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Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Tuesday, February 28, 2006

American Indian Veteran's Book Featured @ Guerrilla Marketers' Cafe

Larry Mitchell decks the home page of Guerrilla Marketers' Cafe as the first author to be interviewed by the newly published website. Guerrilla Marketers' Cafe is about helping authors promote their books inexpensively and providing them valuable marketing information.

"We are only a month old and already count with seventeen authors who as members of Guerrilla Marketers' Cafe can showcase their books on our "bookshelf" and have the chance to become the Feature Author of the Month," said Clary Lopez, founder. Membership on Guerrilla Marketers' Cafe is FREE.

Larry Mitchell's interview will be on the home page until the next Feature Author is selected in May of this year.

Tag Tutorial Time


Tag Tutorial Time
Over at ProBlogger, Aaron Brazell has written an outstanding tutorial on how to integrate tags into your blog and why this is important. I tag nearly every post and I have been seeing my traffic from Technorati's tag pages climb...
Source: www.micropersuasion.com

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Movable Type on Yahoo! Small Business Web Hosting


Movable Type on Yahoo! Small Business Web Hosting

Source: feeds.feedburner.com

Lacking Podcasting and Videocasting Tools: QuickTime 2 RSS
Podcasting and Videocasting offer many benefits to marketers, especially with their ability to better capture emotion, better demonstrate a certain topic (especially videocasting) and also make it "easier" and quicker for marketers to produce quality content, as it's usually much simpler to present and speak than to write. Unfortunatelly, the "easier" part is still a problem. Why can't we get a one-package solution that: a) we can use to record audio and/or video; b) easily and quickly edit our recording; c) easily (streamlined) export the recording in multiple formats, appropriate for multiple different consumption media; d) easily upload the file to the Web; e) easily enclose the file into an RSS feed, with additional text comments; f) easily post the (e) point on the website as web. All of this in a simple few-click streamlined experience ... Apple is actually rumored to come quite close to this solution, with their QuickTime 2 RSS tool to easily create a recording and have it automatically published in an RSS feed. I am wondering about the editing part, but otherwhise than that, this sounds like a very viable solution. The only problem --- it seems it's going to be only QuickTime based, posing as a cross-platform problem. But there's certainly a business model just waiting to be discovered here ... How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.
Source: feeds.feedburner.com

Only So Much Creative Energy in One Week

Source: feeds.feedburner.com

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Publicity for Books


Publicity for Books

Source: www.blogger.com

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Nike Basketball Launches a Blog


Nike Basketball Launches a Blog
One of my readers writes in that Nike has launched a basketball weblog! It's written by the team that designs the sneakers. Unfortunately, it is devoid of social features. There's no comments or trackbacks. Add these and I think...
Source: www.micropersuasion.com

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Sunday, February 19, 2006

'Press Release' - most lucrative & marketing method

Book Marketing is a business all authors need to learn. Authors who know how to market their work are the ones that publishing houses will consider more seriously. I'm not sure if I'll ever go that route, it's too much fun to have control of my book publishing company. If I'm going to be doing most of the promotion, why not get all the profits as well?

On the article included on this entry you'll learn how to use your Press Release and get the most out of it.

Until the next one,

Clary Lopez
Guerrilla Marketers' Cafe
http://guerrilla.clarylopez.com


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Title: 'Press Release' - most lucrative & marketing method
Author: Allen Brown

Article:With online press release one can simply reach the significant online community. PR web-sites offers article submission database of free content and reprint articles. Publishers, who are in quest of free reprint articles and the business community who wants to shoot their business, can make the best use of this significant resource to enhance their marketing weapon.Online PR is a unique way for your content to reach huge mass ofpeople without spending too much money. Actually, many online PR sites allow submitting press release free of cost. Another form of online press release is internal PR, or PR on web-site. Posting press release on a separate web page helps to hike profit ratio. One can easily step further by using keywords in each page these releases appear on and then registering them individually in search engines. The writing and distribution of feature articles is another wayto take advantage of the efficiencies of online PR because webpublishers, editors, journalists and website are always insearch of good contents. Feature article writing is one of the best online or offline marketing techniques. One of the key benefits to posting articles online is that it lets one the opportunity to include a biography/contact/resourcebox at the bottom of the article. This box should include contact information for your business and company background information. This resource box just might bring you more response than most paid advertisements, and it's completely freeof cost.Other cost-effective online PR strategies that work well includeonline kit, e-mail marketing, announcements, posting on forums,online bulletin boards, newsgroups and online radio, which is just getting popularized.PR on the internet is so expanding rapidly because of its vast distribution network, the broad potential of contacts and, of course, its cost-effectiveness.
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Allen Brown is a freelance writer for www.1888PressRelease.com,the premier website to Submit Free Press Release for anyannouncements including launching of new product or services,new website, announcing new hires, sponsoring a special event orseminar and more. He also freelances for www.1888Articles.com.

About the author:Allen Brown is a freelance writer forhttp://www.1888pressrelease.com/, the premier website toSubmit Free Press Release for any announcements including launching of new product or services, new website, announcing new hires, sponsoring a special event or seminar and more. Healso freelances for http://www.1888articles.com/.