Getting in Newspapers . . . Easy for our clients

Getting in Newspapers . . . Easy for our clients


BEA Book Expo America: Smart Strategies for Independent Publishers


Getting Your Book on National TV - 8 Tips


links for 2009-03-18
46% of the Digg Front Page is Controlled by 50 Websites | Soshable | Social Media Blog (tags: digg stats) Use Technology To Spend Less Time Working - Forbes.com "You can manage your day more efficiently by choosing the right...

BEA Info


Media Companies Ask Google to Favor Their Content Over Blogs
Nat Ives reports in AdAge that a number of major media companies have asked Google to give it favorable positioning over blogs... Many publishers resent the criteria Google uses to pick top results, starting with the original PageRank formula that...

Publicity for Your Book


SES Chicago V ideo Interviews
SEO tips form the speakers each day this weekI am at SES Chicago 08 with the video crew from Firebelly Marketing in Indianapolis. We'll be talking to keynote speakrs and panelist today and tomorrow and the vidoes wil be postedon YouTube and on htis blog every day this week.

So if you were not able to attend, at least you'll get some of the highights.

Stay tuned.

And follow me on Twitter for updates during the the day
http://www.twitter.com.sallyfalkow



Moms of different ages use the Net differently
Gen X and Gen Y focus on different activities online

Image: Striatic

Gen X is the generation born between 1965 and 1980 (depending on your source)

Generation Y moms were born between1982 (Millenials) and 1994.

Both Generation X and Generation Y moms view the internet as a must-have tool for finding child-rearing information, but there is a marked difference in their online behaviors and preferences, says a study from The Parenting Group and NewMediaMetrics

Gen Y moms prefer:

• media that connects them to other moms online - such as internet communities, blogs and video-sharing sites - suggesting they prefer to rely on peers rather than experts to help them parent., according to the study.
• creating their own content
• time-shifting behaviors, such as watching TV online.

The top three activities of Gen Y moms:

• reading blogs
• participating in an online community of moms
• creating and sharing their own videos.

Gen X moms are less attached to digital media as a whole. They are more likely to engage in task-oriented activities such as shopping online and uploading photos.

The top three online activities of Gen X moms are:

• using a photo site
• rating and reviewing products
• shopping

The Parenting Group.suggests that these insights can help marketers targeting the next new generation of moms online.

See Also

• Follow me on Twitter

BEA Book Expo America: Good for Independent Publishers?


Publicity for Books


links for 2009-03-17
9 Best Practices for Getting Press Coverage (tags: pr twitter blogs blego tips) Seattle P-I to publish last edition Tuesday Hard copy paper folds but the beat goes online. (tags: journalism newspapers trends tangiblemedia) Journalism.org- The State of the News...

links for 2009-03-14
ABC News to interview John McCain — on Twitter » VentureBeat Stephanopoulos will interview senator and former presidential candidate John McCain for “This Week” via Twitter (tags: journalism twitter television ABC politics microblogging pr) SXSW 2009 Twitter Visualizer A Twitter...

Twitter is Peaking
Twitter traffic data from comScore (via TechCrunch) I have been active Twitter user since January 2007. And it's been remarkable just how much it has changed since. In the last six months, Twitter has gone nuclear. There are three reasons...

UK PR Firms Missing Digital Opportunity
Study shows almost 80 % have no social media services

It would seem that most UK PR agencies missed the Cluetrain. 

According to a study of 100 major PR firms 79% have not yet developed online PR and social media services.  And half of those that did get the clue are based in London, says the BigMouth Media report. 28% of the London based PR firms offer Internet PR services and 14% of them blog.

"If PR is to properly address the challenges and opportunities that new media offers, the industry must invest in relevant services and training at all levels. Those failing to do so run the long-term risk of losing out in the inevitable battle for the online communications market."  Adam Parker, Chief Executive of online news distribution company webitpr.

See Also

• Online PR and Social Media Training
  Specially crafted social media and digital PR training sessions taught by industry expert

Google Makes Submitting News Comments a Little Easier
Google has added a link on the Google News home page that encourages sources quoted in stories to submit comments. The link directs people to a form to fill out. Previously, this was all done via email. In addition, they...

links for 2009-03-23
Is Your Online Marketing Strategy All Tweet and No Meat? "Is the talk accompanied by consistent value creation for our company?" (tags: socialnetworking twitter ROI socialmedia marketing) Should Facebook Be Your Company's Intranet? | Services | bMighty.com Note: Serena is...

Customer Service is the New PR
Four years ago I wrote this... "One day CRM systems will bolt in blog monitoring functionality so these posts automatically get funneled to the right place. For now, they need to be handled onesie twosie - but handled nonetheless." Now...

links for 2009-03-24
Measuring marketing: McKinsey Global Survey Results - The McKinsey Quarterly - Measuring marketing - Marketing - Strategy "Marketing may be hard to measure, but many companies aren’t even using the tools available to them.' (tags: mckinsey analytics Measurement marketing metrics...