UK PR Firms Missing Digital Opportunity

UK PR Firms Missing Digital Opportunity
Study shows almost 80 % have no social media services

It would seem that most UK PR agencies missed the Cluetrain. 

According to a study of 100 major PR firms 79% have not yet developed online PR and social media services.  And half of those that did get the clue are based in London, says the BigMouth Media report. 28% of the London based PR firms offer Internet PR services and 14% of them blog.

"If PR is to properly address the challenges and opportunities that new media offers, the industry must invest in relevant services and training at all levels. Those failing to do so run the long-term risk of losing out in the inevitable battle for the online communications market."  Adam Parker, Chief Executive of online news distribution company webitpr.

See Also

• Online PR and Social Media Training
  Specially crafted social media and digital PR training sessions taught by industry expert

BANS vs phpBay - International Traffic
I’ve used both BANS and phpBay for my niche affiliate websites for a quite a while and I’ve experienced ups and downs of both scripts. Both scripts are excellent money makers, no doubt on that. I know that because both made money for me. Because BANS and phpBay basically work similar to each other, [...]

I’ve used both BANS and phpBay for my niche affiliate websites for a quite a while and I’ve experienced ups and downs of both scripts. Both scripts are excellent money makers, no doubt on that. I know that because both made money for me.

Because BANS and phpBay basically work similar to each other, I want to spend some time over the next few weeks to compare the two eBay affiliate scripts. In this post, I want to compare how both scripts deal with international traffic to your site.

Both BANS and phpBay were designed to work with international eBay sites. But the main difference is that BANS doesn’t have the capability to provide the international auction listings by Geo-targeting automatically. What I mean by this is that if you want to display Canadian auctions listings for Canadian visitors, you will have to build a separate BANS website just for that traffic.

With phpBay, you can build one affiliate website and make it display the international auction listings to the particular international traffic. In other words, if someone from United Kingdom visits your phpBay website, it automatically matches the Geo-IP and displays the auctions listings from eBay.co.uk instead of eBay.com.

This is a true advantage of phpBay over BANS. This translates more revenue from your eBay affiliate website. But in order to use this feature, you have to go through some steps describe on Brewsterware’s “Optimising your ebay affiliate profits” post.

Now, it took me a while to make it work right because the instruction was somewhat vague. The download file provided on that post didn’t work for me. Instead, when I used the default geo.php that came with phpBay, it worked. So use the downloaded file for country.php but use geo.php that comes with phpBay. Also, they should be placed inside “includes” folder. I don’t think that was mentioned in the post. If you have problems getting it to work, just let me know. I will help you setup correctly.

Moms of different ages use the Net differently
Gen X and Gen Y focus on different activities online

Image: Striatic

Gen X is the generation born between 1965 and 1980 (depending on your source)

Generation Y moms were born between1982 (Millenials) and 1994.

Both Generation X and Generation Y moms view the internet as a must-have tool for finding child-rearing information, but there is a marked difference in their online behaviors and preferences, says a study from The Parenting Group and NewMediaMetrics

Gen Y moms prefer:

• media that connects them to other moms online - such as internet communities, blogs and video-sharing sites - suggesting they prefer to rely on peers rather than experts to help them parent., according to the study.
• creating their own content
• time-shifting behaviors, such as watching TV online.

The top three activities of Gen Y moms:

• reading blogs
• participating in an online community of moms
• creating and sharing their own videos.

Gen X moms are less attached to digital media as a whole. They are more likely to engage in task-oriented activities such as shopping online and uploading photos.

The top three online activities of Gen X moms are:

• using a photo site
• rating and reviewing products
• shopping

The Parenting Group.suggests that these insights can help marketers targeting the next new generation of moms online.

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Using Squidoo Lens For Building And Growing Traffic
I have been visiting allot of internet marketing forums and realized that one of the hottest topics around is Squidoo or Squidoo lens. Allot of Internet Marketers don't know what it is or how they ca... [Author: Anderson Josiah - Site Promotion - April 24, 2008]