Moms of different ages use the Net differently

Moms of different ages use the Net differently
Gen X and Gen Y focus on different activities online

Image: Striatic

Gen X is the generation born between 1965 and 1980 (depending on your source)

Generation Y moms were born between1982 (Millenials) and 1994.

Both Generation X and Generation Y moms view the internet as a must-have tool for finding child-rearing information, but there is a marked difference in their online behaviors and preferences, says a study from The Parenting Group and NewMediaMetrics

Gen Y moms prefer:

• media that connects them to other moms online - such as internet communities, blogs and video-sharing sites - suggesting they prefer to rely on peers rather than experts to help them parent., according to the study.
• creating their own content
• time-shifting behaviors, such as watching TV online.

The top three activities of Gen Y moms:

• reading blogs
• participating in an online community of moms
• creating and sharing their own videos.

Gen X moms are less attached to digital media as a whole. They are more likely to engage in task-oriented activities such as shopping online and uploading photos.

The top three online activities of Gen X moms are:

• using a photo site
• rating and reviewing products
• shopping

The Parenting Group.suggests that these insights can help marketers targeting the next new generation of moms online.

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A US newspaper abandons print
Via Isthmus/The Daily Page: The end of an era in Madison, Wisconsin. Excerpt: Good luck, Cap Times. You'll need it. Converting from a six-day-a-week paid paper to an online news site is like jumping from a very high cliff into a very deep and mysterious pool. The paper might be killed. Or it might be transformed. One thing's for sure: The Capital Times that Madison has known for 90 years...

Via Isthmus/The Daily Page: The end of an era in Madison, Wisconsin. Excerpt:

Good luck, Cap Times. You'll need it. Converting from a six-day-a-week paid paper to an online news site is like jumping from a very high cliff into a very deep and mysterious pool.

The paper might be killed. Or it might be transformed.

One thing's for sure: The Capital Times that Madison has known for 90 years will be gone. Online publishing is a fundamentally different proposition for both journalists and readers. Experts consider it a classic disruptive technology that reorders daily life for just about everyone it touches and destroys what was thought to be a durable economic model for the eclipsed technology.

Newspapers won't die off as quickly as slide rules did when calculators were introduced, but the changes under way are so epochal you'd be foolish to believe anyone who speaks confidently of what publishing will be like in 10 years.

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US Democrats waging web war
Via Netcraft: Clinton and Obama XSS battle develops. Excerpt: Following the recent cross-site scripting attacks against Barack Obama's website, Finnish security researcher Harry Sintonen has published an example of a cross-site scripting vulnerability on votehillary.org. Sintonen's example submits a POST request to the Vote Hillary website and injects an iframe, causing the site to display the contents of Barack Obama's website. Unlike the Obama incident, which redirected the user's web...

Via Netcraft: Clinton and Obama XSS battle develops. Excerpt:

Following the recent cross-site scripting attacks against Barack Obama's website, Finnish security researcher Harry Sintonen has published an example of a cross-site scripting vulnerability on votehillary.org.

Sintonen's example submits a POST request to the Vote Hillary website and injects an iframe, causing the site to display the contents of Barack Obama's website. Unlike the Obama incident, which redirected the user's web browser, Sintonen's method retains the votehillary.org URL in the address bar while displaying the opposing website.

Sintonen told Netcraft that he was inspired by the recent Obama attacks and first examined Hillary Clinton's official website at www.hillaryclinton.com. Sintonen did not find any cross-site scripting vulnerabilities on this site, adding that it looked quite secure, but subsequently found XSS opportunities available on the Vote Hillary website. Sintonen lives in Finland and has no strong interest in US politics.

While the example exploits have so far been relatively benign (limited to redirecting a user to the opponent's website, for example), future cross-site scripting vulnerabilities found on political candidate sites have plenty of scope to be much more serious. Obama's and Clinton's websites both accept monetary contributions towards their campaigns, so cross-site scripting vulnerabilities could be leveraged to steal money and identities from supporters.

Read the post on the Netcraft site to follow the links.