Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Thursday, August 31, 2006

SpiralFrog: iTunes Competitor or Illegal Download Killer?



Tired of paying 99 cents for a song? Don t want to risk getting hit with a nasty RIAA lawsuit for illegal download activities? If you answered yes to either one of these, SpiralFrog has a deal for you. Starting in...

Getting Your Book on National TV - 8 Tips


Top 10 SEO Copywriting
I love testing and tracking so, it was only natural for me to track the moves of a little SEO copywriting experiment I did. My findings were quite interesting.

The Long Tail, by Chris Anderson
I was skeptical when I picked up The Long Tail a few weeks ago. I figured I already read Chris Anderson s original Wired article, I get it, I buy into it, and so what s the point of reading an entire...

Making A 100% Crawlable Site



Many webmasters believed that great content is the key to Search Engine Optimization but they have forgotten an even more important factor, how easy can the bots crawl their sites? Making a 100% craw... [Author: TAN KC - Site Promotion - August 30, 2006]

How To Get High Rankings On A Major Search Engine
If you want to have a successful Internet business, you need to have a good understanding of the surfing habits of your readers and more specifically, how they find information on a major search eng... [Author: Steve Pavis - Site Promotion - August 29, 2006]

Wednesday, August 30, 2006

Tag! You're it. PRESSfeed joins the Technorati tagging game



Content syndication goes one step further with Technorati tags

If you have been thinking about how to implement RSs on your website, wading thorugh all hte possible Web 2.0 and PR 2.0 options with your busy IT department, take a look at PRESSfeed.

You can RSS enable your content easily and quickly, add news content to your website yourself, syndicate it, automatically laert he major news aggregators and now you can tag the content for Technorati as well.

Content syndication with RSS feeds is proving to be a valuable SEO tool and the ability to tag news articles will bump this to the next level.

"Our goal is to make the implementation of 2.0 options simple and easy to integrate into a marketing and PR campaign," said Joel Morris, developer of PRESSfeed. "Sure, you can do it all manually, but that's a real pain. With PRESSfeed it's all in once place. Just one action and you're done."

Sounds like something busy PR people who don't have their wits totally around PR 2.0 might want.



How to Optimize an E-commerce Website
There is a considerable difference in SEO (Search Engine Optimization) for E-Commerce sites as opposed to optimizing for traditional static websites. In this article, we are going to look into all t... [Author: Eric Chen - Site Promotion - August 28, 2006]

Monday, August 28, 2006

links for 2006-08-23


links for 2006-08-23
New Media Musings: New citizen journalism site makes debut The Los Angeles Daily News launched a citizen journalism site today (tags: CitizenJournalism Journalism Newspapers) Top 10 Cameras Used On Flickr - CyberNet News: Hardware, Downloads, Gadgets...Technology Done Right! A list...

links for 2006-08-25
Wired News: IWoz Logs Leap From Geek to Icon Interview with Woz about his new book. (tags: woz apple) MediaPost Publications - Report: IPTV To Surge By 2010 - 08/24/2006 The number of IPTV-capable households worldwide will climb to 139...

Expedia Takes the Lead in Travel RSS Feeds

My greatest gripe against RSS marketing initiatives is that they're just poorly done.

You have a great company with an amazing product database that just calls for customized feeds ... and all you get from their RSS feeds are one-size-fits-all packages.

Really a waste. No one wants to receive updates on all US flights ... they just want to receive updates on the flights that really interest them. And here's the real power of RSS: bringing the most relevant content.

Expedia seems to understand that, at least based on their new RSS offering.

They allow you to customize your feed with Trip Type, your originating city, your destination and your package type.

Well, they could still do alot more, such as providing the option of selecting a price range, but it's a good beginning.

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


Guerrilla Marketers' Cafe

Free Book Promotion Site

http://guerrilla.clarylopez.com

Sunday, August 27, 2006

CandyBlog Gets Some Sweet Press


CandyBlog Gets Some Sweet Press


Letters to the Editor Done Right (and Wrong)
How hard is this?! Wouldn t you think one of the first things a newspaper would do on their website is make the letters to the editor section as open and blog-like as possible? Every morning I read a letter or...

There's an Audience for Everything


Guerrilla Marketers' Cafe

Free Book Promotion Site

http://guerrilla.clarylopez.com

Search Engine Optimization popularly known as Seo


Search Engine Optimization popularly known as Seo
According to recent surveys the growth of internet users has gone up drastically and every 1 out of 3 internet user says we regularly use Search Engines for buying goods and services. Search Engines... [Author: Jeni Dalton - Site Promotion - August 23, 2006]

Using Auto Responders To Promote Your Business
Do you receive email? Do you send email? Not surprising, a lot of people do. However, most people are overlooking a great tool to promote their business literally at the tips of their finger. ... [Author: Kaitlyn Murray - Site Promotion - August 23, 2006]

Guerrilla Marketers' Cafe

Free Book Promotion Site

http://guerrilla.clarylopez.com

Advertorials: An Easier, Softer Sales Page


Advertorials: An Easier, Softer Sales Page
Sooner or later you will have to write good sales copy, if you intend to make money on the Internet. Some of us academic types have antibodies in our DNA that actively seek out and destroy elements of hype and...

PR Tips - Write for Action
Here are some more good tips for writing press releases about your business from Joan Stewart's 89 Day Kick-Butt Press Release tutorial. Decide exactly what you want your press release to accomplish. It's all about changing people's behavior and prompting...

Everything you wanted to know about Copyrights


The Next Big Thing
Embedded software, Wireless Net, P2P, Real time movies, and Medicare are some of the often heard phrases used to describe the next big thing on the ..

Guerrilla Marketers' Cafe

Free Book Promotion Site

http://guerrilla.clarylopez.com

Saturday, August 26, 2006

Fighting a Campaign Online



The Tyee has just published my article Fighting a Campaign Online. Using the Internet and the Web as a medium for politics isn't as easy as it looks....

A Neo-Techie's Morning
Alex Aylett has a very interesting article in The Tyee today: A Neo-Techie's Morning taught me a lot about how people are using new technologies. Very much worth reading....

Making It Easy for Customers To Choose You
If someone were standing right in front of you and told you they were considering buying my desk from you or from Vendor Z, what would you say to convince them to buy from you?

Housecleaning
Going through some of the links here has been a chastening experience. Having paid little attention to my original blog for a year or more, many of the links are now cobweb sites, or they've moved. I'm going to clean out the dead sites and find more good sites dealing with effective writing on the Web. If you're running a site that ought to be here, or you know of...

The 2006 Webby Awards
It's a huge list, and no doubt you'd argue with many of the choices. Still, this year's Webby Awards are worth exploring especially on topics like "Best Copy/Writing" and "Corporate Communications."...

Sir Tim Starts Blogging
And about time, too: Sir Tim Berners-Lee, the man who changed our lives, has announced: So I have a blog. I think I can safely predict he'll enjoy very good traffic stats....

Becoming a Book Blog
After weeks of work, the third edition of Writing for the Web is nearly completed. It's a far more extensive revision than I'd expected, but I'm pretty happy with the result. Not only is much of the print content changed, expanded, and updated, but the book will contain a CD with scores of links a kind of electronic index, with added links on relevant topics. In addition, this site will become...

Arielle Ford, Publicist biography
Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Blogs as Incitement to Riot?
According to the New York Times, French Police Fear That Blogs Have Helped Incite Riotings. It's an interesting and disturbing perspective, and the story includes a link to one of the blogs in question...which hasn't been updated since November 7. Even if you don't read French, you'll recognize that the bloggers use the same kind of phonetic-abbreviated language that North American teens have developed on their instant-messaging systems....

Thursday, August 24, 2006

Split Run Testing


Split Run Testing
If you are a webpreneur, split testing is a definite recommendation. Not only it increases sales but also lets go of unnecessary graphics and copy. A ..

Smart Parnerships: Expert Kare Anderson Shares What You Need to Know
Conversations with Experts presents... Profitable Partnering: How to Grow Your Business Faster With Smart PartnershipsWednesday, August 9, 2006, 8:30 p.m. ET (no charge, registration is required)Guest Expert: Kare Anderson, SayItBetter.com In an over-advertised, consumer-empowered world the most efficient and satisfying...

Press Releases: Same Old Writing Rules Apply
Before you write your press release, be sure to define who your audience is. Who are you targeting your message to? Make sure you call out to those people by defining them in your headline, sub-headings, and/or first paragraph. This...

Guerrilla Marketers' Cafe

Free Book Promotion Site

http://guerrilla.clarylopez.com

Newsletter Nuggets- Tips for Writing Great Ezines



Get Newsletter Nuggets and discover how you can simplify your ezine tasks. Subscribe to Newsletter Nuggets today. Every 2 weeks you get a synopsis of an article to use in your own newsletters, plus tips and tools for managing your...

Search Engine Optimization popularly known as Seo
According to recent surveys the growth of internet users has gone up drastically and every 1 out of 3 internet user says we regularly use Search Engines for buying goods and services. Search Engines... [Author: Jeni Dalton - Site Promotion - August 23, 2006]

Your Best Year Yet? Why not!
This week The Blog Squad held a Conversation with Sylva Leduc, leadership coach, about committing to goals, and programs you can use to track and achieve your goals. Even if you are already an avid goal setter, or especially if...

Search Engine Optimization s Frequently Confused Concepts
When I started working with the parent company of the search engine optimization company I currently manage, I spent a lot of time on the phone with prospects and clients. I was always amazed by misc... [Author: Jason Bland - Site Promotion - August 21, 2006]

10 Surefire Article Marketing Tips On Driving Traffic To Your Site!
Have you ever ponder upon why more and more people are using articles to market and create exposure for their sites? This is so as Article marketing is still one of the best ways to drive web traffic... [Author: Vincent Seah - Site Promotion - August 21, 2006]

Back-to-Basics: The Top Four Focal Points of Websites
Keeping up with Internet marketing techniques and strategies, like the latest pay per click (PPC) methodologies, can be tough. Many people get so wrapped up in learning them and adjusting their busin... [Author: Diana Barnum - Site Promotion - August 21, 2006]

Wanted: WashingtonPost.com Looking for Bloggers



WashingtonPost.com recently launched a program they re calling Sponsored Blogroll. If your blog focuses on technology, business, health, automotive or travel and you re looking for additional visibility and the possibility of making a few extra advertising dollars, sign up now....

Why Blogs Are Better Than Email (Part 1)


The New York Times on Airline Security
I've been on the road a lot lately and continue to be amazed by the odd airport security solutions used by the TSA. I got off a plane last Thursday, the first day of no liquids, gels, etc., finally feeling...

Airplane Seats


Blogs vs. Traditional Media
I Want Media does a fine job summarizing the latest in various media developments. I subscribe to their headline e-mail service and wind up using their links every day. The summary today included a link to a BBC news story...

The Use of the Internet by America's Newspapers


There's an Audience for Everything


WritersWeekly University Classes Start September 11th
Our classes are unique, one-of-a-kind, and can't be found elsewhere! And, best of all, they're FUN! Courses run on three, six, and eight-week cycles, with students receiving a lesson via email every Monday. Students also receive access to an email discussion list for interacting with other students, as well as access to the course's instructor via email. Courses Available This Semester:
    WritersWeekly University's new semester starts September 11th. Register Today

A Neo-Techie's Morning



Alex Aylett has a very interesting article in The Tyee today: A Neo-Techie's Morning taught me a lot about how people are using new technologies. Very much worth reading....

10 Years of New Media
Here s a fascinating look back at the challenges of creating new media back in the early 1990 s. The bottom line: The more things change, the more they stay the same As Steve Outing says in the original post, the lesson...

Taking a Holiday
I'm away on Wednesday, June 21 for a week in the Canadian Rockies. I won't have much access to a computer, so if you send me email I won't be able to answer (or post here) until the very end of June or the beginning of July. Hope your week will be as happy and surprising as mine will be. My wife and I find Jasper National Park an amazing...

Don't Bomb Us - Al Jazeera Blogs
A very interesting development: After release of the news that George Bush was thinking of bombing Al Jazeera's headqurters in Qatar, staff have responded by creating Don't Bomb Us - A blog by Al Jazeera Staffers. I doubt that blogs can actually confuse cruise missiles, but at least it will draw more attention to the difficulties of life in the Middle East media....

The New York Times on Airline Security
I've been on the road a lot lately and continue to be amazed by the odd airport security solutions used by the TSA. I got off a plane last Thursday, the first day of no liquids, gels, etc., finally feeling...

PR Tips - Write for Action
Here are some more good tips for writing press releases about your business from Joan Stewart's 89 Day Kick-Butt Press Release tutorial. Decide exactly what you want your press release to accomplish. It's all about changing people's behavior and prompting...

Letters to the Editor Done Right (and Wrong)
How hard is this?! Wouldn t you think one of the first things a newspaper would do on their website is make the letters to the editor section as open and blog-like as possible? Every morning I read a letter or...

Newspaper Industry Irony
I m not sure how I came across this, but I discovered the Newspaper Association of America (NAA) site the other day and started poking around on it. What really caught my eye was the New Media item in the Federations ...

BEA Book Expo America: Good for Independent Publishers?





Data Mining Fun at AOL s Expense
AOL s little search data leak is producing all sorts of interesting stories. This article from Lee Gomes sheds a bit of light on some of the more interesting aspects of the not-so-private data. Here are some of the more enlightening...

Blogs vs. Traditional Media
I Want Media does a fine job summarizing the latest in various media developments. I subscribe to their headline e-mail service and wind up using their links every day. The summary today included a link to a BBC news story...

Lawrence Lessig on Copyright vs. Creative Commons
I ve always been fascinated by Lawrence Lessig s writings and opinions. As the saying goes, the guy has forgotten more about copyright, IP, etc., than I ll ever know. According to this cnet article, Lessig was hyping the Creative Commons license (CCL)...

Publicity for Books


WordPress Plugins You Can t Live Without
Hello dear marketers, Today, I have a question for you. If you are a current WordPress user, what’s the one plugin that you can’t live without? I’m still using WP 1.5 and trying to see what I can incorporate with my upcoming niche blogs. Can you help me out? :) Thanks! P.S. You can [...]



Publicity for Your Book


Stowe Boyd Chuckles at Deloitte s Media Predictions
Do yourself a favor and subscribe to the RSS feed for Stowe Boyd s /Message blog. He s a fascinating guy with some great insights. In a post earlier today Stowe pokes fun at Deloitte s latest predictions for the media industry. Although...

Wanted: WashingtonPost.com Looking for Bloggers
WashingtonPost.com recently launched a program they re calling Sponsored Blogroll. If your blog focuses on technology, business, health, automotive or travel and you re looking for additional visibility and the possibility of making a few extra advertising dollars, sign up now....

Traffic Arbitrage Training
Hock Ng from Marketing Tools Review is offering Arbitrage training to 25 people. He is the only person that I know personally who successfully mastered traffic arbitrage method. I’ve signed up as soon as I saw his post about it. If your goal is to make money through either Adsense or YPN, [...]


Regular Press Release Mistakes To Avoid



There are many frequent press release mistakes, that you must avoid these pricey errors. You do not get a second chance to correct the negative impressions left by an ineffectively written release. ... [Author: Lassaad Gasmi - Site Promotion - August 21, 2006]

Blogger Jobs - ProBlogger Job Boards
Are you looking for a Blogger for your blog? Are you a blogger for hire, looking for a blogging job? Today I’m proud to announce the ProBlogger Job Board - a place where bloggers for hire and those looking for them will meet. Two questions are popping up in my inbox over and over each week. “I’m [...]

Search Engine Optimization popularly known as Seo
According to recent surveys the growth of internet users has gone up drastically and every 1 out of 3 internet user says we regularly use Search Engines for buying goods and services. Search Engines... [Author: Jeni Dalton - Site Promotion - August 23, 2006]

The BEST Free Internet Marketing Secret
If you have ever wanted to discover how you can use the BEST online marketing tactic to promote your Web Site for free, now it's your chance to learn the amazing tactic that I'm using on a regular... [Author: Codrut Turcanu - Site Promotion - August 21, 2006]

Powerful Press Release Distribution Tips
While press release writing is important, press release distribution plays an equally important role in your return on investment (ROI) with this marketing / public relations tool. Because without t... [Author: Diana Barnum - Site Promotion - August 21, 2006]

AdSense Launches Premium Video Test
A few weeks ago Google announced a partnership with Viacom (NYT Coverage) to allow their AdSense publishers to put video clips (MTV video) on their websites with embedded advertising in them. In the last 24 hours they’ve begun to roll out the program and a select group of publishers have been selected as beta testers of [...]

Creating Interest in Your Posts - Persuasive Blogging Part II
Have you ever picked up a novel in a bookstore that just jumped out at you from the display and screamed ‘read me’. Perhaps it was the title that got your attention, perhaps it was the design of the front cover, or perhaps it was a recommendation that some newspaper reviewer had written saying how [...]

How to Get Eyeballs on Your Archives
Many bloggers are sitting on a treasure trove and don’t even know it (or don’t know how to use it). The treasure is in their archives - hundreds, if not thousands of posts that they’ve slaved over for hundreds of hours that unfortunately are rarely seen by readers. This post is about how to release the [...]

Teamwork Increases Website Visitor Traffic
If you're just starting out with an internet business, or have a new website for your brick-and-mortar business, finding visitors good quality ones that are prospects for what you are offering, and n... [Author: Jonathan Yarbrough - Site Promotion - August 21, 2006]

Graphic Design & Layout with Photoshop Elements



Photoshop Elements (PE) is a program that is powerful enough to edit photographs for book publications. I began to wonder if it could be used to create graphics from scratch. The thought was prompted by many of my books containing not only photographs but also maps, charts, flow diagrams, etc.

A little bit of experimenting produced the graphic to the right. It is part of a Power Point presentation on how to get your manuscript published by a publishing house (a new course to be offered by COCC). The illustration depicts the process of going from an idea, to having a publishing house accept the manuscript, to the publishing process, with royalties being paid to the author.

The illustration is a series of clip art images that I found in MS Word and MS Power Point programs. I copied them, saving them as JPG files. Next, I opened a document in PE using the New command and sized the new page. Then, I began to place the graphics on the new page, using a new layer for each one.

The arrows are one of the options within PE. I used a new layer for each one. The most difficult part was making sure the arrows were about the same size.

I used the Text function of PE for the dollar signs, placing them on their own layer.

Lastly, I moved the items around until I was satisfied with the overall balance and saved the illustration as a JPG file.

Admittedly, it took awhile to get it right but it sure beat the heck out of buying yet another program.

Selling Books to Libraries
Thinking of selling your book to libraries? There are many of them, both in number and category: public, school, military, etc. However, there are several considerations that could slow the sales effort.

For example, libraries frequently prefer to order from only one or two companies, such as Baker & Taylor or Quality Books. Thus, their operating costs are reduced because they only need write one or two checks, rather than a multitude as would be the case when purchasing from many companies.

Another aspect of library sales is making sure your book fits within the library's scope. For example, is your book appropriate for a military library? Similarly, your book needs to fit within the school's grade levels and/or a particular curriculum area.

Lastly, libraries are keen on your book having an ISBN. However, they are not as stringent about Cataloging in Publication data or Library of Congress control numbers.

As always with self-publishing, know what you want to do with your book and to whom you want to sell it.

Press Releases: Same Old Writing Rules Apply
Before you write your press release, be sure to define who your audience is. Who are you targeting your message to? Make sure you call out to those people by defining them in your headline, sub-headings, and/or first paragraph. This...

How to Get More Blog AND Press Release Writing Ideas
We hear this often: I know I probably 'should' start a blog, but what will I write about? And it is true: if you don't have anything to say, don't start a blog. If you do start one, then be...

Advertising Your Book
Getting the word out about your book is the first step in increasing sales. Check out the following Internet-based resources.

The first is Radio-TV Interview Report (RTIR) at http://www.rtir.com/ This service is essentially a database of authors who are available for live and telephone interviews. A thrice-monthly magazine that is sent to about 4,000 on-air contacts, it broadens the geographic dimension of your advertising efforts. Fee.

Another similar resource focusing on television is found at http://www.freepublicity.com/getontoptv/?10019/. Free, as the name implies.

Lastly, be sure to check out http://www.prweb.com/ This service will forward your press release to business and corporation communications entities across the nation. Place your release within the appropriate category. Free and fee.

Newsletter Nuggets- Tips for Writing Great Ezines
Get Newsletter Nuggets and discover how you can simplify your ezine tasks. Subscribe to Newsletter Nuggets today. Every 2 weeks you get a synopsis of an article to use in your own newsletters, plus tips and tools for managing your...

New Self Published Book by R.I. Coffield
Rebecca (Becky) Coffield, longtime resident of Bend and an alum of the Publish and Sell Your Book class, now has a self published book on the market.

Titled Life Was a Cabaret, it chronicles her 25,000 mile sailing adventure around the Pacific Ocean with her husband aboard their sailboat, Cabaret. One can almost smell the sea air as she describes the fun, fright, and self awareness that she experienced.

The book is perfect bound, has a 6" x 9" format with a professionally designed cover. Of course there is a copyright, ISBN, LCCN, etc. Her experience with a book manufacturer offers insight into the problems and prospects of out-sourcing some of the work on a self published book.

Fortunately, she is more than willing to share what she discovered with you and I. Get all of your questions answered at her book signing at the Book Barn on June 30, 2006. Watch for the announcement in the Bend Bulletin.

Also, be sure to visit her author website (and purchase a book or two) at:
http://www.rlcoffield.com/

The What Blogs Are Lecture





The Use of the Internet by America's Newspapers


$10,652.00 in Bonuses for Shawn Casey's "How To Make An Absolute Fortune..."

When Works Pass Into The Public Domain

Writing Great Press Releases: Break 3 Rules, Keep 3
If you want to learn how to write kick-butt press releases that work to help you get found on the 'Net, sign up for Joan Stewart's 89-day tutorial. Here is a summary of week one PR tips. Joan, also known...

Million Dollar Product Creation Secrets just released!

Press Releases: Same Old Writing Rules Apply
Before you write your press release, be sure to define who your audience is. Who are you targeting your message to? Make sure you call out to those people by defining them in your headline, sub-headings, and/or first paragraph. This...

Goals: Committed, or Just Kinda Interested?
Conversations with Experts presents... Are You Committed to Achieving Your Goals or Just Kinda' Interested?Wednesday, August 16, 2006, 8:30 p.m. ET (no charge, registration required)Guest Expert: Sylva Leduc, Leadership Coach How often have you heard someone lament they aren't achieving...

Newsletter Nuggets- Tips for Writing Great Ezines
Get Newsletter Nuggets and discover how you can simplify your ezine tasks. Subscribe to Newsletter Nuggets today. Every 2 weeks you get a synopsis of an article to use in your own newsletters, plus tips and tools for managing your...

A Few Positions Have Opened up at Content Site Builder

Graphic Design & Layout with Photoshop Elements



Photoshop Elements (PE) is a program that is powerful enough to edit photographs for book publications. I began to wonder if it could be used to create graphics from scratch. The thought was prompted by many of my books containing not only photographs but also maps, charts, flow diagrams, etc.

A little bit of experimenting produced the graphic to the right. It is part of a Power Point presentation on how to get your manuscript published by a publishing house (a new course to be offered by COCC). The illustration depicts the process of going from an idea, to having a publishing house accept the manuscript, to the publishing process, with royalties being paid to the author.

The illustration is a series of clip art images that I found in MS Word and MS Power Point programs. I copied them, saving them as JPG files. Next, I opened a document in PE using the New command and sized the new page. Then, I began to place the graphics on the new page, using a new layer for each one.

The arrows are one of the options within PE. I used a new layer for each one. The most difficult part was making sure the arrows were about the same size.

I used the Text function of PE for the dollar signs, placing them on their own layer.

Lastly, I moved the items around until I was satisfied with the overall balance and saved the illustration as a JPG file.

Admittedly, it took awhile to get it right but it sure beat the heck out of buying yet another program.

Great Class
The Winter '06 class had its first meeting! That is where we talk about turning a manuscript into a print book. There was a lot to absorb and the participants not only "got it," they had great questions. Next week should be just as interesting.

If you're in New Zealand...
...you should be attending the Webstock Web Conference. Wish I could be there. Among the speakers will be Rachel McAlpine, author of Web Word Wizardry and Global English for Global Business. I've learned a lot from her....

Becoming a Book Blog
After weeks of work, the third edition of Writing for the Web is nearly completed. It's a far more extensive revision than I'd expected, but I'm pretty happy with the result. Not only is much of the print content changed, expanded, and updated, but the book will contain a CD with scores of links a kind of electronic index, with added links on relevant topics. In addition, this site will become...

Websites that changed the world
The Guardian Unlimited has celebrated the 15th anniversary of the World Wide Web with an article that also lists 15 Websites that changed the world. You'll probably disagree with many of the sites on the list, but the Web has indeed changed the world....

The Limits of Satire
The Tyee has published my article The Limits of Satire a comment on the international uproar (now turned fatal) over the Danish cartoons....

Getting An Award For Your Book
An important aspect of promoting and selling your book is to demonstrate that it is a worthwhile publication. Its value can be shown by the recognition and awards it has received. One of the ways to have an award-winning book is to enter it in a contest.

The Do-It-Yourself Book Festival is just such a contest. It is dedicated to recognizing self-published books and small presses. Each title is judged on its general excellence and the author's passion for story telling. The contest also looks closely at unique uses of guerilla marketing tactics. Further, the contest gives out awards for author of the year and best book cover. The deadline for submitting your book is September 25, 2006. Entrance fee is $50. More information: http://www.diyconvention.com/

A second contest is hosted by Independent Publisher and is designed to bring increased recognition to deserving books published by independent authors and publishers. Known as the IPPY Award, the top ten recipients receive a cash award. For a title to be eligible, it must have a 2006 copyright. Submissions will be accepted starting on June 1, 2006. The fee is $70. More information: http://www.independentpublisher.com/

Watch for a blog entry that will offer some ideas on how to use your well-deserved award in a marketing campaign.

Classes About Book Publishing
As interest continues to build about the entire process of book publishing, I have been working to bring everything to authors that they need to succeed. As a result, there are now five classes addressing different aspects of publishing. They are offered by the Community Learning Department of COCC and will be held during the Fall session.

For those needing to edit graphics for their book, attend:
Photoshop Elements Beginning: September 30 and October 7 and
Photoshop Elements Intermediate: October 28 and November 4.

There will be a class on self-publishing titled Publish and Sell Your Book on:
October 11 and October 25.

Interested in having a publishing company bring your book to Market? Try The Key to Publishing. It is about locating an agent and publishing house as well as query letters and submission packages. It will be held on November 6 and November 13.

If you want to stay current in marketing activities, check out Blogs and Podcasts on November 9 and November 16.

To enroll, contact COCC.

Sir Tim Starts Blogging
And about time, too: Sir Tim Berners-Lee, the man who changed our lives, has announced: So I have a blog. I think I can safely predict he'll enjoy very good traffic stats....

Are citizen-journalists just amateurs?
Nicholas Lemann, in the current New Yorker, takes issue with many bloggers' conviction that they are doing the job the mainstream media are too complacent or arrogant to do. It's an entertaining piece, and in the online version you can of course visit the sites he mentions...and see what some blogger-journalists think of the article....

How to Get More Blog AND Press Release Writing Ideas



We hear this often: I know I probably 'should' start a blog, but what will I write about? And it is true: if you don't have anything to say, don't start a blog. If you do start one, then be...

PR Tips - Write for Action
Here are some more good tips for writing press releases about your business from Joan Stewart's 89 Day Kick-Butt Press Release tutorial. Decide exactly what you want your press release to accomplish. It's all about changing people's behavior and prompting...

Search Engine Optimization popularly known as Seo
According to recent surveys the growth of internet users has gone up drastically and every 1 out of 3 internet user says we regularly use Search Engines for buying goods and services. Search Engines... [Author: Jeni Dalton - Site Promotion - August 23, 2006]

Success Story For August 23rd
Angela is on vacation so this issue is abbreviated. Success Story will return next week.

Getting Into The Right Mindset
Prior to starting on this journey which is building a successful home based business, it is very important that we clear our minds to enable us to focus solely upon our main objective. In order to d... [Author: Maury Wilks - Site Promotion - August 23, 2006]

Back-to-Basics: The Top Four Focal Points of Websites
Keeping up with Internet marketing techniques and strategies, like the latest pay per click (PPC) methodologies, can be tough. Many people get so wrapped up in learning them and adjusting their busin... [Author: Diana Barnum - Site Promotion - August 21, 2006]

Newsletter Nuggets- Tips for Writing Great Ezines
Get Newsletter Nuggets and discover how you can simplify your ezine tasks. Subscribe to Newsletter Nuggets today. Every 2 weeks you get a synopsis of an article to use in your own newsletters, plus tips and tools for managing your...

Search Engine Marketing Tips to Bring Targeted Traffic to your Site
Yes, it is all about popularizing your site in search engines. Period. Online visitors heavily rely on search engines to find any thing in the web. Search engine marketing tips are great source to he... [Author: Steve Waganer - Site Promotion - August 23, 2006]

Goals: Committed, or Just Kinda Interested?
Conversations with Experts presents... Are You Committed to Achieving Your Goals or Just Kinda' Interested?Wednesday, August 16, 2006, 8:30 p.m. ET (no charge, registration required)Guest Expert: Sylva Leduc, Leadership Coach How often have you heard someone lament they aren't achieving...

Wednesday, August 23, 2006

Newsletter Nuggets- Tips for Writing Great Ezines


Newsletter Nuggets- Tips for Writing Great Ezines
Get Newsletter Nuggets and discover how you can simplify your ezine tasks. Subscribe to Newsletter Nuggets today. Every 2 weeks you get a synopsis of an article to use in your own newsletters, plus tips and tools for managing your...

BEA Book Expo America: Smart Strategies for Independent Publishers


PR Tips - Write for Action
Here are some more good tips for writing press releases about your business from Joan Stewart's 89 Day Kick-Butt Press Release tutorial. Decide exactly what you want your press release to accomplish. It's all about changing people's behavior and prompting...

Writing Great Press Releases: Break 3 Rules, Keep 3
If you want to learn how to write kick-butt press releases that work to help you get found on the 'Net, sign up for Joan Stewart's 89-day tutorial. Here is a summary of week one PR tips. Joan, also known...

08/23/2006
  1. ) Publisher's Desk For August 23rd
  • ) News From The Home Office: Angela Is On Vacation, But...
  • ) AngelaHoy.com: Angela is on vacation. Her columm will return in two weeks.
  • ) Letters To The Editor: Letters To The Editor For August 23rd
  • ) Feature Article: Book Proposals Aren't Just For How-To Books Anymore By Patricia Fry
  • ) Ask The Expert: Angela is on vacation so this issue is abbreviated. Ask the Expert will return next week.
  • ) Success Story: Angela is on vacation so this issue is abbreviated. Success Story will return next week.
  • ) Whispers and Warnings For August 23rd
  • ) Paying Markets and Freelance Jobs For August 23rd
  • ) Interview Requests For August 23rd


    1. Guerrilla Marketers' Cafe

      Free Book Promotion Site

      http://guerrilla.clarylopez.com

    Tuesday, August 22, 2006

    Blogs and Search Engine Optimization

    I've been talking in our forum about this topic of blogging to promote for quite some time with other authors. It's essential that we use each and every tool available to us through technology. I found this article on Blogs and Search Engine Optimization which explains the ways you can set up your blog or website to include keywords that will help search engines find you when people are searching for information.


    Now it could get a little tricky to understand the concept behind the keyword selections and placement but by researching you can find the most popular keywords. This article even includes a suggestions on when to ping (or notify search engines of new postings) your blog in order to get the most traffic out of it.

    You can add all kinds of detailed information while setting up and optimizing your blog. You can download a free copy of Search Engine Optimization Made Easy and find out what you can do to improve your sites.

    Table of Contents: Search Engine Optimization Made Easy:

    Chapter 1

    “Optimize The Wrong Keywords and You’ll Likely Never See Results…”

    Chapter 2

    “How Changing One Single Onpage Optimization Factor Can Boost Your Rankings by Over 350 Positions”

    Chapter 3

    “The Secret To Gettting Listed in Google in Under 24 Hours-Guaranteed!”

    Chapter 4

    “How to Skyrocket Your Website To The Top Of Google With Properly Planned Offpage Optimization!”

    Chapter 5

    “How to Skyrocket Past The #1 Ranked Website On Google For The Term Diet Information”

    Chapter 6

    “Are You Asking Google To Penalize or Ban Your Website?”

    Chapter 7

    “Don’t Get Your Website Banned BY Google…By Accident!”

    Chapter 8

    “Possibly The Biggest Misconception About Ranking Well In the Search Engines…”

    Chapter 9

    “What You Must Do To Rank Well For Your Inner Web Pages…”

    Chapter 10

    “The Cold Hard Facts About Google Page Rank and How To Use It to 1-Up Your Competitiors!”

    Four Marketing Tips for Self-Publishers


    Four Marketing Tips for Self-Publishers
    You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.

    The Corporate Blogging Book
    Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

    Guerrilla Marketers' Cafe

    Free Book Promotion Site

    http://guerrilla.clarylopez.com

    Sunday, August 20, 2006

    Google, Viacom and World Domination


    Google, Viacom and World Domination
    This little joint announcement from Viacom and Google is only the beginning Picture a world where all the recorded video is broken down into the smallest component chunks with tags added to determine relevance (in the next step). Then overlay...

    CBS Streaming Prime-Time Shows What s Not to Like?
    CBS is planning to join ABC s earlier experiment of streaming prime-time shows. This makes total sense. Repurposing content. New ad revenue streams. Tapping into the long tail. My only question is why are the networks taking so long to implement...

    Websites that changed the world
    The Guardian Unlimited has celebrated the 15th anniversary of the World Wide Web with an article that also lists 15 Websites that changed the world. You'll probably disagree with many of the sites on the list, but the Web has indeed changed the world....

    Guerrilla Marketers' Cafe

    Free Book Promotion Site

    http://guerrilla.clarylopez.com

    Tips for a New Website


    Tips for a New Website
    It\'s not easy not easy to promote your website or get sales initially. Following the tips given in this column can at least give your Web site ..

    Its Name is Zookoda
    Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter...

    Guerrilla Marketers' Cafe

    Free Book Promotion Site

    http://guerrilla.clarylopez.com

    Saturday, August 19, 2006

    The Google Sandbox Is About Keyword Phrases


    The Google Sandbox Is About Keyword Phrases
    The Google sandbox has been referred to by many as an algorithmic filter applied to new sites, essentially putting them on probation long enough to make sure they re not a spam site. I actually think... [Author: Adam Sorensen - Site Promotion - April 15, 2006]

    How To Know Which SEO Software Tool Suits Your Search Engine Optimization Needs?
    Search engine optimization has become the most crucial element of ranking high in the major search engines like Google, Yahoo, MSN, Altavista, Dogpile etc. There are several websites on the internet ... [Author: Andy Jones - Site Promotion - April 18, 2006]

    Blogging is Publishing
    I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.

    Guerrilla Marketers' Cafe

    Free Book Promotion Site

    http://guerrilla.clarylopez.com

    Thursday, August 17, 2006

    MyBlogLog Community - Doing some justice

    I posted an entry earlier this week about MyBlogLog the MySpace for Bloogers but let me tell you, I didn't do any justice to it compared to Theory. Kevin Lim (Theory) posted a detailed entry on how to build your blog community with this site. You've got to check it out. I said I would link his entry here on my blog and I'm keeping my word.

    I'm getting good traffic from the site and I would recommend you get your blog listed as soon as you can.

    Here is a shot of my Community Page



    I invite to sign up for my community here.

    I'm sure this medium could be utilized to promote effectively your blogs and be able to connect with your audience. If you don't have a blog you can sign up for a free one at our Guerrilla Blog Community.
    Let me know your experience with MyBlogLog, it will be interesting to other author bloggers.

    Wednesday, August 16, 2006

    Publisher's Desk For August 16th


    Publisher's Desk For August 16th
    Almost 700 Paying Fiction And Poetry Markets Now available at WritersWeekly.com - Writing-World.com's Guide to Paying Markets for Fiction and Poetry The largest, most up-to-date list of publications that PAY for short stories and poetry. Whether you write mysteries, romance, horror, sci-fi, fantasy, mainstream or literary stories, or poetry in any genre, you'll find markets here. This guide offers nearly 700 listings of PAYING fiction and poetry markets. http://www.writersweekly.com/books/2604.html Fall 24-Hour Short Story Contest Now Open For Entrants! Start time for the Fall 2006 24-Hour Short Story Contest will be at 12:00 p.m. (noon) central time on Saturday, September 23, 2006! Participation is limited to 500 entrants. Contests usually fill up, so don't delay if you want to participate! You can see the list of prizes (first prize is $300, second is $250 and third is $200 - plus 82 other prizes!) and sign up here: http://www.writersweekly.com/misc/contest.html New Classes Start September 11th! - Remember, Write and Publish Your Life Story by Angela Hoy - How To Write A Cookbook And Sell It! - Marketing Boot Camp For Freelance Writers - Cash in on Newsletter Writing and Publishing - Cash in on Teens and Tweens! - Writing As Healing: The Power Of Personal Stories - Finish Your Novel in 8 Weeks! - Creating Three Dimensional Characters - Six Secrets To The Perfect Plot - The Art of the Press Release (mini-course) Class descriptions and prices: http://www.writersweekly.com/wwu/courses/ Have A Need For Creative Freelancers? http://www.writersweekly.com/phpBB2/index.php?c=2 Are You Missing The Party? The Freelance Writing Forum is very active and we'd love to have you join us! http://www.writersweekly.com/phpBB2/viewforum.php?f=15 Need Our Advertising Rates? See: http://www.writersweekly.com/misc/adrates.html Writer's Guidelines Database http://forums.writersweekly.com/viewforum.php?f=12

    Letters To The Editor For August 16th
    This Week:
    • Query Upside-Down for the Trades
    • SideStepping Traditional Publishers: Why So Many Authors Choose to Self-Publish
    • Traditionally-Published Author Weighs In
    • A Journalist Weighs In
    • Another Self-Published Booklocker.com Author Lands Traditional Contract


    Newsletter Nuggets- Tips for Writing Great Ezines
    Get Newsletter Nuggets and discover how you can simplify your ezine tasks. Subscribe to Newsletter Nuggets today. Every 2 weeks you get a synopsis of an article to use in your own newsletters, plus tips and tools for managing your...

    Top 10 Tips for Getting the Most 'People Power" out of Conferences
    Not all smart marketing occurs online. Never underestimate the power of your smile, and a handshake, to go with your introduction at networking and trade show events. Last weekend, The Blog Squad attended the 2nd annual BlogHer conference for women...

    Beyond Short and Scannable: Writing for Corporate Web Sites By Melissa Bradley Diskin
    Good web copywriters arm themselves with a thesaurus, a style guide, and maybe even some books on emotional intelligence in the workplace. But if you write for the web, you know that there's more to successful copy than the old standbys of knowing your audience and keeping copy short for easy scanning. The following questions will help you navigate an early interview and also help you avoid hidden pitfalls after joining a corporate writer pool.

    Guerrilla Marketers' Cafe

    Free Book Promotion Site

    http://guerrilla.clarylopez.com