Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Wednesday, December 31, 2008

Business Blog Writing: Just Ask The Blog Squad

Business Blog Writing: Just Ask The Blog Squad
On Tuesday, December 30, 2008, at 4 p.m. ET, you can get your questions answered in an "open mic" type call with Denise and I, The Blog Squad. Ask and it shall be answered. At least, we'll do our best....

2009 Will Be the Year of Content Marketing...are you prepared?
"If 2008 was the year social media went mainstream, 2009 should be the year of content marketing, the corporation as media company, the brand as publisher and broadcaster," says Junta 42 publisher Joe Pulizzi.It's true that much of what you...

Blog Writing Goals ... a few questions before the end of the year
Why are you reading this blog? Seriously, I'd like to hear from readers what you are seeking. What would you like to know about? What topics are so compelling you'd come back here each day to read something new?Since the...

Article Content for Sale: Just Add Your Name
Excuse this interruption to your Holiday fun, but some of us are working today! Okay, I'm going to play tennis in a few minutes, but before I go, I gotta ask: Do you need content? Need any coaching articles for...

Conversation Agent Valeria Maltoni Shares Content Marketing Insights
Valeria Maltoni is a co-author of The Age of Conversation, a groundbreaking ebook collaboration by 103 of today's top marketing writers. She is also a Fast Company Expert blogger and a contributor to Marketing Profs Daily Fix, and Marketing 2.0....

Writing for the Web Resources: Ask the English Teacher
I got a Google alert today to say my name appeared on a blog site. I was delighted to discover this blog: Ask the English Teacher. Crawford Kilian is a retired professor who's an avid blogger. This Ask the English...

8 + 2 Classic Writing Keys for Better Business Blogging
If you want good advice, refer to the classics. There's no better writing advice than The Elements of Style by William Strunk, Jr. and E.B.White. Here's a post that adapts Strunk and White's advice to blog writing. This post comes...

SES Chicago V ideo Interviews
SEO tips form the speakers each day this weekI am at SES Chicago 08 with the video crew from Firebelly Marketing in Indianapolis. We'll be talking to keynote speakrs and panelist today and tomorrow and the vidoes wil be postedon YouTube and on htis blog every day this week.

So if you were not able to attend, at least you'll get some of the highights.

Stay tuned.

And follow me on Twitter for updates during the the day
http://www.twitter.com.sallyfalkow



Marketing with Meaning Blog Author Bob Gilbreath Shows How to Market with Content
I never knew about Bob Gilbreath and his fabulous blog www.MarketingwithMeaning.com before Joe Pulizzi's list of Top 42 Content Marketing Blogs singled him out. I interviewed Bob recently about how he uses content to market his business.Here's what Bob has...

How NOT to Write an Email Promotion Message...
I opened his email because I like to know how famous consultants are marketing themselves. I was expecting some words of wisdom and maybe to pick up a nugget or two. But I got the following promotion message. See if...

2009: The Year of the Personality?
I just responded to a request for a prediction for 2009 from Joe Pulizzi, founder of Top 42 Content Marketing Blogs. His question, which I throw out to you, is this: "What is your prediction for how brand marketers will...

Mastering the art of the all-you-can-eat buffet
Written by 1000awesomethings Munch lunch at a Chinese restaurant, brunch at a Holiday Inn, or dinner at a wedding reception, and chances are good you will come face to face with the The All-You-Can-Eat Buffet. If you’re a Buffet Amateur like me, your pupils dilate and your mouth starts watering as soon as you spot the [...]

Written by 1000awesomethings

Keeps your pancakes foamy Munch lunch at a Chinese restaurant, brunch at a Holiday Inn, or dinner at a wedding reception, and chances are good you will come face to face with the The All-You-Can-Eat Buffet.

If you’re a Buffet Amateur like me, your pupils dilate and your mouth starts watering as soon as you spot the long table full of steam trays and criss-crossed table cloths. Soon it’s game on, and you grab a plate and pile it high with some bread, a few salads, and a couple rolled-up salamis or a bowl of Won Ton soup. For plate number two you tackle the entrees, scooping up sticky heaps of Kung Pao chicken, soggy French Toast, or paper-thin slices of roast beef soaking in dark mushroom gravy. Then you go back for a third plate, this one featuring a tipsy mountain of desserts - maybe some assorted squares, a thick, gummy slice of cheesecake, or some fluorescent pink, freezer-burned ice cream sliding around your plate.

It begins

Then as you lay bloated on your chair, your buttons bursting, your eyelids drooping, you face a final decision: Do you go back for The Fourth Plate?

The Fourth Plate is almost always a good idea before you do it and a bad idea afterwards. It’s the helping after the helping after. It’s the Greatest Hits Plate, a star-studded collection featuring the most popular items from Plate 1, 2, and 3, coming together for the reunion tour, the last hurrah, the final dance at the dinner table.

The Fourth Plate is also a famous mark of a Buffet Amateur, because it can be the sign of someone who realizes that Plate 2 was the best plate and they really just want more of Plate 2. For years, I scarfed down The Fourth Plate at the Indian buffet near my college. Buttery, pillowy-soft naans piled high, thick and creamy Butter Chicken, and spicy, simmering lamb in a hearty broth. It was just too much. I caved in every time and walked away with a curry-busting gut and a samosa hangover.

Since then I’ve been tutored on the art of mastering the all-you-can-eat buffet. Everybody’s got their own techniques, but here’s what I’ve learned over the years:

Be a Sherlock and do a walk through

1. The Walk-Through. Don’t do what I used to do and blindly take a spoonful of everything. No, you’ve got to do your Walk-Through First. You’re a detective, popping open steam tray after steam tray, looking for recent fill-ups, traffic around popular items, and sure winners like omelet stations or a guy in a chef’s hat slicing big slabs of meat. Now’s also time for some Belly Space Analysis, where every item’s Tasty Deliciousness is weighed against it’s Projected Stomach Volume. Bread, soup, and salad rarely pass the Belly Space Analysis test. Skipping those means you just gained an extra plate and are on your way.

2. Drink Later. Sugary drinks just fill you up with carbs and cost extra. If you can postpone your Pepsi, then you’ll save belly space for the hot goods.

The Sampler takes willpower and strength

3. The Sampler. My dad is famous for the sampler plate. Within minutes of arriving he’ll dot a big white plate with small portions of every entree and proceed to say “Hmmm,” a lot while scooping up tiny forkfuls of each to see what will make the cut. You have to have willpower to pull off The Sampler, but it can be very rewarding. You know you aced it when your next plate is just piles of your two favorites. Good on ya.

4. Staggered Trips. If you’re with friends, don’t wait until everybody is done their first plate before uniformly filing up for a second trip together. No, go separately and act as each others eyes and ears out there - whats new, what’s hot, what’s fresh, what’s not. Your friends are doing their job when you see them running back to table to scream “They just brought out more coconut shrimp!” Also, be sure to designate someone at your table to be The Lookout. They should be seated with a clear view of the buffet and raise alarm whenever they see someone coming from the back with a new steam tray.

the-lookout-doing-his-job5. Big Plates Always. Be watchful of the small salad and dessert plates lurking about. Find your secret stash of full-size dinner plates and use them, know them, love them lots. The big plates will let you spread your meal around, and avoid piling things high, which generally results in meat gravy getting all over your salad.

One more egg roll

6. One More Egg Roll. When the check arrives, take your time. Slow it right down now and see who still has room. Since you’ve been so busy scarfing your food and staggering trips, now really is the best chance to catch up with your friends. Then after ten or fifteen minutes, someone will likely cave in and say “Okay, one more egg roll.” This is buffet victory.

With these tips plus your personal experiences, you too can master the art of the all-you-can-eat buffet. After that, there’s really no stopping you. So eat all you can, my friend.

Eat all you can.

AWESOME!

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Photos from: here, here, here, here, here, and here




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