The Advantages of Creating Your Own E-Book

The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

Getting in Newspapers . . . Easy for our clients


Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.

Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.

BEA Info


"No Sell" Content - Are you publishing something new each quarter?
Joe Pulizzi of Junta 42 blog has a great post today called Six Strategies for Keeping Content Fresh - this is a must read. What I like about this post: It starts off with a personal story, and he has...

Content Marketing Interview with Allison Nazarian, copywriter and founder of Get It in Writing
Allison Nazarian is a young copywriter with a lot to offer. She uses content to market her services on the Web, and helps her clients to do so through her company Get It in Writing. In our continuing series of...

Getting Your Book on National TV - 8 Tips


How to Write Content That Markets Your Company (Or, What would Seth do?)
Chris Baggott cracks me up. I asked him how he uses content to market his company's services, and he sent me this video that shows his Seth Godin doll hanging out in the background! What great use of video content...

Publicity for Books


BEA Book Expo America: Good for Independent Publishers?


Alex Geana: Portrait of how one professional uses content to market online
Content marketing means different things to different people. So I went out to Facebook, Twitter, LinkedIn and to coaches and consultants I respect who are using Web content to market their services. The results have been terrific. For one thing,...

I'm not above asking...
If you think this blog offers valuable information about writing, please nominate it for Michael Stelzner's best writing blog list: http://www.writingwhitepapers.com/blog/2008/08/28/nominate/ There are some great writing blogs on the list that I encourage you to check out. I know this...

Content or Marketing or Both? All Content Is Marketing
Where does content start, and marketing begin? This great question is being asked by the 2008 MIMA Summit, a midwest conference on interactive marketing. I say, "All content is marketing." The more you can educate readers, entertain them, engage them...

Content for Coaches and Consultants: new site launches
If you're a coach or consultant and specialize in leadership development you'll be interested to know about a new site Denise and I launched this week: www.ContentforCoachesandConsultants.com. Long name, I know, but I wanted to be clear about what we're...

Coach & Consultant Marketing: An Interview with John Agno
As a follow up to my post about using keywords to get organic search results from writing on the web, I want to show you an example of an independent professional who is getting great results from his content marketing,...

Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

BEA Book Expo America: Smart Strategies for Independent Publishers


Content Marketing Interview with Kathleen Gage
Kathleen Gage has had tremendous success marketing her services online with content. She has a unique ability to mix spiritual principles into helping people, especially authors, make money. Denise and I have partnered with Kathleen twice now to deliver our...

Publicity for Your Book


Its Name is Zookoda
Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter...

1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.