Viral Marketing

Viral Marketing
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others... Published in HindustanTimes.com 13th S ..

Is Google Docs Encouraging Schoolchildren to Steal Photos?
I love Google Docs, but this is just wrong. In a seemingly innocent blog post running down new features for back to school, Google now says they let you search for images off the web via your document so you...

The Politics of Cyberspace
The Tyee has published my article Winning Cyberspace in '08. Excerpt: ... the sudden advent of interactive media has changed propaganda into a two-way street, a conversation, a screaming match -- and a rock concert. One-way media and interactive media are themselves interacting, creating a political environment unlike any before it. The campaign of Barack Obama is not just thriving in this environment -- it's defining 21st-century campaign politics.

The Tyee has published my article Winning Cyberspace in '08. Excerpt:

... the sudden advent of interactive media has changed propaganda into a two-way street, a conversation, a screaming match -- and a rock concert. One-way media and interactive media are themselves interacting, creating a political environment unlike any before it.

The campaign of Barack Obama is not just thriving in this environment -- it's defining 21st-century campaign politics.

US Democrats waging web war
Via Netcraft: Clinton and Obama XSS battle develops. Excerpt: Following the recent cross-site scripting attacks against Barack Obama's website, Finnish security researcher Harry Sintonen has published an example of a cross-site scripting vulnerability on votehillary.org. Sintonen's example submits a POST request to the Vote Hillary website and injects an iframe, causing the site to display the contents of Barack Obama's website. Unlike the Obama incident, which redirected the user's web...

Via Netcraft: Clinton and Obama XSS battle develops. Excerpt:

Following the recent cross-site scripting attacks against Barack Obama's website, Finnish security researcher Harry Sintonen has published an example of a cross-site scripting vulnerability on votehillary.org.

Sintonen's example submits a POST request to the Vote Hillary website and injects an iframe, causing the site to display the contents of Barack Obama's website. Unlike the Obama incident, which redirected the user's web browser, Sintonen's method retains the votehillary.org URL in the address bar while displaying the opposing website.

Sintonen told Netcraft that he was inspired by the recent Obama attacks and first examined Hillary Clinton's official website at www.hillaryclinton.com. Sintonen did not find any cross-site scripting vulnerabilities on this site, adding that it looked quite secure, but subsequently found XSS opportunities available on the Vote Hillary website. Sintonen lives in Finland and has no strong interest in US politics.

While the example exploits have so far been relatively benign (limited to redirecting a user to the opponent's website, for example), future cross-site scripting vulnerabilities found on political candidate sites have plenty of scope to be much more serious. Obama's and Clinton's websites both accept monetary contributions towards their campaigns, so cross-site scripting vulnerabilities could be leveraged to steal money and identities from supporters.

Read the post on the Netcraft site to follow the links.

Which search engines to target?
Some search engine ti

Mediated Cultures
Thanks to the colleague who sent me the link to this very interesting site: mediatedcultures.net @ kansas state university. It's a showcase of the "Digital Ethnography Working Group" at Kansas State University, and it offers some dramatic examples of web communication...especially the "Explorations of Mediated Culture" video. The links on the main page are worth exploring.

Thanks to the colleague who sent me the link to this very interesting site: mediatedcultures.net @ kansas state university.

It's a showcase of the "Digital Ethnography Working Group" at Kansas State University, and it offers some dramatic examples of web communication...especially the "Explorations of Mediated Culture" video. The links on the main page are worth exploring.

Nielsen on Website Readers' Reading Habits
Via Jakob Nielsen's Alertbox: How Little Do Users Read? His summary: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. The conclusion he draws: Unless you're writing for really dedicated readers with a strong interest in your subject, you should keep your text to no more than 100 words per page. I'd be interested in...

Via Jakob Nielsen's Alertbox: How Little Do Users Read? His summary:

On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.

The conclusion he draws: Unless you're writing for really dedicated readers with a strong interest in your subject, you should keep your text to no more than 100 words per page. I'd be interested in your reactions to his argument.

The Next Big Thing
Embedded software, Wireless Net, P2P, Real time movies, and Medicare are some of the often heard phrases used to describe the next big thing on the ..

The planetary (and interplanetary) internet
Via The Guardian, an optimistic argument by Vint Cerf, one of the architects of the original internet: A founding father of the web says it's come a long way, but its potential for worldwide change can and will be greater still. Excerpt: It's amazing how quickly those of us with internet access have come to take for granted the remarkable amounts of information we have at our disposal, but we're...

Via The Guardian, an optimistic argument by Vint Cerf, one of the architects of the original internet: A founding father of the web says it's come a long way, but its potential for worldwide change can and will be greater still. Excerpt:

It's amazing how quickly those of us with internet access have come to take for granted the remarkable amounts of information we have at our disposal, but we're only seeing the beginnings. The bulk of human knowledge remains offline. As more of us get access to the internet, more of the world's information will find its way online.

The web is already making strides toward becoming truly global. While I was chairman of ICANN, one of the organisations that helps ensure that the internet works uniformly around the world, we adopted rules to allow the system of domain names to accommodate non-Roman characters, making the web more accessible to people whose languages use other scripts, such as Arabic, Korean or Cyrillic.

There are improvements in automatic language translation tools and, in particular, the field that we call machine learning. It is already possible to do a Google search and explore the results in English across web content in 23 different languages, from Czech to Hindi to Korean. Speakers of any of those languages can now explore content on the web written in any of the others.

The technology isn't perfect yet, but it's rapidly improving. Even in its present form, it's easy to imagine a not-too-distant future in which automatic translation will allow two people in the world to message one another in real time, each experiencing the chat in his or her tongue. Just imagine what a significant step that will be.

Cerf predicts that even space probes will be built to use the internet. I predict that such probes will need major spam filters.

More seriously, webwriters should begin to think about writing effectively in more languages than just English. Some languages are "wordier" than English; others are more concise. Do readers of Chinese or Arabic scan a computer screen the way English readers do? I wish I knew.

Split Run Testing
If you are a webpreneur, split testing is a definite recommendation. Not only it increases sales but also lets go of unnecessary graphics and copy. A ..