Why Steve Balmer Does It Right

Why Steve Balmer Does It Right
Watch this short clip where Steve Balmer, the CEO of Microsoft delivers motivational energy using his body. I just love this video clip. It delivers so much energy when you watch him jumping around the stage and screams. Technorati Tags: Motivation, Steve Balmer, Enthusiam

Frank Kern Audio and PDF Leaked to Public

On Being a Sprint Ambassador
I mentioned the invitation I received last week for Sprint s Ambassador program. A quick Google check indicates there are lots of other Sprint Ambassadors out there (examples here and here). The phone arrived two days after I accepted their invitation....

$10,652.00 in Bonuses for Shawn Casey's "How To Make An Absolute Fortune..."

Not All Sub-Domains are Equal
Today’s post is slightly different from my previous ones. I’m going to share a testing result from one of my experiments with my subdomains. In this experiment, I created two content sites using subdomains. Then I placed a link from this blog and done nothing else. I will call this [...]

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Search YouTube the Ajax Way

Search YouTube the Ajax Way
At first I didn't know what it was when I saw it on del.icio.us. Qooqle Video turns out to be one really cool way to search YouTube. It's got a front-end built with Ajax. Technorati Tags: YouTube...

We the Web
Newsweek cover story: "A new wave of start-ups are cashing in on the next stage of the Internet. And this time, it's all about ... you."...

Filter Your Feeds for Free
First there was FeedRinse. Some complained that they were stingy on the free feed filters. ZapTXT says true dat and offers the same service for nada. They screen your feeds for certain criteria and zing you an SMS, an e-mail...

Web Traffic Generation And Monetization Opportunities For Small Online Indepe...
Robin Good: Best Practices And Tactics For Increasing Web Traffic, Online Exposure and Visibility while being ethical, effective, and useful to the network at large. I am an online micro-publisher managing over 10 small and independent news sites and online......

Castrol Gets Down with Podcasting
Call me silly, but I like this idea. Castrol Syntec has a podcast series on racing, music, and a little bit of motor oil. It's hosted by Funkmaster Flex. Most of it is entertainment. It demonstrates that marketers are beginning...

Blog to Win Friends and Influence People
This year marks the 70th anniversary of the Dale Carnegie classic, How to Win Friends and Influence People. In the book, Carnegie outlines a timeless approach to building people skills. It's a throwback to an era when civility ruled. Over...

Interactive Two-Way Ad Conversations: Can Ads Be Commented?
Mordechai (Morty) Schiller writes in a comment to a truly insightful post by Steve Outing: "I don't see interactive advertising flying on Madison Avenue. (Although that fortress is already being stormed by the likes of Epinions.com and PlanetFeedback.com.) Photo credit:......

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

I'm Too Sexy for My Blog

I'm Too Sexy for My Blog


I am SXSW


Blogs and Podcasts
Good news! I will be giving a class on what blogs and podcasts are all about and how to use them in your personal or business efforts. At the end of the meeting, you will have your very own blog on the Internet and the information and software necessary to create podcasts. The class will be held on the main campus of COCC, from 9 am to 4 pm on Saturday, April 15, 2006. More information is

Buying Trends by Book Genre
More book publishing statistics for 2004-2005 are appearing. The following pertains to fiction sales. Romance novels lead the way with 39.3% of sales. Next were mystery books at 29.6% Followed by general fiction with 12.9% of sales. When the figures are added, they total 81.80%. Thus, 18.2% of fiction books sales appear to fall outside of the three categories. What must they be? Whatever they

Great Class
The Winter '06 class had its first meeting! That is where we talk about turning a manuscript into a print book. There was a lot to absorb and the participants not only "got it," they had great questions. Next week should be just as interesting.

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Stacked Feeds

Stacked Feeds
The RSS reader market is bubbling again with innovation. Alertbear brings the River of News to the Windows desktop by rolling up items into The Stack. The Stack appears whenever a feed contains new items....

Castrol Gets Down with Podcasting
Call me silly, but I like this idea. Castrol Syntec has a podcast series on racing, music, and a little bit of motor oil. It's hosted by Funkmaster Flex. Most of it is entertainment. It demonstrates that marketers are beginning...

Copywriting Makeover: The Value of Being Crystal Clear: Part 2 of 2
If your prospects can't determine - with crystal clarity - what you do and how you can benefit them, all your copywriting efforts will be in vain.

links for 2006-03-28
Free iTunes Downloads This blog will keep you up to date with the latest free downloads at the US iTunes Music Store. (tags: iTunes blogs) Syndicate this! Linking old media to new A new service called BlogBurst aims to...

Copywriting Makeover: The Value of Being Crystal Clear: Part 1 of 2


The Winning Content Distribution Formula For Online Publishers
The New York Times reports on a video clip of a comedy sketch from NBC's "Saturday Night Live" television show that fans began to circulate on the web to millions of downloaders. Photo credit: Collegehumor.com NBC initially made a legal......

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Copywriting Makeover: The Value of Being Crystal Clear: Part 1 of 2

Copywriting Makeover: The Value of Being Crystal Clear: Part 1 of 2

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Million Dollar Product Creation Secrets just released!

Million Dollar Product Creation Secrets just released!

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Trixie Tracker -- Blog Business Spinoff -- Launches

Trixie Tracker -- Blog Business Spinoff -- Launches


Publisher's Desk For March 22th
~Spring 24-Hour Short Story Contest Now Accepting Entrants~ Start time for the Spring 24-Hour Short Story Contest will be 12:00 p.m. (noon) central time on Saturday, April 29, 2006! Participation is limited to 500 entrants. Contests always fill up, so don't delay if you want to sign up! You can see the list of prizes (first prize is $300) and sign up here: http://www.writersweekly.com/misc/contest.html ~TAX SEASON SPECIAL~ Tax Planning Strategies for the Self-Employed is now half price at WritersWeekly.com! See: http://www.writersweekly.com/books/686.html ~WritersWeekly.com's Best Sellers for 2005!~ 1. QUERY LETTERS THAT WORKED! Real Queries That Landed $2K+ Writing Assignments http://www.writersweekly.com/books/1409.html 2. The Fine Print http://www.writersweekly.com/books/1804.html 3. How to Write, Publish and Sell E-books http://www.writersweekly.com/books/544.html 4. How To Be A Syndicated Newspaper Columnist http://www.writersweekly.com/books/545.html 5. Profitable E-mail Publishing: How To Publish A Profitable Emag http://www.writersweekly.com/books/548.html ~Have a Need for Creative Freelancers?~ http://www.writersweekly.com/phpBB2/index.php?c=2 ~Are You Missing the Party?~ The Freelance Writing Forum is very active and we'd love to have you join us! http://www.writersweekly.com/phpBB2/viewforum.php?f=15 ~Need our Advertising Rates?~ See: http://www.writersweekly.com/misc/adrates.html

Whispers And Warnings For March 22th
This Week:

• ebookad.com / eBookAd.com Inc. / EBookAd / Dustin Revin - Another complaint.
• Dragonfire / dfire.org / Pennoni Honors College - The third victim comes forward.
• Real Estate Investor Magazine / reinvestormagazine.com - We ran a market listing on this pub last year. However, a reader has sent us links containing numerous complaints about the publisher.

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

User Experience Monetization Replaces Content Business Toll Gates

User Experience Monetization Replaces Content Business Toll Gates
Good content is like water, or a great view: you build business around it, not on it. More and more, online content and media publishers are understanding that giving extra reach, a rich end user experience, mindshare and freedom of......

Web Traffic Generation And Monetization Opportunities For Small Online Indepe...
Robin Good: Best Practices And Tactics For Increasing Web Traffic, Online Exposure and Visibility while being ethical, effective, and useful to the network at large. I am an online micro-publisher managing over 10 small and independent news sites and online......

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

You Want to Bill Them HOW? By Crystal Schwanke

You Want to Bill Them HOW? By Crystal Schwanke
If you're like me, the, "How much would you charge me for this article/project" question brings a clammy coating to your skin and you could swear the temperature in your office just dropped by at least a few degrees. There are several ways to calculate costs. Take into consideration how much research and time will be involved in the completion of the task. Work from there to discover the best way to bill your clients in order to remain fair to them while also remaining true to yourself and your financial needs.

Letters To The Editor For March 22th
This Week:

• Stopping Online Copyright Infringement
• Another Victim Of Copyright Infringement

When Newspapers Blog

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Premier Entry

Premier Entry
This is my first blog in several years and I must say its good to be back in the blogosphere. The inital blog dealt with train watching conditions along the historic Union Pacific rail line through the Tehachapi Pass in California. I discontinued that blog when I decided to move to Oregon. A Union Pacific frieght train on the Tehachapi

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Feed, Rinse, Repeat

Feed, Rinse, Repeat
Feed Rinse filters your RSS feeds by keyword. (Via Lifehacker.)...

links for 2006-03-26
Install XP on an Intel Mac - Lifehacker UNEASYsilence has posted a video tutorial for installing Windows XP on an Intel Mac. (tags: mac apple windows macintel)...

Who Should Speak?
Robert Scoble is taking some heat for not commenting quickly enough on Microsoft's decision to delay of Windows Vista by a few weeks. I am interested less in the delay and more in the community's desire to hear from the...

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Blog Seeding

Blog Seeding
Over the course of this week I received two unsolicited e-mails from companies asking me if I d like free products from them. I thought they were both spam at first, but I m glad I did a bit of digging before...

Publicity for Your Book

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Visit the Book Publicity Gallery to see Documents and Photos of Successful Book Publicity Tours and Information.

Visit the Book Publicity Gallery to see Documents and Photos of Successful Book Publicity Tours and Information.
Visit this link for a whole gallery full of scans from the NY Times and Publisher's Weekly.

Newsgator Upgrades Outlook, Desktop, Online Clients
Newsgator is on a roll lately. They are working on a series of upgrades to their terrific online product. I have posted some sneak peek screenshots below. In addition, The Kingdom of Greg released NewsGator Inbox, formerly NewsGator Outlook Edition,...

Google Suggest Going Wide?
I don't see it in my browser yet, but the USWeb Blog says that Google is rolling out their Google Suggest Ajax functionality across some of their data centers. Google Suggest pulls in suggested terms as you type in a...

links for 2006-03-24
New Media Marketer New Media Marketer is a blog about how the internet is rapidly changing the advertising industry. (tags: blogs marketing) TechCrunch AjaxWrite, the Newest Ajax Office Entrant AjaxWrite, an online Ajax version of Word, is the...

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Author's Membership Growing Quickly

Authors are finding their way over to the FREE Book Promoting Site, Guerrilla Marketers' Cafe. The site counts with 27 authors so far, their books are displayed on the bookshelf. Our first featured author, Larry Mitchell has experienced the benefits of a good Press Release done free by Clary Lopez on his behalf. You can see Larry's comment on our Membership page of the site.

Clary Lopez, webmaster of Guerrilla Marketers' Cafe, is working hard to increase the value of the site with information and support for authors looking to promote their books inexpensively. The site counts with a Forum full of useful information provided by and active exchange among the authors. The forum is also a place for support and encouragement, something authors need in the ardous work of book promotion.

The addition of a blog has also contributed to the benefits that this website offers. As time goes by the site will not only grow but will fine tune their services to the author's needs. A few surprises are in stored.

"I hope many more authors find the site, it's my way to network with like minded people and at the same time help each other succeed," said Clary.

We will be informing of new updates regularly, so stay tuned.

Bloggers in Amsterdam

Bloggers in Amsterdam


Only So Much Creative Energy in One Week


More Maxisms
Gifford's opened for the season last weekend and we were very excited. The opening of Gifford's is a sign that Spring is imminent. We asked Max (age 4) is he remembered what Gifford's was. His response was a puzzled look.

Blog Law & Blogging for Lawyers Conference

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Great Class

Great Class
The Winter '06 class had its first meeting! That is where we talk about turning a manuscript into a print book. There was a lot to absorb and the participants not only "got it," they had great questions. Next week should be just as interesting.

Only So Much Creative Energy in One Week


SAME PRINTER and SAME DISTRIBUTION...yet DIFFERENT Setup Fees?

• Booklocker: $392 (deduct $175 if submitting your own cover)
  
• iUniverse $459.00 (includes 5 free copies)
  
• Xlibris $500
  
• AuthorHouse $898
  
• Trafford: $1399 (includes 40 free copies)
  
  

Prices based on least expensive package offered by each publisher on similar offers targeting U.S. authors. Fees include setup, original cover design, free print proof, ebook creation, a listing on the publisher's website and distribution by Ingram. NOTE: Many companies offer perks that others don't and some try to upsell authors on extraneous services. Study each publisher carefully before making your choice. To read more about what Booklocker can do for you: http://publishing.booklocker.com

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Found an Error in Buzz Marketing with Blogs for Dummies?

Found an Error in Buzz Marketing with Blogs for Dummies?


Great Class
The Winter '06 class had its first meeting! That is where we talk about turning a manuscript into a print book. There was a lot to absorb and the participants not only "got it," they had great questions. Next week should be just as interesting.

Blogs and Podcasts
Good news! I will be giving a class on what blogs and podcasts are all about and how to use them in your personal or business efforts. At the end of the meeting, you will have your very own blog on the Internet and the information and software necessary to create podcasts. The class will be held on the main campus of COCC, from 9 am to 4 pm on Saturday, April 15, 2006. More information is

Trixie Tracker -- Blog Business Spinoff -- Launches

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

AdSense TeleClass Simulcast

AdSense TeleClass Simulcast
Got a question for tonight's "AdSense Secrets TeleClass with guest expert, Joel Comm?" Fill out your name, URL and comment below and we'll do our best to add or integrate the best questions during the live teleclass event. How to get in on the "Night with Knight 90 min. private...

Feb Email Stats
Feb. EzineArticles Email Stats: 7,103 permission-based email members received our daily summary email alerts sorted by one or more of our 222 categories. The top 5 categories that we have email members who receive new article alerts are: Internet & Businesses Online, Business, Self-Improvement, Writing & Speaking and Health &...

Lawrence D. Elliott - Author Spotlight
There are (4) reasons I chose Lawrence today for a quick author spotlight review: 1) His characterture is very cool, 2) He ran a press release to announce his 'EzineArticles expertness', 3) His articles are original content based on his expertise, and 4) He proudly mentions his expert status...

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Web Traffic Generation And Monetization Opportunities For Small Online Indepe...

Web Traffic Generation And Monetization Opportunities For Small Online Indepe...
Robin Good: Best Practices And Tactics For Increasing Web Traffic, Online Exposure and Visibility while being ethical, effective, and useful to the network at large. I am an online micro-publisher managing over 10 small and independent news sites and online......

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Publisher's Desk For March 22th

Publisher's Desk For March 22th
~Spring 24-Hour Short Story Contest Now Accepting Entrants~ Start time for the Spring 24-Hour Short Story Contest will be 12:00 p.m. (noon) central time on Saturday, April 29, 2006! Participation is limited to 500 entrants. Contests always fill up, so don't delay if you want to sign up! You can see the list of prizes (first prize is $300) and sign up here: http://www.writersweekly.com/misc/contest.html ~TAX SEASON SPECIAL~ Tax Planning Strategies for the Self-Employed is now half price at WritersWeekly.com! See: http://www.writersweekly.com/books/686.html ~WritersWeekly.com's Best Sellers for 2005!~ 1. QUERY LETTERS THAT WORKED! Real Queries That Landed $2K+ Writing Assignments http://www.writersweekly.com/books/1409.html 2. The Fine Print http://www.writersweekly.com/books/1804.html 3. How to Write, Publish and Sell E-books http://www.writersweekly.com/books/544.html 4. How To Be A Syndicated Newspaper Columnist http://www.writersweekly.com/books/545.html 5. Profitable E-mail Publishing: How To Publish A Profitable Emag http://www.writersweekly.com/books/548.html ~Have a Need for Creative Freelancers?~ http://www.writersweekly.com/phpBB2/index.php?c=2 ~Are You Missing the Party?~ The Freelance Writing Forum is very active and we'd love to have you join us! http://www.writersweekly.com/phpBB2/viewforum.php?f=15 ~Need our Advertising Rates?~ See: http://www.writersweekly.com/misc/adrates.html

Letters To The Editor For March 22th
This Week:

• Stopping Online Copyright Infringement
• Another Victim Of Copyright Infringement

03/22/2006

1. ) Publisher's Desk For March 22th

) News From The Home Office: More Maxisms

) AngelaHoy.com: When Writers Steal from Other Writers By Angela Hoy

) Letters To The Editor: Letters To The Editor For March 22th

) Feature Article: You Want to Bill Them HOW? By Crystal Schwanke

) Ask The Expert: How Do I Know If It's Selling or Not?

) Success Story: My Book: A Necessary Part of Me By James P. Krehbiel

) Whispers and Warnings For March 22th

) Paying Markets and Freelance Jobs For March 22th

) Interview Requests For March 22th

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

How to Launch Your Career as an Author, Get Your Book Published and Get Book Publicity: MP3 Audio

How to Launch Your Career as an Author, Get Your Book Published and Get Book Publicity: MP3 Audio
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors. Visit www.EverythingYouShouldKnow.com for more details

Visit the Book Publicity Gallery to see Documents and Photos of Successful Book Publicity Tours and Information.
Visit this link for a whole gallery full of scans from the NY Times and Publisher's Weekly.

RSS E-commerce From Burpee.com, Ice.com and Ebags.com

Reveries.com strongly underestimates RSS readership and quotes some old stats, but otherwise provides some great new e-commerce RSS examples.

a] Burpee.com
Burpee.com is an online vegetables, flowers, herbs and garden gear retailer, who now has more than 10,000 RSS subscribers getting their new product info via RSS. A good RSS presentation page. And oh, it's the W. Atlee Burpee & Co. example we've already written about.

They're even planning on educating their catalog readers about RSS. Great idea!

b] Ice.com
Ice.com sells jewerly. They haven't implemented RSS feeds yet, but plan to, and are counting on an integrated strategy combining RSS, catalogs, videos, blogs and e-mail. Good ideas, especially the one on using RSS to not only deliver product info but also wedding ideas and simillar. You now just need to do it ...

c] Ebags.com
These guys, selling bags and accesories online, get the point. Their CEO likes RSS because it allows them to constantly deliver new product information that customers actually want, as opposed to e-mail where you'd be kicked for sending a new product mailing every day. I just wish I could find their feeds on their site. An opportunity lost?

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

How to Get Your Book Published: Windows Media Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Comments Back On

Comments Back On

Finally, comments are open again. It was about time.

And the story behind why they were closed in a great example of what's wrong with the internet today.

a] My hosting company updates their servers due to constant comment spam attacks ... mostly through this website. Comments off.

b] I start e-mailing them about the problem, but receive no response. Why? Because my e-mail messages are getting blocked by their spam filters.

So, to start off, comment spam kills our comments. Then e-mail spam prevents the hosting company to even find out about my problem. Isn't this nice ...

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

RSS E-commerce From Burpee.com, Ice.com and Ebags.com

Reveries.com strongly underestimates RSS readership and quotes some old stats, but otherwise provides some great new e-commerce RSS examples.

a] Burpee.com
Burpee.com is an online vegetables, flowers, herbs and garden gear retailer, who now has more than 10,000 RSS subscribers getting their new product info via RSS. A good RSS presentation page. And oh, it's the W. Atlee Burpee & Co. example we've already written about.

They're even planning on educating their catalog readers about RSS. Great idea!

b] Ice.com
Ice.com sells jewerly. They haven't implemented RSS feeds yet, but plan to, and are counting on an integrated strategy combining RSS, catalogs, videos, blogs and e-mail. Good ideas, especially the one on using RSS to not only deliver product info but also wedding ideas and simillar. You now just need to do it ...

c] Ebags.com
These guys, selling bags and accesories online, get the point. Their CEO likes RSS because it allows them to constantly deliver new product information that customers actually want, as opposed to e-mail where you'd be kicked for sending a new product mailing every day. I just wish I could find their feeds on their site. An opportunity lost?

How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Premier Entry

Premier Entry
This is my first blog in several years and I must say its good to be back in the blogosphere. The inital blog dealt with train watching conditions along the historic Union Pacific rail line through the Tehachapi Pass in California. I discontinued that blog when I decided to move to Oregon. A Union Pacific frieght train on the Tehachapi

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

How to Get Your Book Published: Quicktime Video

How to Get Your Book Published: Quicktime Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Future PageRank Checker Added
Here is a little tool that you will love. This tool checks your Google PageRank in various datacenters. As you may know, Google is currently updating PageRank, and if you wondered why some of your sites has funny PRs, this tool will explain what your PR will be at the end of the [...]

Bloggers in Amsterdam


Blog Law & Blogging for Lawyers Conference

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Exclusive Rights Articles

Exclusive Rights Articles
Every single day, we reject private label rights articles by the dozens. One of the authors we rejected his PLR content said: "That article was part of an exclusive montly membership i belong to. I did change the article around some and added more content to it. The article is...

Real Estate Article Marketing
EzineArticles expert author Brandon Cornett recently came out with an interesting article on: Real Estate Marketing Online: What Articles Can Do That Ads Cannot I like how he identified ways that article writing & syndication can be applied to his vertical industry of expertise (Real Estate). Brandon also has a...

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Frank Kern Audio and PDF Leaked to Public

Frank Kern Audio and PDF Leaked to Public

When Works Pass Into The Public Domain

Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an online infomercial, stick around and I'll show you how it's done.

What s Going On
Hey everyone, I’m sorry that I haven’t posted much lately. I DO have lots to share with you, but I had some family business to take care of. My father decided to retire and left to Mexico as a missionary last month and I had to take over his offline company. My [...]

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

User Experience Monetization Replaces Content Business Toll Gates

User Experience Monetization Replaces Content Business Toll Gates
Good content is like water, or a great view: you build business around it, not on it. More and more, online content and media publishers are understanding that giving extra reach, mindshare and freedom of access to good, quality content......

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Selling Books to Libraries

Selling Books to Libraries
Thinking of selling your book to libraries? There are many of them, both in number and category: public, school, military, etc. However, there are several considerations that could slow the sales effort. For example, libraries frequently prefer to order from only one or two companies, such as Baker & Taylor or Quality Books. Thus, their operating costs are reduced because they only need write one

How to Launch Your Career as an Author, Get Your Book Published and Get Book Publicity: MP3 Audio
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors. Visit www.EverythingYouShouldKnow.com for more details

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Web Traffic Generation And Monetization Opportunities For Small Online Indepe...

Web Traffic Generation And Monetization Opportunities For Small Online Indepe...
Robin Good: Best Practices And Tactics For Increasing Web Traffic, Online Exposure and Visibility while being ethical, effective, and useful to the network at large. I am an online micro-publisher managing over 10 small and independent news sites and online......

Blogs Build Relationships (Not)


MarketingSherpa Study Shows Blogs and RSS as "Emerging Favorites"


New Media Picks Of The Week: Sharewood Picnic 40
Here is a new basket full of delicacies for our weekend Sharewood Picnic. New media resources and tools gathered during the past 10-15 days await your testing and validation before everyone else hears about them. Here are in fact what......

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Wells Fargo Makes Blog History

Wells Fargo Makes Blog History
Wells Fargo has become the first US bank to launch a corporate blog, Micro Persuasion has learned. The blog is called Guided by History. It is devoted exclusively to earthquake and disaster preparedness. The launch is timed to coincide...

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

The Myth Of Branded Content

The Myth Of Branded Content
Branded content is nothing short of a punch-drunk-fighters reaction to the paradigm shifting changes in our media and consumption habits. The rules have changed and it seems that interestingly advertisers are in a scramble to get out of the ad......

New Media Picks Of The Week: Sharewood Picnic 40
Here is a new basket full of delicacies for our weekend Sharewood Picnic. New media resources and tools gathered during the past 10-15 days await your testing and validation before everyone else hears about them. Here are in fact what......

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

The Art Of Ghostwriting By Rich Mintzer (or so I say)

The Art Of Ghostwriting By Rich Mintzer (or so I say)
Writing is one of the few professions where you can actually pay someone to do the work for you. In fact, the position even has a name - ghostwriter. Sure, others have tried to use the same strategy, such as Mili Vanilli and numerous politicians, but it is not quite the same thing. Ghostwriting is actually a means by which an expert in a field or a well-known personality tells his or her story through the crafted words of a professional writer. The difference, however, from a collaboration, is that for marketing reasons, and/or egotistical reasons, the writer simply remains invisible.

Aren t You Forgetting Something?
Through our niche marketing forum, and the contact form, I receive numerous website review requests. One of the most common mistakes I see on those websites is that they are forgetting the fact that their main target is human being, not search engines. But many many times, I find sites with keyword stuffed, [...]

Letters To The Editor For March 15th
This Week:

• Should Ghostwriters Charge Hourly Rate Or Flat Fee?
• Writer Receives $500 For Unauthorized Use Of Her Work
• Thanks!

Maxisms
Last week, I told you Max (age 4) said he was pregnant. The other night, he crawled up on our bed, lay down, and started rubbing his stomach and moaning. I looked at him and noticed his face was quickly turning red. I knew he was pretending something and asked, "What are you doing?"

Guerrilla Marketers' Cafe

Where Authors Mingle

http://guerrilla.clarylopez.com

Why Steve Balmer Does It Right

Why Steve Balmer Does It Right
Watch this short clip where Steve Balmer, the CEO of Microsoft delivers motivational energy using his body. I just love this video clip. It delivers so much energy when you watch him jumping around the stage and screams. Technorati Tags: Motivation, Steve Balmer, Enthusiam

Your RSS Advertising Plan: Quick Tips

Bill Flitter of Pheedo just completed his short RSS advertising tutorial for ReveNews.com, giving excellent advice to marketers interested in advertising in RSS feeds.

Let's take a look at the highlights ...

a] Media Planning
Targeting ads in RSS feeds right now is mostly limited to "topic" targeting, meaning that the advertiser selects a number of RSS feeds covering the topics of interest to his audiences. Depending on your desired campaign reach, you can go as de