
If you are a webpreneur, split testing is a definite recommendation. Not only it increases sales but also lets go of unnecessary graphics and copy. A ..

Tips for a New Website
It\'s not easy not easy to promote your website or get sales initially. Following the tips given in this column can at least give your Web site ..

Analytics Can Improve Your Content Strategy
Interview with Heather Dougherty of Hitwise

If you've been wondering how to figure out what content works and what you could write about to attract visitors to your site, try digging into your analytics program.

Every website should have at least a basic analytics package from your host, but if you really want to get in-depth competitive intelligence from your log files, try something like HitWise.

I chatted with Heather Dougherty, Director of Research for the US for HitWise last week about her upcoming panel at Search Engine Strategies in San Jose in August.

You can hear the interview here.  (Be patient while it downloads)

She made some great points about using analytics to track your online reputation, find out how people talk about your company and your products, what language they use when they search and where they go before and after they visit your site.

SES San Jose is just around the corner now.  I'll be there from August 18 - 20. I love meeting my readers at conferences, so stop by my session on storyteller marketing on Monday the 18th after lunch.

The Next Big Thing
Embedded software, Wireless Net, P2P, Real time movies, and Medicare are some of the often heard phrases used to describe the next big thing on the ..

BEA Book Expo America: Good for Independent Publishers?


Publicity for Your Book


All About GPRS
Dickens once said, \"never close your lips to those to whom you have opened your heart.\" Perhaps we can now say, \"never close your ..

Getting in Newspapers . . . Easy for our clients


Publicity for Books


BEA Book Expo America: Smart Strategies for Independent Publishers