The Next Big Thing
The Next Big Thing
Embedded software, Wireless Net, P2P, Real time movies, and Medicare are some of the often heard phrases used to describe the next big thing on the ..
Guerrilla Marketers' Cafe
Free Book Promotion Site
Saturday, September 30, 2006
The Next Big Thing
Embedded software, Wireless Net, P2P, Real time movies, and Medicare are some of the often heard phrases used to describe the next big thing on the ..
Becoming a Book Blog
After weeks of work, the third edition of Writing for the Web is nearly completed. It's a far more extensive revision than I'd expected, but I'm pretty happy with the result. Not only is much of the print content changed, expanded, and updated, but the book will contain a CD with scores of links a kind of electronic index, with added links on relevant topics. In addition, this site will become...
A Rant About Online Text
Over at H5N1, the blog that's eaten me alive, I've just posted something that webwriters may find interesting: The Guardian reacts is a rant about how badly some print-based media display text when they move it to the online medium. Having vented my spleen about this, I feel much better now....
From Web 1.0 to Web 3.0?
Via the International Herald Tribune, a long and interesting article about where Sir Tim Berners-Lee wants the Web to go: A 'more revolutionary' Web. Excerpt: Just when the ideas behind "Web 2.0" are starting to enter into the mainstream, the mass of brains behind the World Wide Web is introducing pieces of what may end up being called Web 3.0. "Twenty years from now, we'll look back and say this...
Blogging a Nameless War
The Tyee has published my article Blogging a Nameless War, about the Lebanese and Israeli online response to the war in Lebanon....
Fighting a Campaign Online
The Tyee has just published my article Fighting a Campaign Online. Using the Internet and the Web as a medium for politics isn't as easy as it looks....
Housecleaning
Going through some of the links here has been a chastening experience. Having paid little attention to my original blog for a year or more, many of the links are now cobweb sites, or they've moved. I'm going to clean out the dead sites and find more good sites dealing with effective writing on the Web. If you're running a site that ought to be here, or you know of...
European bloggers influencing business and media
Via the Guardian Unlimited: Ignore bloggers at your peril, say researchers. Bloggers and internet pundits are exerting a "disproportionately large influence" on society, according to a report by a technology research company. Its study suggests that although "active" web users make up only a small proportion of Europe's online population, they are increasingly dominating public conversations and creating business trends. More than half of the internet users on the continent...
Don't Bomb Us - Al Jazeera Blogs
A very interesting development: After release of the news that George Bush was thinking of bombing Al Jazeera's headqurters in Qatar, staff have responded by creating Don't Bomb Us - A blog by Al Jazeera Staffers. I doubt that blogs can actually confuse cruise missiles, but at least it will draw more attention to the difficulties of life in the Middle East media....
Teen Webwriters: More Numerous Than You Think
The Pew Internet & American Life Project has just released a report on Teen Content Creators and Consumers. More than half of American teenagers have created Web content, the report says, and older teenage girls are serious bloggers. I can scarcely imagine the college students of the class of 2010. But I hope I get to teach some of them....
Pay Per Click Advertising
Advertising has gained tremendous importance in the marketing arena. Newer avenues have emerged giving much more than just the awareness factor to be looked upon. One such arena for marketing where a... [Author: Laurie Buckley - Site Promotion - September 27, 2006]
Friday, September 29, 2006
The Book Institute
The Book Institute
Are you ready for this? There is now a program at COCC that will fulfill just about all your needs when it comes to getting the book written and published. It is called the Book Institute and offers a complete array of classes.
Think Like a Writer is offered on Monday evenings, October 9-November 13 from 6:30-8:30 pm on the COCC Bend Campus. You be led by an experienced writer and published author, Michael Lankford. Michael has moved to Bend recently and brings a wealth of writing and writing education experience. Think Like a Writer is designed to re-fuel your creative writing tank by looking at sources of inspiration, exercising new ways of developing scenes, settings and themes and by experimenting with storytelling styles. Register online or by telephone: (541) 383-7270.
Write Your Life Story is offered Tuesday mornings, October 3-November 21 from 9:30-11:30 am at the Bend Senior Center, and is taught by Jane Thielsen. Jane has facilitated life story writing groups for many years through the Oregon Coast Community College in Newport. She will conduct a series of exercises and experiences to help you capture your life story not only for yourself, but for future generations. You will learn how to choose a genre, organize and edit material and share your observations with others. Register online or by telephone: (541) 383-7270.
If you have your manuscript ready to go or after you conclude one or both classes listed above, the next step is the publishing process:
Self Publish & Sell Your Book offered Wednesday evenings, October 11-25 from 6:00-9:00 pm on the COCC Bend Campus. Your congenial host (and blogger) will be me, Tom McDannold. I will walk you through the steps of self-publishing, marketing and selling via retail outlets and the Internet. We will also cover book formats, e-books, copyright, ISBN, bar codes, pricing and promotion. Also, I will be happy to review your manuscript. Register online or by telephone: (541) 383-7270.
The Key To Publishing A Book offered on Monday evenings, October 30-November 6 from 6:00-9;00 pm on the COCC Bend Campus, is also taught by me. This class focuses on how to obtain an agent or publisher, rather than self publish. I will share information about how to locate the appropriate agent or publisher, writing a query letter, constructing a book proposal, and how to learn from rejection notices. Register online or by telephone: (541) 383-7270.
More about the Book Institute in the next post.
Guerrilla Marketers' Cafe
Free Book Promotion Site
Thursday, September 28, 2006
The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.
Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.
1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.
How To Market Your Website With Free Publicity!
Ask them and they will come. Share the wealth. Spread the word. Press releases and well written informative articles are a cheap and easy way to get public awareness of your site and promotions. N... [Author: Steve Terjeson - Site Promotion - September 25, 2006]
I Lost My Rankings SEO Nightmare?
If you are ethical, search engine optimization efforts can take a long time and a lot of effort. So what happens when you find your rankings have disappeared one day? I Lost My Rankings SEO Night... [Author: Halstatt Pires - Site Promotion - September 25, 2006]
That Annoying Guy With Top Rankings
If you are in the Internet game, or probably any business, there is that one annoying guy who will tell you everything is easy. He is full of it, particularly when it comes to rankings. That Annoyin... [Author: Halstatt Pires - Site Promotion - September 25, 2006]
Seven Ways To Promote Your New Website
Once you have built your new website, you don t have time to sit back and admire your creation, the work is just beginning. Thousands of web pages are being added to the Internet every day and if you... [Author: Fei Lim - Site Promotion - September 23, 2006]
Getting Your Web Site Listed In The Search Engines
Getting your web site listed in the search engines particularly in a top 10 spot is tricky business. Every day we get questions from readers who are totally confused about how they can get their ... [Author: Larry Potter - Site Promotion - September 23, 2006]
Getting Into Google and Yahoo News
According to the Pew Internet & American Life Project, 50 million Americans get news online on any given day. In comparison, only 27 million Americans watch network TV news on a typical evening. The ... [Author: Kim Roach - Site Promotion - September 25, 2006]
The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.
Article Marketing for Entrepreneurs
Article Marketing for Entrepreneurs
EzineArticles expert Scott Allen did a (2) part interview with me, one on how Article Marketing can be used by Entrepreneurs and then an interview on my own entrepreneurial past and some wisdom or tips for entrepreneurs: * Article Marketing for Entrepreneurs * An Interview with Internet Entrepreneur Christopher Knight I had fun with this interview and have [...]
Guerrilla Marketers' Cafe
Free Book Promotion Site
Wednesday, September 27, 2006
Know Your Target Audience
Equally important with knowing your target audience is finding ways to let your target audience know you as a person. Many times when we run an online business, we forget the power of talking with our target audience. Handing people a business card in casual conversation is a common courtesy, but it is unlikely [...]
How to Pitch Bloggers: Save the Date
How to Get Blog Attentionlearn how tonight...Join The Blog Squad and The Publicity Hound for an important teleseminar: How to Pitch the Best Bloggers to Create a Publicity ExplosionWednesday, September 20, 2006 at 8:30 p.m. ETGet the details and register...
The Next Google Update
I would venture to guess that one of the most common questions on any webmaster forum involves someone asking, “When is the next Google update?” Although they are probably asking about visible PageRank updates in the Google toolbar, the answer involves a bit more than that. Visible PageRank is what you see in your Google toolbar. [...]
Denise Wakeman- New Author on Coach Ezines
In July, Denise Wakeman and I merged our two companies to form one: Krakoff Wakeman Associates, Inc. The Blog Squad and Customized Newsletter Services are both divisions of the new company. In an effort to clearly target our niche audiences,...
Pages Removed From Google
Why are so many websites having a large number of pages removed from Google’s index? They are discussing this topic in every SEO and webmaster forum on the internet. As always, everyone has a different opinion as to why this is occurring. The only clear indication of what is truly going on has been answered [...]
Ecommerce Sites and Content
For some reason people keep thinking that ecommerce sites are somehow different and do not need much content, beyond a brief description, similar to what you might see with a catalog. The search engines do not change HOW they evaluate the relevance of pages based on “what kind” of a page is being displayed. They could [...]
QFlea Virtual Flea Market
Started as a hobby by Charley Silverman in 1999, the QFLEA Virtual Flea Market is a community of more than 400 vendors working together to create the largest online flea market in the world. These vendors are hard-working people that sell a variety of items from their websites, including crafts, jewelry, clothing, personalized gifts, teddy [...]
Throwing In The Towel
I believe that the number one way to find financial success is to first find what you love doing, and then find a way to get paid for doing it. I see people that spend weeks asking everyone they talk to for online business opportunities that they can make money at. It never crosses their [...]
The Use of the Internet by America's Newspapers
Buzz Marketing or Spam? Ask the Beholder
I’ve been blogging on my personal blog about being on the the OTHER side of buzz marketing—being the person that is being contacted by a marketing comany trying to generate positive word of mouth for their product. In this case, the product is a new Nokia phone, and the word of mouth, well, it isn’t all positive.
Some Fundamental Friday Video
Airplane Seats
The What Blogs Are Lecture
Research Your Field on Google: How to Determine Your Findability
When is the last time you researched your area of expertise on the major search engines like Google or Technorati? This week I did a little web searching using the key words and phrases that people use when searching for...
Please Share the RSS Marketing Survey
Please help us make the RSS Marketing Survey as comprehensive as possible. All participants get the full survey report, and all the key data will be shared publicly.
1. Please take a few minutes and participate by clicking here.
2. Please share this URL (http://rsspoll.marketingstudies.net) with as many people as you can. Post it on your blog, send it out in your newsletter, mention it to your RSS peers ... :)
Really, the more data we get, the better results we'll be able to provide to you.
The goal of the survey is to research the RSS marketing landscape, collect top RSS marketing case studies and best practices, and find which key factors make successful RSS strategies successful.
BTW - the survey is getting alot of support from many marketers, such as Christopher Knight, RSS Ray, Lee Odden and may others (full list will be published after I return from Chicago).
And today we've just been covered by MarketingSherpa as well:
"If you've tested offering RSS and have any results to share, author/researcher Rok Hrastnik is seeking your input for the second edition of his report on the topic. We like Rok -- he's a genuine and enthusiastic researcher on the topic and worth supporting so the whole community can learn together."
Great thanks to everyone that's helping make the survey a success!
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
Syndicate IQ Shakes the RSS Advertising World With Advanced Ad Serving
Syndicate IQ just announced their RSS ad serving platform that finally brings RSS advertising closer to what "traditional" online advertiers want.
What they're telling right now is:
a] They're able to insert RSS ads into feeds on a per-user basis, regardless of what article the subscriber is currently reading.
b] They can display different versions/formats of the ad, depending on the RSS Reader the subscriber is using.
c] Their RSS ad server integrates with "traditional" online ad servers, centralizing reporting and stats.
More coming on this soon, but until then also read Syndicate IQ's view on the state of RSS advertising, which indicates why the above features are needed.
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
Use RSS To Increase Your Traffic Now, Part 2
Syndicate Your Content to Other Online Media
Yes, traditional search and news search will get you the visitors that are currently actively searching for specific content, no doubt about it. Those are the visitors that need something specific right now and will use the search engines to get it.
But chances are that your website won't be their first destination after their search, especially if you're not well ranked for the specific keywords these people are looking for. But, they might get to a website that at least partially covers the topic you're covering.
And not all online traffic comes from search.
Much traffic is generated by the e-zines that people subscribe to, by frequent visits to favorite online destinations for specific topics and so on.
The point is, every day online users are visiting websites that have something to do with your topics but these websites are not your websites.
Now consider this fact: Content is best served when contextually relevant to the current online environment of the visitor.
How can you take advantage of this fact?
You can work towards getting your latest headlines, content summaries or even full-text content published on these websites, to increase your online exposure and receive targeted traffic from these websites.
In short, online content syndication is all about delivering your content to other websites and having it re-published there.
Essentially, this is a concept adapted from TV syndication, where TV show producers and TV networks allow other TV networks to run their show for a price. The difference is that in the world of online syndication the coin isn't money, but rather the traffic and exposure you receive by syndicating your online content.
Here are some quick examples:
A cooking website provides an abundance of cooking tips, recipies, reviews and other cooking related content. You on the other hand wrote a book on exotic indian recipies you are now trying to sell online. It's a perfect match. The cooking website is (or should be) looking for new ways to get more credible content for its visitors for free, while you're looking for increased exposure. In this case you could provide that website with your latest selections of exotic indian receipies, perhaps with a new recipe every day. The website would publish your headlines and short summaries of the receipes, and their visitors would need to clickthrough to your site to read more giving you the opportunity to make the sale. Or, the other way to do it, would be to allow the cooking website to display your syndicated content in full, but with an ad at the bottom of your recipies inviting readers to order the book, with a link to the order page.
You're a direct marketing consultancy firm, specializing in direct marketing in Central and Eastern Europe (CEE). Well, there are dozens of websites covering direct marketing, but none provide direct marketing tips on direct marketing in the CEE region. Although you're not in the publishing business, you could easily provide direct marketing portals with semi-daily commentary on direct marketing in the CEE, tips for marketing in the region, coverage of direct marketing events in the region, legal tips and so on. The portals would better satisfy its visitors by providing them with more unique content, while you could generate new leads from the people that visit your own website after clicking on your headlines.
You're an e-commerce site selling low-priced laptops. What you could do in this case is seek out websites that cover and review low-priced laptops and offer them to re-publish your latest laptop deals and releases, to direct people to your webstore where they can make the order or simply find out more about the laptops promoted, and the website would in turn receive a commission for every product sold through them. This same concept works for any affiliate marketing powered business. If you have affiliates, you can help them generate more sales by providing them with ready made content about your products, such as a list of upcoming seminars and similar.
No matter what industry you're in and what your goals online are, you are almost certain to have your own relevant content that you want re-published in whole or in part on other websites, and you will be sure to find websites that reach the same audience and cover the same or complimentary topics that could be interested in republishing your content.
The key, however, in making all of this work, is contextuallity and relevancy.
The content you wish to distribute must be highly relevant to the audience your prospective syndication partners reach.
The content must be in some context with the website you want it to be available at.
This tactic will not only generate new traffic for you and bring you highly relevant and targeted visitors, but will also help you increase your online credibility, increase your brand recognition and might even help you become established as a thought leader.
But what's the role of RSS in all of this?
RSS has become the de-facto standard for online content syndication.
All you need is to provide an RSS feed with the exact content you want to syndicate, and all the other websites owners need is a way to consume your RSS feed and display its contents on their websites.
Once you update your RSS feed, for example when adding a new news piece, the content on your syndication partners' websites is updated too. If you're syndicating content to a thousand other websites, all of them will receive the same updated version at the same time you update your RSS feed. Easy, simple, cheap and streamlined.
And because this is a standard there are now countless tools available to make this process easy for everyone involved.
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
RSS Really Starting to Move Towards E-mail Marketers
Email Reaction is another e-mail vendor following the certain trend of RSS going the way of e-mail marketing ... in terms of direct marketing capabilities of course.
Although they're just entering beta testing with their solution, they promise RSS feed personalization, the holy grail for direct marketers, as well as full RSS integration in their software, to make the move towards RSS easier for e-mail marketers.
The first to offer this type of integration and personalization were SilverPop, although it still remain to be seen how Email Reaction will compete with their feature set.
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
links for 2006-09-25
Results of New Influencers blogger survey (tags: research survey blogs) The Fifth Down - Sports - New York Times Blog New blog exploring fantasy football as a strategic pursuit, a social phenomenon and an all-consuming diversion. (tags: Football blogs newyorktimes)...
The What Blogs Are Lecture
Use RSS To Increase Your Traffic Now, Part 1
Online visibility and online traffic are, quite naturally, of paramount importance to everyone and anyone marketing or conducting business online, period.
While RSS will not perform as your key tool to improve online visibility and generate more traffic, its importance for helping you do so cannot be disputed.
It will help you:
- increase your traditional search engine rankings;
- improve your online visibility by making your content available where people are increasingly searching for new content, such as RSS search engines and content aggregation sites;
- drive traffic from other websites covering your topic, by helping you make your content available at these websites more easily.
Deliver Your News to Where It's Searched For: Generate Traffic From RSS Search and Content Aggregation Sites
The fundamental media shift is not only happening between offline and online, but within online itself as well.
Just a few years ago the search engines, the largest portals and news sites, were more or less the central hub of where online users got their online information. They still are today, but are now challenged by the growth of new online search engine and content aggregation website categories.
It's quite simple.
Go to Google, Yahoo! or MSN and do a keyword search. What you get are somewhat the most relevant results for what you're looking for but without a timestamp. Search engines provide results based on universal relevancy and not on recentcy.
But what if you're looking for the latest relevant content, instead of just the most relevant content?
Enter the news engines, content aggregation sites and RSS search engines. Instead of providing results by universal relevancy, these sites provide results by actual recentcy, with of course a better or lower level of relevancy.
The point is that these websites are starting to become the central hub of searching for news online and latest content online.
Google and Yahoo! know it too their own news engines are among the top of breed.
But what if you don't want to search for specifically the latest news or the latest general content, but just want to search for the latest blog posts pertaining to your topic of interest?
Enter blog search engines, which will only return results from blogs. And Google has one as well, although this one is not on top.
And so on
Why this matters to you?
If you want your latest content to be found where people are actually searching for the latest news and other latest content, even video and audio content, you need to start using these new search and aggregation site categories to increase your reach and attract new traffic traffic that is interested in what you have to say right now.
And the RSS connection?
Most of these new services, although not all, rely on RSS to receive the latest content just as it becomes available and then offer it to their visitors.
In many cases, RSS is the key tool that will get you indexed and then found and read, being used to get your content from your website to the service, which will then make it available to the world.
And additionally, you can expect to receive extra traffic from RSS directories, used by people who are proactively searching for new RSS feeds to subscribe to.
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
Easy RSS Advertising From Pheedo: Ads for Feeds
Pheedo today announced their new service, Ads for Feeds, which allows RSS publishers to easily place ads in their RSS feeds, while at the same time gathering RSS metrics and without redirecting traffic to another domain.
If you've explored the RSS space in more detail you know that free services like FeedBurner allow you to easily place ads in your feeds and measure the feeds themselves, but they require you to direct your visitors to a republished version of your feed on their server.
[Update / 2006-05-02] The above statement is actually not quite true, since FeedBurner does allow you to serve your FeedBurner optimized feeds via your own domain. Terribly sorry for the mistake!
What this means is that while you do get the ability to place ads and measure your feeds, you do lose some of the search engine optimization impact of RSS, since your RSS feeds are no longer stationed on your domain.
Pheedo's service on the other hand allows you to keep your feeds on your own domain and take advantage of the service by simply pasting their code in your feeds.
There's a premium + version as well, with more features and more in-depth analytics.
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
RSS Industry Night Roundtable II: About RSS Adoption
Pheedo, iUpload and PRWeb hosted the 2nd RSS Industry Night Roundtable last week, taking place next to the Ad:Tech event.
This time unfortunatelly I wasn't able to make it, nor will I be able to make the next one at the Syndicate Conference May 15th:(, since I'm speaking at the ACCM conference in Chicago next week and just don't have enough time to stay in the US for 2 weeks.
A pitty ...
Anyway, this time round the industry night focused more on RSS adoption and how IE7 is going to influence it.
The most interesting comment comes from David Gillmor who believes that people won't really use RSS via IE7, but will rather opt-in for web-based RSS Readers.
Also much discussion about RSS advertising, where the people from ClickZ shared concernes that RSS advertising just isn't worth selling ... yet.
For more coverage visit Pheedo's blog, ClickZ Blog and The 360 blog.
To get the scoup on the 1st roundtable, click here.
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
Nooked and Infacta Go the First Step Towards RSS and E-mail Integration
In terms of delivering content to your subscribers, RSS is best used as a supplementary channel to e-mail, making all of your e-mail content available via RSS as well.
It's no surprise that e-mail marketing vendors are starting to work with RSS vendors to help bring these two channels closer together.
The latest comes from Nooked, one of the higher-end RSS marketing tool vendors, and Infacta, vendors of GroupMail, a great desktop e-mail marketing tool.
Their integration ...
a] allows GroupMail and Nooked users to insert RSS feed items into e-mail messages,
b] insert e-mail messages via GroupMail into Nooked,
c] generate and deliver unique subscription links to Nooked-generated RSS feeds via GroupMail, to allow for full user tracking.
On the surface, these 3 benefits help e-mail marketers save time when duplicating their efforts to RSS, and even more importantly, allow them to easily promote trackable RSS feeds to their e-mail subscribers.
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
RealNetworks Rolls Realtime RSS Readers
Speaking of RSS aggregators, RealNetworks has launched two of them. You can download a beta of the desktop version over here. It will officially launch in early 2007. However, there's an online version too....
Seven Ways To Promote Your New Website
Seven Ways To Promote Your New Website
Once you have built your new website, you don t have time to sit back and admire your creation, the work is just beginning. Thousands of web pages are being added to the Internet every day and if you... [Author: Fei Lim - Site Promotion - September 23, 2006]
How To Write Google Adwords Ads That Get Clicks
A typical AdWords newbie is often guilty of several profit-squashing mistakes when setting up his first campaign. There are dozens of no-nos, but perhaps none so egregious as writing ineffective ads.... [Author: Ryan Cole - Site Promotion - September 26, 2006]
Guerrilla Marketers' Cafe
Free Book Promotion Site
From Web 1.0 to Web 3.0?
Via the International Herald Tribune, a long and interesting article about where Sir Tim Berners-Lee wants the Web to go: A 'more revolutionary' Web. Excerpt: Just when the ideas behind "Web 2.0" are starting to enter into the mainstream, the mass of brains behind the World Wide Web is introducing pieces of what may end up being called Web 3.0. "Twenty years from now, we'll look back and say this...
A New Model For Getting Rich Online
The Washington Post has an interesting story today: A New Model For Getting Rich Online describes people whose sites run ads and get enough traffic to earn serious income....
Blogs as Incitement to Riot?
According to the New York Times, French Police Fear That Blogs Have Helped Incite Riotings. It's an interesting and disturbing perspective, and the story includes a link to one of the blogs in question...which hasn't been updated since November 7. Even if you don't read French, you'll recognize that the bloggers use the same kind of phonetic-abbreviated language that North American teens have developed on their instant-messaging systems....
Tuesday, September 26, 2006
Seven Ways To Promote Your New Website
Once you have built your new website, you don t have time to sit back and admire your creation, the work is just beginning. Thousands of web pages are being added to the Internet every day and if you... [Author: Fei Lim - Site Promotion - September 23, 2006]
How To Make An Absolute Fortune in the Information Products Business by Shawn Casey
Nooked and Infacta Go the First Step Towards RSS and E-mail Integration
In terms of delivering content to your subscribers, RSS is best used as a supplementary channel to e-mail, making all of your e-mail content available via RSS as well.
It's no surprise that e-mail marketing vendors are starting to work with RSS vendors to help bring these two channels closer together.
The latest comes from Nooked, one of the higher-end RSS marketing tool vendors, and Infacta, vendors of GroupMail, a great desktop e-mail marketing tool.
Their integration ...
a] allows GroupMail and Nooked users to insert RSS feed items into e-mail messages,
b] insert e-mail messages via GroupMail into Nooked,
c] generate and deliver unique subscription links to Nooked-generated RSS feeds via GroupMail, to allow for full user tracking.
On the surface, these 3 benefits help e-mail marketers save time when duplicating their efforts to RSS, and even more importantly, allow them to easily promote trackable RSS feeds to their e-mail subscribers.
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
Getting Into Google and Yahoo News
According to the Pew Internet & American Life Project, 50 million Americans get news online on any given day. In comparison, only 27 million Americans watch network TV news on a typical evening. The ... [Author: Kim Roach - Site Promotion - September 25, 2006]
Affiliate Programs - Free Promotion
How important is it to market your affiliate programs? It is VERY important. It is the difference between success and failure. The more time you spend marketing your affiliate programs, the more succ... [Author: Chris Chenoweth - Site Promotion - September 23, 2006]
Frank Kern Audio and PDF Leaked to Public
How To Find Quality Article Directories!
You've done your homework and you want to promote articles online, but were do you submit your articles to? How do you find these ezine article directories people are talking about? Over the years, ... [Author: Martin Lemieux - Site Promotion - September 22, 2006]
Properly Formatting Articles - Article Submission!
Do you submit articles online? Did you know that 90% or more of all articles submitted are wrongly formatted? Learn how to make it easier for editors world wide by following these simple-to-use steps... [Author: Martin Lemieux - Site Promotion - September 26, 2006]
What Article Submissions Can Do For Your Company!?
It's the age of the internet, is your business actively promoting online? Using your knowledge online can bring your business great success. We all have ideaswe can share about our own industry; fail... [Author: Martin Lemieux - Site Promotion - September 26, 2006]
That Annoying Guy With Top Rankings
If you are in the Internet game, or probably any business, there is that one annoying guy who will tell you everything is easy. He is full of it, particularly when it comes to rankings. That Annoyin... [Author: Halstatt Pires - Site Promotion - September 25, 2006]
How To Write Google Adwords Ads That Get Clicks
A typical AdWords newbie is often guilty of several profit-squashing mistakes when setting up his first campaign. There are dozens of no-nos, but perhaps none so egregious as writing ineffective ads.... [Author: Ryan Cole - Site Promotion - September 26, 2006]
How To Market Your Website With Free Publicity!
Ask them and they will come. Share the wealth. Spread the word. Press releases and well written informative articles are a cheap and easy way to get public awareness of your site and promotions. N... [Author: Steve Terjeson - Site Promotion - September 25, 2006]
How To Effectively Create An Author Resource Box!
Many authors who write articles fail to fully utilize their "author resource box" at the bottom of their articles. This tutorial will help you create an author box that will stand the test of time. ... [Author: Martin Lemieux - Site Promotion - September 22, 2006]
Are citizen-journalists just amateurs?
Nicholas Lemann, in the current New Yorker, takes issue with many bloggers' conviction that they are doing the job the mainstream media are too complacent or arrogant to do. It's an entertaining piece, and in the online version you can of course visit the sites he mentions...and see what some blogger-journalists think of the article....
Don't Bomb Us - Al Jazeera Blogs
A very interesting development: After release of the news that George Bush was thinking of bombing Al Jazeera's headqurters in Qatar, staff have responded by creating Don't Bomb Us - A blog by Al Jazeera Staffers. I doubt that blogs can actually confuse cruise missiles, but at least it will draw more attention to the difficulties of life in the Middle East media....
Monday, September 25, 2006
Some Fundamental Friday Video
Some Fundamental Friday Video
Please Share the RSS Marketing Survey
Please help us make the RSS Marketing Survey as comprehensive as possible. All participants get the full survey report, and all the key data will be shared publicly.
1. Please take a few minutes and participate by clicking here.
2. Please share this URL (http://rsspoll.marketingstudies.net) with as many people as you can. Post it on your blog, send it out in your newsletter, mention it to your RSS peers ... :)
Really, the more data we get, the better results we'll be able to provide to you.
The goal of the survey is to research the RSS marketing landscape, collect top RSS marketing case studies and best practices, and find which key factors make successful RSS strategies successful.
BTW - the survey is getting alot of support from many marketers, such as Christopher Knight, RSS Ray, Lee Odden and may others (full list will be published after I return from Chicago).
And today we've just been covered by MarketingSherpa as well:
"If you've tested offering RSS and have any results to share, author/researcher Rok Hrastnik is seeking your input for the second edition of his report on the topic. We like Rok -- he's a genuine and enthusiastic researcher on the topic and worth supporting so the whole community can learn together."
Great thanks to everyone that's helping make the survey a success!
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
A New Breed of Branded RSS Reader: Inclue!
Inclue!, just released a couple of days ago, is a new breed of mass-market branded RSS Reader ... which integrates into Outlook (to consume RSS content), as well as Internet Explorer and FireFox (to directly subscribe to RSS feeds while surfing).
But why a new breed of branded Reader?
a] It integrates with Outlook, which most other branded RSS Readers don't (usually either web-based or desktop applications)
b] Publishers can create their own branded version (unfortunatelly only with their own feeds right now) in 5 minutes, and then distribute it via their Inclue! landing page, which is also automatically generated.
c] Publishers that sign-up for their affiliate program receive a commission when end-users decide to upgrade their Reader to the premium version.
d] The Include! Reader is based on viral methods to further spread your RSS feeds and help you get new subscribers, for example using the FeedBurner Flare tool to entice your RSS subscribers to get your branded Inclue! Reader. Similar links are also displayed when a user forwards an RSS feed item to his friends via Inclue!
To see how it works, take a look at my quick version (just a demo, haven't included all the feeds, a decent description and so on).
Inclue! also does a great job of promoting RSS to end-users, giving them concrete benefits of how RSS will actually help them ... from tracking eBay auctions to getting job notifications. Just take a look at the link above.
Essentially, the Reader is targeted at new RSS users, giving them simple functions, especially with their ease of subscribing to feeds with just one click.
Now I'm just waiting for them to add visual branding possibilities ... :)
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
Guerrilla Marketers' Cafe
Free Book Promotion Site
Sunday, September 24, 2006
Websites that changed the world
The Guardian Unlimited has celebrated the 15th anniversary of the World Wide Web with an article that also lists 15 Websites that changed the world. You'll probably disagree with many of the sites on the list, but the Web has indeed changed the world....
Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.
The 2006 Webby Awards
It's a huge list, and no doubt you'd argue with many of the choices. Still, this year's Webby Awards are worth exploring especially on topics like "Best Copy/Writing" and "Corporate Communications."...
Sir Tim Starts Blogging
And about time, too: Sir Tim Berners-Lee, the man who changed our lives, has announced: So I have a blog. I think I can safely predict he'll enjoy very good traffic stats....
Blogging a Nameless War
The Tyee has published my article Blogging a Nameless War, about the Lebanese and Israeli online response to the war in Lebanon....
Taking a Holiday
I'm away on Wednesday, June 21 for a week in the Canadian Rockies. I won't have much access to a computer, so if you send me email I won't be able to answer (or post here) until the very end of June or the beginning of July. Hope your week will be as happy and surprising as mine will be. My wife and I find Jasper National Park an amazing...
A new edition of Writing for the Web
Yesterday I met with my editor at Self-Counsel Books and agreed to do new editions of my books Writing for the Web and Writing Science Fiction and Fantasy. The Web book is going to need the most revision in the six years since the last edition, webwriting has changed beyond recognition. So here's a question for you: What kinds of questions would you like the webwriting book to address especially issues that...
Handbook for Bloggers and Cyber-Dissidents
Via a member of the Canadian Association of Journalists, a very welcome gift from Reporters Without Borders: Handbook for Bloggers and Cyber-Dissidents. It's a PDF with excellent information on everything from starting a blog to evading censorship....
From Web 1.0 to Web 3.0?
Via the International Herald Tribune, a long and interesting article about where Sir Tim Berners-Lee wants the Web to go: A 'more revolutionary' Web. Excerpt: Just when the ideas behind "Web 2.0" are starting to enter into the mainstream, the mass of brains behind the World Wide Web is introducing pieces of what may end up being called Web 3.0. "Twenty years from now, we'll look back and say this...
How to Get Your Book Published: Windows Media Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.
The coming of age of citizen media
The Guardian Unlimited has a wonderful article in its News blog on The coming of age of citizen media. It's about the online response of ordinary people to the tsunami that hit a year ago today, and how bloggers spontaneously created a worldwide network that saved some lives and changed many others. I wrote about the phenomenon at the time in these posts....
How to Get Your Book Published: Quicktime Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.
Visit the Book Publicity Gallery to see Documents and Photos of Successful Book Publicity Tours and Information.
Visit this link for a whole gallery full of scans from the NY Times and Publisher's Weekly.
A New Model For Getting Rich Online
The Washington Post has an interesting story today: A New Model For Getting Rich Online describes people whose sites run ads and get enough traffic to earn serious income....
1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.
Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.
Blogging in Science
Through my H5N1 blog I've come to know about Declan Butler, who writes for Nature magazine. He's now started Declan Butler, reporter, a blog about how scientists communicate on the Web. It's just getting started, but it should be a valuable resource to many bloggers....
Becoming a Book Blog
After weeks of work, the third edition of Writing for the Web is nearly completed. It's a far more extensive revision than I'd expected, but I'm pretty happy with the result. Not only is much of the print content changed, expanded, and updated, but the book will contain a CD with scores of links a kind of electronic index, with added links on relevant topics. In addition, this site will become...
Housecleaning
Going through some of the links here has been a chastening experience. Having paid little attention to my original blog for a year or more, many of the links are now cobweb sites, or they've moved. I'm going to clean out the dead sites and find more good sites dealing with effective writing on the Web. If you're running a site that ought to be here, or you know of...
Arielle Ford, Publicist biography
Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.
A New Breed of Branded RSS Reader: Inclue!
Inclue!, just released a couple of days ago, is a new breed of mass-market branded RSS Reader ... which integrates into Outlook (to consume RSS content), as well as Internet Explorer and FireFox (to directly subscribe to RSS feeds while surfing).
But why a new breed of branded Reader?
a] It integrates with Outlook, which most other branded RSS Readers don't (usually either web-based or desktop applications)
b] Publishers can create their own branded version (unfortunatelly only with their own feeds right now) in 5 minutes, and then distribute it via their Inclue! landing page, which is also automatically generated.
c] Publishers that sign-up for their affiliate program receive a commission when end-users decide to upgrade their Reader to the premium version.
d] The Include! Reader is based on viral methods to further spread your RSS feeds and help you get new subscribers, for example using the FeedBurner Flare tool to entice your RSS subscribers to get your branded Inclue! Reader. Similar links are also displayed when a user forwards an RSS feed item to his friends via Inclue!
To see how it works, take a look at my quick version (just a demo, haven't included all the feeds, a decent description and so on).
Inclue! also does a great job of promoting RSS to end-users, giving them concrete benefits of how RSS will actually help them ... from tracking eBay auctions to getting job notifications. Just take a look at the link above.
Essentially, the Reader is targeted at new RSS users, giving them simple functions, especially with their ease of subscribing to feeds with just one click.
Now I'm just waiting for them to add visual branding possibilities ... :)
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
Leaving for Chicago, ACCM
I'm leaving for Chicago in about 3 hours for a week, where I'll be speaking on RSS and direct marketing at the ACCM conference.
If you're in Chicago and want to grab a coffee, drop me a note.
And I might be a little slow in responding to e-mail messages during this week:)
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
Please Share the RSS Marketing Survey
Please help us make the RSS Marketing Survey as comprehensive as possible. All participants get the full survey report, and all the key data will be shared publicly.
1. Please take a few minutes and participate by clicking here.
2. Please share this URL (http://rsspoll.marketingstudies.net) with as many people as you can. Post it on your blog, send it out in your newsletter, mention it to your RSS peers ... :)
Really, the more data we get, the better results we'll be able to provide to you.
The goal of the survey is to research the RSS marketing landscape, collect top RSS marketing case studies and best practices, and find which key factors make successful RSS strategies successful.
BTW - the survey is getting alot of support from many marketers, such as Christopher Knight, RSS Ray, Lee Odden and may others (full list will be published after I return from Chicago).
And today we've just been covered by MarketingSherpa as well:
"If you've tested offering RSS and have any results to share, author/researcher Rok Hrastnik is seeking your input for the second edition of his report on the topic. We like Rok -- he's a genuine and enthusiastic researcher on the topic and worth supporting so the whole community can learn together."
Great thanks to everyone that's helping make the survey a success!
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
How to Launch Your Career as an Author, Get Your Book Published and Get Book Publicity: MP3 Audio
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors. Visit www.EverythingYouShouldKnow.com for more details
Use RSS To Increase Your Traffic Now, Part 1
Online visibility and online traffic are, quite naturally, of paramount importance to everyone and anyone marketing or conducting business online, period.
While RSS will not perform as your key tool to improve online visibility and generate more traffic, its importance for helping you do so cannot be disputed.
It will help you:
- increase your traditional search engine rankings;
- improve your online visibility by making your content available where people are increasingly searching for new content, such as RSS search engines and content aggregation sites;
- drive traffic from other websites covering your topic, by helping you make your content available at these websites more easily.
Deliver Your News to Where It's Searched For: Generate Traffic From RSS Search and Content Aggregation Sites
The fundamental media shift is not only happening between offline and online, but within online itself as well.
Just a few years ago the search engines, the largest portals and news sites, were more or less the central hub of where online users got their online information. They still are today, but are now challenged by the growth of new online search engine and content aggregation website categories.
It's quite simple.
Go to Google, Yahoo! or MSN and do a keyword search. What you get are somewhat the most relevant results for what you're looking for but without a timestamp. Search engines provide results based on universal relevancy and not on recentcy.
But what if you're looking for the latest relevant content, instead of just the most relevant content?
Enter the news engines, content aggregation sites and RSS search engines. Instead of providing results by universal relevancy, these sites provide results by actual recentcy, with of course a better or lower level of relevancy.
The point is that these websites are starting to become the central hub of searching for news online and latest content online.
Google and Yahoo! know it too their own news engines are among the top of breed.
But what if you don't want to search for specifically the latest news or the latest general content, but just want to search for the latest blog posts pertaining to your topic of interest?
Enter blog search engines, which will only return results from blogs. And Google has one as well, although this one is not on top.
And so on
Why this matters to you?
If you want your latest content to be found where people are actually searching for the latest news and other latest content, even video and audio content, you need to start using these new search and aggregation site categories to increase your reach and attract new traffic traffic that is interested in what you have to say right now.
And the RSS connection?
Most of these new services, although not all, rely on RSS to receive the latest content just as it becomes available and then offer it to their visitors.
In many cases, RSS is the key tool that will get you indexed and then found and read, being used to get your content from your website to the service, which will then make it available to the world.
And additionally, you can expect to receive extra traffic from RSS directories, used by people who are proactively searching for new RSS feeds to subscribe to.
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
What Happened to the Site?
Since I started receiving e-mail about what happened to this site and why it hasn't been updated since my trip to Chicago, here goes:)
1. Two days after I came back from Chicago I held a 5 day workshop for my internet team from Central and Eastern Europe. Doing lectures half of the day, and providing entertainment the other half.
2. Right after the workshop I had to fly to Poland to find a new internet manager for our operation there.
3. My grandfather was recently hospitilized due to heart failiure, which is near fatal at his age, so things have been pretty hecting on the family side of life as well.
4. I'm working on finishing three RSS books and need to finish up all of them shortly. Long-time visitors will remember that when I was finishing "Unleash RSS" back in the end of 2004 I had to take a short break from the site, since it's difficult to write a book and write for a website at the same time.
5. I'm running on a tight deadline to finish a large webstore that is going to be launched accross 20 countries in Central and Eastern Europe this month and promoted with more than 100 hours of daily DRTV airtime.
So, to make a long story short, life and other RSS related and unrelated projects got the better of me.
But not to worry, I promise to get started again in full force early next month:
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
Million Dollar Product Creation Secrets just released!
When Works Pass Into The Public Domain
How to Get Your Book Published: Windows Media Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.
Syndicate IQ Shakes the RSS Advertising World With Advanced Ad Serving
Syndicate IQ just announced their RSS ad serving platform that finally brings RSS advertising closer to what "traditional" online advertiers want.
What they're telling right now is:
a] They're able to insert RSS ads into feeds on a per-user basis, regardless of what article the subscriber is currently reading.
b] They can display different versions/formats of the ad, depending on the RSS Reader the subscriber is using.
c] Their RSS ad server integrates with "traditional" online ad servers, centralizing reporting and stats.
More coming on this soon, but until then also read Syndicate IQ's view on the state of RSS advertising, which indicates why the above features are needed.
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
Nooked and Infacta Go the First Step Towards RSS and E-mail Integration
In terms of delivering content to your subscribers, RSS is best used as a supplementary channel to e-mail, making all of your e-mail content available via RSS as well.
It's no surprise that e-mail marketing vendors are starting to work with RSS vendors to help bring these two channels closer together.
The latest comes from Nooked, one of the higher-end RSS marketing tool vendors, and Infacta, vendors of GroupMail, a great desktop e-mail marketing tool.
Their integration ...
a] allows GroupMail and Nooked users to insert RSS feed items into e-mail messages,
b] insert e-mail messages via GroupMail into Nooked,
c] generate and deliver unique subscription links to Nooked-generated RSS feeds via GroupMail, to allow for full user tracking.
On the surface, these 3 benefits help e-mail marketers save time when duplicating their efforts to RSS, and even more importantly, allow them to easily promote trackable RSS feeds to their e-mail subscribers.
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
$10,652.00 in Bonuses for Shawn Casey's "How To Make An Absolute Fortune..."
Saturday, September 23, 2006
Author Spotlight - Ellen Mossman-Glazer, M.Ed.
Today’s Author Spotlight is on Ellen Mossman-Glazer, M.Ed., a Life Skills Coach and Behavioral Specialist, specializing in Asperger Syndrome, High Functioning Autism, ADHD, and learning difficulties. The primary reason Ellen was chosen today is that she really has done an outstanding job of leveraging her titles for optimal results. This is a topic [...]
XPRL group meets in London
Standards for news releases
Chris Heuer is on his 'walkabout' and attended the XPRL meeting in London this week.
The other question we were striving to answer was “Who would be the most valuable supporters of XPRL that would get us to the point of broader adoption in the industry?” One path considered was to create demand from big clients who have a real need stemming from the pains of their current operations in this area - particularly from the financial PR companies and public companies who have to adhere to the latest financial disclosure regulations. By cultivating this demand in clients, it would drive demand for the agencies to pick it up and then in turn to bring the wire services along.
Mark Adams noted that “if there were a petition from the biggest clients to support the standard, the agencies and related services would certainly follow.”
This would be something akin to a preferred vendor list which had certain minimum requirements in order for agencies to be able to get their account.
Here I relayed Mark Nowlan’s suggestion that we needed to get the major newsroom editors from AP, Reuters and other major news organizations to want to use it along with the wires - to include the journalists in the conversation, which is exactly what we are trying to do with our New Media Release efforts.
We will get a full report from Chris at the Social Media Club meeting in LA September 28th. Perhaps we can lure AP and Reuters to attend?
We also need the wire services. PrimeZone, now owned by Nasdaq, is a prime candidate - and they are located in LA.
Some Apologies
I’m still going through a pile of emails (over 3,000) I’m up to about 800 now. Please bare with me if you haven’t gotten my reply. I will try to respond to every email as soon as possible. Also, some of you complained that your comments are not posted. I approved [...]
Protected: A Potential Niche Topic
There is no excerpt because this is a protected post.
Market Wire Adds Social Media Options
Online news acknowledged as a big traffic driver
Good for Market Wire! They launched their social media service yesterday. They can now deliver your news to community-driven online content forums and social media sites like Digg, Del.icio.us and Newsvine.
According to their release Digg and Del.icio.us rank in the top 150 web sites for pure traffic, and the combined visitor traffic to all three sites exceeds 15 million users.
People are increasingly turning beyond print publications and online news aggregators to user powered Web sites and other forms of social media to get their news," said Paolina Milana, vice president of Marketing & Media Relations, Market Wire. "'
The first meeting of the Social Media Club in LA wil be on September 28 at the Expansion Plus offices.
Paolina will be getting her invite today.
Important: 2006 Unleash RSS Preview for Existing Customers
Important: 2006 Unleash RSS Preview for Existing Customers
Just a quick update for existing Unleash the Marketing & Publishing Power of RSS customers ... if you haven't received the message yet.
We just released the preview of the 2006 edition, with the first two sections. The preview (and the full version, once it comes out) is available to you for free, of course.
Just drop me an e-mail at rok.hrastnik@marketingstudies.net --- if you haven't received it yet.
And you'll certainly want to do so, since this isn't simply an upgrade, but a whole new e-book, with more easy-to-follow RSS marketing instructions than ever before.
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
links for 2006-09-19
amandacongdon.com/America Amanda Cogndon's new project. It looks like she lined up some heavy hitter sponsors too. (tags: amandacongdon video vlogs) France Web Market Overview Richard continues his outstanding series. (tags: Web2.0 France Europe) RED HERRING | Religion Sites Embrace Web...
Guerrilla Marketers' Cafe
Free Book Promotion Site
Use of Closed Circuit Television Systems . at Home and at Work
According to the US Bureau of Justice Statistics, approximately 75% of all crime in the states is property crime. In 2003, there were 14 million thefts of property, and of these, 83% were home and bu... [Author: DL Consultants, LLC - Site Promotion - September 22, 2006]
Getting Your Web Site Listed In The Search Engines
Getting your web site listed in the search engines particularly in a top 10 spot is tricky business. Every day we get questions from readers who are totally confused about how they can get their ... [Author: Larry Potter - Site Promotion - September 23, 2006]
The coming of age of citizen media
The Guardian Unlimited has a wonderful article in its News blog on The coming of age of citizen media. It's about the online response of ordinary people to the tsunami that hit a year ago today, and how bloggers spontaneously created a worldwide network that saved some lives and changed many others. I wrote about the phenomenon at the time in these posts....
European bloggers influencing business and media
Via the Guardian Unlimited: Ignore bloggers at your peril, say researchers. Bloggers and internet pundits are exerting a "disproportionately large influence" on society, according to a report by a technology research company. Its study suggests that although "active" web users make up only a small proportion of Europe's online population, they are increasingly dominating public conversations and creating business trends. More than half of the internet users on the continent...
Taking a Holiday
I'm away on Wednesday, June 21 for a week in the Canadian Rockies. I won't have much access to a computer, so if you send me email I won't be able to answer (or post here) until the very end of June or the beginning of July. Hope your week will be as happy and surprising as mine will be. My wife and I find Jasper National Park an amazing...
Teen Webwriters: More Numerous Than You Think
The Pew Internet & American Life Project has just released a report on Teen Content Creators and Consumers. More than half of American teenagers have created Web content, the report says, and older teenage girls are serious bloggers. I can scarcely imagine the college students of the class of 2010. But I hope I get to teach some of them....
Simple Tips To Generate Waves Of Traffic To Your Website
So you ve got a website setup but you ve got no one visiting it; that s the dilemma and reality of many people who come online and think hey I can setup and website and make loads of money online . ... [Author: Ian Canaway - Site Promotion - September 22, 2006]
Don't Bomb Us - Al Jazeera Blogs
A very interesting development: After release of the news that George Bush was thinking of bombing Al Jazeera's headqurters in Qatar, staff have responded by creating Don't Bomb Us - A blog by Al Jazeera Staffers. I doubt that blogs can actually confuse cruise missiles, but at least it will draw more attention to the difficulties of life in the Middle East media....
Websites that changed the world
The Guardian Unlimited has celebrated the 15th anniversary of the World Wide Web with an article that also lists 15 Websites that changed the world. You'll probably disagree with many of the sites on the list, but the Web has indeed changed the world....
Housecleaning
Going through some of the links here has been a chastening experience. Having paid little attention to my original blog for a year or more, many of the links are now cobweb sites, or they've moved. I'm going to clean out the dead sites and find more good sites dealing with effective writing on the Web. If you're running a site that ought to be here, or you know of...
Study Shows Blogs Increase Media Attention for Companies
Authors Rule The Content World Online!
Is this content wave ever going to end? I mean after we saturate the article marketing world, blogging world, RSS word, seo world, & eBook writing world, will there still be opportunity online for au... [Author: Martin Lemieux - Site Promotion - September 22, 2006]
A SEO Company is a Catalyst to Top Search Engine Rankings
The problem with knowledge is that it comes in installments. First, people learnt the enormous benefits that a website could create for them. The trend for getting a website created for their busines... [Author: Andy Lewis - Site Promotion - September 20, 2006]
Blogging Directory
Have you looked at your website traffic lately? How much visitors actually visit your site everyday. One of the best ways to attract the visitor to your site is by writing informative blogs. A bloggi... [Author: Darren Dunner - Site Promotion - September 20, 2006]
Traffic Exchanges Revisited - Part One
Traffic exchanges, for the uninitiated, are programs where you can submit your website(s) to be placed in a rotation for other members to see. That's the simple, watered-down explanation. But there... [Author: Lourdes Sanchez - Site Promotion - September 21, 2006]
Seven Ways To Promote Your New Website
Once you have built your new website, you don t have time to sit back and admire your creation, the work is just beginning. Thousands of web pages are being added to the Internet every day and if you... [Author: Fei Lim - Site Promotion - September 23, 2006]
The 2006 Webby Awards
It's a huge list, and no doubt you'd argue with many of the choices. Still, this year's Webby Awards are worth exploring especially on topics like "Best Copy/Writing" and "Corporate Communications."...
A new edition of Writing for the Web
Yesterday I met with my editor at Self-Counsel Books and agreed to do new editions of my books Writing for the Web and Writing Science Fiction and Fantasy. The Web book is going to need the most revision in the six years since the last edition, webwriting has changed beyond recognition. So here's a question for you: What kinds of questions would you like the webwriting book to address especially issues that...
Handbook for Bloggers and Cyber-Dissidents
Via a member of the Canadian Association of Journalists, a very welcome gift from Reporters Without Borders: Handbook for Bloggers and Cyber-Dissidents. It's a PDF with excellent information on everything from starting a blog to evading censorship....
Taking a Breather
I haven't posted much here in the last couple of months...in large part because I've been too busy working on the third edition of Writing for the Web. It's been an instructive experience: I hadn't realized how much has changed on the Web since the second edition came out in 2000. Perhaps the most challenging new development is the emergence of the multiple site: people aren't just creating one website...
Becoming a Book Blog
After weeks of work, the third edition of Writing for the Web is nearly completed. It's a far more extensive revision than I'd expected, but I'm pretty happy with the result. Not only is much of the print content changed, expanded, and updated, but the book will contain a CD with scores of links a kind of electronic index, with added links on relevant topics. In addition, this site will become...
Using Testimonials Effectively
People seem to have a need to know what others think before they place an order for a product or service. They tend to ask everyone they know, both offline and in forums. They will often even research the net for reviews and testimonials. Unfortunately, testimonial letters have gotten a bad rap because of all [...]
Spinach Needs a Blog
Hang out with me and you will learn in a hurry that I love salad. I eat a giant one every day (weekends too). Yup, it's always filled with spinach. So, needless to say I am a little concerned about...
Thursday, September 21, 2006
Publisher's Desk For September 20th
Publisher's Desk For September 20th
This Saturday!! ** Fall 24-Hour Short Story Contest! Start time for the Fall 2006 24-Hour Short Story Contest will be at 12:00 p.m. (noon) central time on Saturday, September 23, 2006! Participation is limited to 500 entrants. Contests usually fill up, so don't delay if you want to participate! You can see the list of prizes (first prize is $300, second is $250 and third is $200 - plus 82 other prizes!) and sign up here: http://www.writersweekly.com/misc/contest.html HINT: Fall is Angela's favorite time of the year! If you've participated in past Fall contests, you'll remember they always have a crispy Fall theme! Have A Need For Creative Freelancers? http://www.writersweekly.com/phpBB2/index.php?c=2 Are You Missing The Party? The Freelance Writing Forum is very active and we'd love to have you join us! http://www.writersweekly.com/phpBB2/viewforum.php?f=15 Need Our Advertising Rates? See: http://www.writersweekly.com/misc/adrates.html Writer's Guidelines Database http://forums.writersweekly.com/viewforum.php?f=12
Even the Dot-Com s Aren t Immune
We re seeing the breakdown of the mass market all around us. TV shows, newspapers, magazines, etc., that used to cater to the masses are getting beaten up by more highly targeted offerings aimed at smaller audiences. One would think a...
ePodunk: A nice example of a small corporate blog
Newspapers and New Media Can Coexist?
The old media vs. new media war is being waged all over, even in the small town of Fort Wayne. In this article, the old media guy tells the new media guy that they can live happily ever after. To...
Guerrilla Marketers' Cafe
Free Book Promotion Site
Tuesday, September 19, 2006
Yaro Starak on Why Do You Blog
I read a post over at Yaro Starak's Blog Traffic School blog about defining your target audience and blog purpose that is worth the read. He suggests making a list of what you want your blog to do: Earn $1000...
Split Run Testing
If you are a webpreneur, split testing is a definite recommendation. Not only it increases sales but also lets go of unnecessary graphics and copy. A ..
Letters To The Editor For September 13th
This Week:
- Excuses, Excuses...
- Unite And Boycott!
Getting Blogger Relations Right - PR Becomes BR
You know how marketing and Public Relations (PR) work together? You get a little media attention and the world beats a path to your door. One quote or article in the Wall Street Journal can be huge to your business....
All About GPRS
Dickens once said, \"never close your lips to those to whom you have opened your heart.\" Perhaps we can now say, \"never close your ..
How to Pitch Bloggers: Save the Date
Special Event!Join The Blog Squad and The Publicity Hound for an important teleseminar: How to Pitch the Best Bloggers to Create a Publicity ExplosionWednesday, September 20, 2006 at 8:30 p.m. ETGet the details and register here. (The first 50 registrants...
Everything you wanted to know about Copyrights
Link popularity and tools for link building
Link popularity and link quality are important because all search engines consider them as a part of their ranking algorithms, says Puneet Mehrotra ..
Do You Owe Writers Money? Advice For Deadbeats! By Angela Hoy
This article is for all those deadbeat editors and publishers out there who owe writers money. Here's my advice on how you should or should not react when the press contacts you about your deadbeat status.
Viral Marketing
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others... Published in HindustanTimes.com 13th S ..
The Next Big Thing
Embedded software, Wireless Net, P2P, Real time movies, and Medicare are some of the often heard phrases used to describe the next big thing on the ..
Friday, September 15, 2006
Publicity for Books
Publicity for Books
Use RSS To Increase Your Traffic Now, Part 1
Online visibility and online traffic are, quite naturally, of paramount importance to everyone and anyone marketing or conducting business online, period.
While RSS will not perform as your key tool to improve online visibility and generate more traffic, its importance for helping you do so cannot be disputed.
It will help you:
- increase your traditional search engine rankings;
- improve your online visibility by making your content available where people are increasingly searching for new content, such as RSS search engines and content aggregation sites;
- drive traffic from other websites covering your topic, by helping you make your content available at these websites more easily.
Deliver Your News to Where It's Searched For: Generate Traffic From RSS Search and Content Aggregation Sites
The fundamental media shift is not only happening between offline and online, but within online itself as well.
Just a few years ago the search engines, the largest portals and news sites, were more or less the central hub of where online users got their online information. They still are today, but are now challenged by the growth of new online search engine and content aggregation website categories.
It's quite simple.
Go to Google, Yahoo! or MSN and do a keyword search. What you get are somewhat the most relevant results for what you're looking for but without a timestamp. Search engines provide results based on universal relevancy and not on recentcy.
But what if you're looking for the latest relevant content, instead of just the most relevant content?
Enter the news engines, content aggregation sites and RSS search engines. Instead of providing results by universal relevancy, these sites provide results by actual recentcy, with of course a better or lower level of relevancy.
The point is that these websites are starting to become the central hub of searching for news online and latest content online.
Google and Yahoo! know it too their own news engines are among the top of breed.
But what if you don't want to search for specifically the latest news or the latest general content, but just want to search for the latest blog posts pertaining to your topic of interest?
Enter blog search engines, which will only return results from blogs. And Google has one as well, although this one is not on top.
And so on
Why this matters to you?
If you want your latest content to be found where people are actually searching for the latest news and other latest content, even video and audio content, you need to start using these new search and aggregation site categories to increase your reach and attract new traffic traffic that is interested in what you have to say right now.
And the RSS connection?
Most of these new services, although not all, rely on RSS to receive the latest content just as it becomes available and then offer it to their visitors.
In many cases, RSS is the key tool that will get you indexed and then found and read, being used to get your content from your website to the service, which will then make it available to the world.
And additionally, you can expect to receive extra traffic from RSS directories, used by people who are proactively searching for new RSS feeds to subscribe to.
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
Internet Audiences Growing: How Will You Respond?
Guerrilla Marketers' Cafe
Free Book Promotion Site
Sunday, September 10, 2006
Ecommerce Sites and Content
For some reason people keep thinking that ecommerce sites are somehow different and do not need much content, beyond a brief description, similar to what you might see with a catalog. The search engines do not change HOW they evaluate the relevance of pages based on “what kind” of a page is being displayed. They could [...]
The Next Google Update
I would venture to guess that one of the most common questions on any webmaster forum involves someone asking, “When is the next Google update?” Although they are probably asking about visible PageRank updates in the Google toolbar, the answer involves a bit more than that. Visible PageRank is what you see in your Google toolbar. [...]
Good Old Fashioned Hard Work
It seems like everywhere I go, everyone is looking for shortcuts. People jump around from one affiliate program to the next, with little thought given to the product. It is all about which affiliate company pays the most, or which get rich scheme promises the most, the fastest. I see website owners scrounging for ways to [...]
How much money is a blog Worth?
Simon at Bloggasm has been asking himself a question that I hear increasing debate over ‘how much money is a blog worth?’ Simon’s seen attempt to put values at blogs which seem overblown (for example the one that Dane came up with at Business Opportunities which was based upon the WeblogsInc sale to AOL and how [...]
QFlea Virtual Flea Market
Started as a hobby by Charley Silverman in 1999, the QFLEA Virtual Flea Market is a community of more than 400 vendors working together to create the largest online flea market in the world. These vendors are hard-working people that sell a variety of items from their websites, including crafts, jewelry, clothing, personalized gifts, teddy [...]
Choosing a Niche for Your Information Product (or Blog)
Brian’s released a new video over at Tubetorial in his 7 Steps to Creating and Selling Niche Information Products series. This one is on working out what to make your product about. I like Brian’s approach because he doesn’t go in for the hype that surrounds a lot of information products and emphasizes that you [...]
Are You the Biggest Difference?
Are you the biggest difference for your business? Many years ago, a motivational speaker told me that the surest way to financial success was to find something that I absolutely love doing and then find a way to get paid for doing it. This is probably the best advice that I have ever received, and advice [...]
The Next Big Thing
Embedded software, Wireless Net, P2P, Real time movies, and Medicare are some of the often heard phrases used to describe the next big thing on the ..
Technorati Tag Link Generator
Blake writes a post on Technorati Tags and has developed a little Technorati Tag Link Generator tool that may be of some use to some of you who don’t have the functionality built into your blogging tools already (like some blog desktop publishers do). Here’s some tags I just used with the tool: technorati tags blog tools
Everything you wanted to know about Copyrights
Custom Red Widgets
Search engines return search results in the exact order of their perceived relevance to the search phrase requested. The more relevant your site appears to be, to the search requested, the HIGHER your page will show in the results. You have a page that you want to be found easily in the search engines for the [...]
Sports: The Ultimate TV-Online Hybrid Opportunity
Like any red-blooded sports fan, I just spent too much time watching a number of opening day college football games. Despite my love of sports and technology, I rarely see an opportunity to combine the two. Wouldn t you think there...
Leaving for Chicago, ACCM
I'm leaving for Chicago in about 3 hours for a week, where I'll be speaking on RSS and direct marketing at the ACCM conference.
If you're in Chicago and want to grab a coffee, drop me a note.
And I might be a little slow in responding to e-mail messages during this week:)
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
Stephen Wildstrom: What s Your Point?
Stephen, I just read your latest BusinessWeek article, In Praise of a Closed Market. I don t get it. Honestly, I can t think of a single monopoly situation that s better for me than an open market. The cable company comes to...
Syndicate IQ Shakes the RSS Advertising World With Advanced Ad Serving
Syndicate IQ just announced their RSS ad serving platform that finally brings RSS advertising closer to what "traditional" online advertiers want.
What they're telling right now is:
a] They're able to insert RSS ads into feeds on a per-user basis, regardless of what article the subscriber is currently reading.
b] They can display different versions/formats of the ad, depending on the RSS Reader the subscriber is using.
c] Their RSS ad server integrates with "traditional" online ad servers, centralizing reporting and stats.
More coming on this soon, but until then also read Syndicate IQ's view on the state of RSS advertising, which indicates why the above features are needed.
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
PARTICIPATE: The 2006 RSS Marketing Survey
Would you like to compare your RSS marketing results with those of your peers?
Are you interested in the RSS industry average benchmark metrics?
Would you like to get top RSS marketing tips from those that are actually doing it?
Participate in the 2006 RSS Marketing Survey, share your own insights, experiences and data ... and then receive a free copy of the report with all the data to compare your numbers, as well as receive RSS marketing best practices.
Also, if you care to share your own RSS marketing case study, it will be featured in the 2006 edition of Unleash the Marketing & Publishing Power of RSS, critically acclaimed as the "best and most comprehensive guide on RSS for marketers".
For more information and to participate, please click here now.
And, if you can, please share this survey with as many marketers as you can, since that will provide us with a much better research sample ...
... and at the same time provide you with much better benchmark metrics, as well as more comprehensive RSS marketing tips and experiences.
Simply share this URL:
http://rsspoll.marketingstudies.net
Participate by clicking here now.
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
The Nofollow Attribute
As a measure to help prevent comment spam, many blogging platforms automatically add the nofollow attribute to all links found within the comments section of a blog. The thought was that if Google no longer gave “credit” for links using the nofollow attribute, we would see a tremendous decrease in comment spam. “From now on, when [...]
This Is Digital Cable 2.0?!
Insight Communications is the local cable monopoly, er, company. We use them for our cable TV and broadband services. I came home and found a letter in my mailbox from them touting their new InsightDigital 2.0 service. I was excited until...
Expedia Takes the Lead in Travel RSS Feeds
My greatest gripe against RSS marketing initiatives is that they're just poorly done.
You have a great company with an amazing product database that just calls for customized feeds ... and all you get from their RSS feeds are one-size-fits-all packages.
Really a waste. No one wants to receive updates on all US flights ... they just want to receive updates on the flights that really interest them. And here's the real power of RSS: bringing the most relevant content.
Expedia seems to understand that, at least based on their new RSS offering.
They allow you to customize your feed with Trip Type, your originating city, your destination and your package type.
Well, they could still do alot more, such as providing the option of selecting a price range, but it's a good beginning.
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
Expression Web Designer Beta
I had been anxious to check out Microsoft’s new Expression Web Designer, not because I had any issues with FrontPage 2003, but because I like playing with new programs. I was thrilled when I received the download notice for the initial private beta, which they have since offered to the general public. I am probably not [...]
Important: 2006 Unleash RSS Preview for Existing Customers
Just a quick update for existing Unleash the Marketing & Publishing Power of RSS customers ... if you haven't received the message yet.
We just released the preview of the 2006 edition, with the first two sections. The preview (and the full version, once it comes out) is available to you for free, of course.
Just drop me an e-mail at rok.hrastnik@marketingstudies.net --- if you haven't received it yet.
And you'll certainly want to do so, since this isn't simply an upgrade, but a whole new e-book, with more easy-to-follow RSS marketing instructions than ever before.
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
The Long Tail, by Chris Anderson
I was skeptical when I picked up The Long Tail a few weeks ago. I figured I already read Chris Anderson s original Wired article, I get it, I buy into it, and so what s the point of reading an entire...
Use RSS To Increase Your Traffic Now, Part 1
Online visibility and online traffic are, quite naturally, of paramount importance to everyone and anyone marketing or conducting business online, period.
While RSS will not perform as your key tool to improve online visibility and generate more traffic, its importance for helping you do so cannot be disputed.
It will help you:
- increase your traditional search engine rankings;
- improve your online visibility by making your content available where people are increasingly searching for new content, such as RSS search engines and content aggregation sites;
- drive traffic from other websites covering your topic, by helping you make your content available at these websites more easily.
Deliver Your News to Where It's Searched For: Generate Traffic From RSS Search and Content Aggregation Sites
The fundamental media shift is not only happening between offline and online, but within online itself as well.
Just a few years ago the search engines, the largest portals and news sites, were more or less the central hub of where online users got their online information. They still are today, but are now challenged by the growth of new online search engine and content aggregation website categories.
It's quite simple.
Go to Google, Yahoo! or MSN and do a keyword search. What you get are somewhat the most relevant results for what you're looking for but without a timestamp. Search engines provide results based on universal relevancy and not on recentcy.
But what if you're looking for the latest relevant content, instead of just the most relevant content?
Enter the news engines, content aggregation sites and RSS search engines. Instead of providing results by universal relevancy, these sites provide results by actual recentcy, with of course a better or lower level of relevancy.
The point is that these websites are starting to become the central hub of searching for news online and latest content online.
Google and Yahoo! know it too their own news engines are among the top of breed.
But what if you don't want to search for specifically the latest news or the latest general content, but just want to search for the latest blog posts pertaining to your topic of interest?
Enter blog search engines, which will only return results from blogs. And Google has one as well, although this one is not on top.
And so on
Why this matters to you?
If you want your latest content to be found where people are actually searching for the latest news and other latest content, even video and audio content, you need to start using these new search and aggregation site categories to increase your reach and attract new traffic traffic that is interested in what you have to say right now.
And the RSS connection?
Most of these new services, although not all, rely on RSS to receive the latest content just as it becomes available and then offer it to their visitors.
In many cases, RSS is the key tool that will get you indexed and then found and read, being used to get your content from your website to the service, which will then make it available to the world.
And additionally, you can expect to receive extra traffic from RSS directories, used by people who are proactively searching for new RSS feeds to subscribe to.
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
Please Share the RSS Marketing Survey
Please help us make the RSS Marketing Survey as comprehensive as possible. All participants get the full survey report, and all the key data will be shared publicly.
1. Please take a few minutes and participate by clicking here.
2. Please share this URL (http://rsspoll.marketingstudies.net) with as many people as you can. Post it on your blog, send it out in your newsletter, mention it to your RSS peers ... :)
Really, the more data we get, the better results we'll be able to provide to you.
The goal of the survey is to research the RSS marketing landscape, collect top RSS marketing case studies and best practices, and find which key factors make successful RSS strategies successful.
BTW - the survey is getting alot of support from many marketers, such as Christopher Knight, RSS Ray, Lee Odden and may others (full list will be published after I return from Chicago).
And today we've just been covered by MarketingSherpa as well:
"If you've tested offering RSS and have any results to share, author/researcher Rok Hrastnik is seeking your input for the second edition of his report on the topic. We like Rok -- he's a genuine and enthusiastic researcher on the topic and worth supporting so the whole community can learn together."
Great thanks to everyone that's helping make the survey a success!
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
Know Your Target Audience
Equally important with knowing your target audience is finding ways to let your target audience know you as a person. Many times when we run an online business, we forget the power of talking with our target audience. Handing people a business card in casual conversation is a common courtesy, but it is unlikely [...]
The Risk of AdSense Revenue
Generic advertisements such as Google AdSense absolutely do not belong on a professional business website. No matter how you look at it, it will not help improve your business and may very well have a devastating impact. Is it really worth the risk? Those people who have no clue what Google AdSense is, will likely become [...]
Saturday, September 09, 2006
The Best Way To Generate Targeted Website Traffic
DO you know the most effective marketing technique online? The fact is -"Search Engines acconunt for almost 90% of all web traffic!" Without traffic, you won't get visitors. And without visitors, y... [Author: Nick Lim - Site Promotion - September 09, 2006]
How Can You Get Ahead With Internet Marketing Search Engine?
Internet marketing search engine department comprises of highly experienced and talented professionals who are capable enough of changing the fate of your business overnight! Today, internet marketin... [Author: Angela Ross - Site Promotion - September 06, 2006]
REVEALED How To Double Your Online Sales Without Spending A Single Penny
What s the biggest problem for any business? SALES.. SALES.. SALES! I m about to reveal some extremely valuable information to you here. The real ways to get tons of visitors to your web sites absol... [Author: Steven Hodder - Site Promotion - September 06, 2006]
6 Out-of-Box Ways to Drive Traffic to Your Blog
If it comes to creating your new blog, I think what I am talking about will help you make your blog famous to a large extent as it is direct from my experience getting my blog ranked no.1 in a famous... [Author: Metee Liewrojanasakul - Site Promotion - September 08, 2006]
New Page Rank Tools Added
I’ve just added a couple of cools Page Rank tools for you. Check your current Page Rank through all of Google’s datacenters. Another tool is for Page Rank prediction. It’s not 100% accurate, but it will give you a good idea of where your site is standing. I hope you find [...]
Seo Tips For Beginners
SEO means search engine optimization a method that will improve the visibility of a website in the search engine listings, but you probably already know that. Then I should probably let you know wh... [Author: Scott Lindsay - Site Promotion - September 09, 2006]
WordPress Plugins You Can t Live Without
Hello dear marketers, Today, I have a question for you. If you are a current WordPress user, what’s the one plugin that you can’t live without? I’m still using WP 1.5 and trying to see what I can incorporate with my upcoming niche blogs. Can you help me out? :) Thanks! P.S. You can [...]
How I Regained My Lost Google Traffic
A while back I discovered that the traffic I was used to getting to my main site absolutely free from Google had dried up - completely! I mean, there was not a sniff of Google traffic on my site. A b... [Author: Jeff Baas - Site Promotion - September 09, 2006]
How to Harness the Power of Ebooks for the Benefit of Your Website!
Ebooks can be a powerful tool when it comes to promoting and profiting from your website. To be able to benefit from ebooks, it is important to know how to use them to their full potential. There are... [Author: William Johnston - Site Promotion - September 06, 2006]
10 Tips To Getting Started With Google AdWords
Online advertising has rapidly grown into a multi-billion dollar industry, with Google s recent $900 million deal to advertise on MySpace an example of it s huge demand and popularity. Pay per click ... [Author: Kevin Gibbons - Site Promotion - September 06, 2006]
Looking for internet marketing product reviews?
Hello everyone. Thanks for visiting my blog. I have hundreds of visitors each day but I haven’t really thanked anyone for reading my blog. I really didn’t expect my blog to get this much traffic each day when I started it. It’s approaching 10,000 unique visitors per month and it’s definitely [...]
Protected: A Potential Niche Topic
There is no excerpt because this is a protected post.
Exciting And Creative Tips For Marketing Your Website
You have no idea that there is an army of people out there who are interested in creatively marketing their own website. Do some sleuthing! Take your time and look at the names of those who post com... [Author: Wycliffe Williams - Site Promotion - September 08, 2006]
Pay Per Click Advertising What Is It?
Pay Per Click Advertising are affiliate program scripts either set up on a website or search engines that count the number of click thru s YOU either send or receive. A perfect example of a pay per c... [Author: Joanne King - Site Promotion - September 08, 2006]
New Spam Filter Installed
Here is a good news for those of you who were having hard time with my previous image spam filter. I finally got rid of it :) This new spam filter is working great and very easy to install. It uses a simple math question as the filter. It’s fun and [...]
Using an e-Signature to Guarantee a Boost in Your Web Traffic
Using an e-signature is one of the easiest, most effective ways to bring targeted visitors to your site. Many webmasters waste this great opportunity to advertise their site, and bring potential cust... [Author: William Johnston - Site Promotion - September 06, 2006]
One Product, Three Customers, Three Different Ways To Write
Never assume you know your target audience. Taking the time to define each segment can dramatically improve the effectiveness of your copywriting.
The 10 Biggest Search Engine Optimization Mistakes: #6: No 'Alt Tags'
Alt Tags short for Alternate Tags were originally designed to contain the text to be displayed on web pages instead of images if a user s computer did not have the capability (specification) to b... [Author: David Bain - Site Promotion - September 06, 2006]
Don't Mistake a Web Site for Advertising
Many small business owners make the mistake of thinking that putting up a web site is advertising. They think it's like putting an ad in the paper that will bring in business. However, they usually e... [Author: Kenn Schroder - Site Promotion - September 08, 2006]
Is Your Copy Trusted by Google?
What is Google looking for in the way of copy? How can you make sure your pages are trusted by Google? Here are some excellent tips straight from the source.
Skills Needed For Search Engine Optimization
Since search engine optimization is still a relatively new concept, a lot of business establishments think it best to hire search engine optimization firms to handle the online marketing side of thei... [Author: Michael Colucci - Site Promotion - September 07, 2006]
Google Will Blacklist You If You Do This
A lot of rumors have been circulating the internet about Google Adsense and how they are cracking down and removing thousand of people's websites because the content and articles are not unique. Too... [Author: Patrick Moore - Site Promotion - September 09, 2006]
How to write an effective copy
How to write an effective copy
Finding just the right words to describe your product or service isn\'t as easy as it looks, says Puneet Mehrotra. Published on 12th October ..
BLaughed
I got BLaughed:
Slander In Comments - What are the Legalities?
I’ve been asked 3 times over the last few weeks what the legal implications of letting people post comments on your blog are and to this point I’ve never been able to point them to a case that I knew of where legal action was taken over comments. But it seems that there’s a current case [...]
Guerrilla Marketers' Cafe
Free Book Promotion Site
Why Having a Blog is Like Having a Baby
This Sunday is Fathers Day here in Australia and to celebrate my first one as a Dad I thought I’d do a little post on why having a blog is like having a baby. Disclaimer - yes I know having a blog is nothing like having a baby - for every reason why they are similar [...]
Savvy eBiz Tips - Subscribe and Win Prizes and Discounts NEWS FLASH: 5 DAYS. 5 DEALS. 5 WINNERS.Subscribe to Savvy eBiz Tips today and you'll be entered to win big prizes during the week of September 4. The grand prize...
Prizes Needed - Sponsor ProBlogger s Next Group Writing Project
The week after next I’ll be holding the next ProBlogger Group Writing Project. I’ll keep the topic a secret until then but after the success of offering prizes for the last project I’d like to do the same again. If you have a prize you’d like to offer the project in return for some pretty nice [...]
Virtual Hat Drawing for Internet Marketing Retreat: Will You Be Lucky?
Do you feel lucky? Denise and I just purchased a magic hat so that we can use it all next week. We are having a 2nd Year of Blogging anniversary blow-out sale and prize drawings Sept. 4 - 8. Grand...
Yaro Starak on Why Do You Blog
I read a post over at Yaro Starak's Blog Traffic School blog about defining your target audience and blog purpose that is worth the read. He suggests making a list of what you want your blog to do: Earn $1000...
The Article Guy Jeff Herring Shows How to Use Your Articles for Marketing
Conversations with Experts presents... Wednesday, August 30, 2006, 8:30 p.m. ET (no charge, registration required)Guest Expert: Jeff Herring, The Article GuyHow to Market Your Articles for Tons of Prospects, Publicity and ProfitsIn this Conversation with a master of article marketing...
The Blog to Email Connection: We [Heart] Feedblitz
If you get uncomfortable whenever someone mentions RSS Feeds, you're not alone. Only 9-12% of online users understands how blog, website and newsletter information can be delivered using RSS technology. Never fear, Feedblitz is here! As long as Phil Hollows...
Slander In Comments - What are the Legalities?
I’ve been asked 3 times over the last few weeks what the legal implications of letting people post comments on your blog are and to this point I’ve never been able to point them to a case that I knew of where legal action was taken over comments. But it seems that there’s a current case [...]
Official Problogger Seal
Looking for an official seal for your blog? No? Neither was I until I found the Official Seal Generator. This one goes in the ‘weekend distractions’ basket. found via Presurfer
Friday, September 08, 2006
RSS Really Starting to Move Towards E-mail Marketers
Email Reaction is another e-mail vendor following the certain trend of RSS going the way of e-mail marketing ... in terms of direct marketing capabilities of course.
Although they're just entering beta testing with their solution, they promise RSS feed personalization, the holy grail for direct marketers, as well as full RSS integration in their software, to make the move towards RSS easier for e-mail marketers.
The first to offer this type of integration and personalization were SilverPop, although it still remain to be seen how Email Reaction will compete with their feature set.
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
A New Breed of Branded RSS Reader: Inclue!
Inclue!, just released a couple of days ago, is a new breed of mass-market branded RSS Reader ... which integrates into Outlook (to consume RSS content), as well as Internet Explorer and FireFox (to directly subscribe to RSS feeds while surfing).
But why a new breed of branded Reader?
a] It integrates with Outlook, which most other branded RSS Readers don't (usually either web-based or desktop applications)
b] Publishers can create their own branded version (unfortunatelly only with their own feeds right now) in 5 minutes, and then distribute it via their Inclue! landing page, which is also automatically generated.
c] Publishers that sign-up for their affiliate program receive a commission when end-users decide to upgrade their Reader to the premium version.
d] The Include! Reader is based on viral methods to further spread your RSS feeds and help you get new subscribers, for example using the FeedBurner Flare tool to entice your RSS subscribers to get your branded Inclue! Reader. Similar links are also displayed when a user forwards an RSS feed item to his friends via Inclue!
To see how it works, take a look at my quick version (just a demo, haven't included all the feeds, a decent description and so on).
Inclue! also does a great job of promoting RSS to end-users, giving them concrete benefits of how RSS will actually help them ... from tracking eBay auctions to getting job notifications. Just take a look at the link above.
Essentially, the Reader is targeted at new RSS users, giving them simple functions, especially with their ease of subscribing to feeds with just one click.
Now I'm just waiting for them to add visual branding possibilities ... :)
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
Leaving for Chicago, ACCM
I'm leaving for Chicago in about 3 hours for a week, where I'll be speaking on RSS and direct marketing at the ACCM conference.
If you're in Chicago and want to grab a coffee, drop me a note.
And I might be a little slow in responding to e-mail messages during this week:)
| How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS. |
Slander In Comments - What are the Legalities?
Slander In Comments - What are the Legalities?
I’ve been asked 3 times over the last few weeks what the legal implications of letting people post comments on your blog are and to this point I’ve never been able to point them to a case that I knew of where legal action was taken over comments. But it seems that there’s a current case [...]
Prizes Needed - Sponsor ProBlogger s Next Group Writing Project
The week after next I’ll be holding the next ProBlogger Group Writing Project. I’ll keep the topic a secret until then but after the success of offering prizes for the last project I’d like to do the same again. If you have a prize you’d like to offer the project in return for some pretty nice [...]
The What Blogs Are Lecture
Meet the New Influencers
Paul Gillin is a former veteran technology journalist who has been chronicling the tech industry for nearly 25 years now. He is writing a book called The New Influencers that will be published by Quill Driver Books in the spring...
CPC Ads Vs Affiliate Programs
Robyn writes a thought provoking post with the title of Why Use Affiliate Ads Rather Than AdSense or YPN? In it she points out the benefits of going with affiliate programs that pay larger amounts when people purchase a product in comparison to CPC (cost per click) ad programs like AdSense which generally pay a smaller [...]
Guerrilla Marketers' Cafe
Free Book Promotion Site
Fighting a Campaign Online
Fighting a Campaign Online
The Tyee has just published my article Fighting a Campaign Online. Using the Internet and the Web as a medium for politics isn't as easy as it looks....
Wikipedia Is More Popular Than...
What's more popular - Wikpedia or _____? It's easy to find out yourself using Alexaholic with the usual caveats around Alexa data (it's fine for relative comparisons). But why bother when the community has already done this for you. Here's...
Advertorials: An Easier, Softer Sales Page
Sooner or later you will have to write good sales copy, if you intend to make money on the Internet. Some of us academic types have antibodies in our DNA that actively seek out and destroy elements of hype and...
Guerrilla Marketers' Cafe
Free Book Promotion Site
Thursday, September 07, 2006
Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.
New Self Published Book by R.I. Coffield
Rebecca (Becky) Coffield, longtime resident of Bend and an alum of the Publish and Sell Your Book class, now has a self published book on the market.
Titled Life Was a Cabaret, it chronicles her 25,000 mile sailing adventure around the Pacific Ocean with her husband aboard their sailboat, Cabaret. One can almost smell the sea air as she describes the fun, fright, and self awareness that she experienced.
The book is perfect bound, has a 6" x 9" format with a professionally designed cover. Of course there is a copyright, ISBN, LCCN, etc. Her experience with a book manufacturer offers insight into the problems and prospects of out-sourcing some of the work on a self published book.
Fortunately, she is more than willing to share what she discovered with you and I. Get all of your questions answered at her book signing at the Book Barn on June 30, 2006. Watch for the announcement in the Bend Bulletin.
Also, be sure to visit her author website (and purchase a book or two) at:
http://www.rlcoffield.com/
Titled Life Was a Cabaret, it chronicles her 25,000 mile sailing adventure around the Pacific Ocean with her husband aboard their sailboat, Cabaret. One can almost smell the sea air as she describes the fun, fright, and self awareness that she experienced.
The book is perfect bound, has a 6" x 9" format with a professionally designed cover. Of course there is a copyright, ISBN, LCCN, etc. Her experience with a book manufacturer offers insight into the problems and prospects of out-sourcing some of the work on a self published book.
Fortunately, she is more than willing to share what she discovered with you and I. Get all of your questions answered at her book signing at the Book Barn on June 30, 2006. Watch for the announcement in the Bend Bulletin.
Also, be sure to visit her author website (and purchase a book or two) at:
http://www.rlcoffield.com/
Media Brands Look to Combined Print/Web Audits
The Audit Bureau of Circulations has come up with a new way to measure the reach of a media brand. It quantifies and combines a publication's print readership with one day of Web site traffic. It seems to me that...
Blogs and Podcasts
Good news! I will be giving a class on what blogs and podcasts are all about and how to use them in your personal or business efforts. At the end of the meeting, you will have your very own blog on the Internet and the information and software necessary to create podcasts.
The class will be held on the main campus of COCC, from 9 am to 4 pm on Saturday, April 15, 2006.
More information is available from Community Learning in the Continuing Education Department at (541) 383-7270 or on line.
Sending Out Press Releases
Letting the world know about your new book is always a time-consuming challenge. One rather fast means of spreading the word is to use an Internet press release service.
Each of the sites listed below will announce your press release for a fee. They also have a free announcement. The paid service gives broader coverage and better placement but if your budget is slim, give the free posting a try.
Be sure to check for help in writing the release, tips on making it better, and blunders to avoid. Also, use templates where applicable.
PR Free is a general service that has a book category.
PR Leap tends to focus on the media and particularly journalists. There is a book category.
PR Web is directed toward small businesses and is a great place to announce your blog or podcast.
Its Name is Zookoda
Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter...
Making Good Use of Your Entry/Award
The previous post offered suggestions on entering your book in contests. This post builds on that one by looking at a number of ways to take advantage of entering and/or receiving an award.
The first is to clearly discuss the contest/award in your news packet/news release. Be sure to include copies of letters, emails, announcements, etc. about your entry/receipt of an award.
Similarly, post all the information on your website, blog, podcast, etc.
A third strategy is to inform book stores and other retail outlets about the contest/award. They are often impressed with the fact that you submitted the book, regardless of whether you win or not, and will use the information to promote the book.
Another idea is to have stickers that announce the contest/award. Stationary supply businesses usually can print the quantity that you need. Thus, by applying one to the cover of each book, you have let the casual browser know that your book is an outstanding addition to the literature. It seems that nothing succeeds like success.
Lastly, be sure to include the information in your biography. The entry will help build the platform from which you launch the next book!
links for 2006-09-05
How to be a Net video hit Six steps to becoming a video star. (tags: video) Top Italian Web Apps (tags: Italy Web2.0) WebWorkerDaily A brand new blog from Om Malik and crew. (tags: blogs Web2.0) Narrowcasting with customized homepages...
Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.
links for 2006-09-07
Tracking your buzz "The best tools out there for keeping track of your online buzz" (tags: Marketing Search buzz Blogs Analytics) Writing Hacks, Part 1: Starting - scottberkun.com (tags: Writing Lifehacks) confidential "do not distribute" - Google Search Jeez, who...
Premier Entry
This is my first blog in several years and I must say its good to be back in the blogosphere. The inital blog dealt with train watching conditions along the historic Union Pacific rail line through the Tehachapi Pass in California. I discontinued that blog when I decided to move to Oregon.
A Union Pacific frieght train on the Tehachapi Loop. The photo was taken during the first Golden Hour, sunrise to one hour later (second Golden Hour is the hour before sunset).
Once settled in my new home, I started teaching in the Community Learning Program of the Continuing Education Department at Central Oregon Community College. The classes related to book publishing. I wanted to continue sharing publishing-related information, tips, and procedures with former students from the classses; hence, this blog.
In the following weeks, look for thoughts on Internet resources, tricks for editing photos that are to be included in books, intriguing marketing ideas, and more!
Thanks for stopping by.
Wednesday, September 06, 2006
BEA Book Expo America: Good for Independent Publishers?
Pursue Your Writing Dream
If you've ever dreamed of writing and seeing your words in print, this may be your best chance to test that dream - free of any cost or obligation. We'll show you how to turn your dream into reality...by teaching you how to create the kinds of stories and articles that the $200 billion publishing industry is searching for. You'll learn from a nationally published writer or editor as your personal mentor...and you'll work on potentially saleable material from the very first assignment. Learn from home, by mail or online. Free Writer's Test offered. For details, click here: http://www.BreakIntoPrint.com/T3472 Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.
Publisher's Desk For September 6th
Author Rick McKinney is Blogging While Canoeing the Mississippi! On Labor Day weekend, author Rick McKinney embarked on a two-month journey down the Mississippi River to collect the dreams of people living along America's greatest river. Rick is blogging his adventures here: http://jigglebox.com/dreamcatcherexpedition/ Make Money as a Food Writer in Six Lessons New book available at WritersWeekly.com! See: http://www.writersweekly.com/books/2611.html Next 24-Hour Short Story Contest Only 2 1/2 Weeks Away! Start time for the Fall 2006 24-Hour Short Story Contest will be at 12:00 p.m. (noon) central time on Saturday, September 23, 2006! Participation is limited to 500 entrants. Contests usually fill up, so don't delay if you want to participate! You can see the list of prizes (first prize is $300, second is $250 and third is $200 - plus 82 other prizes!) and sign up here: http://www.writersweekly.com/misc/contest.html HINT: Fall is Angela's favorite time of the year! If you've participated in past Fall contests, you'll remember they always have a crispy, Fall theme. New Classes Start September 11th! - Remember, Write and Publish Your Life Story by Angela Hoy - How To Write A Cookbook And Sell It! - Marketing Boot Camp For Freelance Writers - Cash in on Newsletter Writing and Publishing - Cash in on Teens and Tweens! - Writing As Healing: The Power Of Personal Stories - Finish Your Novel in 8 Weeks! - Creating Three Dimensional Characters - Six Secrets To The Perfect Plot - The Art of the Press Release (mini-course) Class descriptions and prices: http://www.writersweekly.com/wwu/courses/ Have A Need For Creative Freelancers? http://www.writersweekly.com/phpBB2/index.php?c=2 Are You Missing The Party? The Freelance Writing Forum is very active and we'd love to have you join us! http://www.writersweekly.com/phpBB2/viewforum.php?f=15 Need Our Advertising Rates? See: http://www.writersweekly.com/misc/adrates.html Writer's Guidelines Database http://forums.writersweekly.com/viewforum.php?f=12
Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.
Artsy Fartsy Newsletters By C. Hope Clark
Do you get newsletters from your state arts or humanities councils? I get fifteen of them, and they come packed with knowledge, jobs, and calls for submission, contests as well as grants. They have no need for scams and do not advertise, so the content in those pages is legitimate and genuine. Since they live to serve artists and writers, they have no need to pull the wool over your eyes. In other words, reliable. I have found grants I never knew existed, contests for specific regions, jobs advertised on a short deadline, and publications I craved to read. I learned how much money a state had to offer writers and which states loved writers more than others. The best retreats in the world appear in these newsletters.
No Excuse For Success By Kimberly Button
Writers can be full of excuses on why they don't write - there's not enough time, I don't have the correct software, I'm not organized enough, etc. I'm proof positive that there is no valid excuse for not writing, regardless of your circumstances.
09/06/2006
Getting in Newspapers . . . Easy for our clients
Publicity for Your Book
Publicity for Your Book
Blogs are the Long Tail of Media
Or so says Chris Anderson in this interview in Folio Magazine. In it, Anderson talks about how publishers are missing an opportunity in extracting value from their archives. The article also contains all the obligatory references to community, open content,...
How to Apply for a Blog Job
So you want a blog job…… Well some of you seem to if the amount of traffic and subscribers to the feed at the Job Boards are anything to go by. I’ve just been chatting to a number of the advertisers who have listed jobs and there have been three resounding pieces of feedback: They have had a [...]
Guerrilla Marketers' Cafe
Free Book Promotion Site
Tuesday, September 05, 2006
Known issue with email alerts
In our rush to release 79 new article categories before the weekend, we didn’t complete the connection between the 79 new email alert lists and the new subscription boxes that are in each of the sub-categories views (such as this one)… Sorry about this. Our dev team has been alerted and it’s on deck to [...]
Truths of Blog Marketing: Reaching Customers, Building Your Brand
Airplane Seats
Josh Hinds Interviews Chris Knight
EzineArticles expert Josh Hinds interviewed me for this BusinessNetworkingAdvice.com project. [READ THE INTERVIEW HERE] Josh has many other cool interviews on his website including Kyle Wilson of Jim Rohn International, Chris Widener of Made For Success, Joe Vitale, and many others. (side note: Jim Rohn, Chris Widener and Joe Vitale are also EzineArticles expert authors) [...]
There's an Audience for Everything
Interesting use of Professional Photos Feature
Check out Andy Smith’s interesting collection of professional photos or James Newton’s use of this feature to share his recent leadership awards (Nice Job!) or Jon Michael’s London adventures. Also, EzineArticles expert Steve Martinez used this feature to share some family and other professional photos including a trade show pic that I thought was relevant [...]
Monday, September 04, 2006
The Bivings Report on Ways to Improve Newspaper Websites
The Bivings Report on Ways to Improve Newspaper Websites
Anyone involved with the newspaper industry needs to read this great summary of suggested website improvements from Todd Zeigler. Some of these are no-brainers (e.g., using tags, providing full RSS feeds, etc.) while others are going to require editors and...
Guerrilla Marketers' Cafe
Free Book Promotion Site
Want a Chance to Win $10,000?
Take a look at the 2007 Lulu Blooker Prize. If you are regular blogger you can convert the best of your blog into a blook. Find out how to go about gathering your blog entries and transforming them into something someone else will love to read.
I have a few blogs going and I'm going to evaluate what kind of content I can build on and if it will make a good blook, you might want to do the same. If you love blogging you might as well give it a shot to win the $10,000 prize, it will sure come in handy.
BEA Book Expo America: Good for Independent Publishers?
Tips for a New Website
It\'s not easy not easy to promote your website or get sales initially. Following the tips given in this column can at least give your Web site ..
Content is King on a Website
Content can make or break a website. The power of the written word has been witnessed many a time. Products have become success stories, resumes trans ..
Publicity for Your Book
Soon Everything Will Be Bought on eBay via Ads from Google
Soon Everything Will Be Bought on eBay via Ads from Google
or at least that s the scenario both companies would like to see play out, according to this alliance announcement. It s interesting that eBay selected Yahoo for their U.S.-based text advertising needs (back in May) and now Google is preferred overseas....
Link popularity and tools for link building
Link popularity and link quality are important because all search engines consider them as a part of their ranking algorithms, says Puneet Mehrotra ..
The 2006 Webby Awards
It's a huge list, and no doubt you'd argue with many of the choices. Still, this year's Webby Awards are worth exploring especially on topics like "Best Copy/Writing" and "Corporate Communications."...
Guerrilla Marketers' Cafe
Free Book Promotion Site
Saturday, September 02, 2006
Copywriting With Google's Dynamic Keyword Insertion Tool
From a time standpoint, this is a wonder tool that saves you from typing the same keywords repeatedly. From an economic point-of-view, Google's dynamic keyword insertion can perform well. But what happens with regard to copywriting?
WritersWeekly University Classes Start September 11th
Our classes are unique, one-of-a-kind, and can't be found elsewhere! And, best of all, they're FUN! Courses run on three, six, and eight-week cycles, with students receiving a lesson via email every Monday. Students also receive access to an email discussion list for interacting with other students, as well as access to the course's instructor via email. Courses Available This Semester:
- The Art of the Press Release (3-week mini-course)
- Remember, Write And Publish Your Life Story
- Marketing Boot Camp For Freelance Writers
- Cash in on Newsletter Writing and Publishing
- Cash In On Teens And Tweens!
- Writing As Healing: The Power Of Personal Stories
- Finish Your Novel In 8 Weeks!
- Creating Three Dimensional Characters
- Six Secrets To The Perfect Plot
- How To Write A Cookbook And Sell It!
Tips for a New Website
Tips for a New Website
It\'s not easy not easy to promote your website or get sales initially. Following the tips given in this column can at least give your Web site ..
Websites that changed the world
The Guardian Unlimited has celebrated the 15th anniversary of the World Wide Web with an article that also lists 15 Websites that changed the world. You'll probably disagree with many of the sites on the list, but the Web has indeed changed the world....
Handbook for Bloggers and Cyber-Dissidents
Via a member of the Canadian Association of Journalists, a very welcome gift from Reporters Without Borders: Handbook for Bloggers and Cyber-Dissidents. It's a PDF with excellent information on everything from starting a blog to evading censorship....
The coming of age of citizen media
The Guardian Unlimited has a wonderful article in its News blog on The coming of age of citizen media. It's about the online response of ordinary people to the tsunami that hit a year ago today, and how bloggers spontaneously created a worldwide network that saved some lives and changed many others. I wrote about the phenomenon at the time in these posts....
Which search engines to target?
Some search engine ti
Guerrilla Marketers' Cafe
Free Book Promotion Site
WritersWeekly University Classes Start September 11th
Our classes are unique, one-of-a-kind, and can't be found elsewhere! And, best of all, they're FUN! Courses run on three, six, and eight-week cycles, with students receiving a lesson via email every Monday. Students also receive access to an email discussion list for interacting with other students, as well as access to the course's instructor via email. Courses Available This Semester:
- The Art of the Press Release (3-week mini-course)
- Remember, Write And Publish Your Life Story
- Marketing Boot Camp For Freelance Writers
- Cash in on Newsletter Writing and Publishing
- Cash In On Teens And Tweens!
- Writing As Healing: The Power Of Personal Stories
- Finish Your Novel In 8 Weeks!
- Creating Three Dimensional Characters
- Six Secrets To The Perfect Plot
- How To Write A Cookbook And Sell It!
Publisher's Desk For August 30th
What Is Mixin' Fixion? The winners of the Summer, 2006 24-Hour Short Story Contest have been posted. See the contest topic and the entire list of winners (and their prizes) here: http://www.writersweekly.com/contest/summer06winners.html Congrats To The Top Three Winners! 1st Place - Long Road Home by Eric E. Wallace, Boise, ID 2nd Place - MUSIC by Vicky Bell, Ottawa, ON, Canada 3rd Place - Life is Where the Heart Is by Hope Yeager, Custer, SD Fall 24-Hour Short Story Contest Now Open For Entrants! Start time for the Fall 2006 24-Hour Short Story Contest will be at 12:00 p.m. (noon) central time on Saturday, September 23, 2006! Participation is limited to 500 entrants. Contests usually fill up, so don't delay if you want to participate! You can see the list of prizes (first prize is $300, second is $250 and third is $200 - plus 82 other prizes!) and sign up here: http://www.writersweekly.com/misc/contest.html HINT: Fall is Angela's favorite time of the year! If you've participated in past Fall contests, you'll remember they always have a crispy, Fall theme. Have A Need For Creative Freelancers? http://www.writersweekly.com/phpBB2/index.php?c=2 Are You Missing The Party? The Freelance Writing Forum is very active and we'd love to have you join us! http://www.writersweekly.com/phpBB2/viewforum.php?f=15 Need Our Advertising Rates? See: http://www.writersweekly.com/misc/adrates.html Writer's Guidelines Database http://forums.writersweekly.com/viewforum.php?f=12
Virtual Hat Drawing for Internet Marketing Retreat: Will You Be Lucky?
Virtual Hat Drawing for Internet Marketing Retreat: Will You Be Lucky?
Do you feel lucky? Denise and I just purchased a magic hat so that we can use it all next week. We are having a 2nd Year of Blogging anniversary blow-out sale and prize drawings Sept. 4 - 8. Grand...
The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.
Its Name is Zookoda
Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter...
1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.
Guerrilla Marketers' Cafe
Free Book Promotion Site
Friday, September 01, 2006
Virtual Hat Drawing for Internet Marketing Retreat: Will You Be Lucky?
Do you feel lucky? Denise and I just purchased a magic hat so that we can use it all next week. We are having a 2nd Year of Blogging anniversary blow-out sale and prize drawings Sept. 4 - 8. Grand...
QFlea Virtual Flea Market
Started as a hobby by Charley Silverman in 1999, the QFLEA Virtual Flea Market is a community of more than 400 vendors working together to create the largest online flea market in the world. These vendors are hard-working people that sell a variety of items from their websites, including crafts, jewelry, clothing, personalized gifts, teddy [...]
The Next Google Update
I would venture to guess that one of the most common questions on any webmaster forum involves someone asking, “When is the next Google update?” Although they are probably asking about visible PageRank updates in the Google toolbar, the answer involves a bit more than that. Visible PageRank is what you see in your Google toolbar. [...]
Telegraph Caught Republishing Blogger s Post Without Acknowledgement
This tale of the Telegraph Newspaper foolish action in publishing a bloggers post without permission, acknowledgment of source and under one of it’s author’s name (all they did was change the heading) has left me shaking my head today. Very odd. See the original post, a cached version of the copy (the actual article on the [...]
Featured Author Announced at Guerrilla Marketers' Cafe
Alan Baxter, author of RealmShift is the new Featured Author at Guerrilla Marketers' Cafe. The site which provides free book promotion for authors is making waves one more time with this talented author. An interview is on the home page of the site and readers can sign up for a chance to win his debut novel.
In addition to this new exciting author we also are celebrating the Grand Opening of Literary Lounge, a forum for readers and authors. Stop by and meet authors of all genres and find out about what inspires them and what they are working on right now. Also find out about contests, book signings and presentations in your local area. Let them know what you like about their books or what you would like to see them publish in the future. This will be the ultimate Reader/Author Community.
Find out more about Guerrilla Marketers' Cafe where Authors and Readers Mingle. Membership is Free.
Link popularity and tools for link building
Link popularity and link quality are important because all search engines consider them as a part of their ranking algorithms, says Puneet Mehrotra ..
Which search engines to target?
Some search engine ti
1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.
Viral Marketing
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others... Published in HindustanTimes.com 13th S ..
About Me
-
- Name:Clary Lopez
- Location:Bradenton, Florida, United States
I'm the CEO/Founder of Guerrilla Marketers Cafe - Free Book Promotion Site, Where Authors and Readers Mingle. I'm passionate about helping others succeed.
Links
- FREE Book Promotion
- Guerrilla Marketers @ Lulu
- FL Authors & Illustrators Directory
- FREE BookPromo Ezine
- The Books Den
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Previous Posts
- Childrens Books & Blogs at the Old Santa Barbara Mission
- Mobile Edge Comes Through
- Its Name is Zookoda
- Happy Horse Hoopla
- Will E-Publishing Become the New Leader?
- More Details on the New AdSense/AdWords Referral Payments - Two Tiered System
- $10,652.00 in Bonuses for Shawn Casey's "How To Make An Absolute Fortune..."
- Currently 5 Listed in the Top 25 on Amazon!
- A Few Positions Have Opened up at Content Site Builder
- 01/31/2007
Archives
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My favorite blogs
Good Sites for Writers
