Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Wednesday, September 10, 2008

BEA Book Expo America: Good for Independent Publishers?

BEA Book Expo America: Good for Independent Publishers?


The World's Clicks Don't Always Tell the Truth
The following is also my column in next week's AdAge... The dirty little secret in the blogosphere is that bloggers get free books - and lots of them. Often they show up without anyone asking. Most of the ones on...

How to Get Your Blog Buzz Back
Now I'm getting depressed. Not only am I now officially "old" (and believe me, I've got a black belt in denial) but I haven't been nominated for Michael's best writing blog list. Okay, I know you don't want to hear...

CNN Twitters Its Way to Direct Audience Engagement
@acarvin tweet on CNN by Steve Garfield on Flickr If you haven't been watching CNN on the weekends you've been missing out. CNN anchor Rick Sanchez has been increasingly using Twitter to engage viewers in conversation while on the air....

Blogging Blahs Gone Bye Bye...
I'm not depressed anymore. This week has taught me so many things, like how swiftly you can connect with colleagues through Twitter and Facebook, how we're all in this together, how wise other people are, and how kind they are...

Speak Your Way to Wealth: Success Tips from Top Speakers
Denise and I had an amazing experience at the 3-day Speak Your Way to Wealth event in Manhattan Beach. Arvee Robinson and Lee Pound were delightful hosts and well-organized. One of the most important reasons for going to in-person events...

BEA Info


Publicity for Books


Happy Birthday, Blog
I've got a birthday the same day as my blog. This blog is four years old Thursday September 4, 2008. I am a few decades beyond that, but I feel like only 24 or 34... Who else do you know...

Web Pages: Why it's important to write content, not just copy
What's the difference between web copy and web content? This is an important distinction if you want your online presence to be more effective. Web content refers to all the pages with relevant information that educates, entertains and engages your...

How to Get More Out of Your Blog & Online Marketing
Wednesday, September 3 1 p.m. ET (10 a.m. PT) How to Get the Best Out of Your BlogMonthly class for members of The Master Business Building Club(Join for a free trial membership to attend) The Blog Squad's talking about blog...

How Globalization Handed One Blogger a Big Scoop
Philipp Lenssen has long been one of my favorite bloggers. He co-authors one of the best blogs on Google, which is also one of my obsessions. Today he scored a big scoop. Google's long awaited web browser is launching tomorrow....

Seeking Transformation: What Is It That You Really Do for Your Clients?
Denise and I had a session with a mentor this week about our upcoming speaking gigs. I don't want to tell you who he is just yet, or what his real expertise is. But we worked with him for over...

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