Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Friday, November 30, 2007

Mindset: How it can grow your business - or shut it down

Mindset: How it can grow your business - or shut it down
Have you read Mindset: the New Psychology of Success? Carol Dweck, a research psychologist authored the book in 2006 after accumulating 20 years of data. After reading it, I signed up and attended 3 conferences in order to open up...

Intel Ups Dollars to Digital Media
Big Brands Increase Percentage of Sopend on Online Components

Intel decided to increase its co-op ad spend in digital media by 35% reports Online Spin.  Intel Corp. spends $300 million on their advetising worldwide.  So this is a hefty chunk of change we're talking about here.

 ”We’re going where the consumers have gone,” Sean Maloney, executive vice president at Intel, told The New York Times. “For the longest period of time, consumers formed their attitudes through TV, print, radio, and from the middle ’90s onward, there was more influence from the Net,” he was quoted as saying.

Any marketing or PR 101 class will teach you that you have to keep your eye on where the consumers are.  And just when you think you have them pegged, they shift.  This shift in media influence has been happening for quite a while and there is no doubt anymore that online is where the consumers are.

Take note that Maloney is talking about co-op advertising.  It's 'Intel Insde' brands like Dell, HP, Toshiba, sony and Lenovo.  So they will also be shifting their budgets to more digital media.

In the past 6 months online advertising hit the $10 billion mark, up 27% from last year.

What's in your marketing and PR plan for 2008?



Delta's Blog Gets Caught in the We We Calculator
Blogging is an amazing tactic for engaging in conversation with your customers

Brian Eisenberg of Grok.com took a well placed swipe at the Delta blog today.  Brian ran the text of the post about how Delta gathers customer input through the customer focus ("We-we") calculator and found these results:

Your Customer Focus Rate: 17.39%
You have 4 instances of customer-focused words.

Your Self Focus Rate: 82.61%
You have 15 instances of self-focused words.
You have 4 instances of the Company Name.

You speak about yourself approximately 0,005 times as often as you speak about your customers.

Delta has an ad running on Yahoo! News that takes you to their blog.  The ad copy says change is about offering your two cents worth so Brian promptly gave his two cents to the author of this blog post:

1. The key to great customer insight and analysis is empathy. Don't live by the surveys or the data; live with your customers. How often do you go through the process of booking and flying, just like the majority of your customer's do? Want to improve the experience? Experience it like most people do. You'll hate it. Really!

(I wholeheartedly agree.  I am also a Delta frequent flyer and the last two calls to Delta have been a severe pain in the rear.  In fact, just a month ago I opted to fly with AirTrans because it was cheaper to buy a new business class ticket with them than change the date on the economy class Delta ticket I already had!!!!).

2. Show us you really care about listening to OUR voices. I believe you have honorable intentions, but your words are all about Delta.

This next comment from Brian really made me chuckle

The Greeks use the symbol delta to represent change because "Διαφορά" means "difference" in Greek. Will you really make a difference in customers' lives, or will you be content putting lipstick on a pig?

putting lipstick on a pig




Web 2.0 News Content on Your Website
What Journalists Want Online

If you've been in the dark about how to plan your online news for the media, a new study from Bulldog Reporter and the TEKgroup can guide your content strategy for 2008.

Journalists’ use of online newsrooms, blogs, RSS and social media is much higher than most PR professionals had thought - in fact the greatest change in journalism practices due to new Internet technology is the ability to access corporate news and contact information online 24 hours a day.

  • Nearly half of all journalists report visiting a corporate website or online newsroom at least once a week
  • 85% visit at least once a month
  • More than a quarter report regularly reading five or more blogs to research desired topics
  • Nnearly 70% follow at least one blog regularly
  •  More than a quarter (28%) of journalists visit a social media or networking site, such as YouTube, Facebook and MySpace, at least once a week
  • More than 44% visit at least once a month
  • Nearly 16% of journalists receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week
  • 37% receive at least one regular RSS feed
  • 20% say they look for audio and vidoe material at least once a month
  • 64% report that they use Google or Yahoo! online news services

If you don't yet have an online newsroom this needs to be top of your list for 2008.

Learn to optimize your news content for search so that it can be easily found when these journalists are searching Yahoo and Google News.

Add images, audio and video to your news content.  it's fairly simple to do and it won't break the budget.

Syndicate all your content with RSS feeds. If you don't have an RSS feed then you have no chance that yours will be that one feed they read regularly.


Wednesday, November 28, 2007

The Corporate Blogging Book

The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

Blogging For SEO: How To Get Maximum Search Benefit From Your Small Business Blog
If you have a small business blog, or are thinking of starting one, you should be aware of the ways you can use your blog to drive traffic to your Website. It's simpler than you think. The first thi... [Author: Caroline Melberg - Site Promotion - July 20, 2007]

Write a Book and Get Your Book Published: Subscribe to America's Most Successful Book Publicist's Newsletter Today
Sign up for the free HOW TO GET YOUR BOOK PUBLISHED and PUBLICIZED newsletter from Arielle Ford. In case you don't know Arielle by name, she's publicized hundreds of authors and books. 11 of which are #1 Bestsellers. Her clients include Deepak Chopra, Wayne Dyer, Neale Donald Walsch, Dean Ornish, Jon Gordon, Debbie Ford, Jack Canfield and Mark Victor Hansen. Arielle has compiled a list of nearly every question a first-time or experienced author wants to know about publishing, publicity, building a platform and the book business. Every issue is jam-packed with answers to the questions that get your book published and you booked on radio, television, newspapers and magazines.

How to be successful with Google Adwords
Are you thinking of using Google Adwords for the first time or have you recently tried it and gave up because you didn�t get the results you had hoped for? There are many people who give up using Go... [Author: Mike Seddon - Site Promotion - July 18, 2007]

Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.

Get Great Traffic By Thinking Small
Here is one method that you can use to get traffic to your web site. It relies on choosing some niche keywords based on your web site theme. The process is fairly simple and can be expanded to get to... [Author: Ron Skruzny - Site Promotion - July 17, 2007]

Which Type of Traffic Exchange is More Effective?
There are two major types of traffic exchanges. One is the auto traffic exchange which automatically views web pages and refreshes the information contained therein. The other type of traffic excha... [Author: Samuel Abdullah - Site Promotion - July 16, 2007]

History of the Traffic Exchanges
For website owners, getting traffic to their website is one of the primary ways in which the website owners can make money or get their information to the general public. As there are so many websit... [Author: Samuel Abdullah - Site Promotion - July 16, 2007]

Websites Made For Affiliate Programs - Better Than Contextual Advertisement?
When working with internet marketing, making websites designed to generate affiliate commission, it is sometimes difficult to find new niches to make websites about. Trying to find a niche with compe... [Author: Theo Swan - Site Promotion - July 16, 2007]

BEA Book Expo America: Good for Independent Publishers?

BEA Book Expo America: Good for Independent Publishers?


Content is King on a Website
Content can make or break a website. The power of the written word has been witnessed many a time. Products have become success stories, resumes trans ..

Link popularity and tools for link building
Link popularity and link quality are important because all search engines consider them as a part of their ranking algorithms, says Puneet Mehrotra ..

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The Next Big Thing
Embedded software, Wireless Net, P2P, Real time movies, and Medicare are some of the often heard phrases used to describe the next big thing on the ..

Delta's Blog Gets Caught in the We We Calculator
Blogging is an amazing tactic for engaging in conversation with your customers

Brian Eisenberg of Grok.com took a well placed swipe at the Delta blog today.  Brian ran the text of the post about how Delta gathers customer input through the customer focus ("We-we") calculator and found these results:

Your Customer Focus Rate: 17.39%
You have 4 instances of customer-focused words.

Your Self Focus Rate: 82.61%
You have 15 instances of self-focused words.
You have 4 instances of the Company Name.

You speak about yourself approximately 0,005 times as often as you speak about your customers.

Delta has an ad running on Yahoo! News that takes you to their blog.  The ad copy says change is about offering your two cents worth so Brian promptly gave his two cents to the author of this blog post:

1. The key to great customer insight and analysis is empathy. Don't live by the surveys or the data; live with your customers. How often do you go through the process of booking and flying, just like the majority of your customer's do? Want to improve the experience? Experience it like most people do. You'll hate it. Really!

(I wholeheartedly agree.  I am also a Delta frequent flyer and the last two calls to Delta have been a severe pain in the rear.  In fact, just a month ago I opted to fly with AirTrans because it was cheaper to buy a new business class ticket with them than change the date on the economy class Delta ticket I already had!!!!).

2. Show us you really care about listening to OUR voices. I believe you have honorable intentions, but your words are all about Delta.

This next comment from Brian really made me chuckle

The Greeks use the symbol delta to represent change because "Διαφορά" means "difference" in Greek. Will you really make a difference in customers' lives, or will you be content putting lipstick on a pig?

putting lipstick on a pig




Which search engines to target?
Some search engine ti

Getting Your Book on National TV - 8 Tips


All About GPRS
Dickens once said, \"never close your lips to those to whom you have opened your heart.\" Perhaps we can now say, \"never close your ..

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Publicity for Books


BEA Book Expo America: Smart Strategies for Independent Publishers


Split Run Testing
If you are a webpreneur, split testing is a definite recommendation. Not only it increases sales but also lets go of unnecessary graphics and copy. A ..

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Intel Ups Dollars to Digital Media
Big Brands Increase Percentage of Sopend on Online Components

Intel decided to increase its co-op ad spend in digital media by 35% reports Online Spin.  Intel Corp. spends $300 million on their advetising worldwide.  So this is a hefty chunk of change we're talking about here.

 ”We’re going where the consumers have gone,” Sean Maloney, executive vice president at Intel, told The New York Times. “For the longest period of time, consumers formed their attitudes through TV, print, radio, and from the middle ’90s onward, there was more influence from the Net,” he was quoted as saying.

Any marketing or PR 101 class will teach you that you have to keep your eye on where the consumers are.  And just when you think you have them pegged, they shift.  This shift in media influence has been happening for quite a while and there is no doubt anymore that online is where the consumers are.

Take note that Maloney is talking about co-op advertising.  It's 'Intel Insde' brands like Dell, HP, Toshiba, sony and Lenovo.  So they will also be shifting their budgets to more digital media.

In the past 6 months online advertising hit the $10 billion mark, up 27% from last year.

What's in your marketing and PR plan for 2008?



Publicity for Your Book

Tuesday, November 27, 2007

What Do You Need Help With?

What Do You Need Help With?
Looking at the list of categories that are covered here on my Website Development Training blog, what topics would you most like to see more articles about?   - Basic Blogging Tips   - Basic Computer Tips   - Google Techniques   - Motivational Articles   - Online Business Tips   - Online Marketing Tips   - Search Engine Articles   - Website [...]

Viral Marketing
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others... Published in HindustanTimes.com 13th S ..

How to Get Your Book Published: Quicktime Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

[28-Aug-2007 06:58:00] PHP Warning: Cannot modify header information - headers already sent by (output started at /home/business/public_html/press/wp-content/plugins/blogit.php:58) in Unknown on line 0 [28-Aug-2007 06:58:00] PHP Warning: Cannot modify header information - headers already sent by (output started at /home/business/public_html/press/wp-content/plugins/blogit.php:58) in Unknown on line 0 [04-Sep-2007 14:28:18] PHP Warning: Cannot modify header information - headers already sent by (output started at /home/business/public_html/press/wp-content/plugins/blogit.php:58) in Unknown on line 0 [04-Sep-2007 14:28:18] PHP Warning: Cannot modify header information - headers already sent by (output started at /home/business/public_html/press/wp-content/plugins/blogit.php:58) in Unknown on line 0


All About GPRS
Dickens once said, \"never close your lips to those to whom you have opened your heart.\" Perhaps we can now say, \"never close your ..

Which search engines to target?
Some search engine ti

America.edu a Quality Resource
There has been a lot of talk on and off for a few years now that perhaps Google gives special attention (weight) to .edu links coming into your website. It is easy to see why people might think that way, but in reality .edu sites just tend to be higher quality authority sites that attract [...]

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How to Get Your Book Published: Windows Media Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

SanalBela       Z SanalBela Hi� Bir�ey SevDama Senin KaDar Yak��maD� varm� beni i�inizde tan�yan,ya�anmadan ��z�lmeyen s�r benim kalmasada ��hretimi duymayan kimli�imi tarif etmek zor benim SanalBela666@HotmaiL.Com www.avcihack.com


How to Launch Your Career as an Author, Get Your Book Published and Get Book Publicity: MP3 Audio
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors. Visit www.EverythingYouShouldKnow.com for more details

Link popularity and tools for link building
Link popularity and link quality are important because all search engines consider them as a part of their ranking algorithms, says Puneet Mehrotra ..

Write a Book and Get Your Book Published: Subscribe to America's Most Successful Book Publicist's Newsletter Today
Sign up for the free HOW TO GET YOUR BOOK PUBLISHED and PUBLICIZED newsletter from Arielle Ford. In case you don't know Arielle by name, she's publicized hundreds of authors and books. 11 of which are #1 Bestsellers. Her clients include Deepak Chopra, Wayne Dyer, Neale Donald Walsch, Dean Ornish, Jon Gordon, Debbie Ford, Jack Canfield and Mark Victor Hansen. Arielle has compiled a list of nearly every question a first-time or experienced author wants to know about publishing, publicity, building a platform and the book business. Every issue is jam-packed with answers to the questions that get your book published and you booked on radio, television, newspapers and magazines.

Michael Kane Interview
Michael Kane, owner of InLip Designs, is one of my all time favorite designers. But he tends to be a bit private showing his work to the general public. So, one of the most common questions I have heard lately, is “who the heck is Michael Kane?” Now you know. The truth is, I literally drool over [...]

Monday, November 26, 2007

Dia de Gracias en Puerta Vallarta

Dia de Gracias en Puerta Vallarta
I think I spelled that right, as in Happy Thanksgiving from Mexico! The Hubby and I are soaking up the sun this week away from computers and email. I brought my new Flip video and PowerShot digital camera so stay...

Doin' the Biz Blog Boogie: Two steps to profits
Do you know how to do the two step biz blog boogie? It goes like this: take Rich Brook's blog post on 10 Tips for a Profitable Blog and do step 1 and step 10. Guest Blogger --Rich Brooks President,...

1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.

The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

Writing Content for Your Website: Do you need pain pills?
Some of us enjoy writing, so I forget how painful it can be for most of the world. Colleague Rich Brooks shares his experience working with clients who come to him for web design and creation. Content Creation is Painful...

Sunday, November 25, 2007

A glimpse of Cuban blogging

A glimpse of Cuban blogging
Via the Vancouver Sun, a Reuters report: Cubans go to unusual lengths to post blogs. Excerpt: For Cuba's freelance bloggers, the difficulties in getting online can mean days, weeks and even months between one post and the next. "My access to Internet is very irregular," said the anonymous author of a blog called My island at midday. "Like all things in Cuba, one has to resolve the problem of scarcity...

Via the Vancouver Sun, a Reuters report: Cubans go to unusual lengths to post blogs. Excerpt:

For Cuba's freelance bloggers, the difficulties in getting online can mean days, weeks and even months between one post and the next.

"My access to Internet is very irregular," said the anonymous author of a blog called My island at midday.

"Like all things in Cuba, one has to resolve the problem of scarcity by hook or by crook, be it Internet or toilet paper," he told Reuters by e-mail.

The Cuban government blames the limited Internet access on the U.S. sanctions that bar Cuba from hooking up to underwater fiber-optic cables that run just 12 miles offshore, a highway of broadband communication.

Instead Cuba must use expensive satellite uplinks to connect to the Internet via countries such as Canada, Chile and Brazil.

Critics say that is just a pretext to maintain control over the Internet, a powerful tool that some believe could play the same role in spreading information in Cuba as the fax machine played in the dismantling of the Soviet Union.

The story has links to three or four blogs—all in Spanish. In general, they're pretty well designed. I understand Spanish fairly well, and these blogs' layouts make the text readable. Any comments on them?



Michael Kane Interview
Michael Kane, owner of InLip Designs, is one of my all time favorite designers. But he tends to be a bit private showing his work to the general public. So, one of the most common questions I have heard lately, is “who the heck is Michael Kane?” Now you know. The truth is, I literally drool over [...]

Commenting on a Commenter's Site
If you visit the Comments list, you'll see that someone going by "Juno 888" recently commented on Rottweilers, a post I made in the early days of this site. (All the other responses date back to 2003, so this really is ancient history. My post even includes a broken link to a 1996 article.) Juno 888 may well be right that my comments were pure drivel. Publish twenty books and...

If you visit the Comments list, you'll see that someone going by "Juno 888" recently commented on Rottweilers, a post I made in the early days of this site. (All the other responses date back to 2003, so this really is ancient history. My post even includes a broken link to a 1996 article.)

Juno 888 may well be right that my comments were pure drivel. Publish twenty books and a thousand articles (plus numberless blog posts), and your drivel content is likely to be fairly high.

But since the commenter had also listed their own URL, I visited it and found it technically interesting. I sent a fairly detailed critique in an email, but my message bounced; Juno888's address "has been disabled or discontinued."

What a shame. Maybe the site isn't even Juno888's. Some folks are eager to share their opinions, but not their names.

But I hate to waste web analysis, so here's what I suggested about the site:

Hi, Juno--

We'll have to agree to disagree about my analysis of The Anti-Idiotarian Rottweiler, but since you provided your URL, it seems only fair that I offer some comments on it...after all, web text and design are one of my specialties. Moreover, I teach communications and marketing to tourism students, so a site like yours is professionally interesting as well.

Overall look of the 1Explore site is super--good mix of blues, attractive but not obtrusive graphics. I like the wavy curves in the banner. The two-column layout works pretty well.

Big recommendation for the home page: Shorten the sentences, shorten the paragraphs (6-7 lines max), and break up the text still more with two or three subheads. A stronger contrast between light-blue background and dark-blue text would also help. (See how the right-column text stands out so well against a white background?)

This is your site's first impression, and it should be an inviting one, attracting readers to find one welcome surprise after another before moving on to the various packages and the other pages. (I realize some people strongly prefer a sans serif font for webtext, and I use sans serif myself on some of my sites, but for relatively long text, serif fonts are more readable.)

As for the other pages--please ditch the "website under construction" graphic. That may be the first such piece of dancing boloney I've seen since the 1990s, and it was hokey even back then. If the site's under construction, it shouldn't be out on the web in the first place--all you're doing is wasting visitors' time and annoying them.

Webwriting really relies on the "you" attitude--putting the reader right in the center of the story. Your home page starts with "We," which tells us we're not the real object of your interest. Consider:

You're going to enjoy the best accommodation in paradise!

It would also help if the home page gave clear instructions on what to do to get into such accommodation.

Put yourself in your visitors' shoes, imagine what they're looking for, and offer it to them. They'll understand that you really want to help them, and they'll respond accordingly.

Hope this helps--best of luck with the enterprise!

Cheers,
Crawford



Political Bloggers as Webwriters: I
I would post here more often if I weren't such a political-blog addict. But I'm going to try to exploit this vice by posting an occasional critique of political blogs as examples of webwriting. After all, some of these blogs attract enough visitors to generate ad revenue, so they must be doing something right. Or are they? So I'll start this series with Hugh Hewitt's blog. Hewitt is an American...

I would post here more often if I weren't such a political-blog addict. But I'm going to try to exploit this vice by posting an occasional critique of political blogs as examples of webwriting. After all, some of these blogs attract enough visitors to generate ad revenue, so they must be doing something right. Or are they?

So I'll start this series with Hugh Hewitt's blog. Hewitt is an American right-wing commentator, and he shares the blog with several other writers of similar persuasion. Their politics aren't very attractive to me as a Canadian centre-leftist (which puts me, in American terms, out there somewhere beyond the Nepalese Maoists). But that's not the point.

An Attractive Layout
In its general layout, Hewitt's site is very attractive: an off-white background for black sans serif text, with colour used for headlines. Hewitt and his associate Dean Barnett write in (mostly) short paragraphs with (mostly) short sentences, and they break up their text with blank spaces between paragraphs and short quotes that stand out clearly from the main text.

Another poster, going by the name of Generalissimo, is much less effective in basic post design. The first paragraph of the post I've linked to is 19 lines long. Most of the sentences within that great block of text are individually short, concise, and readable—but they're buried alive. Better to break the text up into three or even four paragraphs.

Generalissimo's difficulties are compounded by the basic column width of posts, which allows lines that average around 15 words long. This is tolerable (barely) in paragraphs of 6 or 7 lines, but the whole site would benefit from a narrower text column.

That's because most readers are more comfortable with a line of 10 to 12 words. It's easier to track back and down to the next line.

Hypertext and Eye Candy
The Hewitt site uses links well. Links either have blurbs or are self-describing, and they don't distract from reading the text. Webwriting depends on orientation/information/action, and the site design is excellent on offering options for action: email the post, print it, take action, comment, or trackback.

On orientation, the site could improve. Navigation is a problem unless you're only there to read the latest posts. Some posts are long and take forever to scroll through, so it's hard to see what else is new on the site. Providing a click-through to a new page would permit putting more headlines on a single screen. Subheads, like the ones in this post, would also help to break up long posts and tell readers what to expect.

The text dominates a wide column on the left, with ads and other links in the narrow right-hand columns. The ads stand out fairly well (they'd better), but the links to archives and sympathetic blogs are hard to find and hard to read with blue text on a dark-grey background.

Graphics can certainly enliven a text-rich site, but a good computer-graphics person needs to have a quiet talk with the Hewitt posters. Site graphics tend to be too big (see the "stupidity meter"). A flyer for Mitt Romney's Iowa campaign is held up as "a nice piece of mail" when it's atrociously ugly.

Readability
I haven't run any of the Hewitt site text through Readability.info, but I'd expect it to come through very well. As mentioned, most sentences are short, punchy, and full of single-syllable words. Readability would improve still more with fewer monster paragraphs.

No doubt the site attracts thousands of readers a day, most of whom will patiently read much of what they find. The site is preaching to a particular choir, so readers will put up with design and writing flaws for the sake of the message.

Still, a site's fervent fans deserve the happiest experience the writers can provide. Even the idly curious (and the actively hostile) will recognize when a site shows respect for them by making the material attractive and accessible. This site is partway there, but could improve with a more navigable design and tight editorial consistency.

So as an example of webwriting, I'll give the Hewitt site a B.



Rousing the OWLs
Since the 1990s I've belonged to the Online Writers' List, which at one time was an exuberant bedlam of folks figuring out how to write for this medium. In recent years, alas, it's become very quiet. Then some feckless spammer recently started using it, a couple of list members complained, and it occurred to me that a lot of webwriters aren't even aware of it. So I suggested to the...

Since the 1990s I've belonged to the Online Writers' List, which at one time was an exuberant bedlam of folks figuring out how to write for this medium.

In recent years, alas, it's become very quiet. Then some feckless spammer recently started using it, a couple of list members complained, and it occurred to me that a lot of webwriters aren't even aware of it.

So I suggested to the list that we post news about ourselves and see what issues we're dealing with these days, and some intriguing replies came in. Perhaps it's time we recruited some new participants and started sharing ideas again.

Along the same lines of getting people in touch with one another, if you're a webwriter or editor and you're not on the list here (right column, near the bottom), send me your URL. And if you know of any good resources for online writers, send them along too.



Web text versus web copy
Sometimes it pays to ego surf. I just checked myself on Google Blogs (using the chronically misspelled version of my last name). The search came up with some intriguing notes on a blog called Information Squid: AEAChicago2007 - “Writing the User Interface” by Jeffrey Zeldman. The notes are just that, clearly jotted down as Zeldman was speaking, but they convey a lot. Just at the end I found this: how...

Sometimes it pays to ego surf. I just checked myself on Google Blogs (using the chronically misspelled version of my last name). The search came up with some intriguing notes on a blog called Information Squid: AEAChicago2007 - “Writing the User Interface” by Jeffrey Zeldman.

The notes are just that, clearly jotted down as Zeldman was speaking, but they convey a lot. Just at the end I found this:

how do you reconcile people-read-less with SEO[search engine optimization]?

cutting the fat and natural language help both

so does using markup so important words are in headlines

can sometimes get funding for editing content by saying will help SEO

what are some questions to determine what’s brand-appropriate?

discovery process. what materials have you already produced
about yourselves?

what do you know about your stakeholders? compare with real users.

there are no good books about copy

there are good ones about writing for the web, but they don’t address
these issues - i.e. Crawford Killian, Writing for the Web
Zeldman is thinking of writing this

pronouns in copy? used to be more we, now with blogging more I

Of course I'm delighted about the compliment from Zeldman. He's one of the best thinkers about the web and on the web. I would love to see (and buy) his book on web copy. But the field isn't entirely empty. Nick Usborne has done some real pioneering in this field.

Web copy is text designed to sell; text designed to inform and persuade is also copy. So the two genres overlap to a considerable extent.

That last note about pronouns reflects an important point. Good copy in any medium needs the "you attitude," in which the writers pay more attention to the reader than to themselves or their organization. (The We We Monitor, also listed in Webwriting Resources, provides a useful reality check on corporate egomania.)

So to the extent that web writers in general, and web copywriters in particular, talk about themselves, they put themselves at a disadvantage.

But the "I" of a corporate blogger may evade this hazard. We turn to such an individual when we want a relationship with an informed person who clearly wants a relationship with us. So he or she can rant on about "I think this" or "I wonder about that" and still maintain our interest and respect.

I've seen this happen on a couple of my own blogs. Ask the English Teacher is almost entirely user-driven: The posts are based on visitor questions about English usage, and my answers reflect my own (sometimes cranky) views on good usage. (Some commenters beg to differ with those views, I'm glad to say.)

On H5N1, which is essentially a clipping service about avian flu, some visitors credit me with far more authority than I have. A few even email me to ask when the pandemic will start. This is actually a little scary. So when I do venture an opinion, it's usually with the reminder that I'm an elderly Canadian teacher of business writing, not an epidemiologist.

The key seems to be to convey, both verbally and nonverbally, that the corporate blogger really has the customer/visitor's best interests at heart. Verbally, the text should be clear, simple, suitable in tone, and you-oriented. Nonverbally, the site itself and the text layout should be inviting, navigable, and full of "good news surprises" like links and other resources that the visitor finds useful.

If anything, the nonverbal aspects of the site are likely to be more persuasive than anything we actually put in our copy...because when people sense a clash between the verbal message and the nonverbal message, they believe the nonverbal message every time.



Print Editors and the Web
Jade Walker recently posted some interesting thoughts in the Online Writing List, and she's kindly allowed me to quote them here: I recently attended a conference for copy editors in Miami and whenever conversation turned to the Web, the editors in attendance often fell into two categories: 1) They hate the Web because they believe its mere existence is going to result in profit/job losses. 2) They fear the Web...

Jade Walker recently posted some interesting thoughts in the Online Writing List, and she's kindly allowed me to quote them here:

I recently attended a conference for copy editors in Miami and whenever conversation turned to the Web, the editors in attendance often fell into two categories:

1) They hate the Web because they believe its mere existence is going to result in profit/job losses.
2) They fear the Web because they don't understand where copy editors fit in.

I have no doubt there are other editorial folks at newspapers and magazines across the country that feel the same way. This is so easy to fix! All it takes is a little time and training. Those of us who've been working in new media for many years need to show the print folks what the Web has to offer, particularly the advantages of publishing news in different formats, reading/writing blogs, using RSS feeds, etc.

I also believe newspapers and magazines should make a concerted effort to update their online portals. So many sites are clunky, hard to navigate or simply replicate the print product via online templates. What can these companies do to fix this problem?

• Look at the competition and see what works and what doesn't.
• Experiment with design but avoid repeating others' mistakes.
• Hire copy editors, or assign current editors, to give blog entries and articles a once-over before posting on the Web.
• Allow comments, albeit moderated ones, on stories.
• Create a forum just to find sources for stories.
• Include e-mail addresses for reporters on each entry/article, or a link to a profile page.
• Provide "e-mail this entry" links as well as permanent links for readers/bloggers who wish to discuss stories and share them with friends/family.
• Offer one-click options to the recommendation sites (digg, technorati, netscape, etc.), or follow USA Today's lead and allow readers to rate the stories themselves based on usefulness or entertainment value.

Jade ended her post with "Any thoughts?" And I echo her question.

I'll add one thought from my own online-writing experience: The editor of The Tyee finds comments a chronic headache. Too many are illiterate, incoherent, abusive, and plain libellous. He requires registration before people can post comments, and this has helped a lot. I find the comments on my own Tyee articles generally pretty civil. But some topics can bring out the barking loonies.



The Future of Social Media
Tod Maffin, the tech guru of the Canadian Broadcasting Corporation, has published a short article in The Tyee on The Future of Social Media. He includes to blogs worth exploring.

Tod Maffin, the tech guru of the Canadian Broadcasting Corporation, has published a short article in The Tyee on The Future of Social Media. He includes to blogs worth exploring.



What Do You Need Help With?
Looking at the list of categories that are covered here on my Website Development Training blog, what topics would you most like to see more articles about?   - Basic Blogging Tips   - Basic Computer Tips   - Google Techniques   - Motivational Articles   - Online Business Tips   - Online Marketing Tips   - Search Engine Articles   - Website [...]

Hazards of Online Writing
Via the New York Times: E-Mail Is Easy to Write (and to Misread). Much of the article applies, I suspect, to web text as well. Excerpt (but read the whole article and follow the links): The advantage of a phone call or a drop-by over e-mail is clearly greatest when there is trouble at hand. But there are ways in which e-mail may subtly encourage such trouble in the first...

Via the New York Times: E-Mail Is Easy to Write (and to Misread). Much of the article applies, I suspect, to web text as well. Excerpt (but read the whole article and follow the links):

The advantage of a phone call or a drop-by over e-mail is clearly greatest when there is trouble at hand. But there are ways in which e-mail may subtly encourage such trouble in the first place.

This is becoming more apparent with the emergence of social neuroscience, the study of what happens in the brains of people as they interact. New findings have uncovered a design flaw at the interface where the brain encounters a computer screen: there are no online channels for the multiple signals the brain uses to calibrate emotions.

Face-to-face interaction, by contrast, is information-rich. We interpret what people say to us not only from their tone and facial expressions, but also from their body language and pacing, as well as their synchronization with what we do and say.

Most crucially, the brain’s social circuitry mimics in our neurons what’s happening in the other person’s brain, keeping us on the same wavelength emotionally. This neural dance creates an instant rapport that arises from an enormous number of parallel information processors, all working instantaneously and out of our awareness.

In contrast to a phone call or talking in person, e-mail can be emotionally impoverished when it comes to nonverbal messages that add nuance and valence to our words. The typed words are denuded of the rich emotional context we convey in person or over the phone.



An Online Editing Job in Canada
Just picked this up in my morning email: Editor / Curator Closing Date: August 10, 2007 Contract: Two to three days per week Location: Canada (virtual office) rabble.ca, Canada's leading alternative online news and analysis Web site, seeks a dynamic editorial curator to direct day-to-day operations, edit the site's features section and integrate multi-media and social media functions into the website on a daily basis. Responsibilities include assigning, editing and...

Just picked this up in my morning email:

Editor / Curator
Closing Date: August 10, 2007

Contract: Two to three days per week
Location: Canada (virtual office)

rabble.ca, Canada's leading alternative online news and analysis Web site, seeks a dynamic editorial curator to direct day-to-day operations, edit the site's features section and integrate multi-media and social media functions into the website on a daily basis.

Responsibilities include assigning, editing and posting stories, working with other editorial staff, planning
editorial calendar, image research, supervising editorial interns and volunteers, and some writing.

Candidates should have strong organizational skills, extensive editing experience, a demonstrated ability to
meet deadlines, a collaborative approach to teamwork, familiarity with Web editing, a creative approach to
working with limited financial resources, a knowledge of progressive politics and world affairs, combined with experience in progressive activism and a keen interest in the potential of Web 2.0 tools. At least three years experience in journalism or publishing, mainstream or alternative is required.

The editor works in a virtual office environment and can be based anywhere in Canada.

Please send cover letter, resume, references and a short writing sample outlining your vision for rabble.ca (one page max) by August 10th to rabble publisher Kim Elliott, jobs@rabble.ca. In the spirit of the virtual office, only electronic applications will be accepted. The subject line should read: rabble editor application.

Closing date for application: August 10, 2007
Start Date: early September 2007
Competitive remuneration rates

Please note: only candidates selected for an interview will be contacted.

rabble.ca is an employment equity employer.

Kim Elliott, Publisher
jobs@rabble.ca



On Blurbs and Summaries
Via Poynter Online, a lively and link-rich article by Chip Scanlan: B is for Blurb, S is for Summary. Blurbs can be very effective at drawing readers into the whole story.

Via Poynter Online, a lively and link-rich article by Chip Scanlan: B is for Blurb, S is for Summary. Blurbs can be very effective at drawing readers into the whole story.



Legal Hazards of Writing Online
Via today's Globe and Mail, a report on libel chill: Media stardom is pricey. Excerpt: Many bloggers dream of getting mainstream recognition for their work, but unfortunately for some, the attention they're getting comes in the form of a lawsuit instead of media-star status. Earlier this week, Steelback Brewery president Frank D'Angelo filed a $2-million libel suit against Ottawa-based blogger Neate Sager for making what he says are disparaging comments...

Via today's Globe and Mail, a report on libel chill: Media stardom is pricey. Excerpt:

Many bloggers dream of getting mainstream recognition for their work, but unfortunately for some, the attention they're getting comes in the form of a lawsuit instead of media-star status.

Earlier this week, Steelback Brewery president Frank D'Angelo filed a $2-million libel suit against Ottawa-based blogger Neate Sager for making what he says are disparaging comments about him.

In another recent case, Montreal art-gallery owner Chris (Zeke) Hand has found himself on the receiving end of a lawsuit as a result of something he wrote on the blog he maintains for Zeke's Gallery.

Warren Kinsella, a prominent blogger and newspaper columnist, sued another blogger for libel last year, but settled the case after the blogger apologized for his remarks and paid Kinsella's legal costs.

Zeke, also known as Chris Hand, is being sued for libel for comments he posted on his blog in Montreal. ‘Once you start dragging things into court, I do tend to dig my heels in,’ he says.

And p2pnet, a British Columbia-based news site that writes about file-sharing, is still fighting a libel lawsuit launched by Kazaa tycoon Nikki Hemming based on comments that were posted on an article about the company.

Read the whole item.



Can We Still Talk Online?
Dave Beers, my editor at The Tyee, has a thoughtful article today about the famous interactivity of websites: Can We Still Talk Online?. It won't be a surprise to webwriters that responses to their work are often ignorant, abusive, and even threatening. Dave uses The Tyee's experience, and that of other online magazines, to invite still more interaction on the subject. Maybe this is a good time to dig out...

Dave Beers, my editor at The Tyee, has a thoughtful article today about the famous interactivity of websites: Can We Still Talk Online?.

It won't be a surprise to webwriters that responses to their work are often ignorant, abusive, and even threatening. Dave uses The Tyee's experience, and that of other online magazines, to invite still more interaction on the subject.

Maybe this is a good time to dig out a piece I did on the subject about ten years ago: "Time for Flame Wars to Flame Out" was first published in the Vancouver weekly Georgia Straight in the summer of 1997.

An email correspondent once described my views on education as a “Socialist brainwashed, Communist-cliche’d, agit-prop spew of black lies, red herrings, straw men, Marxist-Stalinist Totalitarian, 1984, Brave New World, One World Dictatorship, mooching, felonious, treasonous, cowardly, dangerous, insensitive, [and] anti-human.”

After that he got positively hostile.

Some online veterans would shrug this off as just more proof that any idiot can get on the Net, and most already have. But as many can confirm, this kind of verbal abuse is all too common in cyberspace. The Usenet discussion groups in particular are full of sarcasm, insults, degrading language, and outright obscenity. In the mailing lists, where you have to subscribe to get access to discussions on specialized topics, even college teachers and dog lovers can blow their cool.

Why should this be? Are we just awful people? I don’t think so. But I do think the technology of the Internet has encouraged users with a particular mind-set, and they in turn have largely created an online culture that promotes abuse.

Addicted to Jolts
To do anything on a computer, you have to obey some arbitrary rules and go through certain ritual actions: click the mouse, hit return, type a precise string of keystrokes. This favors a certain kind of obsessive, ritualistic personality. The reward, for such a personality, is to go through the keyboard rituals to get a “jolt” —a psychological reward— just as a laboratory rat will push a button to get a food pellet.


The jolt may be the opening of a window on the computer monitor, or seeing your own name in someone else’s message, or reading an angry, hostile message that rejects every value you hold dear. In any case, it’s an emotional payoff for going through the ritual, and it clearly appeals to a lot of people. Like any other such reward, computer jolts can become dangerously addictive.

Most, however, prefer to limit their jolts to eavesdropping on others’ quarrels. These are the lurkers, the passive Internet users who like to watch other people get into punch-ups. When lurkers do begin posting messages, they often start with a plea for mercy; they know what they’re getting into.

More aggressive types don’t care. Once addicted, they soon need ever-stronger jolts. So they just wade in with all guns blazing, and they thrive on flame wars of mutual recrimination and insult. Flamers may look like mortal enemies, but they’re really like junkies who also deal drugs—they provide jolts for each other.

Smile When You Write That, Stranger
Still another problem is “register.” This means adapting your comments to the person and the circumstances. If a kindergarten teacher talks to you the same way she talks to your child, you’ll be resentful. If you talk too familiarly to your boss, you may soon be looking for another job. Using the wrong register is the basis of most sitcoms, but it’s not often funny online. That’s why many of us use emoticons to try to convey the register we’re trying for.

When you’re sitting at your computer, you’re totally private. But the messages you read and receive are totally public. This really complicates the register you should adopt. You feel private, as if you were sharing pillow talk with your spouse, but the whole world is watching. Your intimate message brays out over the world’s greatest public-address system, and soon you’re getting equally intimate messages that thousands of others can also read.

When I first began to study the flame problem in the early 1990s, I consoled myself that selfish, insensitive, addictively aggressive slobs would not last long. Like barbarous pioneers, they would give way to the schoolmarms and genteel pillars of society. The people who would really flourish in this new medium, I told myself, would be those who could see beyond the computer monitor to the real live person at the other end, and write their messages accordingly.

I was wrong. The slobs have poisoned most of the waterholes, creating no-go zones all over cyberspace. Worse yet, when some folks do try to set up a civilized online community, the slobs barge in and track mud on the floor. Uninterested in grown-up discussion and debate, they try to bring everyone down to their level. Giving insults, taking insults—it’s all jolts to them.

For those of us who really do want to bring civilization to the online wilderness, the options are few. Arguing with the slobs only gives them more jolts. Ignoring them sometimes goads them into even worse flames.
Better to set out clear house rules for acceptable behaviour, and then to turf out anyone who behaves badly—just as we would if someone crashed a party and started insulting our guests.



A Small Commercial Spot
You may have noticed a new link at the top of the right-hand column. It's a modest effort to promote The Tyee, a very good online journal published here in Vancouver. Full disclosure: I've been writing for The Tyee since 2003, and I take some pride in being a contributor. You may not agree with its point of view on all topics (I certainly don't), but you'll find it offers...

You may have noticed a new link at the top of the right-hand column. It's a modest effort to promote The Tyee, a very good online journal published here in Vancouver.

Full disclosure: I've been writing for The Tyee since 2003, and I take some pride in being a contributor. You may not agree with its point of view on all topics (I certainly don't), but you'll find it offers some of the very best online writing anywhere.

If you can add to its readership by becoming a free weekly subscriber to its newsletter, I'd take it as your vote of support for what I'm doing here.



The Plagiarism Problem
A commenter posted an innocuous message a few minutes ago, but when I went to the commenter's URL, it advertised "undetectable and plagiarism-free" essays for sale. I zapped it as comment spam, but it also hit a sore spot. This semester I flunked four students and gave a D to a fifth, all because of plagiarized work. It was the worst outbreak I've seen in years, and after forty years...

A commenter posted an innocuous message a few minutes ago, but when I went to the commenter's URL, it advertised "undetectable and plagiarism-free" essays for sale. I zapped it as comment spam, but it also hit a sore spot.

This semester I flunked four students and gave a D to a fifth, all because of plagiarized work. It was the worst outbreak I've seen in years, and after forty years in the college teaching business I think I'm pretty good at spotting it. Probably not good enough, though: All these cases involved simple cut and paste from websites. All I had to do was type a typical sentence from an essay into Google Advanced Search, and bingo—the source was usually the first hit.

Back in the dim days of typewritten essays and print sources, this was what I called lazy plagiarism: transcribing almost random chunks from easily accessed published sources. Smarter plagiarists went to the trouble of finding more obscure sources. I'm sure their descendants are using sources like my spammer's, or otherwise swiping stuff not easily found on the web.

I've even found a few folks who plagiarized my writing advice, presenting it as their own. Since this material is also available in different, copyrighted form in my book on writing SF and fantasy, my publisher always swings into action with highly intimidating emails that get the material removed very quickly indeed.

In some cases it's flattering to be quoted at length, as long as one's cited as the source, and plagiarism might be seen as the insincerest form of flattery. But it's clearly a major problem for educators, and no doubt for web writers and editors as well. So I'm curious to know if you've run into problems with people swiping your stuff—whether you've written it for your own purposes or for your client/employer. And where do you draw the line between common knowledge and intellectual property?

It should be a fascinating discussion, but I won't be able to take part in it until sometime late in the month: This afternoon my wife and I are off for Ottawa on a family visit. I won't have much computer access until I'm home, which is probably just as well...I hope to make some progress, in longhand, on my long-neglected novel.



Downloadable Material from Writing for the Web 3.0
If you use a PC, the CD that comes with Writing for the Web 3.0 contains the items below. But Mac users can't use the CD; so the links below will give you access to the CD materials in the form of a long Word file and a PowerPoint slide show. Whether or not you own the book, I hope you find them useful. Download W4WCDItems.doc Download webwriting_intro.ppt

If you use a PC, the CD that comes with Writing for the Web 3.0 contains the items below. But Mac users can't use the CD; so the links below will give you access to the CD materials in the form of a long Word file and a PowerPoint slide show. Whether or not you own the book, I hope you find them useful.

Download W4WCDItems.doc

Download webwriting_intro.ppt


Saturday, November 24, 2007

Will E-Publishing Become the New Leader?

Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

History of the Traffic Exchanges
For website owners, getting traffic to their website is one of the primary ways in which the website owners can make money or get their information to the general public. As there are so many websit... [Author: Samuel Abdullah - Site Promotion - July 16, 2007]

What Do You Need Help With?
Looking at the list of categories that are covered here on my Website Development Training blog, what topics would you most like to see more articles about?   - Basic Blogging Tips   - Basic Computer Tips   - Google Techniques   - Motivational Articles   - Online Business Tips   - Online Marketing Tips   - Search Engine Articles   - Website [...]

The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

Searching the Search Engines
If you have an Internet connection, and want to find information, where is the first place you go? Most people make a B-line to Google, Yahoo, or Live Search (MSN). They are the biggest databases ou... [Author: Trina L.C. Sonnenberg - Site Promotion - July 17, 2007]

Get Great Traffic By Thinking Small
Here is one method that you can use to get traffic to your web site. It relies on choosing some niche keywords based on your web site theme. The process is fairly simple and can be expanded to get to... [Author: Ron Skruzny - Site Promotion - July 17, 2007]

1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.

SEO Software Exposed
If you are new to the internet, I bet you have countless inquiries about Search Engine Optimization and how it works. Search Engine Optimization is a technique used to attain top results in the searc... [Author: Paul Krenke - Site Promotion - July 18, 2007]

Creating A Great Autoresponder Letter Series
Your autoresponder letter series, if written correctly can make you serious money on the Internet. Studies have proven that most consumers buy only after repeated exposure to a product. This repeat... [Author: Debbie Ducker - Site Promotion - July 16, 2007]

Business Directories: The Place To List Your Local Small Business When Looking For Local Customers
One of the oldest and most effective ways to market yourself online is through local small business directory listings. Small business Internet marketing requires starting with a listing of your smal... [Author: Caroline Melberg - Site Promotion - July 20, 2007]

How to be successful with Google Adwords
Are you thinking of using Google Adwords for the first time or have you recently tried it and gave up because you didn�t get the results you had hoped for? There are many people who give up using Go... [Author: Mike Seddon - Site Promotion - July 18, 2007]

Top 12 Tips To Writing Effective Google AdWords Ads
Top 12 Tips To Writing Effective Google AdWords Ads Last Update: Friday, December 01, 2006. In this article I show you my top twelve tips for creating effective Google AdWords ads. I've been testi... [Author: Micheal Wong - Site Promotion - July 16, 2007]

Friday, November 23, 2007

Blogging is Publishing

Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.

BEA Info


BEA Book Expo America: Good for Independent Publishers?


Its Name is Zookoda
Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter...

1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.

Blog World Videos: How blogging helps build businesses
We interviewed top professionals at Blog World about what benefits they got from writing on their blogs. Some of their responses may surprise you...most are positive that the 20 minutes a day spent writing on a blog brings great returns....

Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

What to Do When Someone Steals Your Content
Today's guest blogger is John T. Unger of TypepadHacks.org, a great resource for customizing Typepad blogs. John's post is a great review of what to do about content theft, all the way from thanking them for the links, to reporting...

Writing Content for Your Website: Do you need pain pills?
Some of us enjoy writing, so I forget how painful it can be for most of the world. Colleague Rich Brooks shares his experience working with clients who come to him for web design and creation. Content Creation is Painful...

How to Get Found on the Web: Putting on the shoes of your clients
When our clients want to know how to take their existing business online, we usually tell them they must get published, get found, and get leads. Your online presence, whether a blog or a website, must do these things: Clearly...

Blog World Photos from Las Vegas
Some of our favorite bloggers: Andy Wibbels, Andy Paradise, John T. Unger, Des Walsh, the Mystery MindTracks Bunny, Rich Brooks, John, and of course, Denise and Patsi...

The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

Packaging Is Everything: How to create covers & short copy
The right words can sell your book or teleseminar in 15 seconds or less. Think about it. We judge a book by its cover and we make buying or reading decisions in a quick blink of an eye. On Wednesday,...

Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.

BEA Book Expo America: Smart Strategies for Independent Publishers


Publishing Content So That People Can Find You: What form should you publish in?
It used to be that writing content was the way to inform people, establish your expertise, and seed the search engines with keywords. The more content on your website or blog, the more keywords, the better your chances of being...

Dia de Gracias en Puerta Vallarta
I think I spelled that right, as in Happy Thanksgiving from Mexico! The Hubby and I are soaking up the sun this week away from computers and email. I brought my new Flip video and PowerShot digital camera so stay...

Publicity for Books


Thanksgiving Vacation - What I'm taking with me...
Of course I'm taking my laptop, and so is the Hubby. I'll catch up on reading some ebooks I've downloaded, do some editing and maybe even some fresh writing. The hubby will use his for playing World of Warcraft... I...

Doin' the Biz Blog Boogie: Two steps to profits
Do you know how to do the two step biz blog boogie? It goes like this: take Rich Brook's blog post on 10 Tips for a Profitable Blog and do step 1 and step 10. Guest Blogger --Rich Brooks President,...

Thursday, November 22, 2007

All About GPRS

All About GPRS
Dickens once said, \"never close your lips to those to whom you have opened your heart.\" Perhaps we can now say, \"never close your ..

Content is King on a Website
Content can make or break a website. The power of the written word has been witnessed many a time. Products have become success stories, resumes trans ..

links for 2007-11-19
GreenDisk "Responsibly and securely dispose of all your computer-related waste" (tags: environment Technology) Jimmy Wales - Wikipedia - New York Times Jimmy shares his favorite goods. (tags: jimmywales Wikipedia lifestyle) Official Gmail Blog: 5 little-known Gmail features you may not...

links for 2007-11-15
Be More Than a Blip in the Blogosphere - washingtonpost.com (tags: Tips Blogs Marketing Writing) MediaPost Publications - BuzzMetrics' Kalehoff Joins Search Start-Up, Wants To Bring Optimization To The Masses - 11/14/2007 Congrats to Max. (tags: Friends Marketing) Apple's iPhones...

How to Launch Your Career as an Author, Get Your Book Published and Get Book Publicity: MP3 Audio
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors. Visit www.EverythingYouShouldKnow.com for more details

Visit the Book Publicity Gallery to see Documents and Photos of Successful Book Publicity Tours and Information.
Visit this link for a whole gallery full of scans from the NY Times and Publisher's Weekly.

Split Run Testing
If you are a webpreneur, split testing is a definite recommendation. Not only it increases sales but also lets go of unnecessary graphics and copy. A ..

Link popularity and tools for link building
Link popularity and link quality are important because all search engines consider them as a part of their ranking algorithms, says Puneet Mehrotra ..

Could a Billion TinyURLs Go 404?
TinyURL, a free and extremely popular five-year-old web service that shortens URLs and is a staple of tools like Twitter, has suffered some brief downtime lately. It's down as of this writing, as you can see from the screen shot...

links for 2007-11-18
Check out these episodes of webisodes "A new breed of independent film is growing on the Internet — webisodes." (tags: webisodes Video youtube) Post bubble: Internet startups go low budget - CNN.com "Today's startups focus on interactivity, mobile services and...

Viral Marketing
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others... Published in HindustanTimes.com 13th S ..

Write a Book and Get Your Book Published: Subscribe to America's Most Successful Book Publicist's Newsletter Today
Sign up for the free HOW TO GET YOUR BOOK PUBLISHED and PUBLICIZED newsletter from Arielle Ford. In case you don't know Arielle by name, she's publicized hundreds of authors and books. 11 of which are #1 Bestsellers. Her clients include Deepak Chopra, Wayne Dyer, Neale Donald Walsch, Dean Ornish, Jon Gordon, Debbie Ford, Jack Canfield and Mark Victor Hansen. Arielle has compiled a list of nearly every question a first-time or experienced author wants to know about publishing, publicity, building a platform and the book business. Every issue is jam-packed with answers to the questions that get your book published and you booked on radio, television, newspapers and magazines.

links for 2007-11-22
Visual Dictionary Online A new way to look at the dictionary, from Merriam-Webster. (tags: dictionary visualization Reference) favikon Want a favicon? This site makes it a snap. (tags: Design Favicon lifehacks) 7 Habits of Highly Innovative People | Think Simple....

How to Get Your Book Published: Windows Media Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

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Which search engines to target?
Some search engine ti

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Arielle Ford, Publicist biography
Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

The Moneyball Marketing Era
The conventional wisdom on Madison Avenue is that reach rules. In other words, in the digital realm you can't go wrong making a buy or launching a campaign on a site or social network that has scale. However, that's all...

The Next Big Thing
Embedded software, Wireless Net, P2P, Real time movies, and Medicare are some of the often heard phrases used to describe the next big thing on the ..

Wednesday, November 21, 2007

Web text versus web copy

Web text versus web copy
Sometimes it pays to ego surf. I just checked myself on Google Blogs (using the chronically misspelled version of my last name). The search came up with some intriguing notes on a blog called Information Squid: AEAChicago2007 - “Writing the User Interface” by Jeffrey Zeldman. The notes are just that, clearly jotted down as Zeldman was speaking, but they convey a lot. Just at the end I found this: how...

Sometimes it pays to ego surf. I just checked myself on Google Blogs (using the chronically misspelled version of my last name). The search came up with some intriguing notes on a blog called Information Squid: AEAChicago2007 - “Writing the User Interface” by Jeffrey Zeldman.

The notes are just that, clearly jotted down as Zeldman was speaking, but they convey a lot. Just at the end I found this:

how do you reconcile people-read-less with SEO[search engine optimization]?

cutting the fat and natural language help both

so does using markup so important words are in headlines

can sometimes get funding for editing content by saying will help SEO

what are some questions to determine what’s brand-appropriate?

discovery process. what materials have you already produced
about yourselves?

what do you know about your stakeholders? compare with real users.

there are no good books about copy

there are good ones about writing for the web, but they don’t address
these issues - i.e. Crawford Killian, Writing for the Web
Zeldman is thinking of writing this

pronouns in copy? used to be more we, now with blogging more I

Of course I'm delighted about the compliment from Zeldman. He's one of the best thinkers about the web and on the web. I would love to see (and buy) his book on web copy. But the field isn't entirely empty. Nick Usborne has done some real pioneering in this field.

Web copy is text designed to sell; text designed to inform and persuade is also copy. So the two genres overlap to a considerable extent.

That last note about pronouns reflects an important point. Good copy in any medium needs the "you attitude," in which the writers pay more attention to the reader than to themselves or their organization. (The We We Monitor, also listed in Webwriting Resources, provides a useful reality check on corporate egomania.)

So to the extent that web writers in general, and web copywriters in particular, talk about themselves, they put themselves at a disadvantage.

But the "I" of a corporate blogger may evade this hazard. We turn to such an individual when we want a relationship with an informed person who clearly wants a relationship with us. So he or she can rant on about "I think this" or "I wonder about that" and still maintain our interest and respect.

I've seen this happen on a couple of my own blogs. Ask the English Teacher is almost entirely user-driven: The posts are based on visitor questions about English usage, and my answers reflect my own (sometimes cranky) views on good usage. (Some commenters beg to differ with those views, I'm glad to say.)

On H5N1, which is essentially a clipping service about avian flu, some visitors credit me with far more authority than I have. A few even email me to ask when the pandemic will start. This is actually a little scary. So when I do venture an opinion, it's usually with the reminder that I'm an elderly Canadian teacher of business writing, not an epidemiologist.

The key seems to be to convey, both verbally and nonverbally, that the corporate blogger really has the customer/visitor's best interests at heart. Verbally, the text should be clear, simple, suitable in tone, and you-oriented. Nonverbally, the site itself and the text layout should be inviting, navigable, and full of "good news surprises" like links and other resources that the visitor finds useful.

If anything, the nonverbal aspects of the site are likely to be more persuasive than anything we actually put in our copy...because when people sense a clash between the verbal message and the nonverbal message, they believe the nonverbal message every time.



On Blurbs and Summaries
Via Poynter Online, a lively and link-rich article by Chip Scanlan: B is for Blurb, S is for Summary. Blurbs can be very effective at drawing readers into the whole story.

Via Poynter Online, a lively and link-rich article by Chip Scanlan: B is for Blurb, S is for Summary. Blurbs can be very effective at drawing readers into the whole story.



WordPress 2.1 is Ready
Just read from Teli’s WordPress Niche Blog that WordPress 2.1 is out for download. One of the important changes is in this version is that now it requires MySQL 4. Which means I have to upgrade my servers in order to test drive it. Download WordPress 2.1.

Just read from Teli’s WordPress Niche Blog that WordPress 2.1 is out for download. One of the important changes is in this version is that now it requires MySQL 4. Which means I have to upgrade my servers in order to test drive it.

Download WordPress 2.1.



Marketing Online Writing
I've been happily writing for The Tyee for several years. It's a lively online magazine with a focus on British Columbia but with plenty of attention to the rest of the world. The Tyee is now trying a little viral marketing to attract more readers: Tyee: Join Us! I'd be interested to hear your reactions to this approach. The Tyee has also published a survey of Independent Media: Vibrant and...

I've been happily writing for The Tyee for several years. It's a lively online magazine with a focus on British Columbia but with plenty of attention to the rest of the world. The Tyee is now trying a little viral marketing to attract more readers: Tyee: Join Us! I'd be interested to hear your reactions to this approach.

The Tyee has also published a survey of Independent Media: Vibrant and Growing.

By the way, I've just published a piece on avian flu in The Tyee.

I'd love to hear about other good online magazines, especially in Europe, Asia, and Latin America—in any language.



Political Bloggers as Webwriters: I
I would post here more often if I weren't such a political-blog addict. But I'm going to try to exploit this vice by posting an occasional critique of political blogs as examples of webwriting. After all, some of these blogs attract enough visitors to generate ad revenue, so they must be doing something right. Or are they? So I'll start this series with Hugh Hewitt's blog. Hewitt is an American...

I would post here more often if I weren't such a political-blog addict. But I'm going to try to exploit this vice by posting an occasional critique of political blogs as examples of webwriting. After all, some of these blogs attract enough visitors to generate ad revenue, so they must be doing something right. Or are they?

So I'll start this series with Hugh Hewitt's blog. Hewitt is an American right-wing commentator, and he shares the blog with several other writers of similar persuasion. Their politics aren't very attractive to me as a Canadian centre-leftist (which puts me, in American terms, out there somewhere beyond the Nepalese Maoists). But that's not the point.

An Attractive Layout
In its general layout, Hewitt's site is very attractive: an off-white background for black sans serif text, with colour used for headlines. Hewitt and his associate Dean Barnett write in (mostly) short paragraphs with (mostly) short sentences, and they break up their text with blank spaces between paragraphs and short quotes that stand out clearly from the main text.

Another poster, going by the name of Generalissimo, is much less effective in basic post design. The first paragraph of the post I've linked to is 19 lines long. Most of the sentences within that great block of text are individually short, concise, and readable—but they're buried alive. Better to break the text up into three or even four paragraphs.

Generalissimo's difficulties are compounded by the basic column width of posts, which allows lines that average around 15 words long. This is tolerable (barely) in paragraphs of 6 or 7 lines, but the whole site would benefit from a narrower text column.

That's because most readers are more comfortable with a line of 10 to 12 words. It's easier to track back and down to the next line.

Hypertext and Eye Candy
The Hewitt site uses links well. Links either have blurbs or are self-describing, and they don't distract from reading the text. Webwriting depends on orientation/information/action, and the site design is excellent on offering options for action: email the post, print it, take action, comment, or trackback.

On orientation, the site could improve. Navigation is a problem unless you're only there to read the latest posts. Some posts are long and take forever to scroll through, so it's hard to see what else is new on the site. Providing a click-through to a new page would permit putting more headlines on a single screen. Subheads, like the ones in this post, would also help to break up long posts and tell readers what to expect.

The text dominates a wide column on the left, with ads and other links in the narrow right-hand columns. The ads stand out fairly well (they'd better), but the links to archives and sympathetic blogs are hard to find and hard to read with blue text on a dark-grey background.

Graphics can certainly enliven a text-rich site, but a good computer-graphics person needs to have a quiet talk with the Hewitt posters. Site graphics tend to be too big (see the "stupidity meter"). A flyer for Mitt Romney's Iowa campaign is held up as "a nice piece of mail" when it's atrociously ugly.

Readability
I haven't run any of the Hewitt site text through Readability.info, but I'd expect it to come through very well. As mentioned, most sentences are short, punchy, and full of single-syllable words. Readability would improve still more with fewer monster paragraphs.

No doubt the site attracts thousands of readers a day, most of whom will patiently read much of what they find. The site is preaching to a particular choir, so readers will put up with design and writing flaws for the sake of the message.

Still, a site's fervent fans deserve the happiest experience the writers can provide. Even the idly curious (and the actively hostile) will recognize when a site shows respect for them by making the material attractive and accessible. This site is partway there, but could improve with a more navigable design and tight editorial consistency.

So as an example of webwriting, I'll give the Hewitt site a B.



The Future of Social Media
Tod Maffin, the tech guru of the Canadian Broadcasting Corporation, has published a short article in The Tyee on The Future of Social Media. He includes to blogs worth exploring.

Tod Maffin, the tech guru of the Canadian Broadcasting Corporation, has published a short article in The Tyee on The Future of Social Media. He includes to blogs worth exploring.



Are We Yahoos and Thieves?
Via the Globe and Mail: ‘Amateur' charge infuriates blogosphere. Excerpt: Internet culture, often portrayed as the vanguard of progress, is actually a jungle peopled by intellectual yahoos and digital thieves, according to a Silicon Valley entrepreneur-turned-dissenter. Andrew Keen, a 47-year-old Briton who founded dot-com era music startup Audiocafe, argues that basic notions of expertise are under assault amid a cultural shift in favour of the amateurism of blogs, MySpace and...

Via the Globe and Mail: ‘Amateur' charge infuriates blogosphere. Excerpt:

Internet culture, often portrayed as the vanguard of progress, is actually a jungle peopled by intellectual yahoos and digital thieves, according to a Silicon Valley entrepreneur-turned-dissenter.

Andrew Keen, a 47-year-old Briton who founded dot-com era music startup Audiocafe, argues that basic notions of expertise are under assault amid a cultural shift in favour of the amateurism of blogs, MySpace and other popularity-driven sites.

"Millions and millions of exuberant monkeys ... are creating an endless digital forest of mediocrity," Keen writes in a book published Tuesday.

His views have infuriated bloggers and others, especially in Silicon Valley, who argue he is an elitist intellectual, a conservative pining for a return to old ways, and a writer who cannot keep his facts straight.

The villains in Keen's narrative are a "pajama army" of mostly anonymous writers who spread gossip and scandal, "intellectual kleptomaniacs," who search Google to copy others' work and the "digital thieves" of media content in the post-Napster era.

For a technology industry used to basking in the glow of self-promotion, Keen's work is shocking for its unforgiving view of Silicon Valley's utopian aspirations.

The book "is designed as a grenade," Keen, a native of north London who now lives in California, said at a recent debate with bloggers and journalists in Berkeley. "It is not designed to be particularly fair or balanced."

The title of his polemic, "The Cult of the Amateur: How Today's Internet is Killing our Culture," attacks what he calls the "cut and paste" ethic of Web users, who he says are robbing professionals of their livelihoods.

The Web allows anyone to post their most intimate thoughts, views or even outright lies, without any editing, under the assumption that the crowd will correct any mistakes. Keen calls for efforts to balance out the Web's powers of instant publishing against society's need for accountability.

Here is Keen's own blog. I'll post a link to it in the Web Writers and Editors list.



Naming Your Blog
Michael Weiss at Slate has an entertaining item: Don't drink the balloon juice: Good, bad, and ugly things to name your blog. He discusses mostly American political blogs, but it's actually a pretty serious question: What's the best thing to name your site? As a compulsive multiple blogger, I have to answer the question more often than I care to admit. Most of my sites have fairly flat-footed self-descriptive titles,...

Michael Weiss at Slate has an entertaining item: Don't drink the balloon juice: Good, bad, and ugly things to name your blog.

He discusses mostly American political blogs, but it's actually a pretty serious question: What's the best thing to name your site? As a compulsive multiple blogger, I have to answer the question more often than I care to admit.

Most of my sites have fairly flat-footed self-descriptive titles, like this one and Writing Fiction. When I started blogging avian flu, H5N1 was also pretty self-descriptive, but set slightly apart from other blogs that played variations on "bird flu," "avian influenza," and so on.

Without realizing what I was doing, I picked names that people tend to Google. Type "writing fiction" into Google Advanced search and my site comes up first out of a million hits. "Writing for the Web" is #7 out of 634,000. And "h5n1" is #5 out of 7,870,000 hits.

In a course blog, where only my students are likely to visit, I may use a flat-footed name or a cute one—in a course on storytelling for media, the blog is Raconteur. But I'm just as comfortable with a course blog named for the room the class meets in, like Cedar 224.

For a blog that I co-author with a teacher in China, the name is English Corner, a reference most Chinese students will understand because every campus and town has an "English corner" where students gather to practice their English on one another—and any native English speakers who wander by.

Now I'm getting interested in climate change, and recently started Homage to Arrhenius, an allusion to the Swedish scientist who first developed the theory about CO² as a greenhouse gas, back in the 1890s. This may be a little too cute.

And for another blog, created as a journal for the second edition of one of my books, I've chosen the flat-footed name Pioneers...since the book is titled Go Do Some Great Thing: The Black Pioneers of British Columbia.

I'd be curious to know how bloggers visiting here chose the names for their sites. And can you point to any blogs that are either very well named, or horribly misnamed?


Tuesday, November 20, 2007

The Corporate Blogging Book

The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

The Next Big Thing
Embedded software, Wireless Net, P2P, Real time movies, and Medicare are some of the often heard phrases used to describe the next big thing on the ..

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Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

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The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

Monday, November 19, 2007

History of the Traffic Exchanges

History of the Traffic Exchanges
For website owners, getting traffic to their website is one of the primary ways in which the website owners can make money or get their information to the general public. As there are so many websit... [Author: Samuel Abdullah - Site Promotion - July 16, 2007]

Creating Inbound Links Is About More Than Just PageRank
Is Google PageRank (PR) the be-all, end-all of the internet marketing equation? I have wanted to discuss this topic for quite a long time. But, there is risk in discussing this topic. It is a lot li... [Author: Bill Platt - Site Promotion - July 23, 2007]

Sunday, November 18, 2007

The Corporate Blogging Book

The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.

Web 2.0 News Content on Your Website
What Journalists Want Online

If you've been in the dark about how to plan your online news for the media, a new study from Bulldog Reporter and the TEKgroup can guide your content strategy for 2008.

Journalists’ use of online newsrooms, blogs, RSS and social media is much higher than most PR professionals had thought - in fact the greatest change in journalism practices due to new Internet technology is the ability to access corporate news and contact information online 24 hours a day.

  • Nearly half of all journalists report visiting a corporate website or online newsroom at least once a week
  • 85% visit at least once a month
  • More than a quarter report regularly reading five or more blogs to research desired topics
  • Nnearly 70% follow at least one blog regularly
  •  More than a quarter (28%) of journalists visit a social media or networking site, such as YouTube, Facebook and MySpace, at least once a week
  • More than 44% visit at least once a month
  • Nearly 16% of journalists receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week
  • 37% receive at least one regular RSS feed
  • 20% say they look for audio and vidoe material at least once a month
  • 64% report that they use Google or Yahoo! online news services

If you don't yet have an online newsroom this needs to be top of your list for 2008.

Learn to optimize your news content for search so that it can be easily found when these journalists are searching Yahoo and Google News.

Add images, audio and video to your news content.  it's fairly simple to do and it won't break the budget.

Syndicate all your content with RSS feeds. If you don't have an RSS feed then you have no chance that yours will be that one feed they read regularly.



The Role of PR in a Web 2.0 World
If your head is still in the sand about new media now would be a good time to change position

As many of you know I am also the official blogger for Bulldog Reporter, an industry newsletter that has over 50 000 PR practitioners as subscribers.   Last week I was in San Francisco speaking at the TurnPROn Online PR Summit.  Jim Sinkinson, CEO of Bulldog Reporter, was there too and we had a delightful dinner together in the city after the event.

One of the topics of discussion was the role of PR and media relations in a Web 2.0 world. Jim had mentioned in his presentation earlier in the day that a recent Bulldog survey found that PR people rate driving traffic to their corporate website as one of their main concerns today.

In an interview with the Daily 'Dog today MJ Gilhooley says

Simply put: Audiences are more in control than ever and increasingly savvy about filtering marketing messages. As a result, PR pros have a new hat to wear: listener, learner. With the tables turned per the advent of Web 2.0, sheer Darwinism alone will lay to rest the pros who five years ago considered major market headlines and covers the end game. Bottom line for PR: Control of the message is out. Engagement and dialog is in—especially in social media communities.

McKenzie Worldwide published data recently indicating that 67% of today's consumers would prefer to get their purchasing facts from other consumers—not "communicators."  This supports the study out early in the year that showed that the most trusted form of advertising is recommendations from other consumers 'just like me.'  

Consumers are turned off by some kinds of digital advertising, like text messages, pop-ups or banners, that may explain digital marketers' eagerness to work indirectly, through blogs, social networks and other kinds of online forums. Of all survey respondents, for instance, 61 percent said they trusted consumer opinions posted online, says another report from Nielsen Buzzmetrics..

And the recent IBM study of online behavior revealed that audiences are increasingly savvy about filtering marketing messages. Consumers are seeking consolidated, trustworthy content, recognition and community.

Consumers are increasingly contributing to online video or social networking sites and of those who contributed content, an average of 58 percent worldwide did so for recognition and community, not monetary gain.

The report predicts that marketers and advertising revenues will follow consumers' habits.  Given the rising power of individuals and communities, media and entertainment industry players will have to become much better at providing permission-based advertising and related consumer-driven ratings services.

U.S. users report more usage of social networking sites and user generated content than almost any other content services category:

  • 45 percent use social networking sites
  • 29 percent visit user generated content sites
  • 24 percent use a music service such as iTunes
  • 24 percent subscribe to premium television content

The following key skills or practice areas are becoming increasingly crucial for communicators of all disciplines:

  • Better positioning of clients with outreach in the blogosphere
  • Mastering skills necessary to optimize web video placement opportunities 
  • Engaging in virtual-world interaction and visibility 

If the new media Web 2.0 world is still unfamiliar territory,  find a partner who can deliver social media training and help you to develop social media strategies for your clients.

 



Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

I Can’t Find a Niche Topic that I’m Passionate About!
This is one of the most asked questions from niche marketers. “Should I make a website that I’m passionate about?” or “Should I go where the money is made?” Personally, I’d go where the money is. If you can find a topic that you are passionate about and also where great money is being [...]

This is one of the most asked questions from niche marketers.

“Should I make a website that I’m passionate about?” or

“Should I go where the money is made?”

Personally, I’d go where the money is. If you can find a topic that you are passionate about and also where great money is being exchanged in that market, that would be wonderful. But it is not common to find one like that.

I’ve been marketing in the niche markets where I have absolutely no idea nor interest in. But I successfully pulled it and made great passive income from them. Because I was willing to sacrifice my comfort zone, I’m now able to go after what I’m passionate about. I no longer have to worry about if my new sites will be making money or not. I have sites that makes me absolutely no money. I made them just because I wanted to share my knowledge and interest with others.

So my answer to this commonly asked question is to go after the money, then you will be able to do what you are passionate about eventually.

Any other opinions welcomed. Please use the comment section.



The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

SEO Affects Sales of Consumer Packaged Goods CPG
CPG retailers need search marketing in their mix

44% of traffic to consumer packaged-goods sites comes from search, according to new joint research from comScore, Procter & Gamble, Yahoo and SEMPO. And these buyers spent 20 percent more in the month following their search activity, reveals the study.

Who knew? Even those looking for CPG go online first..Nearly 163 million unique consumers visited baby, food, personal care and household product sites during the three-month span of the study--with 71 million of those visits originating via search. Baby and food products drew the most search traffic, with 60% and 47% of the visitors arriving via search respectively. 

These stats show both the brand-building and purchase intent benefits that CPG brands can derive from adding search marketing to their mix.

Search-driven CPG site visitors' motivations are important to understnad, says the study.

  • 30% were looking specifically for the company Web site
  • 73% were researching products
  • 64% were seeking help with an actual purchase decision
  • Almost 50% were looking for product promotions

Understanding these CPG search motivations is the key to linking brand benefits to search behaviors says the rpeort.

And if you are a CPG retailer bear in mind the impact of natural or organic search results.  "If you think you're covered by Pay Per Click ads in the search engines, think again" says Marketing Sherpa. 

According to eyetracking studies you get far more views and clicks from organic search.

google golden triangle

 

Of course the trick is to raise your search engine visibility and get your website onto page one in Google for all the brand and generic key words and phrases CPG searchers use to access products like yours.

.



Where is Bo?
First of all, I’d like to say happy new year to you. I know I haven’t shared anything with you for a while. I hope you are still reading this blog, because I’m going to share even more niche marketing stuff with you in 2007. I was struggling with coming up with [...]

First of all, I’d like to say happy new year to you. I know I haven’t shared anything with you for a while. I hope you are still reading this blog, because I’m going to share even more niche marketing stuff with you in 2007. I was struggling with coming up with the blog content because I noticed that what my readers need is not “techniques” but rather, motivation and inspiration. I’ve tried to do both, and was kinda lost, to be honest. So, in 2007, I will make case studies and share the experience with you. I hope this will motivate you and inspire you to go after the things you desired to achieve.

Anyway, the main reason why I wasn’t able to come near the PC was that I’m in the progress of moving to a new house. To be more exact, we are moving back to one of my investment houses. We are going to sell the house we are currently living and move back to the one which has a big basement.

The reason for this move is to make a physical office for my online business company. Marketing Syndrome Inc. will have its physical office at a basement of my house :) Currently, I’m busy doing the renovation of the house and the office. It’s about 10 minutes from my current house and I’m making a trip daily to do some work. I have to hire contractors for some tasks, but I’m doing the most of the work myself. Ah! I know what you are thinking! Outsource! well, no. I’m doing it because I love doing house renovation with my wife. It’s our only hobby that we both enjoy doing :)

So, here is what I’m up to. If your goal is to earn a full-time income from niche marketing, working from home, make sure to come back to my blog. Because you will learn everything about it from this blog. I have a lot to share with you in this field and I barely scratched the surface. I haven’t share with you anything about my main affiliate campaigns that bring me the major portion of my income. You will read all about it for free in 2007.

I’m also exploring new ways to bring passive income online consistently, so I will be sharing this with you also. The software I’m currently exploring is called “Build A Niche Store“, which is believe to be a very effective tool for niche marketers. I will be testing this software thoroughly in January and February. So expect to hear more about it in the next posts.



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What Do You Need Help With?
Looking at the list of categories that are covered here on my Website Development Training blog, what topics would you most like to see more articles about?   - Basic Blogging Tips   - Basic Computer Tips   - Google Techniques   - Motivational Articles   - Online Business Tips   - Online Marketing Tips   - Search Engine Articles   - Website [...]

Saturday, November 17, 2007

Creating A Great Autoresponder Letter Series

Creating A Great Autoresponder Letter Series
Your autoresponder letter series, if written correctly can make you serious money on the Internet. Studies have proven that most consumers buy only after repeated exposure to a product. This repeat... [Author: Debbie Ducker - Site Promotion - July 16, 2007]

Blogging Heroes Book Excerpt
Blogging and other Web 2.0 technologies has had a significant impact on the lives of millions. However, none perhaps more so than on people who found new vocations and streams of income. A new book called Blogging Heroes: Interviews with...

Promoting Yourself on the Traffic Exchange
The traffic exchange is a relatively new Internet tool which provides website owners with the chance to promote their websites. The way in which a traffic exchange works is that webmasters sign up t... [Author: Samuel Abdullah - Site Promotion - July 16, 2007]

The How And Why Of Buying Traffic For Your Website
Need more traffic on your website? You may want to consider buying it. When you buy traffic, you are almost guaranteed to get traffic. Many of the services that dedicate their businesses to building ... [Author: Cliff Posey Jr - Site Promotion - July 20, 2007]

Websites Made For Affiliate Programs - Better Than Contextual Advertisement?
When working with internet marketing, making websites designed to generate affiliate commission, it is sometimes difficult to find new niches to make websites about. Trying to find a niche with compe... [Author: Theo Swan - Site Promotion - July 16, 2007]

Which Type of Traffic Exchange is More Effective?
There are two major types of traffic exchanges. One is the auto traffic exchange which automatically views web pages and refreshes the information contained therein. The other type of traffic excha... [Author: Samuel Abdullah - Site Promotion - July 16, 2007]

links for 2007-11-08
βloglines | Top 1000 List of the top 1000 feeds on Bloglines. (tags: Bloglines RSS Stats) Want search engine traffic? Pen a blog | Webware Good case study of how one begets Google Juice. (tags: Google GoogleJuice Search Blogs)

Creating Inbound Links Is About More Than Just PageRank
Is Google PageRank (PR) the be-all, end-all of the internet marketing equation? I have wanted to discuss this topic for quite a long time. But, there is risk in discussing this topic. It is a lot li... [Author: Bill Platt - Site Promotion - July 23, 2007]

Simple Ways to Go "Media Green"
Like lots of people I have become more aware of what I can and should be doing to help the environment. (Thanks, Al.) Now I am taking this to the next level by getting toward what I call a "Media...

How To Avoid Web Traffic Disasters, Part 2
Disaster #2. Not Using Your Mirrors If you don�t use your mirrors in your car you have no way of knowing where traffic is coming from or where it�s going to and you will crash. It�s the same with yo... [Author: Michael Cheney - Site Promotion - July 20, 2007]

Get Great Traffic By Thinking Small
Here is one method that you can use to get traffic to your web site. It relies on choosing some niche keywords based on your web site theme. The process is fairly simple and can be expanded to get to... [Author: Ron Skruzny - Site Promotion - July 17, 2007]

The Moneyball Marketing Era
The conventional wisdom on Madison Avenue is that reach rules. In other words, in the digital realm you can't go wrong making a buy or launching a campaign on a site or social network that has scale. However, that's all...

Business Directories: The Place To List Your Local Small Business When Looking For Local Customers
One of the oldest and most effective ways to market yourself online is through local small business directory listings. Small business Internet marketing requires starting with a listing of your smal... [Author: Caroline Melberg - Site Promotion - July 20, 2007]

History of the Traffic Exchanges
For website owners, getting traffic to their website is one of the primary ways in which the website owners can make money or get their information to the general public. As there are so many websit... [Author: Samuel Abdullah - Site Promotion - July 16, 2007]

Search Engine Optimization for Small Business Success
Whether you have an established large-scale business or whether you are a one-person start-up, it is important for your website to rank high in search engine queries for your important keywords and s... [Author: Robert Moment - Site Promotion - July 23, 2007]

Top 12 Tips To Writing Effective Google AdWords Ads
Top 12 Tips To Writing Effective Google AdWords Ads Last Update: Friday, December 01, 2006. In this article I show you my top twelve tips for creating effective Google AdWords ads. I've been testi... [Author: Micheal Wong - Site Promotion - July 16, 2007]

links for 2007-11-07
More Readers Trading Newspapers for Web Sites - New York Times "The circulation declines of American newspapers continued over the spring and summer." (tags: Stats Media Newspapers circulation) How to Use Google Analytics for Beginners - Mahalo (tags: GoogleAnalytics Google...

Pay Per Sale Affiliate Programs - Still The Best Option For Advertisers?
Pay per sale affiliate programs have been around since the beginning of the affiliate marketing business, and due to it's obvious fairness, it is still a popular commission model. The number of progr... [Author: Theo Swan - Site Promotion - July 16, 2007]

links for 2007-11-12
Bootstrapper » The Business Blogging Toolset: 100 Resources for Entrepreneur-Writers (tags: Blogs) Translation Widgets for Your Site Added this to my blog (tags: translation language Google Microsoft) Report from Blogworld: Closing Keynote With Mark Cuban Good suggestions and ideas from...

Search Engine Optimization And The Magic Fairy Dust
There is only one thing that all webmasters agree upon... They all want to be at the top of the search engine results for search terms that will drive traffic and consumers to their website. The tru... [Author: Bill Platt - Site Promotion - July 23, 2007]

Friday, November 16, 2007

Building Your Website

Let's talk a little about building your website. I was fotunate enough to start builiding websites on 1995 so I had it pretty hard since I had to learn HTML and build them from scratch. It's easier now and most website servers provide you with templates in which you can see them as you write them WYSWYG. It helps if you know HTML in order to customize your templates and add things to it if you want to. But before we get to that, let talk domain registration.



I've seen many author's sites that use free web hosting which is fine for you to get familiar with builiding websites, but I don't recommend it for people who are looking to establish a presence on the web as an author.



When you plan to write your book and have analyzed your book's promotion and what is going to include, you can pretty much tell if you'll develop a community type of website with the book theme or if you have many other books planned either on the same theme or not. In my case, I have many books planned and my interests are varied so a theme site is not going to work for me. I'm experimenting with a site here and trying to reach my target audience with it but it's complimentary to my main site which I decided to have under my name. By using my name people will be able to remember it better than if I use something like: johndoe.tripod.com or fiction123.tripod.com or whatever. I want my readers to look me up and find me right away even if I haven't provided them with the URL, they can give it a wild guess. It's like when you think of Coca-Cola you can try to find their website by typing cocacola.com, right? In addition to that you won't look like a fly-by author, here today and gone tomorrow.



So my main message here is play with a few free sites and get familiar with what you like and how to control the templates and alter designs and then get your own domain. Either get the title of the book dot com or your name dot com and go from there. I'll have more for later.



Comments:

[dele… I like your ideas and how you put them. You show a compassion to inspire those around you and those you have never even meet. Keep up the good work.

Monday July 17, 2006 - 02:39pm (PDT)
Mike … Offline Thanks for the information Clary, we might put it to use sometime in the very near future...

Monday July 17, 2006 - 05:57pm (EDT)
Eliza… Offline I started out doing HTML for my website by the "copy and paste from another website, and pull my hair out when it didn't work" method back in 1998. There's still a lot of hair-pulling that goes on even today, which is why I don't change the basic look of my website often. But I still think you're better off knowing at least some basic html, so you can fix any problems that arise!

Monday July 17, 2006 - 06:02pm (EDT)
imcaf… Offline IM That's awsome advice Clary! For people starting out or are thinking about what to do and how to do it, and they come across this post, will be learning some Real Sound advice, yet they may not know it yet :-) It makes perfect sense!

Monday July 17, 2006 - 05:22pm (CDT)
Carin… Offline IM Thanks! I'm planning to have my own website in the future so your advice comes at the right time! I like your website!

Monday July 17, 2006 - 10:43pm (ART)
princ… Offline I've been fortunate enough to have worked on some really fantastic websites - so I know that the idea of website design can sometimes be another "detail" that a lot of writers would rather not spend time on, especially if they could be writing instead. If anyone would like some help, or some basic suggestions, don't hesitate to drop me a message.

Monday July 17, 2006 - 10:11pm (CDT)
… Offline Hi Clary,
Great advice. I've been using free websites for years and it is a great way to start out and see the interest in your product and/or services grow to the point of having to get a "real" functional website which will allow you to customize to your hearts content ...lol!

Also, I'm with you for I too had to learn HTML in 1992. The newer programs for sale now would have been a god-send back in the day. I still think most people should learn HTML anyway, bcause it gives them more control and can help their web site not look like a cookie cutter copy of someone else's site.

Tuesday July 18, 2006 - 09:00am (PDT)
Rosie Offline I think I'm HTML challenged. I will have to stick to what I know for now.

Tuesday July 18, 2006 - 11:30am (CDT)
Chris… Offline IM Ironically, I also had to sit down and learn HTML the hard way. The funny thing is that I still do it that way. I can't figure out the software that does it for me. LOL

Labels: , ,

What Drives You?

What Drives You?
I'm driven, that's for sure. It's such a great feeling to get up each day with new stuff to write and create. It's exciting. And as one colleague said, "It sure beats working for a living!" I love my business...

Please Update RSS FEED!
It’s here now, my new blog is ready. Please update your RSS feed to… http://feeds.feedburner.com/marketingsyndrome New blog is located at: http://www.marketingsyndrome.com/blog/ See you there!

It’s here now, my new blog is ready.

Please update your RSS feed to…


http://feeds.feedburner.com/marketingsyndrome

New blog is located at:

http://www.marketingsyndrome.com/blog/

See you there!



Protected: Christmas Keywords Extracted from My Own Sites
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Blog World Photos from Las Vegas
Some of our favorite bloggers: Andy Wibbels, Andy Paradise, John T. Unger, Des Walsh, the Mystery MindTracks Bunny, Rich Brooks, John, and of course, Denise and Patsi...

Firefox The IE Killer

Where is Bo?
First of all, I’d like to say happy new year to you. I know I haven’t shared anything with you for a while. I hope you are still reading this blog, because I’m going to share even more niche marketing stuff with you in 2007. I was struggling with coming up with [...]

First of all, I’d like to say happy new year to you. I know I haven’t shared anything with you for a while. I hope you are still reading this blog, because I’m going to share even more niche marketing stuff with you in 2007. I was struggling with coming up with the blog content because I noticed that what my readers need is not “techniques” but rather, motivation and inspiration. I’ve tried to do both, and was kinda lost, to be honest. So, in 2007, I will make case studies and share the experience with you. I hope this will motivate you and inspire you to go after the things you desired to achieve.

Anyway, the main reason why I wasn’t able to come near the PC was that I’m in the progress of moving to a new house. To be more exact, we are moving back to one of my investment houses. We are going to sell the house we are currently living and move back to the one which has a big basement.

The reason for this move is to make a physical office for my online business company. Marketing Syndrome Inc. will have its physical office at a basement of my house :) Currently, I’m busy doing the renovation of the house and the office. It’s about 10 minutes from my current house and I’m making a trip daily to do some work. I have to hire contractors for some tasks, but I’m doing the most of the work myself. Ah! I know what you are thinking! Outsource! well, no. I’m doing it because I love doing house renovation with my wife. It’s our only hobby that we both enjoy doing :)

So, here is what I’m up to. If your goal is to earn a full-time income from niche marketing, working from home, make sure to come back to my blog. Because you will learn everything about it from this blog. I have a lot to share with you in this field and I barely scratched the surface. I haven’t share with you anything about my main affiliate campaigns that bring me the major portion of my income. You will read all about it for free in 2007.

I’m also exploring new ways to bring passive income online consistently, so I will be sharing this with you also. The software I’m currently exploring is called “Build A Niche Store“, which is believe to be a very effective tool for niche marketers. I will be testing this software thoroughly in January and February. So expect to hear more about it in the next posts.



What Happened to the Adsense Template Page?
I have a sad news today. I’ve decided to take down one of the most visited pages and high ranked page from my domain. I know many of you’ve been using it and recommending it at various forums around the world, but due to the recent change in Adsense’s policy, I’ve decided to [...]

I have a sad news today. I’ve decided to take down one of the most visited pages and high ranked page from my domain. I know many of you’ve been using it and recommending it at various forums around the world, but due to the recent change in Adsense’s policy, I’ve decided to take it down permanently.

The URL is:

http://www.marketingsyndrome.com/adsensetemplates/

I’ve put up some free downloads there for future visitors.

Thanks for your support for sharing the template with your list members and blog readers. If you have no idea what I’m talking about, don’t worry about it :)

Bo



Examples of Really Good Bullets

Brian Clark Teaching About How To Sell Information
We're just back from Blog World in Las Vegas - what a hoot! I'll post some photos later today. The only disappointment was not meeting Brian Clark of Copyblogger in person. Brian couldn't make it. The good news is that...

Free Bonus Gifts

Internet Audiences Growing: How Will You Respond?

Frank Kern Audio and PDF Leaked to Public

iPodder.org : What is podcasting?

More from Google CEO, Eric Schmidt

$10,652.00 in Bonuses for Shawn Casey's "How To Make An Absolute Fortune..."

Million Dollar Product Creation Secrets just released!

American Red Cross Disaster Relief via Amazon

Top Internet Marketer Carl Galletti has a birthday this Thanksgiving

Thursday, November 15, 2007

The Robert Collier Letter Book by Robert Collier

The Robert Collier Letter Book by Robert Collier

Keyword Tool

Carl Galletti Recommends

Microsoft Announces New Search Engine - opens war for Internet dominance

Blog World Videos: How blogging helps build businesses
We interviewed top professionals at Blog World about what benefits they got from writing on their blogs. Some of their responses may surprise you...most are positive that the 20 minutes a day spent writing on a blog brings great returns....

Top Internet Marketer Carl Galletti has a birthday this Thanksgiving

Making Mega Money the Street Smarts Way
One of the things we noticed at Mark Victor Hansen's Mega Speaking Event was that only one presenter was a woman. Denise and I agree with Kathleen Gage that there is something missing when Internet marketing gurus, top speakers, and...

links for 2007-11-14
Picture 098 on Flickr - Photo Sharing! The two billionth image posted on Flickr (tags: Flickr Stats Photography) The Digital Skills Job Seekers Need to Survive Now - Advertising Age - TalentWorks "Five Types of Hires Organizations Claim They Crave:"...

Simple Ways to Go "Media Green"
Like lots of people I have become more aware of what I can and should be doing to help the environment. (Thanks, Al.) Now I am taking this to the next level by getting toward what I call a "Media...

Free Bonus Gifts

Million Dollar Product Creation Secrets just released!

Tuesday, November 13, 2007

A Small Commercial Spot

A Small Commercial Spot
You may have noticed a new link at the top of the right-hand column. It's a modest effort to promote The Tyee, a very good online journal published here in Vancouver. Full disclosure: I've been writing for The Tyee since 2003, and I take some pride in being a contributor. You may not agree with its point of view on all topics (I certainly don't), but you'll find it offers...

You may have noticed a new link at the top of the right-hand column. It's a modest effort to promote The Tyee, a very good online journal published here in Vancouver.

Full disclosure: I've been writing for The Tyee since 2003, and I take some pride in being a contributor. You may not agree with its point of view on all topics (I certainly don't), but you'll find it offers some of the very best online writing anywhere.

If you can add to its readership by becoming a free weekly subscriber to its newsletter, I'd take it as your vote of support for what I'm doing here.


Monday, November 12, 2007

All About GPRS

All About GPRS
Dickens once said, \"never close your lips to those to whom you have opened your heart.\" Perhaps we can now say, \"never close your ..

What Do You Need Help With?
Looking at the list of categories that are covered here on my Website Development Training blog, what topics would you most like to see more articles about?   - Basic Blogging Tips   - Basic Computer Tips   - Google Techniques   - Motivational Articles   - Online Business Tips   - Online Marketing Tips   - Search Engine Articles   - Website [...]

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Content is King on a Website
Content can make or break a website. The power of the written word has been witnessed many a time. Products have become success stories, resumes trans ..

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America.edu a Quality Resource
There has been a lot of talk on and off for a few years now that perhaps Google gives special attention (weight) to .edu links coming into your website. It is easy to see why people might think that way, but in reality .edu sites just tend to be higher quality authority sites that attract [...]

SanalBela       Z SanalBela Hi� Bir�ey SevDama Senin KaDar Yak��maD� JoK3R,ss3s,ByMs-Dos,By Kamaimasen,Ov3R,TaRaNTuLa,yorumsuz,The_BLue umut,Gu@rdion,vagrant,S_e_YM_e_N,GapoLaS,ZoRRoK�N,ByCrayz ve T�m �yeLerimiz... SanalBela666@HotmaiL.Com www.avcihack.com


Split Run Testing
If you are a webpreneur, split testing is a definite recommendation. Not only it increases sales but also lets go of unnecessary graphics and copy. A ..

Which search engines to target?
Some search engine ti

Link popularity and tools for link building
Link popularity and link quality are important because all search engines consider them as a part of their ranking algorithms, says Puneet Mehrotra ..

Sunday, November 11, 2007

How to Get Your Book Published: Windows Media Video

How to Get Your Book Published: Windows Media Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Visit the Book Publicity Gallery to see Documents and Photos of Successful Book Publicity Tours and Information.
Visit this link for a whole gallery full of scans from the NY Times and Publisher's Weekly.

links for 2007-11-08
βloglines | Top 1000 List of the top 1000 feeds on Bloglines. (tags: Bloglines RSS Stats) Want search engine traffic? Pen a blog | Webware Good case study of how one begets Google Juice. (tags: Google GoogleJuice Search Blogs)

Intel Ups Dollars to Digital Media
Big Brands Increase Percentage of Sopend on Online Components

Intel decided to increase its co-op ad spend in digital media by 35% reports Online Spin.  Intel Corp. spends $300 million on their advetising worldwide.  So this is a hefty chunk of change we're talking about here.

 ”We’re going where the consumers have gone,” Sean Maloney, executive vice president at Intel, told The New York Times. “For the longest period of time, consumers formed their attitudes through TV, print, radio, and from the middle ’90s onward, there was more influence from the Net,” he was quoted as saying.

Any marketing or PR 101 class will teach you that you have to keep your eye on where the consumers are.  And just when you think you have them pegged, they shift.  This shift in media influence has been happening for quite a while and there is no doubt anymore that online is where the consumers are.

Take note that Maloney is talking about co-op advertising.  It's 'Intel Insde' brands like Dell, HP, Toshiba, sony and Lenovo.  So they will also be shifting their budgets to more digital media.

In the past 6 months online advertising hit the $10 billion mark, up 27% from last year.

What's in your marketing and PR plan for 2008?



The Role of PR in a Web 2.0 World
If your head is still in the sand about new media now would be a good time to change position

As many of you know I am also the official blogger for Bulldog Reporter, an industry newsletter that has over 50 000 PR practitioners as subscribers.   Last week I was in San Francisco speaking at the TurnPROn Online PR Summit.  Jim Sinkinson, CEO of Bulldog Reporter, was there too and we had a delightful dinner together in the city after the event.

One of the topics of discussion was the role of PR and media relations in a Web 2.0 world. Jim had mentioned in his presentation earlier in the day that a recent Bulldog survey found that PR people rate driving traffic to their corporate website as one of their main concerns today.

In an interview with the Daily 'Dog today MJ Gilhooley says

Simply put: Audiences are more in control than ever and increasingly savvy about filtering marketing messages. As a result, PR pros have a new hat to wear: listener, learner. With the tables turned per the advent of Web 2.0, sheer Darwinism alone will lay to rest the pros who five years ago considered major market headlines and covers the end game. Bottom line for PR: Control of the message is out. Engagement and dialog is in—especially in social media communities.

McKenzie Worldwide published data recently indicating that 67% of today's consumers would prefer to get their purchasing facts from other consumers—not "communicators."  This supports the study out early in the year that showed that the most trusted form of advertising is recommendations from other consumers 'just like me.'  

Consumers are turned off by some kinds of digital advertising, like text messages, pop-ups or banners, that may explain digital marketers' eagerness to work indirectly, through blogs, social networks and other kinds of online forums. Of all survey respondents, for instance, 61 percent said they trusted consumer opinions posted online, says another report from Nielsen Buzzmetrics..

And the recent IBM study of online behavior revealed that audiences are increasingly savvy about filtering marketing messages. Consumers are seeking consolidated, trustworthy content, recognition and community.

Consumers are increasingly contributing to online video or social networking sites and of those who contributed content, an average of 58 percent worldwide did so for recognition and community, not monetary gain.

The report predicts that marketers and advertising revenues will follow consumers' habits.  Given the rising power of individuals and communities, media and entertainment industry players will have to become much better at providing permission-based advertising and related consumer-driven ratings services.

U.S. users report more usage of social networking sites and user generated content than almost any other content services category:

  • 45 percent use social networking sites
  • 29 percent visit user generated content sites
  • 24 percent use a music service such as iTunes
  • 24 percent subscribe to premium television content

The following key skills or practice areas are becoming increasingly crucial for communicators of all disciplines:

  • Better positioning of clients with outreach in the blogosphere
  • Mastering skills necessary to optimize web video placement opportunities 
  • Engaging in virtual-world interaction and visibility 

If the new media Web 2.0 world is still unfamiliar territory,  find a partner who can deliver social media training and help you to develop social media strategies for your clients.

 



The Web 2.0 World is Skunk Drunk on Its Own Kool-Aid
This is a sad time for the web. It's as almost somber as the time just before the last bubble burst in 2000. I was working in PR with dot-com startups at the time and the way I feel now...

SEO Affects Sales of Consumer Packaged Goods CPG
CPG retailers need search marketing in their mix

44% of traffic to consumer packaged-goods sites comes from search, according to new joint research from comScore, Procter & Gamble, Yahoo and SEMPO. And these buyers spent 20 percent more in the month following their search activity, reveals the study.

Who knew? Even those looking for CPG go online first..Nearly 163 million unique consumers visited baby, food, personal care and household product sites during the three-month span of the study--with 71 million of those visits originating via search. Baby and food products drew the most search traffic, with 60% and 47% of the visitors arriving via search respectively. 

These stats show both the brand-building and purchase intent benefits that CPG brands can derive from adding search marketing to their mix.

Search-driven CPG site visitors' motivations are important to understnad, says the study.

  • 30% were looking specifically for the company Web site
  • 73% were researching products
  • 64% were seeking help with an actual purchase decision
  • Almost 50% were looking for product promotions

Understanding these CPG search motivations is the key to linking brand benefits to search behaviors says the rpeort.

And if you are a CPG retailer bear in mind the impact of natural or organic search results.  "If you think you're covered by Pay Per Click ads in the search engines, think again" says Marketing Sherpa. 

According to eyetracking studies you get far more views and clicks from organic search.

google golden triangle

 

Of course the trick is to raise your search engine visibility and get your website onto page one in Google for all the brand and generic key words and phrases CPG searchers use to access products like yours.

.



Delta's Blog Gets Caught in the We We Calculator
Blogging is an amazing tactic for engaging in conversation with your customers

Brian Eisenberg of Grok.com took a well placed swipe at the Delta blog today.  Brian ran the text of the post about how Delta gathers customer input through the customer focus ("We-we") calculator and found these results:

Your Customer Focus Rate: 17.39%
You have 4 instances of customer-focused words.

Your Self Focus Rate: 82.61%
You have 15 instances of self-focused words.
You have 4 instances of the Company Name.

You speak about yourself approximately 0,005 times as often as you speak about your customers.

Delta has an ad running on Yahoo! News that takes you to their blog.  The ad copy says change is about offering your two cents worth so Brian promptly gave his two cents to the author of this blog post:

1. The key to great customer insight and analysis is empathy. Don't live by the surveys or the data; live with your customers. How often do you go through the process of booking and flying, just like the majority of your customer's do? Want to improve the experience? Experience it like most people do. You'll hate it. Really!

(I wholeheartedly agree.  I am also a Delta frequent flyer and the last two calls to Delta have been a severe pain in the rear.  In fact, just a month ago I opted to fly with AirTrans because it was cheaper to buy a new business class ticket with them than change the date on the economy class Delta ticket I already had!!!!).

2. Show us you really care about listening to OUR voices. I believe you have honorable intentions, but your words are all about Delta.

This next comment from Brian really made me chuckle

The Greeks use the symbol delta to represent change because "Διαφορά" means "difference" in Greek. Will you really make a difference in customers' lives, or will you be content putting lipstick on a pig?

putting lipstick on a pig




Write a Book and Get Your Book Published: Subscribe to America's Most Successful Book Publicist's Newsletter Today
Sign up for the free HOW TO GET YOUR BOOK PUBLISHED and PUBLICIZED newsletter from Arielle Ford. In case you don't know Arielle by name, she's publicized hundreds of authors and books. 11 of which are #1 Bestsellers. Her clients include Deepak Chopra, Wayne Dyer, Neale Donald Walsch, Dean Ornish, Jon Gordon, Debbie Ford, Jack Canfield and Mark Victor Hansen. Arielle has compiled a list of nearly every question a first-time or experienced author wants to know about publishing, publicity, building a platform and the book business. Every issue is jam-packed with answers to the questions that get your book published and you booked on radio, television, newspapers and magazines.

Simple Ways to Go "Media Green"
Like lots of people I have become more aware of what I can and should be doing to help the environment. (Thanks, Al.) Now I am taking this to the next level by getting toward what I call a "Media...

Getting Service the Old School Way
Nick Starr, frustrated by the fact that the new IMAP feature remains disabled his Gmail account, decided to take matters into his own hands by posting a letter on the door of Google HQ. No space is sacred in this...

Web 2.0 News Content on Your Website
What Journalists Want Online

If you've been in the dark about how to plan your online news for the media, a new study from Bulldog Reporter and the TEKgroup can guide your content strategy for 2008.

Journalists’ use of online newsrooms, blogs, RSS and social media is much higher than most PR professionals had thought - in fact the greatest change in journalism practices due to new Internet technology is the ability to access corporate news and contact information online 24 hours a day.

  • Nearly half of all journalists report visiting a corporate website or online newsroom at least once a week
  • 85% visit at least once a month
  • More than a quarter report regularly reading five or more blogs to research desired topics
  • Nnearly 70% follow at least one blog regularly
  •  More than a quarter (28%) of journalists visit a social media or networking site, such as YouTube, Facebook and MySpace, at least once a week
  • More than 44% visit at least once a month
  • Nearly 16% of journalists receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week
  • 37% receive at least one regular RSS feed
  • 20% say they look for audio and vidoe material at least once a month
  • 64% report that they use Google or Yahoo! online news services

If you don't yet have an online newsroom this needs to be top of your list for 2008.

Learn to optimize your news content for search so that it can be easily found when these journalists are searching Yahoo and Google News.

Add images, audio and video to your news content.  it's fairly simple to do and it won't break the budget.

Syndicate all your content with RSS feeds. If you don't have an RSS feed then you have no chance that yours will be that one feed they read regularly.


Saturday, November 10, 2007

BEA Book Expo America: Good for Independent Publishers?

BEA Book Expo America: Good for Independent Publishers?


Web 2.0 News Content on Your Website
What Journalists Want Online

If you've been in the dark about how to plan your online news for the media, a new study from Bulldog Reporter and the TEKgroup can guide your content strategy for 2008.

Journalists’ use of online newsrooms, blogs, RSS and social media is much higher than most PR professionals had thought - in fact the greatest change in journalism practices due to new Internet technology is the ability to access corporate news and contact information online 24 hours a day.

  • Nearly half of all journalists report visiting a corporate website or online newsroom at least once a week
  • 85% visit at least once a month
  • More than a quarter report regularly reading five or more blogs to research desired topics
  • Nnearly 70% follow at least one blog regularly
  •  More than a quarter (28%) of journalists visit a social media or networking site, such as YouTube, Facebook and MySpace, at least once a week
  • More than 44% visit at least once a month
  • Nearly 16% of journalists receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week
  • 37% receive at least one regular RSS feed
  • 20% say they look for audio and vidoe material at least once a month
  • 64% report that they use Google or Yahoo! online news services

If you don't yet have an online newsroom this needs to be top of your list for 2008.

Learn to optimize your news content for search so that it can be easily found when these journalists are searching Yahoo and Google News.

Add images, audio and video to your news content.  it's fairly simple to do and it won't break the budget.

Syndicate all your content with RSS feeds. If you don't have an RSS feed then you have no chance that yours will be that one feed they read regularly.



Protected: Christmas Keywords Extracted from My Own Sites
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The Role of PR in a Web 2.0 World
If your head is still in the sand about new media now would be a good time to change position

As many of you know I am also the official blogger for Bulldog Reporter, an industry newsletter that has over 50 000 PR practitioners as subscribers.   Last week I was in San Francisco speaking at the TurnPROn Online PR Summit.  Jim Sinkinson, CEO of Bulldog Reporter, was there too and we had a delightful dinner together in the city after the event.

One of the topics of discussion was the role of PR and media relations in a Web 2.0 world. Jim had mentioned in his presentation earlier in the day that a recent Bulldog survey found that PR people rate driving traffic to their corporate website as one of their main concerns today.

In an interview with the Daily 'Dog today MJ Gilhooley says

Simply put: Audiences are more in control than ever and increasingly savvy about filtering marketing messages. As a result, PR pros have a new hat to wear: listener, learner. With the tables turned per the advent of Web 2.0, sheer Darwinism alone will lay to rest the pros who five years ago considered major market headlines and covers the end game. Bottom line for PR: Control of the message is out. Engagement and dialog is in—especially in social media communities.

McKenzie Worldwide published data recently indicating that 67% of today's consumers would prefer to get their purchasing facts from other consumers—not "communicators."  This supports the study out early in the year that showed that the most trusted form of advertising is recommendations from other consumers 'just like me.'  

Consumers are turned off by some kinds of digital advertising, like text messages, pop-ups or banners, that may explain digital marketers' eagerness to work indirectly, through blogs, social networks and other kinds of online forums. Of all survey respondents, for instance, 61 percent said they trusted consumer opinions posted online, says another report from Nielsen Buzzmetrics..

And the recent IBM study of online behavior revealed that audiences are increasingly savvy about filtering marketing messages. Consumers are seeking consolidated, trustworthy content, recognition and community.

Consumers are increasingly contributing to online video or social networking sites and of those who contributed content, an average of 58 percent worldwide did so for recognition and community, not monetary gain.

The report predicts that marketers and advertising revenues will follow consumers' habits.  Given the rising power of individuals and communities, media and entertainment industry players will have to become much better at providing permission-based advertising and related consumer-driven ratings services.

U.S. users report more usage of social networking sites and user generated content than almost any other content services category:

  • 45 percent use social networking sites
  • 29 percent visit user generated content sites
  • 24 percent use a music service such as iTunes
  • 24 percent subscribe to premium television content

The following key skills or practice areas are becoming increasingly crucial for communicators of all disciplines:

  • Better positioning of clients with outreach in the blogosphere
  • Mastering skills necessary to optimize web video placement opportunities 
  • Engaging in virtual-world interaction and visibility 

If the new media Web 2.0 world is still unfamiliar territory,  find a partner who can deliver social media training and help you to develop social media strategies for your clients.

 



Intel Ups Dollars to Digital Media
Big Brands Increase Percentage of Sopend on Online Components

Intel decided to increase its co-op ad spend in digital media by 35% reports Online Spin.  Intel Corp. spends $300 million on their advetising worldwide.  So this is a hefty chunk of change we're talking about here.

 ”We’re going where the consumers have gone,” Sean Maloney, executive vice president at Intel, told The New York Times. “For the longest period of time, consumers formed their attitudes through TV, print, radio, and from the middle ’90s onward, there was more influence from the Net,” he was quoted as saying.

Any marketing or PR 101 class will teach you that you have to keep your eye on where the consumers are.  And just when you think you have them pegged, they shift.  This shift in media influence has been happening for quite a while and there is no doubt anymore that online is where the consumers are.

Take note that Maloney is talking about co-op advertising.  It's 'Intel Insde' brands like Dell, HP, Toshiba, sony and Lenovo.  So they will also be shifting their budgets to more digital media.

In the past 6 months online advertising hit the $10 billion mark, up 27% from last year.

What's in your marketing and PR plan for 2008?



WordPress 2.1 is Ready
Just read from Teli’s WordPress Niche Blog that WordPress 2.1 is out for download. One of the important changes is in this version is that now it requires MySQL 4. Which means I have to upgrade my servers in order to test drive it. Download WordPress 2.1.

Just read from Teli’s WordPress Niche Blog that WordPress 2.1 is out for download. One of the important changes is in this version is that now it requires MySQL 4. Which means I have to upgrade my servers in order to test drive it.

Download WordPress 2.1.



Delta's Blog Gets Caught in the We We Calculator
Blogging is an amazing tactic for engaging in conversation with your customers

Brian Eisenberg of Grok.com took a well placed swipe at the Delta blog today.  Brian ran the text of the post about how Delta gathers customer input through the customer focus ("We-we") calculator and found these results:

Your Customer Focus Rate: 17.39%
You have 4 instances of customer-focused words.

Your Self Focus Rate: 82.61%
You have 15 instances of self-focused words.
You have 4 instances of the Company Name.

You speak about yourself approximately 0,005 times as often as you speak about your customers.

Delta has an ad running on Yahoo! News that takes you to their blog.  The ad copy says change is about offering your two cents worth so Brian promptly gave his two cents to the author of this blog post:

1. The key to great customer insight and analysis is empathy. Don't live by the surveys or the data; live with your customers. How often do you go through the process of booking and flying, just like the majority of your customer's do? Want to improve the experience? Experience it like most people do. You'll hate it. Really!

(I wholeheartedly agree.  I am also a Delta frequent flyer and the last two calls to Delta have been a severe pain in the rear.  In fact, just a month ago I opted to fly with AirTrans because it was cheaper to buy a new business class ticket with them than change the date on the economy class Delta ticket I already had!!!!).

2. Show us you really care about listening to OUR voices. I believe you have honorable intentions, but your words are all about Delta.

This next comment from Brian really made me chuckle

The Greeks use the symbol delta to represent change because "Διαφορά" means "difference" in Greek. Will you really make a difference in customers' lives, or will you be content putting lipstick on a pig?

putting lipstick on a pig




SEO Affects Sales of Consumer Packaged Goods CPG
CPG retailers need search marketing in their mix

44% of traffic to consumer packaged-goods sites comes from search, according to new joint research from comScore, Procter & Gamble, Yahoo and SEMPO. And these buyers spent 20 percent more in the month following their search activity, reveals the study.

Who knew? Even those looking for CPG go online first..Nearly 163 million unique consumers visited baby, food, personal care and household product sites during the three-month span of the study--with 71 million of those visits originating via search. Baby and food products drew the most search traffic, with 60% and 47% of the visitors arriving via search respectively. 

These stats show both the brand-building and purchase intent benefits that CPG brands can derive from adding search marketing to their mix.

Search-driven CPG site visitors' motivations are important to understnad, says the study.

  • 30% were looking specifically for the company Web site
  • 73% were researching products
  • 64% were seeking help with an actual purchase decision
  • Almost 50% were looking for product promotions

Understanding these CPG search motivations is the key to linking brand benefits to search behaviors says the rpeort.

And if you are a CPG retailer bear in mind the impact of natural or organic search results.  "If you think you're covered by Pay Per Click ads in the search engines, think again" says Marketing Sherpa. 

According to eyetracking studies you get far more views and clicks from organic search.

google golden triangle

 

Of course the trick is to raise your search engine visibility and get your website onto page one in Google for all the brand and generic key words and phrases CPG searchers use to access products like yours.

.



BEA Info


Publicity for Your Book


Getting Your Book on National TV - 8 Tips


BEA Book Expo America: Smart Strategies for Independent Publishers


Getting in Newspapers . . . Easy for our clients

Friday, November 09, 2007

Search Engine Optimization And The Magic Fairy Dust

Search Engine Optimization And The Magic Fairy Dust
There is only one thing that all webmasters agree upon... They all want to be at the top of the search engine results for search terms that will drive traffic and consumers to their website. The tru... [Author: Bill Platt - Site Promotion - July 23, 2007]

Mega Speaking & Book Writing Tips: The 40-hour book
Several top speakers sang the same tune at the Mega Speaking Event last weekend: Write that book! It's clear that getting a book published (self or otherwise) provides 6 powerful elements to your marketing: Attraction Differentiation from the others Visibility...

The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

Getting Back to "Normal"...
Thanks so much for all your kind emails all week asking if we’re safe from the fires. Fortunately, I was only evacuated one night and the fires only came within 5 miles of our neighborhood in Del Mar Heights. But...

Business Directories: The Place To List Your Local Small Business When Looking For Local Customers
One of the oldest and most effective ways to market yourself online is through local small business directory listings. Small business Internet marketing requires starting with a listing of your smal... [Author: Caroline Melberg - Site Promotion - July 20, 2007]

Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

Protecting Your Assets- Teleseminar on Web Legal Issues
Not all disasters are natural. Some are intentional, such as content theft on the Web, and trademark infringements. That's why our upcoming teleseminar on protecting your intellectual property is so important. Without being disrespectful or insensitive to those affected by...

Websites Made For Affiliate Programs - Better Than Contextual Advertisement?
When working with internet marketing, making websites designed to generate affiliate commission, it is sometimes difficult to find new niches to make websites about. Trying to find a niche with compe... [Author: Theo Swan - Site Promotion - July 16, 2007]

Blog World Expo: The Blog Squad in Las Vegas
Can you believe all these people are in Las Vegas at the huge Convention Center just because a few of us started blogging 3 years ago? Who would have dreamed that it would blossom into all this? Blog World Expo...

Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.

1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.

Making Mega Money the Street Smarts Way
One of the things we noticed at Mark Victor Hansen's Mega Speaking Event was that only one presenter was a woman. Denise and I agree with Kathleen Gage that there is something missing when Internet marketing gurus, top speakers, and...

Search Engine Optimization for Small Business Success
Whether you have an established large-scale business or whether you are a one-person start-up, it is important for your website to rank high in search engine queries for your important keywords and s... [Author: Robert Moment - Site Promotion - July 23, 2007]

Which Type of Traffic Exchange is More Effective?
There are two major types of traffic exchanges. One is the auto traffic exchange which automatically views web pages and refreshes the information contained therein. The other type of traffic excha... [Author: Samuel Abdullah - Site Promotion - July 16, 2007]

Promoting Yourself on the Traffic Exchange
The traffic exchange is a relatively new Internet tool which provides website owners with the chance to promote their websites. The way in which a traffic exchange works is that webmasters sign up t... [Author: Samuel Abdullah - Site Promotion - July 16, 2007]

The How And Why Of Buying Traffic For Your Website
Need more traffic on your website? You may want to consider buying it. When you buy traffic, you are almost guaranteed to get traffic. Many of the services that dedicate their businesses to building ... [Author: Cliff Posey Jr - Site Promotion - July 20, 2007]

Political Bloggers as Webwriters: I

Political Bloggers as Webwriters: I
I would post here more often if I weren't such a political-blog addict. But I'm going to try to exploit this vice by posting an occasional critique of political blogs as examples of webwriting. After all, some of these blogs attract enough visitors to generate ad revenue, so they must be doing something right. Or are they? So I'll start this series with Hugh Hewitt's blog. Hewitt is an American...

I would post here more often if I weren't such a political-blog addict. But I'm going to try to exploit this vice by posting an occasional critique of political blogs as examples of webwriting. After all, some of these blogs attract enough visitors to generate ad revenue, so they must be doing something right. Or are they?

So I'll start this series with Hugh Hewitt's blog. Hewitt is an American right-wing commentator, and he shares the blog with several other writers of similar persuasion. Their politics aren't very attractive to me as a Canadian centre-leftist (which puts me, in American terms, out there somewhere beyond the Nepalese Maoists). But that's not the point.

An Attractive Layout
In its general layout, Hewitt's site is very attractive: an off-white background for black sans serif text, with colour used for headlines. Hewitt and his associate Dean Barnett write in (mostly) short paragraphs with (mostly) short sentences, and they break up their text with blank spaces between paragraphs and short quotes that stand out clearly from the main text.

Another poster, going by the name of Generalissimo, is much less effective in basic post design. The first paragraph of the post I've linked to is 19 lines long. Most of the sentences within that great block of text are individually short, concise, and readable—but they're buried alive. Better to break the text up into three or even four paragraphs.

Generalissimo's difficulties are compounded by the basic column width of posts, which allows lines that average around 15 words long. This is tolerable (barely) in paragraphs of 6 or 7 lines, but the whole site would benefit from a narrower text column.

That's because most readers are more comfortable with a line of 10 to 12 words. It's easier to track back and down to the next line.

Hypertext and Eye Candy
The Hewitt site uses links well. Links either have blurbs or are self-describing, and they don't distract from reading the text. Webwriting depends on orientation/information/action, and the site design is excellent on offering options for action: email the post, print it, take action, comment, or trackback.

On orientation, the site could improve. Navigation is a problem unless you're only there to read the latest posts. Some posts are long and take forever to scroll through, so it's hard to see what else is new on the site. Providing a click-through to a new page would permit putting more headlines on a single screen. Subheads, like the ones in this post, would also help to break up long posts and tell readers what to expect.

The text dominates a wide column on the left, with ads and other links in the narrow right-hand columns. The ads stand out fairly well (they'd better), but the links to archives and sympathetic blogs are hard to find and hard to read with blue text on a dark-grey background.

Graphics can certainly enliven a text-rich site, but a good computer-graphics person needs to have a quiet talk with the Hewitt posters. Site graphics tend to be too big (see the "stupidity meter"). A flyer for Mitt Romney's Iowa campaign is held up as "a nice piece of mail" when it's atrociously ugly.

Readability
I haven't run any of the Hewitt site text through Readability.info, but I'd expect it to come through very well. As mentioned, most sentences are short, punchy, and full of single-syllable words. Readability would improve still more with fewer monster paragraphs.

No doubt the site attracts thousands of readers a day, most of whom will patiently read much of what they find. The site is preaching to a particular choir, so readers will put up with design and writing flaws for the sake of the message.

Still, a site's fervent fans deserve the happiest experience the writers can provide. Even the idly curious (and the actively hostile) will recognize when a site shows respect for them by making the material attractive and accessible. This site is partway there, but could improve with a more navigable design and tight editorial consistency.

So as an example of webwriting, I'll give the Hewitt site a B.



Blogging For SEO: How To Get Maximum Search Benefit From Your Small Business Blog
If you have a small business blog, or are thinking of starting one, you should be aware of the ways you can use your blog to drive traffic to your Website. It's simpler than you think. The first thi... [Author: Caroline Melberg - Site Promotion - July 20, 2007]

Are We Yahoos and Thieves?
Via the Globe and Mail: ‘Amateur' charge infuriates blogosphere. Excerpt: Internet culture, often portrayed as the vanguard of progress, is actually a jungle peopled by intellectual yahoos and digital thieves, according to a Silicon Valley entrepreneur-turned-dissenter. Andrew Keen, a 47-year-old Briton who founded dot-com era music startup Audiocafe, argues that basic notions of expertise are under assault amid a cultural shift in favour of the amateurism of blogs, MySpace and...

Via the Globe and Mail: ‘Amateur' charge infuriates blogosphere. Excerpt:

Internet culture, often portrayed as the vanguard of progress, is actually a jungle peopled by intellectual yahoos and digital thieves, according to a Silicon Valley entrepreneur-turned-dissenter.

Andrew Keen, a 47-year-old Briton who founded dot-com era music startup Audiocafe, argues that basic notions of expertise are under assault amid a cultural shift in favour of the amateurism of blogs, MySpace and other popularity-driven sites.

"Millions and millions of exuberant monkeys ... are creating an endless digital forest of mediocrity," Keen writes in a book published Tuesday.

His views have infuriated bloggers and others, especially in Silicon Valley, who argue he is an elitist intellectual, a conservative pining for a return to old ways, and a writer who cannot keep his facts straight.

The villains in Keen's narrative are a "pajama army" of mostly anonymous writers who spread gossip and scandal, "intellectual kleptomaniacs," who search Google to copy others' work and the "digital thieves" of media content in the post-Napster era.

For a technology industry used to basking in the glow of self-promotion, Keen's work is shocking for its unforgiving view of Silicon Valley's utopian aspirations.

The book "is designed as a grenade," Keen, a native of north London who now lives in California, said at a recent debate with bloggers and journalists in Berkeley. "It is not designed to be particularly fair or balanced."

The title of his polemic, "The Cult of the Amateur: How Today's Internet is Killing our Culture," attacks what he calls the "cut and paste" ethic of Web users, who he says are robbing professionals of their livelihoods.

The Web allows anyone to post their most intimate thoughts, views or even outright lies, without any editing, under the assumption that the crowd will correct any mistakes. Keen calls for efforts to balance out the Web's powers of instant publishing against society's need for accountability.

Here is Keen's own blog. I'll post a link to it in the Web Writers and Editors list.



Creating A Great Autoresponder Letter Series
Your autoresponder letter series, if written correctly can make you serious money on the Internet. Studies have proven that most consumers buy only after repeated exposure to a product. This repeat... [Author: Debbie Ducker - Site Promotion - July 16, 2007]

Thursday, November 08, 2007

links for 2007-11-08

links for 2007-11-08
βloglines | Top 1000 List of the top 1000 feeds on Bloglines. (tags: Bloglines RSS Stats) Want search engine traffic? Pen a blog | Webware Good case study of how one begets Google Juice. (tags: Google GoogleJuice Search Blogs)

Searching the Search Engines
If you have an Internet connection, and want to find information, where is the first place you go? Most people make a B-line to Google, Yahoo, or Live Search (MSN). They are the biggest databases ou... [Author: Trina L.C. Sonnenberg - Site Promotion - July 17, 2007]

Five Simple Sobriety Steps for Web 2.0 Kool Aid Boozers
Hi. My name is Steve and I am a recovering Web 2.0-aholic. Like millions, I am passionate about technology. I am particularly bullish about the long term prospect of the web becoming a true platform and its potential to change...

Creating A Great Autoresponder Letter Series
Your autoresponder letter series, if written correctly can make you serious money on the Internet. Studies have proven that most consumers buy only after repeated exposure to a product. This repeat... [Author: Debbie Ducker - Site Promotion - July 16, 2007]

Top 12 Tips To Writing Effective Google AdWords Ads
Top 12 Tips To Writing Effective Google AdWords Ads Last Update: Friday, December 01, 2006. In this article I show you my top twelve tips for creating effective Google AdWords ads. I've been testi... [Author: Micheal Wong - Site Promotion - July 16, 2007]

Creating Inbound Links Is About More Than Just PageRank
Is Google PageRank (PR) the be-all, end-all of the internet marketing equation? I have wanted to discuss this topic for quite a long time. But, there is risk in discussing this topic. It is a lot li... [Author: Bill Platt - Site Promotion - July 23, 2007]

Wednesday, November 07, 2007

The Revolution is Being Blogged

The Revolution is Being Blogged
The upheaval in Burma is setting off tremors on the web as well. An online magazine run by Burmese exiles in Thailand, The Irrawaddy, is covering the protests and the junta's crackdown: High tech gets the truth out. Excerpt: Despite efforts by the reclusive regime to seal off its cowed people from the outside world, pictorial evidence of the crimes now being committed in the junta’s name is getting out,...

The upheaval in Burma is setting off tremors on the web as well. An online magazine run by Burmese exiles in Thailand, The Irrawaddy, is covering the protests and the junta's crackdown: High tech gets the truth out. Excerpt:

Despite efforts by the reclusive regime to seal off its cowed people from the outside world, pictorial evidence of the crimes now being committed in the junta’s name is getting out, thanks in large measure to the ingenuity of young people with the high-tech know-how to sidestep official attempts to gag them.

Worldwide news services such as the BBC, CNN and Al Jazeera are illustrating news reports with clandestine pictures and video footage that confirm the extent of the tragedy now unfolding in Burma.

The Irrawaddy is supplying a wide range of TV stations and publications with material obtained by its own sources.

“We are getting e-mailed pictures taken by mobile phones and digital cameras,” said The Irrawaddy’s Managing Editor, Kyaw Zwa Moe. “They are being sent in by people who hold private e-mail accounts, usually with Skype or Gmail. They don’t worry about the risk they are running—they just want the outside world to know what is happening.”

Many of Rangoon’s Internet shops remained closed on Thursday as the violent suppression of the peaceful demonstrations entered its second day. Traders Hotel in the city center, popular with foreign business people and journalists, was searched room by room for evidence of Internet use.

The worldwide demand for information about what is happening in Burma is so large that traffic on The Irrawaddy’s own Web site has more than doubled since the crackdown began.

More than 1 million hits were recorded on Wednesday, closing the site down for a while.

The Irrawaddy Web site has had 22 million hits so far this month, more than double recorded in a normal month.

Meanwhile, The Independent in the UK is quoting Burma's bloggers bearing witness to the unfolding revolution. For a link to some of those blogs ( mostly in Burmese, but the photos are eloquent), go to Rule of Lords.



Teaching, Writing, and Making Money Online
Have you read Brian Clark's Teaching Sells free report yet? Do it now. Brian says what I want to say, only better, way better. Read it and look at what he does by writing this significant report: Brian creates a...

Print Editors and the Web
Jade Walker recently posted some interesting thoughts in the Online Writing List, and she's kindly allowed me to quote them here: I recently attended a conference for copy editors in Miami and whenever conversation turned to the Web, the editors in attendance often fell into two categories: 1) They hate the Web because they believe its mere existence is going to result in profit/job losses. 2) They fear the Web...

Jade Walker recently posted some interesting thoughts in the Online Writing List, and she's kindly allowed me to quote them here:

I recently attended a conference for copy editors in Miami and whenever conversation turned to the Web, the editors in attendance often fell into two categories:

1) They hate the Web because they believe its mere existence is going to result in profit/job losses.
2) They fear the Web because they don't understand where copy editors fit in.

I have no doubt there are other editorial folks at newspapers and magazines across the country that feel the same way. This is so easy to fix! All it takes is a little time and training. Those of us who've been working in new media for many years need to show the print folks what the Web has to offer, particularly the advantages of publishing news in different formats, reading/writing blogs, using RSS feeds, etc.

I also believe newspapers and magazines should make a concerted effort to update their online portals. So many sites are clunky, hard to navigate or simply replicate the print product via online templates. What can these companies do to fix this problem?

• Look at the competition and see what works and what doesn't.
• Experiment with design but avoid repeating others' mistakes.
• Hire copy editors, or assign current editors, to give blog entries and articles a once-over before posting on the Web.
• Allow comments, albeit moderated ones, on stories.
• Create a forum just to find sources for stories.
• Include e-mail addresses for reporters on each entry/article, or a link to a profile page.
• Provide "e-mail this entry" links as well as permanent links for readers/bloggers who wish to discuss stories and share them with friends/family.
• Offer one-click options to the recommendation sites (digg, technorati, netscape, etc.), or follow USA Today's lead and allow readers to rate the stories themselves based on usefulness or entertainment value.

Jade ended her post with "Any thoughts?" And I echo her question.

I'll add one thought from my own online-writing experience: The editor of The Tyee finds comments a chronic headache. Too many are illiterate, incoherent, abusive, and plain libellous. He requires registration before people can post comments, and this has helped a lot. I find the comments on my own Tyee articles generally pretty civil. But some topics can bring out the barking loonies.



A Small Commercial Spot
You may have noticed a new link at the top of the right-hand column. It's a modest effort to promote The Tyee, a very good online journal published here in Vancouver. Full disclosure: I've been writing for The Tyee since 2003, and I take some pride in being a contributor. You may not agree with its point of view on all topics (I certainly don't), but you'll find it offers...

You may have noticed a new link at the top of the right-hand column. It's a modest effort to promote The Tyee, a very good online journal published here in Vancouver.

Full disclosure: I've been writing for The Tyee since 2003, and I take some pride in being a contributor. You may not agree with its point of view on all topics (I certainly don't), but you'll find it offers some of the very best online writing anywhere.

If you can add to its readership by becoming a free weekly subscriber to its newsletter, I'd take it as your vote of support for what I'm doing here.



Make It Easy to Order Right Now!
Why is it that online business owners spend countless hours following every possible search engine optimization and marketing technique to get me to visit their website, and yet make it so difficult for me to actually make a purchase? Haven’t they realized that if they don’t make it easy to order right now, the odds are [...]

Shopping Carts vs. Stores
Do you know the difference between a store and a shopping cart? You don’t?? Are you sure?? Haven’t you ever been grocery shopping?? Here is what a shopping cart does: It lets you choose items to buy It lets you change your mind and put an item back on the shelf. It lets you take the items to checkout It computes how much [...]

Mega Speaking Event: Quick summary of take-away points
This is hard: three days of top speakers delivering high energy content to 500 people from 7:30 a.m. to 8 at night, with power networking during meals and breaks. Mark Victor Hansen is a man with a huge heart and...

Getting Back to "Normal"...
Thanks so much for all your kind emails all week asking if we’re safe from the fires. Fortunately, I was only evacuated one night and the fires only came within 5 miles of our neighborhood in Del Mar Heights. But...

Naomi Klein's new Shock Doctrine website
The first I heard about The Shock Doctrine: The Rise of Disaster Capitalism, Naomi Klein's new book, was in this morning's Globe and Mail, which gives her the front and back pages of the Focus section: a fetching photo on the whole front page, and a very positive profile by John Allemang on the back. The irony isn't lost on anyone. The foremost young critic of "disaster capitalism" is a...

The first I heard about The Shock Doctrine: The Rise of Disaster Capitalism, Naomi Klein's new book, was in this morning's Globe and Mail, which gives her the front and back pages of the Focus section: a fetching photo on the whole front page, and a very positive profile by John Allemang on the back.

The irony isn't lost on anyone. The foremost young critic of "disaster capitalism" is a superb marketer. Her new website is a knockout too. It even offers the promise of a video by Alfonso (Children of Men) Cuarón, promoting the book, starting September 9.

My main objection to the site is in the text, which runs in overlong paragraphs. Even Klein's most loyal followers may find it hard going.

Here's an excerpt from the home page, but re-paragraphed to make the text more accessible:

In THE SHOCK DOCTRINE, Naomi Klein explodes the myth that the global free market triumphed democratically.

Exposing the thinking, the money trail and the puppet strings behind the world-changing crises and wars of the last four decades, The Shock Doctrine is the gripping story of how America’s “free market” policies have come to dominate the world-- through the exploitation of disaster-shocked people and countries.

At the most chaotic juncture in Iraq’s civil war, a new law is unveiled that would allow Shell and BP to claim the country’s vast oil reserves…. Immediately following September 11, the Bush Administration quietly out-sources the running of the “War on Terror” to Halliburton and Blackwater…. After a tsunami wipes out the coasts of Southeast Asia, the pristine beaches are auctioned off to tourist resorts.... New Orleans’s residents, scattered from Hurricane Katrina, discover that their public housing, hospitals and schools will never be reopened….

These events are examples of “the shock doctrine”: using the public’s disorientation following massive collective shocks – wars, terrorist attacks, or natural disasters -- to achieve control by imposing economic shock therapy.

Sometimes, when the first two shocks don’t succeed in wiping out resistance, a third shock is employed: the electrode in the prison cell or the Taser gun on the streets.

I would also consider turning the third paragraph into a bulleted list, for the same reason I've broken up the paragraphs: To increase the number of shocks or jolts the reader experiences.

The beginnings and ends of sentences and paragraphs are the hot spots where readers pay most attention and respond most strongly. In online text, end-of-sentence jolts lose impact in the middle of a paragraph. So short sentences, short paragraphs, boldface subheads, and bulleted lists work most effectively for most online readers.

Yes, some of us are more comfortable reading long, complex texts on paper. For those readers, the website should offer downloadable or printer-friendly versions.

I'll follow the development of this site with great interest.



Mega Speaking & Book Writing Tips: The 40-hour book
Several top speakers sang the same tune at the Mega Speaking Event last weekend: Write that book! It's clear that getting a book published (self or otherwise) provides 6 powerful elements to your marketing: Attraction Differentiation from the others Visibility...

Tuesday, November 06, 2007

Intel Ups Dollars to Digital Media

Intel Ups Dollars to Digital Media
Big Brands Increase Percentage of Sopend on Online Components

Intel decided to increase its co-op ad spend in digital media by 35% reports Online Spin.  Intel Corp. spends $300 million on their advetising worldwide.  So this is a hefty chunk of change we're talking about here.

 ”We’re going where the consumers have gone,” Sean Maloney, executive vice president at Intel, told The New York Times. “For the longest period of time, consumers formed their attitudes through TV, print, radio, and from the middle ’90s onward, there was more influence from the Net,” he was quoted as saying.

Any marketing or PR 101 class will teach you that you have to keep your eye on where the consumers are.  And just when you think you have them pegged, they shift.  This shift in media influence has been happening for quite a while and there is no doubt anymore that online is where the consumers are.

Take note that Maloney is talking about co-op advertising.  It's 'Intel Insde' brands like Dell, HP, Toshiba, sony and Lenovo.  So they will also be shifting their budgets to more digital media.

In the past 6 months online advertising hit the $10 billion mark, up 27% from last year.

What's in your marketing and PR plan for 2008?



Mega Speaking Event gets Patsi out from behind her computer...
Road Trip! I'm driving to L.A. on Thursday to attend Mark Victor Hansen's 3 day Mega Speaking Event at the Westin LAX. If you're going, please let me know and let's meet up. Yes, I'm going to vacate my cozy...

Protecting Your Assets- Teleseminar on Web Legal Issues
Not all disasters are natural. Some are intentional, such as content theft on the Web, and trademark infringements. That's why our upcoming teleseminar on protecting your intellectual property is so important. Without being disrespectful or insensitive to those affected by...

The Role of PR in a Web 2.0 World
If your head is still in the sand about new media now would be a good time to change position

As many of you know I am also the official blogger for Bulldog Reporter, an industry newsletter that has over 50 000 PR practitioners as subscribers.   Last week I was in San Francisco speaking at the TurnPROn Online PR Summit.  Jim Sinkinson, CEO of Bulldog Reporter, was there too and we had a delightful dinner together in the city after the event.

One of the topics of discussion was the role of PR and media relations in a Web 2.0 world. Jim had mentioned in his presentation earlier in the day that a recent Bulldog survey found that PR people rate driving traffic to their corporate website as one of their main concerns today.

In an interview with the Daily 'Dog today MJ Gilhooley says

Simply put: Audiences are more in control than ever and increasingly savvy about filtering marketing messages. As a result, PR pros have a new hat to wear: listener, learner. With the tables turned per the advent of Web 2.0, sheer Darwinism alone will lay to rest the pros who five years ago considered major market headlines and covers the end game. Bottom line for PR: Control of the message is out. Engagement and dialog is in—especially in social media communities.

McKenzie Worldwide published data recently indicating that 67% of today's consumers would prefer to get their purchasing facts from other consumers—not "communicators."  This supports the study out early in the year that showed that the most trusted form of advertising is recommendations from other consumers 'just like me.'  

Consumers are turned off by some kinds of digital advertising, like text messages, pop-ups or banners, that may explain digital marketers' eagerness to work indirectly, through blogs, social networks and other kinds of online forums. Of all survey respondents, for instance, 61 percent said they trusted consumer opinions posted online, says another report from Nielsen Buzzmetrics..

And the recent IBM study of online behavior revealed that audiences are increasingly savvy about filtering marketing messages. Consumers are seeking consolidated, trustworthy content, recognition and community.

Consumers are increasingly contributing to online video or social networking sites and of those who contributed content, an average of 58 percent worldwide did so for recognition and community, not monetary gain.

The report predicts that marketers and advertising revenues will follow consumers' habits.  Given the rising power of individuals and communities, media and entertainment industry players will have to become much better at providing permission-based advertising and related consumer-driven ratings services.

U.S. users report more usage of social networking sites and user generated content than almost any other content services category:

  • 45 percent use social networking sites
  • 29 percent visit user generated content sites
  • 24 percent use a music service such as iTunes
  • 24 percent subscribe to premium television content

The following key skills or practice areas are becoming increasingly crucial for communicators of all disciplines:

  • Better positioning of clients with outreach in the blogosphere
  • Mastering skills necessary to optimize web video placement opportunities 
  • Engaging in virtual-world interaction and visibility 

If the new media Web 2.0 world is still unfamiliar territory,  find a partner who can deliver social media training and help you to develop social media strategies for your clients.

 



Web 2.0 News Content on Your Website
What Journalists Want Online

If you've been in the dark about how to plan your online news for the media, a new study from Bulldog Reporter and the TEKgroup can guide your content strategy for 2008.

Journalists’ use of online newsrooms, blogs, RSS and social media is much higher than most PR professionals had thought - in fact the greatest change in journalism practices due to new Internet technology is the ability to access corporate news and contact information online 24 hours a day.

  • Nearly half of all journalists report visiting a corporate website or online newsroom at least once a week
  • 85% visit at least once a month
  • More than a quarter report regularly reading five or more blogs to research desired topics
  • Nnearly 70% follow at least one blog regularly
  •  More than a quarter (28%) of journalists visit a social media or networking site, such as YouTube, Facebook and MySpace, at least once a week
  • More than 44% visit at least once a month
  • Nearly 16% of journalists receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week
  • 37% receive at least one regular RSS feed
  • 20% say they look for audio and vidoe material at least once a month
  • 64% report that they use Google or Yahoo! online news services

If you don't yet have an online newsroom this needs to be top of your list for 2008.

Learn to optimize your news content for search so that it can be easily found when these journalists are searching Yahoo and Google News.

Add images, audio and video to your news content.  it's fairly simple to do and it won't break the budget.

Syndicate all your content with RSS feeds. If you don't have an RSS feed then you have no chance that yours will be that one feed they read regularly.



Publicity for Your Book


Mega Speaking Event: Quick summary of take-away points
This is hard: three days of top speakers delivering high energy content to 500 people from 7:30 a.m. to 8 at night, with power networking during meals and breaks. Mark Victor Hansen is a man with a huge heart and...

SEO Affects Sales of Consumer Packaged Goods CPG
CPG retailers need search marketing in their mix

44% of traffic to consumer packaged-goods sites comes from search, according to new joint research from comScore, Procter & Gamble, Yahoo and SEMPO. And these buyers spent 20 percent more in the month following their search activity, reveals the study.

Who knew? Even those looking for CPG go online first..Nearly 163 million unique consumers visited baby, food, personal care and household product sites during the three-month span of the study--with 71 million of those visits originating via search. Baby and food products drew the most search traffic, with 60% and 47% of the visitors arriving via search respectively. 

These stats show both the brand-building and purchase intent benefits that CPG brands can derive from adding search marketing to their mix.

Search-driven CPG site visitors' motivations are important to understnad, says the study.

  • 30% were looking specifically for the company Web site
  • 73% were researching products
  • 64% were seeking help with an actual purchase decision
  • Almost 50% were looking for product promotions

Understanding these CPG search motivations is the key to linking brand benefits to search behaviors says the rpeort.

And if you are a CPG retailer bear in mind the impact of natural or organic search results.  "If you think you're covered by Pay Per Click ads in the search engines, think again" says Marketing Sherpa. 

According to eyetracking studies you get far more views and clicks from organic search.

google golden triangle

 

Of course the trick is to raise your search engine visibility and get your website onto page one in Google for all the brand and generic key words and phrases CPG searchers use to access products like yours.

.



Publicity for Books


Delta's Blog Gets Caught in the We We Calculator
Blogging is an amazing tactic for engaging in conversation with your customers

Brian Eisenberg of Grok.com took a well placed swipe at the Delta blog today.  Brian ran the text of the post about how Delta gathers customer input through the customer focus ("We-we") calculator and found these results:

Your Customer Focus Rate: 17.39%
You have 4 instances of customer-focused words.

Your Self Focus Rate: 82.61%
You have 15 instances of self-focused words.
You have 4 instances of the Company Name.

You speak about yourself approximately 0,005 times as often as you speak about your customers.

Delta has an ad running on Yahoo! News that takes you to their blog.  The ad copy says change is about offering your two cents worth so Brian promptly gave his two cents to the author of this blog post:

1. The key to great customer insight and analysis is empathy. Don't live by the surveys or the data; live with your customers. How often do you go through the process of booking and flying, just like the majority of your customer's do? Want to improve the experience? Experience it like most people do. You'll hate it. Really!

(I wholeheartedly agree.  I am also a Delta frequent flyer and the last two calls to Delta have been a severe pain in the rear.  In fact, just a month ago I opted to fly with AirTrans because it was cheaper to buy a new business class ticket with them than change the date on the economy class Delta ticket I already had!!!!).

2. Show us you really care about listening to OUR voices. I believe you have honorable intentions, but your words are all about Delta.

This next comment from Brian really made me chuckle

The Greeks use the symbol delta to represent change because "Διαφορά" means "difference" in Greek. Will you really make a difference in customers' lives, or will you be content putting lipstick on a pig?

putting lipstick on a pig




16 Copywriting Steps: How to write a sales letter
Last week I joined colleagues at Lorrie Morgan Ferrero's one day copywriting workshop in Burbank. If you are selling information products online, or giving teleseminars, you will need to learn the basics of copywriting sales letters for landing pages. Pictured...

Getting in Newspapers . . . Easy for our clients


Pathway to Profits: Don't forget your underwear!
Getting ready for my road trip from San Diego to Los Angeles is easy. Getting my business tasks in order so I can be away for 4 days without worry, is another thing. And it's much more important to me...

Monday, November 05, 2007

Its Name is Zookoda

Its Name is Zookoda
Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter...

Shopping Carts vs. Stores
Do you know the difference between a store and a shopping cart? You don’t?? Are you sure?? Haven’t you ever been grocery shopping?? Here is what a shopping cart does: It lets you choose items to buy It lets you change your mind and put an item back on the shelf. It lets you take the items to checkout It computes how much [...]

The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

Sunday, November 04, 2007

I Can’t Find a Niche Topic that I’m Passionate About!

I Can’t Find a Niche Topic that I’m Passionate About!
This is one of the most asked questions from niche marketers. “Should I make a website that I’m passionate about?” or “Should I go where the money is made?” Personally, I’d go where the money is. If you can find a topic that you are passionate about and also where great money is being [...]

This is one of the most asked questions from niche marketers.

“Should I make a website that I’m passionate about?” or

“Should I go where the money is made?”

Personally, I’d go where the money is. If you can find a topic that you are passionate about and also where great money is being exchanged in that market, that would be wonderful. But it is not common to find one like that.

I’ve been marketing in the niche markets where I have absolutely no idea nor interest in. But I successfully pulled it and made great passive income from them. Because I was willing to sacrifice my comfort zone, I’m now able to go after what I’m passionate about. I no longer have to worry about if my new sites will be making money or not. I have sites that makes me absolutely no money. I made them just because I wanted to share my knowledge and interest with others.

So my answer to this commonly asked question is to go after the money, then you will be able to do what you are passionate about eventually.

Any other opinions welcomed. Please use the comment section.



1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.

WordPress 2.1 is Ready
Just read from Teli’s WordPress Niche Blog that WordPress 2.1 is out for download. One of the important changes is in this version is that now it requires MySQL 4. Which means I have to upgrade my servers in order to test drive it. Download WordPress 2.1.

Just read from Teli’s WordPress Niche Blog that WordPress 2.1 is out for download. One of the important changes is in this version is that now it requires MySQL 4. Which means I have to upgrade my servers in order to test drive it.

Download WordPress 2.1.



Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.

The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

What Do You Need Help With?
Looking at the list of categories that are covered here on my Website Development Training blog, what topics would you most like to see more articles about?   - Basic Blogging Tips   - Basic Computer Tips   - Google Techniques   - Motivational Articles   - Online Business Tips   - Online Marketing Tips   - Search Engine Articles   - Website [...]

Sneak peak of my new blog
It’s about time I give you an update about my new blog. The basic design has been done, but I’m still working on the content. I want to fill it up with great content before I show it to you. The main difference will be that you will find step-by-step to building a [...]

It’s about time I give you an update about my new blog. The basic design has been done, but I’m still working on the content. I want to fill it up with great content before I show it to you.

The main difference will be that you will find step-by-step to building a money making site. You will be given the exact steps which I follow to make a profitable website, plus website templates that I use. You will find them under tutorial series. I’m sharing the stuff that you don’t find in paid stuff.

I know the screenshot is blur and too small, but I can’t disclose it yet :) Talk to you soon.



New Blog Coming
I’ve decided to start a new blog on niche marketing. It will be hosted on the same domain. I didn’t want to mess-up current search engine rankings and all, but my current blog is out-dated and most of the information shared here are also outdated. I need a platform where I can [...]

I’ve decided to start a new blog on niche marketing. It will be hosted on the same domain. I didn’t want to mess-up current search engine rankings and all, but my current blog is out-dated and most of the information shared here are also outdated. I need a platform where I can easily update old content as well. WordPress 2.1 will be my choice (again) and will use better category system so that you find information more easily.

Also, I’m going to be moving the current mailing system to aweber, a long delayed decision on this. So bear with me during the transition time.

Bo



YPN vs Adsense
David at his blog posted an interesting findings on YPN vs Adsense. He switched to YPN from Adsense for 10 days and shared his results with a screenshot. Very interesting read, please check it out. Making Money with YPN

David at his blog posted an interesting findings on YPN vs Adsense. He switched to YPN from Adsense for 10 days and shared his results with a screenshot.

Very interesting read, please check it out.

Making Money with YPN



The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.

Podcast Recommendation
I recently found a great marketing podcast whi is better than some of the paid seminars that I’ve listened to. Make sure to add this podcast to your bookmark! Enjoy! Internet Business Mastery

I recently found a great marketing podcast whi is better than some of the paid seminars that I’ve listened to. Make sure to add this podcast to your bookmark! Enjoy!

Internet Business Mastery



Make It Easy to Order Right Now!
Why is it that online business owners spend countless hours following every possible search engine optimization and marketing technique to get me to visit their website, and yet make it so difficult for me to actually make a purchase? Haven’t they realized that if they don’t make it easy to order right now, the odds are [...]

Shopping Carts vs. Stores
Do you know the difference between a store and a shopping cart? You don’t?? Are you sure?? Haven’t you ever been grocery shopping?? Here is what a shopping cart does: It lets you choose items to buy It lets you change your mind and put an item back on the shelf. It lets you take the items to checkout It computes how much [...]

Its Name is Zookoda
Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter...

Saturday, November 03, 2007

A Personal Story Backfires...

A Personal Story Backfires...
In trying to be more personal and share my own experiences, I goofed. Yesterday, I wrote about the San Diego fires in an email promotion. I said I thought the reason there weren't more deaths is that people were more...

Protecting Your Assets- Teleseminar on Web Legal Issues
Not all disasters are natural. Some are intentional, such as content theft on the Web, and trademark infringements. That's why our upcoming teleseminar on protecting your intellectual property is so important. Without being disrespectful or insensitive to those affected by...

Add My Blog To Your My Yahoo! Page

16 Copywriting Steps: How to write a sales letter
Last week I joined colleagues at Lorrie Morgan Ferrero's one day copywriting workshop in Burbank. If you are selling information products online, or giving teleseminars, you will need to learn the basics of copywriting sales letters for landing pages. Pictured...

Teaching, Writing, and Making Money Online
Have you read Brian Clark's Teaching Sells free report yet? Do it now. Brian says what I want to say, only better, way better. Read it and look at what he does by writing this significant report: Brian creates a...

Internet Audiences Growing: How Will You Respond?

Fires Continue in San Diego
I'm back home and safe with Hubby and 2 kitties. The skies are back to blue with hazy clouds in the distance. But for 750 1,300 home owners in San Diego, things aren't so safe or happy. (photo Sean M...

Content Theft & Web Plagiarism: One man fights back
Jonathan Bailey knows first hand how plagiarists work on the web. And he also knows how to fight them. On the heels of our teleseminar with attorney Jay Hollander about how to protect your creative assets, we've found another resource...

Carl Galletti Recommends

Pathway to Profits: Don't forget your underwear!
Getting ready for my road trip from San Diego to Los Angeles is easy. Getting my business tasks in order so I can be away for 4 days without worry, is another thing. And it's much more important to me...

Top Internet Marketer Carl Galletti has a birthday this Thanksgiving

Internet Marketing Blog Directory

Getting Back to "Normal"...
Thanks so much for all your kind emails all week asking if we’re safe from the fires. Fortunately, I was only evacuated one night and the fires only came within 5 miles of our neighborhood in Del Mar Heights. But...

$10,652.00 in Bonuses for Shawn Casey's "How To Make An Absolute Fortune..."

$10,652.00 in Bonuses for Shawn Casey's "How To Make An Absolute Fortune..."

Examples of Really Good Bullets

US Journalism Job Growth Sputtering, Feds Say
According to the latest statistics from the Labor Department, demand for journalists in the US is set to grow only five percent between now and 2014. Forbes reports... "Another endangered species: journalists. Despite the proliferation of media outlets, newspapers, where...

Free Bonus Gifts

"Do Not Track List" is the First Shot in the Behavioral Targeting Wars
Advertising Age reports that several big privacy groups, including the EFF, tomorrow will rally to get the "Do Not Track" list off the ground. As proposed, it's similar to the Do Not Call list. The bigger story, however, is that...

Advertisers, Only You Can Save Web 2.0
The following is my Advertising Age column for next week. It builds on what I wrote earlier this week - to which many of you added lots of great thoughts. If you're a web start-up now is the time to...

More from Google CEO, Eric Schmidt

The Web 2.0 World is Skunk Drunk on Its Own Kool-Aid
This is a sad time for the web. It's as almost somber as the time just before the last bubble burst in 2000. I was working in PR with dot-com startups at the time and the way I feel now...

Internet Audiences Growing: How Will You Respond?

Cabinet Bloggers
Two senior members of the President's Cabinets have started blogs, AP reports... (Michael) Chertoff and (Mike) Leavitt discuss issues facing their departments and occasionally sound off on criticism of their policies. Read

Getting Service the Old School Way
Nick Starr, frustrated by the fact that the new IMAP feature remains disabled his Gmail account, decided to take matters into his own hands by posting a letter on the door of Google HQ. No space is sacred in this...

When Works Pass Into The Public Domain

Google Chairman Optimistic about Entrepreneurial Trends

Keyword Tool

links for 2007-10-26
SpinVox offers voice updates to Facebook | CNET News.com SpinVox has a new service that allows users of Facebook, Jaiku, and Twitter social networks to dictate updates to their profiles by calling a specially assigned number. (tags: SocialNetworking voice facebook...

Million Dollar Product Creation Secrets just released!

Publicity for Books


iPodder.org : What is podcasting?

links for 2007-11-01
Leopard + iPhone + IMAP = Offline RSS Reader : Ben Patterson : Yahoo! Tech (tags: OSX iphone rss IMAP Gmail) Nick Bradbury: The Best Way to Increase Your Feed Readership... Great advice - which I didn't even realize I...

A Few Positions Have Opened up at Content Site Builder

Friday, November 02, 2007

Top 12 Tips To Writing Effective Google AdWords Ads

Top 12 Tips To Writing Effective Google AdWords Ads
Top 12 Tips To Writing Effective Google AdWords Ads Last Update: Friday, December 01, 2006. In this article I show you my top twelve tips for creating effective Google AdWords ads. I've been testi... [Author: Micheal Wong - Site Promotion - July 16, 2007]

How to be successful with Google Adwords
Are you thinking of using Google Adwords for the first time or have you recently tried it and gave up because you didn�t get the results you had hoped for? There are many people who give up using Go... [Author: Mike Seddon - Site Promotion - July 18, 2007]

The How And Why Of Buying Traffic For Your Website
Need more traffic on your website? You may want to consider buying it. When you buy traffic, you are almost guaranteed to get traffic. Many of the services that dedicate their businesses to building ... [Author: Cliff Posey Jr - Site Promotion - July 20, 2007]

Blogging For SEO: How To Get Maximum Search Benefit From Your Small Business Blog
If you have a small business blog, or are thinking of starting one, you should be aware of the ways you can use your blog to drive traffic to your Website. It's simpler than you think. The first thi... [Author: Caroline Melberg - Site Promotion - July 20, 2007]

Pay Per Sale Affiliate Programs - Still The Best Option For Advertisers?
Pay per sale affiliate programs have been around since the beginning of the affiliate marketing business, and due to it's obvious fairness, it is still a popular commission model. The number of progr... [Author: Theo Swan - Site Promotion - July 16, 2007]

Search Engine Optimization for Small Business Success
Whether you have an established large-scale business or whether you are a one-person start-up, it is important for your website to rank high in search engine queries for your important keywords and s... [Author: Robert Moment - Site Promotion - July 23, 2007]

I Got To No. 1 on Google At No Cost
After many years of buying into everything in sight I finally got the message. For years I have been told, get a list, well I tried and failed miserably. Seemed I got a few and as fast as I got the... [Author: Ralph Morton - Site Promotion - July 18, 2007]

Get Great Traffic By Thinking Small
Here is one method that you can use to get traffic to your web site. It relies on choosing some niche keywords based on your web site theme. The process is fairly simple and can be expanded to get to... [Author: Ron Skruzny - Site Promotion - July 17, 2007]

Which Type of Traffic Exchange is More Effective?
There are two major types of traffic exchanges. One is the auto traffic exchange which automatically views web pages and refreshes the information contained therein. The other type of traffic excha... [Author: Samuel Abdullah - Site Promotion - July 16, 2007]

Delta's Blog Gets Caught in the We We Calculator
Blogging is an amazing tactic for engaging in conversation with your customers

Brian Eisenberg of Grok.com took a well placed swipe at the Delta blog today.  Brian ran the text of the post about how Delta gathers customer input through the customer focus ("We-we") calculator and found these results:

Your Customer Focus Rate: 17.39%
You have 4 instances of customer-focused words.

Your Self Focus Rate: 82.61%
You have 15 instances of self-focused words.
You have 4 instances of the Company Name.

You speak about yourself approximately 0,005 times as often as you speak about your customers.

Delta has an ad running on Yahoo! News that takes you to their blog.  The ad copy says change is about offering your two cents worth so Brian promptly gave his two cents to the author of this blog post:

1. The key to great customer insight and analysis is empathy. Don't live by the surveys or the data; live with your customers. How often do you go through the process of booking and flying, just like the majority of your customer's do? Want to improve the experience? Experience it like most people do. You'll hate it. Really!

(I wholeheartedly agree.  I am also a Delta frequent flyer and the last two calls to Delta have been a severe pain in the rear.  In fact, just a month ago I opted to fly with AirTrans because it was cheaper to buy a new business class ticket with them than change the date on the economy class Delta ticket I already had!!!!).

2. Show us you really care about listening to OUR voices. I believe you have honorable intentions, but your words are all about Delta.

This next comment from Brian really made me chuckle

The Greeks use the symbol delta to represent change because "Διαφορά" means "difference" in Greek. Will you really make a difference in customers' lives, or will you be content putting lipstick on a pig?

putting lipstick on a pig




Creating A Great Autoresponder Letter Series
Your autoresponder letter series, if written correctly can make you serious money on the Internet. Studies have proven that most consumers buy only after repeated exposure to a product. This repeat... [Author: Debbie Ducker - Site Promotion - July 16, 2007]

SEO Software Exposed
If you are new to the internet, I bet you have countless inquiries about Search Engine Optimization and how it works. Search Engine Optimization is a technique used to attain top results in the searc... [Author: Paul Krenke - Site Promotion - July 18, 2007]

Business Directories: The Place To List Your Local Small Business When Looking For Local Customers
One of the oldest and most effective ways to market yourself online is through local small business directory listings. Small business Internet marketing requires starting with a listing of your smal... [Author: Caroline Melberg - Site Promotion - July 20, 2007]

Web 2.0 News Content on Your Website
What Journalists Want Online

If you've been in the dark about how to plan your online news for the media, a new study from Bulldog Reporter and the TEKgroup can guide your content strategy for 2008.

Journalists’ use of online newsrooms, blogs, RSS and social media is much higher than most PR professionals had thought - in fact the greatest change in journalism practices due to new Internet technology is the ability to access corporate news and contact information online 24 hours a day.

  • Nearly half of all journalists report visiting a corporate website or online newsroom at least once a week
  • 85% visit at least once a month
  • More than a quarter report regularly reading five or more blogs to research desired topics
  • Nnearly 70% follow at least one blog regularly
  •  More than a quarter (28%) of journalists visit a social media or networking site, such as YouTube, Facebook and MySpace, at least once a week
  • More than 44% visit at least once a month
  • Nearly 16% of journalists receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week
  • 37% receive at least one regular RSS feed
  • 20% say they look for audio and vidoe material at least once a month
  • 64% report that they use Google or Yahoo! online news services

If you don't yet have an online newsroom this needs to be top of your list for 2008.

Learn to optimize your news content for search so that it can be easily found when these journalists are searching Yahoo and Google News.

Add images, audio and video to your news content.  it's fairly simple to do and it won't break the budget.

Syndicate all your content with RSS feeds. If you don't have an RSS feed then you have no chance that yours will be that one feed they read regularly.



Search Engine Optimization And The Magic Fairy Dust
There is only one thing that all webmasters agree upon... They all want to be at the top of the search engine results for search terms that will drive traffic and consumers to their website. The tru... [Author: Bill Platt - Site Promotion - July 23, 2007]

The Role of PR in a Web 2.0 World
If your head is still in the sand about new media now would be a good time to change position

As many of you know I am also the official blogger for Bulldog Reporter, an industry newsletter that has over 50 000 PR practitioners as subscribers.   Last week I was in San Francisco speaking at the TurnPROn Online PR Summit.  Jim Sinkinson, CEO of Bulldog Reporter, was there too and we had a delightful dinner together in the city after the event.

One of the topics of discussion was the role of PR and media relations in a Web 2.0 world. Jim had mentioned in his presentation earlier in the day that a recent Bulldog survey found that PR people rate driving traffic to their corporate website as one of their main concerns today.

In an interview with the Daily 'Dog today MJ Gilhooley says

Simply put: Audiences are more in control than ever and increasingly savvy about filtering marketing messages. As a result, PR pros have a new hat to wear: listener, learner. With the tables turned per the advent of Web 2.0, sheer Darwinism alone will lay to rest the pros who five years ago considered major market headlines and covers the end game. Bottom line for PR: Control of the message is out. Engagement and dialog is in—especially in social media communities.

McKenzie Worldwide published data recently indicating that 67% of today's consumers would prefer to get their purchasing facts from other consumers—not "communicators."  This supports the study out early in the year that showed that the most trusted form of advertising is recommendations from other consumers 'just like me.'  

Consumers are turned off by some kinds of digital advertising, like text messages, pop-ups or banners, that may explain digital marketers' eagerness to work indirectly, through blogs, social networks and other kinds of online forums. Of all survey respondents, for instance, 61 percent said they trusted consumer opinions posted online, says another report from Nielsen Buzzmetrics..

And the recent IBM study of online behavior revealed that audiences are increasingly savvy about filtering marketing messages. Consumers are seeking consolidated, trustworthy content, recognition and community.

Consumers are increasingly contributing to online video or social networking sites and of those who contributed content, an average of 58 percent worldwide did so for recognition and community, not monetary gain.

The report predicts that marketers and advertising revenues will follow consumers' habits.  Given the rising power of individuals and communities, media and entertainment industry players will have to become much better at providing permission-based advertising and related consumer-driven ratings services.

U.S. users report more usage of social networking sites and user generated content than almost any other content services category:

  • 45 percent use social networking sites
  • 29 percent visit user generated content sites
  • 24 percent use a music service such as iTunes
  • 24 percent subscribe to premium television content

The following key skills or practice areas are becoming increasingly crucial for communicators of all disciplines:

  • Better positioning of clients with outreach in the blogosphere
  • Mastering skills necessary to optimize web video placement opportunities 
  • Engaging in virtual-world interaction and visibility 

If the new media Web 2.0 world is still unfamiliar territory,  find a partner who can deliver social media training and help you to develop social media strategies for your clients.

 


Thursday, November 01, 2007

Publicity for Your Book

Publicity for Your Book


BEA Info


BEA Book Expo America: Good for Independent Publishers?


Publicity for Books


Hazards of Online Writing
Via the New York Times: E-Mail Is Easy to Write (and to Misread). Much of the article applies, I suspect, to web text as well. Excerpt (but read the whole article and follow the links): The advantage of a phone call or a drop-by over e-mail is clearly greatest when there is trouble at hand. But there are ways in which e-mail may subtly encourage such trouble in the first...

Via the New York Times: E-Mail Is Easy to Write (and to Misread). Much of the article applies, I suspect, to web text as well. Excerpt (but read the whole article and follow the links):

The advantage of a phone call or a drop-by over e-mail is clearly greatest when there is trouble at hand. But there are ways in which e-mail may subtly encourage such trouble in the first place.

This is becoming more apparent with the emergence of social neuroscience, the study of what happens in the brains of people as they interact. New findings have uncovered a design flaw at the interface where the brain encounters a computer screen: there are no online channels for the multiple signals the brain uses to calibrate emotions.

Face-to-face interaction, by contrast, is information-rich. We interpret what people say to us not only from their tone and facial expressions, but also from their body language and pacing, as well as their synchronization with what we do and say.

Most crucially, the brain’s social circuitry mimics in our neurons what’s happening in the other person’s brain, keeping us on the same wavelength emotionally. This neural dance creates an instant rapport that arises from an enormous number of parallel information processors, all working instantaneously and out of our awareness.

In contrast to a phone call or talking in person, e-mail can be emotionally impoverished when it comes to nonverbal messages that add nuance and valence to our words. The typed words are denuded of the rich emotional context we convey in person or over the phone.



An Online Editing Job in Canada
Just picked this up in my morning email: Editor / Curator Closing Date: August 10, 2007 Contract: Two to three days per week Location: Canada (virtual office) rabble.ca, Canada's leading alternative online news and analysis Web site, seeks a dynamic editorial curator to direct day-to-day operations, edit the site's features section and integrate multi-media and social media functions into the website on a daily basis. Responsibilities include assigning, editing and...

Just picked this up in my morning email:

Editor / Curator
Closing Date: August 10, 2007

Contract: Two to three days per week
Location: Canada (virtual office)

rabble.ca, Canada's leading alternative online news and analysis Web site, seeks a dynamic editorial curator to direct day-to-day operations, edit the site's features section and integrate multi-media and social media functions into the website on a daily basis.

Responsibilities include assigning, editing and posting stories, working with other editorial staff, planning
editorial calendar, image research, supervising editorial interns and volunteers, and some writing.

Candidates should have strong organizational skills, extensive editing experience, a demonstrated ability to
meet deadlines, a collaborative approach to teamwork, familiarity with Web editing, a creative approach to
working with limited financial resources, a knowledge of progressive politics and world affairs, combined with experience in progressive activism and a keen interest in the potential of Web 2.0 tools. At least three years experience in journalism or publishing, mainstream or alternative is required.

The editor works in a virtual office environment and can be based anywhere in Canada.

Please send cover letter, resume, references and a short writing sample outlining your vision for rabble.ca (one page max) by August 10th to rabble publisher Kim Elliott, jobs@rabble.ca. In the spirit of the virtual office, only electronic applications will be accepted. The subject line should read: rabble editor application.

Closing date for application: August 10, 2007
Start Date: early September 2007
Competitive remuneration rates

Please note: only candidates selected for an interview will be contacted.

rabble.ca is an employment equity employer.

Kim Elliott, Publisher
jobs@rabble.ca



Starting a new blog
I don't where I got this preoccupation with disaster. But when I'm not teaching business writing or blogging about H5N1, I try to follow the climate-change issue. After thinking about it for a while, I've started a new blog, Homage to Arrhenius to try to educate myself more systematically. Svante Arrhenius was the scientist who over a century ago identified the influence of greenhouse gases on the earth's climate. You're...

I don't where I got this preoccupation with disaster. But when I'm not teaching business writing or blogging about H5N1, I try to follow the climate-change issue.

After thinking about it for a while, I've started a new blog, Homage to Arrhenius to try to educate myself more systematically. Svante Arrhenius was the scientist who over a century ago identified the influence of greenhouse gases on the earth's climate.

You're welcome to pop over and take a look, and if you have any suggestions, I'd be grateful to have them.



Are We Yahoos and Thieves?
Via the Globe and Mail: ‘Amateur' charge infuriates blogosphere. Excerpt: Internet culture, often portrayed as the vanguard of progress, is actually a jungle peopled by intellectual yahoos and digital thieves, according to a Silicon Valley entrepreneur-turned-dissenter. Andrew Keen, a 47-year-old Briton who founded dot-com era music startup Audiocafe, argues that basic notions of expertise are under assault amid a cultural shift in favour of the amateurism of blogs, MySpace and...

Via the Globe and Mail: ‘Amateur' charge infuriates blogosphere. Excerpt:

Internet culture, often portrayed as the vanguard of progress, is actually a jungle peopled by intellectual yahoos and digital thieves, according to a Silicon Valley entrepreneur-turned-dissenter.

Andrew Keen, a 47-year-old Briton who founded dot-com era music startup Audiocafe, argues that basic notions of expertise are under assault amid a cultural shift in favour of the amateurism of blogs, MySpace and other popularity-driven sites.

"Millions and millions of exuberant monkeys ... are creating an endless digital forest of mediocrity," Keen writes in a book published Tuesday.

His views have infuriated bloggers and others, especially in Silicon Valley, who argue he is an elitist intellectual, a conservative pining for a return to old ways, and a writer who cannot keep his facts straight.

The villains in Keen's narrative are a "pajama army" of mostly anonymous writers who spread gossip and scandal, "intellectual kleptomaniacs," who search Google to copy others' work and the "digital thieves" of media content in the post-Napster era.

For a technology industry used to basking in the glow of self-promotion, Keen's work is shocking for its unforgiving view of Silicon Valley's utopian aspirations.

The book "is designed as a grenade," Keen, a native of north London who now lives in California, said at a recent debate with bloggers and journalists in Berkeley. "It is not designed to be particularly fair or balanced."

The title of his polemic, "The Cult of the Amateur: How Today's Internet is Killing our Culture," attacks what he calls the "cut and paste" ethic of Web users, who he says are robbing professionals of their livelihoods.

The Web allows anyone to post their most intimate thoughts, views or even outright lies, without any editing, under the assumption that the crowd will correct any mistakes. Keen calls for efforts to balance out the Web's powers of instant publishing against society's need for accountability.

Here is Keen's own blog. I'll post a link to it in the Web Writers and Editors list.



The Future of Social Media
Tod Maffin, the tech guru of the Canadian Broadcasting Corporation, has published a short article in The Tyee on The Future of Social Media. He includes to blogs worth exploring.

Tod Maffin, the tech guru of the Canadian Broadcasting Corporation, has published a short article in The Tyee on The Future of Social Media. He includes to blogs worth exploring.



Naomi Klein's new Shock Doctrine website
The first I heard about The Shock Doctrine: The Rise of Disaster Capitalism, Naomi Klein's new book, was in this morning's Globe and Mail, which gives her the front and back pages of the Focus section: a fetching photo on the whole front page, and a very positive profile by John Allemang on the back. The irony isn't lost on anyone. The foremost young critic of "disaster capitalism" is a...

The first I heard about The Shock Doctrine: The Rise of Disaster Capitalism, Naomi Klein's new book, was in this morning's Globe and Mail, which gives her the front and back pages of the Focus section: a fetching photo on the whole front page, and a very positive profile by John Allemang on the back.

The irony isn't lost on anyone. The foremost young critic of "disaster capitalism" is a superb marketer. Her new website is a knockout too. It even offers the promise of a video by Alfonso (Children of Men) Cuarón, promoting the book, starting September 9.

My main objection to the site is in the text, which runs in overlong paragraphs. Even Klein's most loyal followers may find it hard going.

Here's an excerpt from the home page, but re-paragraphed to make the text more accessible:

In THE SHOCK DOCTRINE, Naomi Klein explodes the myth that the global free market triumphed democratically.

Exposing the thinking, the money trail and the puppet strings behind the world-changing crises and wars of the last four decades, The Shock Doctrine is the gripping story of how America’s “free market” policies have come to dominate the world-- through the exploitation of disaster-shocked people and countries.

At the most chaotic juncture in Iraq’s civil war, a new law is unveiled that would allow Shell and BP to claim the country’s vast oil reserves…. Immediately following September 11, the Bush Administration quietly out-sources the running of the “War on Terror” to Halliburton and Blackwater…. After a tsunami wipes out the coasts of Southeast Asia, the pristine beaches are auctioned off to tourist resorts.... New Orleans’s residents, scattered from Hurricane Katrina, discover that their public housing, hospitals and schools will never be reopened….

These events are examples of “the shock doctrine”: using the public’s disorientation following massive collective shocks – wars, terrorist attacks, or natural disasters -- to achieve control by imposing economic shock therapy.

Sometimes, when the first two shocks don’t succeed in wiping out resistance, a third shock is employed: the electrode in the prison cell or the Taser gun on the streets.

I would also consider turning the third paragraph into a bulleted list, for the same reason I've broken up the paragraphs: To increase the number of shocks or jolts the reader experiences.

The beginnings and ends of sentences and paragraphs are the hot spots where readers pay most attention and respond most strongly. In online text, end-of-sentence jolts lose impact in the middle of a paragraph. So short sentences, short paragraphs, boldface subheads, and bulleted lists work most effectively for most online readers.

Yes, some of us are more comfortable reading long, complex texts on paper. For those readers, the website should offer downloadable or printer-friendly versions.

I'll follow the development of this site with great interest.



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