Social Media Simplified: A Web 2.0 Workshop for Business Owners

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Moms of different ages use the Net differently
Gen X and Gen Y focus on different activities online

Image: Striatic

Gen X is the generation born between 1965 and 1980 (depending on your source)

Generation Y moms were born between1982 (Millenials) and 1994.

Both Generation X and Generation Y moms view the internet as a must-have tool for finding child-rearing information, but there is a marked difference in their online behaviors and preferences, says a study from The Parenting Group and NewMediaMetrics

Gen Y moms prefer:

• media that connects them to other moms online - such as internet communities, blogs and video-sharing sites - suggesting they prefer to rely on peers rather than experts to help them parent., according to the study.
• creating their own content
• time-shifting behaviors, such as watching TV online.

The top three activities of Gen Y moms:

• reading blogs
• participating in an online community of moms
• creating and sharing their own videos.

Gen X moms are less attached to digital media as a whole. They are more likely to engage in task-oriented activities such as shopping online and uploading photos.

The top three online activities of Gen X moms are:

• using a photo site
• rating and reviewing products
• shopping

The Parenting Group.suggests that these insights can help marketers targeting the next new generation of moms online.

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