Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Friday, August 22, 2008

Will E-Publishing Become the New Leader?

Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

Does the Thrill of the Chase Make PR Obsolete?
As a relatively high-profile blogger, I get to see things that others in PR, even those who blog, don't experience. One of those is my Gmail inbox. It's my barometer for how the public relations is adapting in this era...

Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.

1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.

The Slovenian Designer
Recently I had the pleasure of seeing some of the work of a graphic designer, known as the Slovenian Designer. I was so impressed by what I had seen, that I decided to take a look through his blog. WOW! This is definitely a site worth spending some time on. Not only is he an extremely talented web [...]

Offline Marketing Techniques
  Offline marketing is very similar to online marketing, either way, word of mouth is one of the best forms of advertising there is, but a huge part of that involves getting to know the people around you. Online, that might mean joining and actively participating in groups and forums. Offline that could be taking a sincere [...]

My Happy Crazy Life
It isn’t often that I come across a blog that I am so impressed by that I find myself wanting to tell everyone I know about it, but My Happy Crazy Life is definitely one blog that I want to share with others.    When I found this blog, authored by Amy Sue of the Zany Zebra, [...]

Moderating Comments at the New York Times
Ever wonder how a big web site like the New York Times moderates comments? Look no further. Marci Alboher, one of the paper's bloggers, explains her responsibility in the process and points to the Times' official policy on the matter....

The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.

Cloud Computing's Impact on Digital Marketing - Trends to Watch
Photo credit: King Cloud by akakumo. The following is my column in next week's AdAge... One of the biggest trends shaping technology today is called "cloud computing." Consumers and business are moving more of their data off their computers and...

Amazon Adds Universal Wish List
Amazon.com's Wish List feature has been around a long time - over 10 years in fact. However, recently the e-commerce site expanded it with a new feature called The Universal Wish List. Using a simple bookmarklet (drag this to your...

Get Paid to Twitter Using the Adjix Link Shrinker
I was just contacted by a reporter who is working on a story about Adjix, a new service that conceivably gives everyone on Twitter a way to make money for tweeting. It could be a smash hit, but it's got...

Domain vs. Subdomain
When you get ready to set up a professional blog, one of the first decisions you will need to make is if you want to use a domain, subdomain, or a free option, such as blogger.com. I recommend treating a blog just like any other website, especially when it comes to the hosting. Some hosting companies allow you to [...]

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