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Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Saturday, September 30, 2006

The Next Big Thing


The Next Big Thing
Embedded software, Wireless Net, P2P, Real time movies, and Medicare are some of the often heard phrases used to describe the next big thing on the ..

Guerrilla Marketers' Cafe

Free Book Promotion Site

http://guerrilla.clarylopez.com

Becoming a Book Blog



After weeks of work, the third edition of Writing for the Web is nearly completed. It's a far more extensive revision than I'd expected, but I'm pretty happy with the result. Not only is much of the print content changed, expanded, and updated, but the book will contain a CD with scores of links a kind of electronic index, with added links on relevant topics. In addition, this site will become...

A Rant About Online Text
Over at H5N1, the blog that's eaten me alive, I've just posted something that webwriters may find interesting: The Guardian reacts is a rant about how badly some print-based media display text when they move it to the online medium. Having vented my spleen about this, I feel much better now....

From Web 1.0 to Web 3.0?
Via the International Herald Tribune, a long and interesting article about where Sir Tim Berners-Lee wants the Web to go: A 'more revolutionary' Web. Excerpt: Just when the ideas behind "Web 2.0" are starting to enter into the mainstream, the mass of brains behind the World Wide Web is introducing pieces of what may end up being called Web 3.0. "Twenty years from now, we'll look back and say this...

Blogging a Nameless War
The Tyee has published my article Blogging a Nameless War, about the Lebanese and Israeli online response to the war in Lebanon....

Fighting a Campaign Online
The Tyee has just published my article Fighting a Campaign Online. Using the Internet and the Web as a medium for politics isn't as easy as it looks....

Housecleaning
Going through some of the links here has been a chastening experience. Having paid little attention to my original blog for a year or more, many of the links are now cobweb sites, or they've moved. I'm going to clean out the dead sites and find more good sites dealing with effective writing on the Web. If you're running a site that ought to be here, or you know of...

European bloggers influencing business and media
Via the Guardian Unlimited: Ignore bloggers at your peril, say researchers. Bloggers and internet pundits are exerting a "disproportionately large influence" on society, according to a report by a technology research company. Its study suggests that although "active" web users make up only a small proportion of Europe's online population, they are increasingly dominating public conversations and creating business trends. More than half of the internet users on the continent...

Don't Bomb Us - Al Jazeera Blogs
A very interesting development: After release of the news that George Bush was thinking of bombing Al Jazeera's headqurters in Qatar, staff have responded by creating Don't Bomb Us - A blog by Al Jazeera Staffers. I doubt that blogs can actually confuse cruise missiles, but at least it will draw more attention to the difficulties of life in the Middle East media....

Teen Webwriters: More Numerous Than You Think
The Pew Internet & American Life Project has just released a report on Teen Content Creators and Consumers. More than half of American teenagers have created Web content, the report says, and older teenage girls are serious bloggers. I can scarcely imagine the college students of the class of 2010. But I hope I get to teach some of them....

Pay Per Click Advertising
Advertising has gained tremendous importance in the marketing arena. Newer avenues have emerged giving much more than just the awareness factor to be looked upon. One such arena for marketing where a... [Author: Laurie Buckley - Site Promotion - September 27, 2006]

Friday, September 29, 2006

The Book Institute


The Book Institute
Are you ready for this? There is now a program at COCC that will fulfill just about all your needs when it comes to getting the book written and published. It is called the Book Institute and offers a complete array of classes.

Think Like a Writer is offered on Monday evenings, October 9-November 13 from 6:30-8:30 pm on the COCC Bend Campus. You be led by an experienced writer and published author, Michael Lankford. Michael has moved to Bend recently and brings a wealth of writing and writing education experience. Think Like a Writer is designed to re-fuel your creative writing tank by looking at sources of inspiration, exercising new ways of developing scenes, settings and themes and by experimenting with storytelling styles. Register online or by telephone: (541) 383-7270.

Write Your Life Story is offered Tuesday mornings, October 3-November 21 from 9:30-11:30 am at the Bend Senior Center, and is taught by Jane Thielsen. Jane has facilitated life story writing groups for many years through the Oregon Coast Community College in Newport. She will conduct a series of exercises and experiences to help you capture your life story not only for yourself, but for future generations. You will learn how to choose a genre, organize and edit material and share your observations with others. Register online or by telephone: (541) 383-7270.

If you have your manuscript ready to go or after you conclude one or both classes listed above, the next step is the publishing process:

Self Publish & Sell Your Book offered Wednesday evenings, October 11-25 from 6:00-9:00 pm on the COCC Bend Campus. Your congenial host (and blogger) will be me, Tom McDannold. I will walk you through the steps of self-publishing, marketing and selling via retail outlets and the Internet. We will also cover book formats, e-books, copyright, ISBN, bar codes, pricing and promotion. Also, I will be happy to review your manuscript. Register online or by telephone: (541) 383-7270.

The Key To Publishing A Book offered on Monday evenings, October 30-November 6 from 6:00-9;00 pm on the COCC Bend Campus, is also taught by me. This class focuses on how to obtain an agent or publisher, rather than self publish. I will share information about how to locate the appropriate agent or publisher, writing a query letter, constructing a book proposal, and how to learn from rejection notices. Register online or by telephone: (541) 383-7270.

More about the Book Institute in the next post.

Guerrilla Marketers' Cafe

Free Book Promotion Site

http://guerrilla.clarylopez.com

Thursday, September 28, 2006

The Corporate Blogging Book



Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.

1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.

How To Market Your Website With Free Publicity!
Ask them and they will come. Share the wealth. Spread the word. Press releases and well written informative articles are a cheap and easy way to get public awareness of your site and promotions. N... [Author: Steve Terjeson - Site Promotion - September 25, 2006]

I Lost My Rankings SEO Nightmare?
If you are ethical, search engine optimization efforts can take a long time and a lot of effort. So what happens when you find your rankings have disappeared one day? I Lost My Rankings SEO Night... [Author: Halstatt Pires - Site Promotion - September 25, 2006]

That Annoying Guy With Top Rankings
If you are in the Internet game, or probably any business, there is that one annoying guy who will tell you everything is easy. He is full of it, particularly when it comes to rankings. That Annoyin... [Author: Halstatt Pires - Site Promotion - September 25, 2006]

Seven Ways To Promote Your New Website
Once you have built your new website, you don t have time to sit back and admire your creation, the work is just beginning. Thousands of web pages are being added to the Internet every day and if you... [Author: Fei Lim - Site Promotion - September 23, 2006]

Getting Your Web Site Listed In The Search Engines
Getting your web site listed in the search engines particularly in a top 10 spot is tricky business. Every day we get questions from readers who are totally confused about how they can get their ... [Author: Larry Potter - Site Promotion - September 23, 2006]

Getting Into Google and Yahoo News
According to the Pew Internet & American Life Project, 50 million Americans get news online on any given day. In comparison, only 27 million Americans watch network TV news on a typical evening. The ... [Author: Kim Roach - Site Promotion - September 25, 2006]

The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

Article Marketing for Entrepreneurs


Article Marketing for Entrepreneurs
EzineArticles expert Scott Allen did a (2) part interview with me, one on how Article Marketing can be used by Entrepreneurs and then an interview on my own entrepreneurial past and some wisdom or tips for entrepreneurs: * Article Marketing for Entrepreneurs * An Interview with Internet Entrepreneur Christopher Knight I had fun with this interview and have [...]

Guerrilla Marketers' Cafe

Free Book Promotion Site

http://guerrilla.clarylopez.com

Wednesday, September 27, 2006

Know Your Target Audience



Equally important with knowing your target audience is finding ways to let your target audience know you as a person. Many times when we run an online business, we forget the power of talking with our target audience. Handing people a business card in casual conversation is a common courtesy, but it is unlikely [...]

How to Pitch Bloggers: Save the Date
How to Get Blog Attentionlearn how tonight...Join The Blog Squad and The Publicity Hound for an important teleseminar: How to Pitch the Best Bloggers to Create a Publicity ExplosionWednesday, September 20, 2006 at 8:30 p.m. ETGet the details and register...

The Next Google Update
I would venture to guess that one of the most common questions on any webmaster forum involves someone asking, “When is the next Google update?” Although they are probably asking about visible PageRank updates in the Google toolbar, the answer involves a bit more than that. Visible PageRank is what you see in your Google toolbar. [...]

Denise Wakeman- New Author on Coach Ezines
In July, Denise Wakeman and I merged our two companies to form one: Krakoff Wakeman Associates, Inc. The Blog Squad and Customized Newsletter Services are both divisions of the new company. In an effort to clearly target our niche audiences,...

Pages Removed From Google
Why are so many websites having a large number of pages removed from Google’s index? They are discussing this topic in every SEO and webmaster forum on the internet. As always, everyone has a different opinion as to why this is occurring. The only clear indication of what is truly going on has been answered [...]

Ecommerce Sites and Content
For some reason people keep thinking that ecommerce sites are somehow different and do not need much content, beyond a brief description, similar to what you might see with a catalog. The search engines do not change HOW they evaluate the relevance of pages based on “what kind” of a page is being displayed. They could [...]

QFlea Virtual Flea Market
Started as a hobby by Charley Silverman in 1999, the QFLEA Virtual Flea Market is a community of more than 400 vendors working together to create the largest online flea market in the world. These vendors are hard-working people that sell a variety of items from their websites, including crafts, jewelry, clothing, personalized gifts, teddy [...]

Throwing In The Towel
I believe that the number one way to find financial success is to first find what you love doing, and then find a way to get paid for doing it. I see people that spend weeks asking everyone they talk to for online business opportunities that they can make money at. It never crosses their [...]

The Use of the Internet by America's Newspapers


Buzz Marketing or Spam? Ask the Beholder
I’ve been blogging on my personal blog about being on the the OTHER side of buzz marketing—being the person that is being contacted by a marketing comany trying to generate positive word of mouth for their product. In this case, the product is a new Nokia phone, and the word of mouth, well, it isn’t all positive.

Some Fundamental Friday Video


Airplane Seats


The What Blogs Are Lecture


Research Your Field on Google: How to Determine Your Findability
When is the last time you researched your area of expertise on the major search engines like Google or Technorati? This week I did a little web searching using the key words and phrases that people use when searching for...

Please Share the RSS Marketing Survey



Please help us make the RSS Marketing Survey as comprehensive as possible. All participants get the full survey report, and all the key data will be shared publicly.

1. Please take a few minutes and participate by clicking here.

2. Please share this URL (http://rsspoll.marketingstudies.net) with as many people as you can. Post it on your blog, send it out in your newsletter, mention it to your RSS peers ... :)

Really, the more data we get, the better results we'll be able to provide to you.

The goal of the survey is to research the RSS marketing landscape, collect top RSS marketing case studies and best practices, and find which key factors make successful RSS strategies successful.

BTW - the survey is getting alot of support from many marketers, such as Christopher Knight, RSS Ray, Lee Odden and may others (full list will be published after I return from Chicago).

And today we've just been covered by MarketingSherpa as well:
"If you've tested offering RSS and have any results to share, author/researcher Rok Hrastnik is seeking your input for the second edition of his report on the topic. We like Rok -- he's a genuine and enthusiastic researcher on the topic and worth supporting so the whole community can learn together."

Great thanks to everyone that's helping make the survey a success!

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


Syndicate IQ Shakes the RSS Advertising World With Advanced Ad Serving

Syndicate IQ just announced their RSS ad serving platform that finally brings RSS advertising closer to what "traditional" online advertiers want.

What they're telling right now is:

a] They're able to insert RSS ads into feeds on a per-user basis, regardless of what article the subscriber is currently reading.

b] They can display different versions/formats of the ad, depending on the RSS Reader the subscriber is using.

c] Their RSS ad server integrates with "traditional" online ad servers, centralizing reporting and stats.

More coming on this soon, but until then also read Syndicate IQ's view on the state of RSS advertising, which indicates why the above features are needed.

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


Use RSS To Increase Your Traffic Now, Part 2

Syndicate Your Content to Other Online Media

Yes, traditional search and news search will get you the visitors that are currently actively searching for specific content, no doubt about it. Those are the visitors that need something specific right now and will use the search engines to get it.

But chances are that your website won't be their first destination after their search, especially if you're not well ranked for the specific keywords these people are looking for. But, they might get to a website that at least partially covers the topic you're covering.

And not all online traffic comes from search.

Much traffic is generated by the e-zines that people subscribe to, by frequent visits to favorite online destinations for specific topics and so on.

The point is, every day online users are visiting websites that have something to do with your topics but these websites are not your websites.

Now consider this fact: Content is best served when contextually relevant to the current online environment of the visitor.

How can you take advantage of this fact?

You can work towards getting your latest headlines, content summaries or even full-text content published on these websites, to increase your online exposure and receive targeted traffic from these websites.

In short, online content syndication is all about delivering your content to other websites and having it re-published there.

Essentially, this is a concept adapted from TV syndication, where TV show producers and TV networks allow other TV networks to run their show for a price. The difference is that in the world of online syndication the coin isn't money, but rather the traffic and exposure you receive by syndicating your online content.

Here are some quick examples:

A cooking website provides an abundance of cooking tips, recipies, reviews and other cooking related content. You on the other hand wrote a book on exotic indian recipies you are now trying to sell online. It's a perfect match. The cooking website is (or should be) looking for new ways to get more credible content for its visitors for free, while you're looking for increased exposure. In this case you could provide that website with your latest selections of exotic indian receipies, perhaps with a new recipe every day. The website would publish your headlines and short summaries of the receipes, and their visitors would need to clickthrough to your site to read more giving you the opportunity to make the sale. Or, the other way to do it, would be to allow the cooking website to display your syndicated content in full, but with an ad at the bottom of your recipies inviting readers to order the book, with a link to the order page.

You're a direct marketing consultancy firm, specializing in direct marketing in Central and Eastern Europe (CEE). Well, there are dozens of websites covering direct marketing, but none provide direct marketing tips on direct marketing in the CEE region. Although you're not in the publishing business, you could easily provide direct marketing portals with semi-daily commentary on direct marketing in the CEE, tips for marketing in the region, coverage of direct marketing events in the region, legal tips and so on. The portals would better satisfy its visitors by providing them with more unique content, while you could generate new leads from the people that visit your own website after clicking on your headlines.

You're an e-commerce site selling low-priced laptops. What you could do in this case is seek out websites that cover and review low-priced laptops and offer them to re-publish your latest laptop deals and releases, to direct people to your webstore where they can make the order or simply find out more about the laptops promoted, and the website would in turn receive a commission for every product sold through them. This same concept works for any affiliate marketing powered business. If you have affiliates, you can help them generate more sales by providing them with ready made content about your products, such as a list of upcoming seminars and similar.
No matter what industry you're in and what your goals online are, you are almost certain to have your own relevant content that you want re-published in whole or in part on other websites, and you will be sure to find websites that reach the same audience and cover the same or complimentary topics that could be interested in republishing your content.

The key, however, in making all of this work, is contextuallity and relevancy.

The content you wish to distribute must be highly relevant to the audience your prospective syndication partners reach.

The content must be in some context with the website you want it to be available at.

This tactic will not only generate new traffic for you and bring you highly relevant and targeted visitors, but will also help you increase your online credibility, increase your brand recognition and might even help you become established as a thought leader.

But what's the role of RSS in all of this?

RSS has become the de-facto standard for online content syndication.

All you need is to provide an RSS feed with the exact content you want to syndicate, and all the other websites owners need is a way to consume your RSS feed and display its contents on their websites.

Once you update your RSS feed, for example when adding a new news piece, the content on your syndication partners' websites is updated too. If you're syndicating content to a thousand other websites, all of them will receive the same updated version at the same time you update your RSS feed. Easy, simple, cheap and streamlined.

And because this is a standard there are now countless tools available to make this process easy for everyone involved.

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


RSS Really Starting to Move Towards E-mail Marketers

Email Reaction is another e-mail vendor following the certain trend of RSS going the way of e-mail marketing ... in terms of direct marketing capabilities of course.

Although they're just entering beta testing with their solution, they promise RSS feed personalization, the holy grail for direct marketers, as well as full RSS integration in their software, to make the move towards RSS easier for e-mail marketers.

The first to offer this type of integration and personalization were SilverPop, although it still remain to be seen how Email Reaction will compete with their feature set.

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


links for 2006-09-25
Results of New Influencers blogger survey (tags: research survey blogs) The Fifth Down - Sports - New York Times Blog New blog exploring fantasy football as a strategic pursuit, a social phenomenon and an all-consuming diversion. (tags: Football blogs newyorktimes)...

The What Blogs Are Lecture


Use RSS To Increase Your Traffic Now, Part 1

Online visibility and online traffic are, quite naturally, of paramount importance to everyone and anyone marketing or conducting business online, period.

While RSS will not perform as your key tool to improve online visibility and generate more traffic, its importance for helping you do so cannot be disputed.

It will help you:

  • increase your traditional search engine rankings;
  • improve your online visibility by making your content available where people are increasingly searching for new content, such as RSS search engines and content aggregation sites;
  • drive traffic from other websites covering your topic, by helping you make your content available at these websites more easily.

Deliver Your News to Where It's Searched For: Generate Traffic From RSS Search and Content Aggregation Sites

The fundamental media shift is not only happening between offline and online, but within online itself as well.

Just a few years ago the search engines, the largest portals and news sites, were more or less the central hub of where online users got their online information. They still are today, but are now challenged by the growth of new online search engine and content aggregation website categories.
It's quite simple.

Go to Google, Yahoo! or MSN and do a keyword search. What you get are somewhat the most relevant results for what you're looking for but without a timestamp. Search engines provide results based on universal relevancy and not on recentcy.

But what if you're looking for the latest relevant content, instead of just the most relevant content?

Enter the news engines, content aggregation sites and RSS search engines. Instead of providing results by universal relevancy, these sites provide results by actual recentcy, with of course a better or lower level of relevancy.

The point is that these websites are starting to become the central hub of searching for news online and latest content online.

Google and Yahoo! know it too their own news engines are among the top of breed.

But what if you don't want to search for specifically the latest news or the latest general content, but just want to search for the latest blog posts pertaining to your topic of interest?

Enter blog search engines, which will only return results from blogs. And Google has one as well, although this one is not on top.

And so on

Why this matters to you?

If you want your latest content to be found where people are actually searching for the latest news and other latest content, even video and audio content, you need to start using these new search and aggregation site categories to increase your reach and attract new traffic traffic that is interested in what you have to say right now.

And the RSS connection?

Most of these new services, although not all, rely on RSS to receive the latest content just as it becomes available and then offer it to their visitors.

In many cases, RSS is the key tool that will get you indexed and then found and read, being used to get your content from your website to the service, which will then make it available to the world.

And additionally, you can expect to receive extra traffic from RSS directories, used by people who are proactively searching for new RSS feeds to subscribe to.

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


Easy RSS Advertising From Pheedo: Ads for Feeds

Pheedo today announced their new service, Ads for Feeds, which allows RSS publishers to easily place ads in their RSS feeds, while at the same time gathering RSS metrics and without redirecting traffic to another domain.

If you've explored the RSS space in more detail you know that free services like FeedBurner allow you to easily place ads in your feeds and measure the feeds themselves, but they require you to direct your visitors to a republished version of your feed on their server.

[Update / 2006-05-02] The above statement is actually not quite true, since FeedBurner does allow you to serve your FeedBurner optimized feeds via your own domain. Terribly sorry for the mistake!

What this means is that while you do get the ability to place ads and measure your feeds, you do lose some of the search engine optimization impact of RSS, since your RSS feeds are no longer stationed on your domain.

Pheedo's service on the other hand allows you to keep your feeds on your own domain and take advantage of the service by simply pasting their code in your feeds.

There's a premium + version as well, with more features and more in-depth analytics.

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


RSS Industry Night Roundtable II: About RSS Adoption

Pheedo, iUpload and PRWeb hosted the 2nd RSS Industry Night Roundtable last week, taking place next to the Ad:Tech event.

This time unfortunatelly I wasn't able to make it, nor will I be able to make the next one at the Syndicate Conference May 15th:(, since I'm speaking at the ACCM conference in Chicago next week and just don't have enough time to stay in the US for 2 weeks.

A pitty ...

Anyway, this time round the industry night focused more on RSS adoption and how IE7 is going to influence it.

The most interesting comment comes from David Gillmor who believes that people won't really use RSS via IE7, but will rather opt-in for web-based RSS Readers.

Also much discussion about RSS advertising, where the people from ClickZ shared concernes that RSS advertising just isn't worth selling ... yet.

For more coverage visit Pheedo's blog, ClickZ Blog and The 360 blog.

To get the scoup on the 1st roundtable, click here.

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


Nooked and Infacta Go the First Step Towards RSS and E-mail Integration

In terms of delivering content to your subscribers, RSS is best used as a supplementary channel to e-mail, making all of your e-mail content available via RSS as well.

It's no surprise that e-mail marketing vendors are starting to work with RSS vendors to help bring these two channels closer together.

The latest comes from Nooked, one of the higher-end RSS marketing tool vendors, and Infacta, vendors of GroupMail, a great desktop e-mail marketing tool.

Their integration ...

a] allows GroupMail and Nooked users to insert RSS feed items into e-mail messages,

b] insert e-mail messages via GroupMail into Nooked,

c] generate and deliver unique subscription links to Nooked-generated RSS feeds via GroupMail, to allow for full user tracking.

On the surface, these 3 benefits help e-mail marketers save time when duplicating their efforts to RSS, and even more importantly, allow them to easily promote trackable RSS feeds to their e-mail subscribers.

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


RealNetworks Rolls Realtime RSS Readers
Speaking of RSS aggregators, RealNetworks has launched two of them. You can download a beta of the desktop version over here. It will officially launch in early 2007. However, there's an online version too....

Seven Ways To Promote Your New Website


Seven Ways To Promote Your New Website
Once you have built your new website, you don t have time to sit back and admire your creation, the work is just beginning. Thousands of web pages are being added to the Internet every day and if you... [Author: Fei Lim - Site Promotion - September 23, 2006]

How To Write Google Adwords Ads That Get Clicks
A typical AdWords newbie is often guilty of several profit-squashing mistakes when setting up his first campaign. There are dozens of no-nos, but perhaps none so egregious as writing ineffective ads.... [Author: Ryan Cole - Site Promotion - September 26, 2006]

Guerrilla Marketers' Cafe

Free Book Promotion Site

http://guerrilla.clarylopez.com

From Web 1.0 to Web 3.0?



Via the International Herald Tribune, a long and interesting article about where Sir Tim Berners-Lee wants the Web to go: A 'more revolutionary' Web. Excerpt: Just when the ideas behind "Web 2.0" are starting to enter into the mainstream, the mass of brains behind the World Wide Web is introducing pieces of what may end up being called Web 3.0. "Twenty years from now, we'll look back and say this...

A New Model For Getting Rich Online
The Washington Post has an interesting story today: A New Model For Getting Rich Online describes people whose sites run ads and get enough traffic to earn serious income....

Blogs as Incitement to Riot?
According to the New York Times, French Police Fear That Blogs Have Helped Incite Riotings. It's an interesting and disturbing perspective, and the story includes a link to one of the blogs in question...which hasn't been updated since November 7. Even if you don't read French, you'll recognize that the bloggers use the same kind of phonetic-abbreviated language that North American teens have developed on their instant-messaging systems....

Tuesday, September 26, 2006

Seven Ways To Promote Your New Website



Once you have built your new website, you don t have time to sit back and admire your creation, the work is just beginning. Thousands of web pages are being added to the Internet every day and if you... [Author: Fei Lim - Site Promotion - September 23, 2006]

How To Make An Absolute Fortune in the Information Products Business by Shawn Casey

Nooked and Infacta Go the First Step Towards RSS and E-mail Integration

In terms of delivering content to your subscribers, RSS is best used as a supplementary channel to e-mail, making all of your e-mail content available via RSS as well.

It's no surprise that e-mail marketing vendors are starting to work with RSS vendors to help bring these two channels closer together.

The latest comes from Nooked, one of the higher-end RSS marketing tool vendors, and Infacta, vendors of GroupMail, a great desktop e-mail marketing tool.

Their integration ...

a] allows GroupMail and Nooked users to insert RSS feed items into e-mail messages,

b] insert e-mail messages via GroupMail into Nooked,

c] generate and deliver unique subscription links to Nooked-generated RSS feeds via GroupMail, to allow for full user tracking.

On the surface, these 3 benefits help e-mail marketers save time when duplicating their efforts to RSS, and even more importantly, allow them to easily promote trackable RSS feeds to their e-mail subscribers.

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


Getting Into Google and Yahoo News
According to the Pew Internet & American Life Project, 50 million Americans get news online on any given day. In comparison, only 27 million Americans watch network TV news on a typical evening. The ... [Author: Kim Roach - Site Promotion - September 25, 2006]

Affiliate Programs - Free Promotion
How important is it to market your affiliate programs? It is VERY important. It is the difference between success and failure. The more time you spend marketing your affiliate programs, the more succ... [Author: Chris Chenoweth - Site Promotion - September 23, 2006]

Frank Kern Audio and PDF Leaked to Public

How To Find Quality Article Directories!
You've done your homework and you want to promote articles online, but were do you submit your articles to? How do you find these ezine article directories people are talking about? Over the years, ... [Author: Martin Lemieux - Site Promotion - September 22, 2006]

Properly Formatting Articles - Article Submission!
Do you submit articles online? Did you know that 90% or more of all articles submitted are wrongly formatted? Learn how to make it easier for editors world wide by following these simple-to-use steps... [Author: Martin Lemieux - Site Promotion - September 26, 2006]

What Article Submissions Can Do For Your Company!?
It's the age of the internet, is your business actively promoting online? Using your knowledge online can bring your business great success. We all have ideaswe can share about our own industry; fail... [Author: Martin Lemieux - Site Promotion - September 26, 2006]

That Annoying Guy With Top Rankings
If you are in the Internet game, or probably any business, there is that one annoying guy who will tell you everything is easy. He is full of it, particularly when it comes to rankings. That Annoyin... [Author: Halstatt Pires - Site Promotion - September 25, 2006]

How To Write Google Adwords Ads That Get Clicks
A typical AdWords newbie is often guilty of several profit-squashing mistakes when setting up his first campaign. There are dozens of no-nos, but perhaps none so egregious as writing ineffective ads.... [Author: Ryan Cole - Site Promotion - September 26, 2006]

How To Market Your Website With Free Publicity!
Ask them and they will come. Share the wealth. Spread the word. Press releases and well written informative articles are a cheap and easy way to get public awareness of your site and promotions. N... [Author: Steve Terjeson - Site Promotion - September 25, 2006]

How To Effectively Create An Author Resource Box!
Many authors who write articles fail to fully utilize their "author resource box" at the bottom of their articles. This tutorial will help you create an author box that will stand the test of time. ... [Author: Martin Lemieux - Site Promotion - September 22, 2006]

Are citizen-journalists just amateurs?



Nicholas Lemann, in the current New Yorker, takes issue with many bloggers' conviction that they are doing the job the mainstream media are too complacent or arrogant to do. It's an entertaining piece, and in the online version you can of course visit the sites he mentions...and see what some blogger-journalists think of the article....

Don't Bomb Us - Al Jazeera Blogs
A very interesting development: After release of the news that George Bush was thinking of bombing Al Jazeera's headqurters in Qatar, staff have responded by creating Don't Bomb Us - A blog by Al Jazeera Staffers. I doubt that blogs can actually confuse cruise missiles, but at least it will draw more attention to the difficulties of life in the Middle East media....

Monday, September 25, 2006

Some Fundamental Friday Video

Some Fundamental Friday Video


Some Fundamental Friday Video


Please Share the RSS Marketing Survey

Please help us make the RSS Marketing Survey as comprehensive as possible. All participants get the full survey report, and all the key data will be shared publicly.

1. Please take a few minutes and participate by clicking here.

2. Please share this URL (http://rsspoll.marketingstudies.net) with as many people as you can. Post it on your blog, send it out in your newsletter, mention it to your RSS peers ... :)

Really, the more data we get, the better results we'll be able to provide to you.

The goal of the survey is to research the RSS marketing landscape, collect top RSS marketing case studies and best practices, and find which key factors make successful RSS strategies successful.

BTW - the survey is getting alot of support from many marketers, such as Christopher Knight, RSS Ray, Lee Odden and may others (full list will be published after I return from Chicago).

And today we've just been covered by MarketingSherpa as well:
"If you've tested offering RSS and have any results to share, author/researcher Rok Hrastnik is seeking your input for the second edition of his report on the topic. We like Rok -- he's a genuine and enthusiastic researcher on the topic and worth supporting so the whole community can learn together."

Great thanks to everyone that's helping make the survey a success!

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


A New Breed of Branded RSS Reader: Inclue!

Inclue!, just released a couple of days ago, is a new breed of mass-market branded RSS Reader ... which integrates into Outlook (to consume RSS content), as well as Internet Explorer and FireFox (to directly subscribe to RSS feeds while surfing).

But why a new breed of branded Reader?

a] It integrates with Outlook, which most other branded RSS Readers don't (usually either web-based or desktop applications)

b] Publishers can create their own branded version (unfortunatelly only with their own feeds right now) in 5 minutes, and then distribute it via their Inclue! landing page, which is also automatically generated.

c] Publishers that sign-up for their affiliate program receive a commission when end-users decide to upgrade their Reader to the premium version.

d] The Include! Reader is based on viral methods to further spread your RSS feeds and help you get new subscribers, for example using the FeedBurner Flare tool to entice your RSS subscribers to get your branded Inclue! Reader. Similar links are also displayed when a user forwards an RSS feed item to his friends via Inclue!

To see how it works, take a look at my quick version (just a demo, haven't included all the feeds, a decent description and so on).

Inclue! also does a great job of promoting RSS to end-users, giving them concrete benefits of how RSS will actually help them ... from tracking eBay auctions to getting job notifications. Just take a look at the link above.

Essentially, the Reader is targeted at new RSS users, giving them simple functions, especially with their ease of subscribing to feeds with just one click.

Now I'm just waiting for them to add visual branding possibilities ... :)

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


Guerrilla Marketers' Cafe

Free Book Promotion Site

http://guerrilla.clarylopez.com

Sunday, September 24, 2006

Websites that changed the world



The Guardian Unlimited has celebrated the 15th anniversary of the World Wide Web with an article that also lists 15 Websites that changed the world. You'll probably disagree with many of the sites on the list, but the Web has indeed changed the world....

Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

The 2006 Webby Awards
It's a huge list, and no doubt you'd argue with many of the choices. Still, this year's Webby Awards are worth exploring especially on topics like "Best Copy/Writing" and "Corporate Communications."...

Sir Tim Starts Blogging
And about time, too: Sir Tim Berners-Lee, the man who changed our lives, has announced: So I have a blog. I think I can safely predict he'll enjoy very good traffic stats....

Blogging a Nameless War
The Tyee has published my article Blogging a Nameless War, about the Lebanese and Israeli online response to the war in Lebanon....

Taking a Holiday
I'm away on Wednesday, June 21 for a week in the Canadian Rockies. I won't have much access to a computer, so if you send me email I won't be able to answer (or post here) until the very end of June or the beginning of July. Hope your week will be as happy and surprising as mine will be. My wife and I find Jasper National Park an amazing...

A new edition of Writing for the Web
Yesterday I met with my editor at Self-Counsel Books and agreed to do new editions of my books Writing for the Web and Writing Science Fiction and Fantasy. The Web book is going to need the most revision in the six years since the last edition, webwriting has changed beyond recognition. So here's a question for you: What kinds of questions would you like the webwriting book to address especially issues that...

Handbook for Bloggers and Cyber-Dissidents
Via a member of the Canadian Association of Journalists, a very welcome gift from Reporters Without Borders: Handbook for Bloggers and Cyber-Dissidents. It's a PDF with excellent information on everything from starting a blog to evading censorship....

From Web 1.0 to Web 3.0?
Via the International Herald Tribune, a long and interesting article about where Sir Tim Berners-Lee wants the Web to go: A 'more revolutionary' Web. Excerpt: Just when the ideas behind "Web 2.0" are starting to enter into the mainstream, the mass of brains behind the World Wide Web is introducing pieces of what may end up being called Web 3.0. "Twenty years from now, we'll look back and say this...

How to Get Your Book Published: Windows Media Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

The coming of age of citizen media
The Guardian Unlimited has a wonderful article in its News blog on The coming of age of citizen media. It's about the online response of ordinary people to the tsunami that hit a year ago today, and how bloggers spontaneously created a worldwide network that saved some lives and changed many others. I wrote about the phenomenon at the time in these posts....

How to Get Your Book Published: Quicktime Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Visit the Book Publicity Gallery to see Documents and Photos of Successful Book Publicity Tours and Information.
Visit this link for a whole gallery full of scans from the NY Times and Publisher's Weekly.

A New Model For Getting Rich Online
The Washington Post has an interesting story today: A New Model For Getting Rich Online describes people whose sites run ads and get enough traffic to earn serious income....

1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.

Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.

Blogging in Science
Through my H5N1 blog I've come to know about Declan Butler, who writes for Nature magazine. He's now started Declan Butler, reporter, a blog about how scientists communicate on the Web. It's just getting started, but it should be a valuable resource to many bloggers....

Becoming a Book Blog
After weeks of work, the third edition of Writing for the Web is nearly completed. It's a far more extensive revision than I'd expected, but I'm pretty happy with the result. Not only is much of the print content changed, expanded, and updated, but the book will contain a CD with scores of links a kind of electronic index, with added links on relevant topics. In addition, this site will become...

Housecleaning
Going through some of the links here has been a chastening experience. Having paid little attention to my original blog for a year or more, many of the links are now cobweb sites, or they've moved. I'm going to clean out the dead sites and find more good sites dealing with effective writing on the Web. If you're running a site that ought to be here, or you know of...

Arielle Ford, Publicist biography
Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

A New Breed of Branded RSS Reader: Inclue!



Inclue!, just released a couple of days ago, is a new breed of mass-market branded RSS Reader ... which integrates into Outlook (to consume RSS content), as well as Internet Explorer and FireFox (to directly subscribe to RSS feeds while surfing).

But why a new breed of branded Reader?

a] It integrates with Outlook, which most other branded RSS Readers don't (usually either web-based or desktop applications)

b] Publishers can create their own branded version (unfortunatelly only with their own feeds right now) in 5 minutes, and then distribute it via their Inclue! landing page, which is also automatically generated.

c] Publishers that sign-up for their affiliate program receive a commission when end-users decide to upgrade their Reader to the premium version.

d] The Include! Reader is based on viral methods to further spread your RSS feeds and help you get new subscribers, for example using the FeedBurner Flare tool to entice your RSS subscribers to get your branded Inclue! Reader. Similar links are also displayed when a user forwards an RSS feed item to his friends via Inclue!

To see how it works, take a look at my quick version (just a demo, haven't included all the feeds, a decent description and so on).

Inclue! also does a great job of promoting RSS to end-users, giving them concrete benefits of how RSS will actually help them ... from tracking eBay auctions to getting job notifications. Just take a look at the link above.

Essentially, the Reader is targeted at new RSS users, giving them simple functions, especially with their ease of subscribing to feeds with just one click.

Now I'm just waiting for them to add visual branding possibilities ... :)

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


Leaving for Chicago, ACCM

I'm leaving for Chicago in about 3 hours for a week, where I'll be speaking on RSS and direct marketing at the ACCM conference.

If you're in Chicago and want to grab a coffee, drop me a note.

And I might be a little slow in responding to e-mail messages during this week:)

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


Please Share the RSS Marketing Survey

Please help us make the RSS Marketing Survey as comprehensive as possible. All participants get the full survey report, and all the key data will be shared publicly.

1. Please take a few minutes and participate by clicking here.

2. Please share this URL (http://rsspoll.marketingstudies.net) with as many people as you can. Post it on your blog, send it out in your newsletter, mention it to your RSS peers ... :)

Really, the more data we get, the better results we'll be able to provide to you.

The goal of the survey is to research the RSS marketing landscape, collect top RSS marketing case studies and best practices, and find which key factors make successful RSS strategies successful.

BTW - the survey is getting alot of support from many marketers, such as Christopher Knight, RSS Ray, Lee Odden and may others (full list will be published after I return from Chicago).

And today we've just been covered by MarketingSherpa as well:
"If you've tested offering RSS and have any results to share, author/researcher Rok Hrastnik is seeking your input for the second edition of his report on the topic. We like Rok -- he's a genuine and enthusiastic researcher on the topic and worth supporting so the whole community can learn together."

Great thanks to everyone that's helping make the survey a success!

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


How to Launch Your Career as an Author, Get Your Book Published and Get Book Publicity: MP3 Audio
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors. Visit www.EverythingYouShouldKnow.com for more details

Use RSS To Increase Your Traffic Now, Part 1

Online visibility and online traffic are, quite naturally, of paramount importance to everyone and anyone marketing or conducting business online, period.

While RSS will not perform as your key tool to improve online visibility and generate more traffic, its importance for helping you do so cannot be disputed.

It will help you:

  • increase your traditional search engine rankings;
  • improve your online visibility by making your content available where people are increasingly searching for new content, such as RSS search engines and content aggregation sites;
  • drive traffic from other websites covering your topic, by helping you make your content available at these websites more easily.

Deliver Your News to Where It's Searched For: Generate Traffic From RSS Search and Content Aggregation Sites

The fundamental media shift is not only happening between offline and online, but within online itself as well.

Just a few years ago the search engines, the largest portals and news sites, were more or less the central hub of where online users got their online information. They still are today, but are now challenged by the growth of new online search engine and content aggregation website categories.
It's quite simple.

Go to Google, Yahoo! or MSN and do a keyword search. What you get are somewhat the most relevant results for what you're looking for but without a timestamp. Search engines provide results based on universal relevancy and not on recentcy.

But what if you're looking for the latest relevant content, instead of just the most relevant content?

Enter the news engines, content aggregation sites and RSS search engines. Instead of providing results by universal relevancy, these sites provide results by actual recentcy, with of course a better or lower level of relevancy.

The point is that these websites are starting to become the central hub of searching for news online and latest content online.

Google and Yahoo! know it too their own news engines are among the top of breed.

But what if you don't want to search for specifically the latest news or the latest general content, but just want to search for the latest blog posts pertaining to your topic of interest?

Enter blog search engines, which will only return results from blogs. And Google has one as well, although this one is not on top.

And so on

Why this matters to you?

If you want your latest content to be found where people are actually searching for the latest news and other latest content, even video and audio content, you need to start using these new search and aggregation site categories to increase your reach and attract new traffic traffic that is interested in what you have to say right now.

And the RSS connection?

Most of these new services, although not all, rely on RSS to receive the latest content just as it becomes available and then offer it to their visitors.

In many cases, RSS is the key tool that will get you indexed and then found and read, being used to get your content from your website to the service, which will then make it available to the world.

And additionally, you can expect to receive extra traffic from RSS directories, used by people who are proactively searching for new RSS feeds to subscribe to.

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


What Happened to the Site?

Since I started receiving e-mail about what happened to this site and why it hasn't been updated since my trip to Chicago, here goes:)

1. Two days after I came back from Chicago I held a 5 day workshop for my internet team from Central and Eastern Europe. Doing lectures half of the day, and providing entertainment the other half.

2. Right after the workshop I had to fly to Poland to find a new internet manager for our operation there.

3. My grandfather was recently hospitilized due to heart failiure, which is near fatal at his age, so things have been pretty hecting on the family side of life as well.

4. I'm working on finishing three RSS books and need to finish up all of them shortly. Long-time visitors will remember that when I was finishing "Unleash RSS" back in the end of 2004 I had to take a short break from the site, since it's difficult to write a book and write for a website at the same time.

5. I'm running on a tight deadline to finish a large webstore that is going to be launched accross 20 countries in Central and Eastern Europe this month and promoted with more than 100 hours of daily DRTV airtime.

So, to make a long story short, life and other RSS related and unrelated projects got the better of me.

But not to worry, I promise to get started again in full force early next month:

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


Million Dollar Product Creation Secrets just released!

When Works Pass Into The Public Domain

How to Get Your Book Published: Windows Media Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Syndicate IQ Shakes the RSS Advertising World With Advanced Ad Serving

Syndicate IQ just announced their RSS ad serving platform that finally brings RSS advertising closer to what "traditional" online advertiers want.

What they're telling right now is:

a] They're able to insert RSS ads into feeds on a per-user basis, regardless of what article the subscriber is currently reading.

b] They can display different versions/formats of the ad, depending on the RSS Reader the subscriber is using.

c] Their RSS ad server integrates with "traditional" online ad servers, centralizing reporting and stats.

More coming on this soon, but until then also read Syndicate IQ's view on the state of RSS advertising, which indicates why the above features are needed.

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


Nooked and Infacta Go the First Step Towards RSS and E-mail Integration

In terms of delivering content to your subscribers, RSS is best used as a supplementary channel to e-mail, making all of your e-mail content available via RSS as well.

It's no surprise that e-mail marketing vendors are starting to work with RSS vendors to help bring these two channels closer together.

The latest comes from Nooked, one of the higher-end RSS marketing tool vendors, and Infacta, vendors of GroupMail, a great desktop e-mail marketing tool.

Their integration ...

a] allows GroupMail and Nooked users to insert RSS feed items into e-mail messages,

b] insert e-mail messages via GroupMail into Nooked,

c] generate and deliver unique subscription links to Nooked-generated RSS feeds via GroupMail, to allow for full user tracking.

On the surface, these 3 benefits help e-mail marketers save time when duplicating their efforts to RSS, and even more importantly, allow them to easily promote trackable RSS feeds to their e-mail subscribers.

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


$10,652.00 in Bonuses for Shawn Casey's "How To Make An Absolute Fortune..."

Saturday, September 23, 2006

Author Spotlight - Ellen Mossman-Glazer, M.Ed.



Today’s Author Spotlight is on Ellen Mossman-Glazer, M.Ed., a Life Skills Coach and Behavioral Specialist, specializing in Asperger Syndrome, High Functioning Autism, ADHD, and learning difficulties. The primary reason Ellen was chosen today is that she really has done an outstanding job of leveraging her titles for optimal results. This is a topic [...]

XPRL group meets in London
Standards for news releases

Chris Heuer is on his 'walkabout' and attended the XPRL meeting in London this week.

The other question we were striving to answer was “Who would be the most valuable supporters of XPRL that would get us to the point of broader adoption in the industry?” One path considered was to create demand from big clients who have a real need stemming from the pains of their current operations in this area - particularly from the financial PR companies and public companies who have to adhere to the latest financial disclosure regulations. By cultivating this demand in clients, it would drive demand for the agencies to pick it up and then in turn to bring the wire services along.

Mark Adams noted that “if there were a petition from the biggest clients to support the standard, the agencies and related services would certainly follow.”

This would be something akin to a preferred vendor list which had certain minimum requirements in order for agencies to be able to get their account.

Here I relayed Mark Nowlan’s suggestion that we needed to get the major newsroom editors from AP, Reuters and other major news organizations to want to use it along with the wires - to include the journalists in the conversation, which is exactly what we are trying to do with our New Media Release efforts.

We will get a full report from Chris at the Social Media Club meeting in LA September 28th. Perhaps we can lure AP and Reuters to attend?

We also need the wire services. PrimeZone, now owned by Nasdaq, is a prime candidate - and they are located in LA.



Some Apologies
I’m still going through a pile of emails (over 3,000) I’m up to about 800 now. Please bare with me if you haven’t gotten my reply. I will try to respond to every email as soon as possible. Also, some of you complained that your comments are not posted. I approved [...]