Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Friday, February 29, 2008

Valentine's Day: Gimme some love...no? Okay then, show me the money!

Valentine's Day: Gimme some love...no? Okay then, show me the money!
It's amazing how many Valentine's Day email promotions I've been getting this week. I guess the marketers must really love me. Not that they're copying The Blog Squad, but we are having our 3rd annual V-Day sale... and this time...

Blog Banners: Looking good is everything...
It's all about Blink and Trust, according to an article I wrote earlier this year. Blink means the impression you make in the first few seconds; Trust is everything else that is consistent and builds up the impression that you...

BEA Book Expo America: Good for Independent Publishers?


Social Media: Paradise for Introverts and Writers...
Like most writers, I consider myself a card-carrying introvert. When they invented work-at-home from your computer, I felt like I'd gone to Heaven. Now along comes "Social Media" ... and to tell the truth, it's still an introvert's paradise! What...

Ezine Success: No, the ezine is not dead
Ever since blogs became such a powerful marketing tool for communicating, people have been asking about newsletters: Should I keep doing my ezine? How should the content that I email be different from my blog content? If I'm new to...

5 videogame characters who suck at their jobs
Written by Reverend Anthony In general, our videogame protagonists need a set context for their lives before being thrust into action and adventure. Mario can’t just be a dude with a goomba-stomping fetish; he has to be a plumber. Marcus Fenix can’t just be some chainsaw-wielding jerk; he needs to be [...]

Written by Reverend Anthony

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In general, our videogame protagonists need a set context for their lives before being thrust into action and adventure. Mario can’t just be a dude with a goomba-stomping fetish; he has to be a plumber. Marcus Fenix can’t just be some chainsaw-wielding jerk; he needs to be an ex-soldier. For better or for worse, most game characters need some sort of backstory, often encapsulated in the character’s profession.

But what about the characters whose professions have almost no impact on the way they act once in the actual game? What about those heroes and heroines who claim to do one thing as a source of their income, but actually do another? What about this videogame characters who suck at their jobs?

Hit the jump for the lowdown on five virtual slackers who would be fired immediately in the real world.

Leisure Suit Larry – “Loser”

erere

The first Leisure Suit Larry game was basedon a single, very simple premise: Larry Laffer is a hideous, creepy loser who needs to get laid. Larry had to be a loser, otherwise he wouldn’t need the player’s intelligence and puzzle-solving abilities to get him out of (and into) sticky situations at every turn.

But what of the sequels? Each are built off the same premise, but almost completely ignore the implications of the previous titles. Larry is a creepy loser who can’t get laid…except for all those times he did. The average LSL title sees our protagonist bed up to four women throughout the course of a twelve hour game — hardly a batting average to scoff at.

Al Lowe has previously admitted to the difficult, contradictory nature inherent in making a series of games about a “loser” who gets far more sex than the people who are controlling him, but it’s a necessary evil. He’s gotta be a dork because the game is funnier that way, but he’s gotta get the occasional beej or the player will feel no personal reward for their actions.

Still, though, I’d hesitate to call anyone who hit this a “loser.”

Max Payne – “Detective”

erere

Detectives collect clues. Detectives interview witnesses. Detectives are meticulous, professional, and above all, thoughtful.

The closest Max Payne ever gets to being a detective is running around his NYPD precinct, answering phones and breaking air conditioners. The rest of the time, Max pes, runs, shoots and bones his way to truth and/or revenge without stopping to examine a single clue, or interview a single witness (he does ask that one witness about Mona in the precinct during Max Payne 2, but that had more to do with his penis than his job).

I’m being mildly facetious, of course. The Payne games would be incredibly different if Max actually thought about what he did before he did it. He wouldn’t have gotten drugged by Mona in the first game, or tricked by Vlad in the second, which would have dragged down the plots of both games. Were he a true detective, he’d be too busy using inventory items and interviewing people to perform so much as one bullet-time dodge. Were he a real snoop, he’d be in an adventure game and not a third-person shooter.

But them’s the breaks — in order to make the game fun, Max has to be a complete moron who falls for every trap and only shows intelligence when formulating ridiculously convoluted internal monologues. Columbo never did any of that shit, I can tell you that.

Donkey Kong – “Donkey”

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HE’S A GODDAMN GORILLA WHY IS HE NAMED DONKEY WHAT THE FUCK

Mario – “Plumber”

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Apart from a brief interlude in Superstar Saga and an even shorter scene in the movie, we never see this so-called “plumber” fix so much as a leaky tap.

Sure, the man spends a lot of his time jumping into and out of man-sized pipes, but so what? Given the ease with which he and other characters travel through the Mushroom Kingdom’s underground sewer system, one has to imagine that the mere act of ping into oversized pipework does not warrant an the actual title of “plumber.”

Just look at the guy’s inventory — flowers, leaves, boots, raccoon costumes. These are the tools of a drug-addicted furry, not a septic maintenance agent: at no point has Mario ever picked up a wrench, a pipe cleaner, or a plunger. Dude has been known to carry around a hammer, but we don’t really associate that with plumbing.

Mario supports himself not through work, but through theft. Did you ever stop to think that Mario doesn’t actually get a true extra life everytime he steals coins from the Koopalings, but that the 1-Up merely signifies that he now has the financial means to eat and stay alive for one more day?

Unless Mario has been maintaining Peach’s pipe system offscreen for the past twenty years — and I wouldn’t put it past that bitch to reward the man who saved her life with menial labor — Mario hasn’t done a day of proper work in his damn life.

Samus Aran – “Bounty Hunter”

rtrtr

Samus Aran is a mass murderer, not a bounty hunter. Bounty hunters capture escaped convicts and bail jumpers, and they capture them alive. When Samus Aran sets foot on an alien planet, you best believe that by the time she’s done nothing will ever walk or crawl on that world again. Samus isn’t a bounty hunter, and she isn’t even a hitman; she’s a walking genocide machine.

She’ll kill half the population of your planet, then leave for a few hours, then come back with a new weapon upgrade and kill the other half of your planet so she can get still another new ability. The woman is a fantastic large-scale killer, but she doesn’t exhibit any of the restraint or subtlety that one would ascribe to the best bounty hunters.

I don’t wish to argue that Samus isn’t doing the right thing by wiping out Metroids and Space Pirates, of course; someone’s gotta get rid of them, and it might as well by the hot chick in the robot suit who can morph into a fist-sized sphere at the drop of a hat. Fine. But that doesn’t make her a bounty hunter.

Samus sure as hell knows how to backtrack and solve environmental puzzles, but does she know the difficulty of tracking a single target across twelve states? Has she ever experienced the difficulty of bringing in an armed, intoxicated felon without killing him? How many bounties has she successfully brought in? Which bail bondsman does she contract from? I highly doubt Samus could answer these questions.

That’s all I’ve got for now; did I miss any obvious ones you’d like to add to the list? Did some of the characters not belong? Do you want to tell me the story that everyone already knows concerning the origin of Donkey Kong’s name? Hit the comments.

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Getting Your Book on National TV - 8 Tips


Patsi Got a Brand New Blog... and a vicious virus
Well, it looks like a brand new blog, doesn't it? I have to say, it's all due to an extraordinary graphic designer we use occasionally to do banner and graphic image work. I'm going to tell you about Heidi as...

Are You Famous Yet?
Are you the only one doing business in your niche? I didn't think so. So how do you get the attention of your ideal clients and the media? If you're in a niche that is crowded -- for example, life...

Getting in Newspapers . . . Easy for our clients


Top Ten Reasons to Do an Ezine AND a Blog
Yesterday I wrote about this article published in 2005. I'm republishing it here for you to consider whether these reasons are still valid today in 2008. Hit the comment link and let me know what you think. Top Ten Reasons...

BEA Info


Biz Blog Writing: 6 Questions you should answer before you write a word...
Many of The Blog Squad's clients are enthusiastic to get started blogging. But we tell them to slow down and think before they write. Just because you've got a new pair of shoes doesn't mean you can go out on...

BEA Book Expo America: Smart Strategies for Independent Publishers


Publicity for Your Book


Publicity for Books


Writing Rituals: 5 Ways to Be More Productive
Do you ever get ebook envy? Have you ever had this great idea for an ebook, only you didn't write it down, you just thought about it, and put it off until "one day?" Well, it's too late! Nick Usborne...

Newsletters & Blogs: Marriage or Divorce?
Several clients asked me the same question this week: If I start a business blog, do I still need an emailed newsletter? This is a good question you should be asking yourself if you have a business online and want...

Thursday, February 28, 2008

Article Marketing Traffic Power - 3 Steps to Burst Your Website Bandwidth

Article Marketing Traffic Power - 3 Steps to Burst Your Website Bandwidth
Articles are in high demand these days. The simple reason is that they have power to burst your website bandwidth with high quality website traffic. If you want to tap into this high traffic pulling... [Author: Murtuza Abbas - Site Promotion - February 04, 2008]

The Pressure To Rank High In The Search Engines Is Lessened
The ultimate goal for any webmaster is getting quality traffic to their website and therefore customers. In the past web masters felt they had one choice and one choice only but to get placed in the... [Author: Rosemarie Bryan - Site Promotion - December 19, 2007]

Using A Blog To Promote Your Business
Using a blog to promote your wellness business is a very effective marketing tool. What is great about using blogs is that you can promote your wellness business absolutely free. There are many place... [Author: Zachary Thompson - Site Promotion - February 03, 2008]

Directories : Countdown is Finished
In June 2006 I wrote an article called "Trendy Directories : Countdown Has Begun ?" in which I tried to anticipate what will happen to directories, at some point, when Google will hit them. Quote fr... [Author: Enache Vladian - Site Promotion - December 19, 2007]

Search Engine Optimization - Even Dummies Can Attract Targeted Website Traffic
Do you want to drive killer targeted website traffic without spending a single red dime? If you answered yes, make sure to tap into the power of search engine optimization. If you know how to optim... [Author: Murtuza Abbas - Site Promotion - February 04, 2008]

Newsrooms Struggle with Wikipedia Citations
The Editors Weblog reports on the mixed attitudes of newspaper editors citing Wikipedia articles. Some, like the LA Times, are liberal. Others, like the Journal, use it for research. The American Journalism Review goes into more depth. A Google News...

Power Email Marketing - Online Profit Report from Email Marketing Pros
If you want to boost your website traffic and sales right through the roof, get started with email marketing. If you want to improve your email marketing to massive rates make sure you apply these 7... [Author: Murtuza Abbas - Site Promotion - February 04, 2008]

Now You Can Get Your Adword Pay-Per-Clicks For FREE!
Now you can make tons of cash with a new breakthrough secret that allows you to get all your Google adwords pay-per-clicks for FREE. Every once in a while a good thing comes around. This is one of t... [Author: Garron Thompson - Site Promotion - December 19, 2007]

Myth vs Truth About FREE Traffic To Your Website!
Many of you probably know that I have tons of websites running on the web and I'm making thousands from Google Adsense every month. If you don't know, that means you are not taking full advantage of... [Author: Debi Javier - Site Promotion - February 03, 2008]

How to Quickly and Easily Get Tons of Ultra-Responsive Targeted Traffic
Every successful internet marketer knows that getting hordes of targeted traffic to a website spells the difference between success and failure. To succeed in promoting a website and the products in ... [Author: FLORENCIO JR L. SEVILLA - Site Promotion - December 21, 2007]

Wednesday, February 27, 2008

Social Media: Paradise for Introverts and Writers...

Social Media: Paradise for Introverts and Writers...
Like most writers, I consider myself a card-carrying introvert. When they invented work-at-home from your computer, I felt like I'd gone to Heaven. Now along comes "Social Media" ... and to tell the truth, it's still an introvert's paradise! What...

Valentine's Day: Gimme some love...no? Okay then, show me the money!
It's amazing how many Valentine's Day email promotions I've been getting this week. I guess the marketers must really love me. Not that they're copying The Blog Squad, but we are having our 3rd annual V-Day sale... and this time...

Are You Famous Yet?
Are you the only one doing business in your niche? I didn't think so. So how do you get the attention of your ideal clients and the media? If you're in a niche that is crowded -- for example, life...

Writing Rituals: 5 Ways to Be More Productive
Do you ever get ebook envy? Have you ever had this great idea for an ebook, only you didn't write it down, you just thought about it, and put it off until "one day?" Well, it's too late! Nick Usborne...

Newsletters & Blogs: Marriage or Divorce?
Several clients asked me the same question this week: If I start a business blog, do I still need an emailed newsletter? This is a good question you should be asking yourself if you have a business online and want...

Patsi Got a Brand New Blog... and a vicious virus
Well, it looks like a brand new blog, doesn't it? I have to say, it's all due to an extraordinary graphic designer we use occasionally to do banner and graphic image work. I'm going to tell you about Heidi as...

Motivators
Source jubed.com Why not subscribe to avoid missing The Best Article Every day! A.at_adv_here_7342, A.at_pow_by_7342 {font-family: Arial,Sans-Serif; font-size: 10px; font-style: normal; font-weight: normal; font-variant: normal; text-transform: none; color: #000099; text-decoration: none; } A.at_adv_here_7342:hover, A.at_pow_by_7342:hover { color: #0000FF; text-decoration: underline; } adtoll_see_your_ad_here = 1; adtoll_your_text = "Advertise here"; adtoll_show_powered_by = 1;

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Top Ten Reasons to Do an Ezine AND a Blog
Yesterday I wrote about this article published in 2005. I'm republishing it here for you to consider whether these reasons are still valid today in 2008. Hit the comment link and let me know what you think. Top Ten Reasons...

Blog Squad Events: What we're teaching in February
Ever feel like you don't know what month it is, let alone what day? I have to write these things down otherwise I'll miss showing up! Good thing these are all delivered by phone so I can still be in...

Blog Banners: Looking good is everything...
It's all about Blink and Trust, according to an article I wrote earlier this year. Blink means the impression you make in the first few seconds; Trust is everything else that is consistent and builds up the impression that you...

Biz Blog Writing: 6 Questions you should answer before you write a word...
Many of The Blog Squad's clients are enthusiastic to get started blogging. But we tell them to slow down and think before they write. Just because you've got a new pair of shoes doesn't mean you can go out on...

Tuesday, February 26, 2008

Social Media Influence

Social Media Influence
Only 10 percent are influencers or opinion leaders. It takes time, committment and an ability to communicate to be an influencer

The concept of opinion leadership - that 90 percent of the world is influenced by the other 10 percent - came out of a study conducted by Lazarsfeld, Berelson and Gaudet.back in 1944. Chasing the Influencers is the search for that 10% and has long been a part of a PR and marketing.

In that early study opinion leaders are defined as people who are more influential within their social networks than others. Isn't that interesting - within their social networks. The more things change the more they stay the same.

They consider themselves experts in a specific area of interest and are asked for advice in this area. (Katz and Lazarsfeld 1955.) Now that sounds familiar - did I see a recent study that showed that word of mouth and peer reveiws are the top influencers prior to decision or purchase?

Opinion leaders select information in these areas and then pass it on to others. In the process of reporting to others they more or less consciously modify the items of information they transmit.

A study conducted at Hamburg University looked into what opinion leaders really know and if they have the competence to influence others. Their view? 

There might be different types of opinion leaders: those, who know a lot, influence others and are asked for advice; and opinion leaders with comparably low levels of information, but good communicative skills to compensate.

In Edelmans' whitepaper on measuring social media influence they speak about "meme starters" and "meme spreaders".

So what makes someone an influencer today?.

  1. Knowledge - and that has not changed.
  2. Good communication skills. Look at the Forrester Social Technographics Scale and you'll see that only 13 percent are creators of content online.  
  3. A platform and an audience.  The Internet has made it possible for everyone to have the power of voice, but some rise to the top.But we've moved from 'how many' to 'who.'  The size of your readership does matter, but in many cases who you are reaching and how much they trust you matters more 
  4. Good content is still the attraction.
  5. Who links to you. Google pays attention to this and so does Technorati. And it is one measure of influence.
  6. Activity in Social Networks. Search Engine Land has a post about social  media success that made me weary just reading it. Being an influencer takes a lot of work.

And there is one big caveat for PR and marketers in all this research - the Internet has changed what we know and how we access information. We are no longer willing to sit pasaively by and be fed marketing messages. Individuals who speak from the heart might be influencing their audience. It's not likely to be done by a corporation.

 

See Also

  • Read the PRoactive Report
    If you need a guide to the tricky waters of social media the PRoactive Report covers one aspect in depth each month


Confessions of a Lazy Super-Affiliate
But First - A Quick Word Before I Squash a Bunch of Traffic "Myths" That You've Been Led to Believe, As Well As Revealing The True Difference Between Making Pocket Change Online - Or Making a Fortune... [Author: Debi Javier - Site Promotion - February 03, 2008]

PR's get the theory of blogging, but need guidance on implementation
A survey done late last year reveals PR pereceptions about blogging

PR's as a general rule 'get' blogging, but a new survey shows some big gaps in knowledge of how to implement a blog successfully.

PR's do understand the benefits of blogging and are very aware that as a form of communication to stakeholders it can be very valuable:

  • 94.4% agreed or strongly agreed that blogging can humanise a company.
  • 93.8% disagreed or strongly disagreed with the statement ‘corporate blogging is a failure if it does not improve sales or increase a company’s share price’

And they do get that there are 'rules of engagement' when blogging:

  • 96.9% said that being open and honest about your company in a blog is vital if the blog is to be successful

However, although PR's clearly understand the theoretics of blogging, there is still some way to go in the implementation of this theory. A large number of PR's are still sceptical of the potential for blogging, they lack trust in their clients and are reluctant to relenquish control.

  • 50% said that ghostwriters could be used to provide the content for corporate blogs
  • 50% of PR's stated that employees should only be allowed to blog if there was a formal set of guidelines which they had to follow
  • 50.8 % said that they would not trust their clients to blog without their direct input
  • Just 3.1% said that bloggers should have no restraints on their blogging practices.

Web 2.0 is a new medium. Some of the old rules do apply, but some definitely don't. Knowing which ones to use when means learning new skills.

Social media should be a part of your PR strategy in 2008. People do want to have a conversationj with you and they want to contribute ideas and opinions. Heck, your evangelists will even do your marketing for you, if you give them the right tools.

But before you rush in and make mistakes, get social media training and blog coaching and do it right.

See Also



Conversational Marketing is Actually a PR Technique
PR Can Learn From Successful Online Ad Campaigns

In a recent post about who is in the conversation John Batelle that while the  online conversation has very obvious benefits for the users, one of the troublemsome spots has been how do we keep it going and still pay the rent?  Or the hosting, in this case.

Most writers who have a following online write because it's a passion. Readers/viewers come back because the content is compelling and they value the conversation.

Batelle makes the case that advertisers who are joining the conversation - those who are brave and innovative enough to learn the grammar and language - get the most bang for their marketing buck.

He cites some good examples in this long post about Conversational Marketing

Advertisers who use the medium to actually talk to their readers and get their  feedback?   Now where have I heard the phrases 'establishing and maintaining relationships with your audience' and  'creating a climate of mutual understanding between an organization and its publics'?  Oh yes, it's in the definition of public relations.

Seems the ad folk are using PR tactics, And it's working.  

Take a leaf out of their book. Figure out where the your particular pilgrims are pitching their tents and learn the language and grammar of their conversation.



Now You Can Get Your Adword Pay-Per-Clicks For FREE!
Now you can make tons of cash with a new breakthrough secret that allows you to get all your Google adwords pay-per-clicks for FREE. Every once in a while a good thing comes around. This is one of t... [Author: Garron Thompson - Site Promotion - December 19, 2007]

Search Engine Optimization - Even Dummies Can Attract Targeted Website Traffic
Do you want to drive killer targeted website traffic without spending a single red dime? If you answered yes, make sure to tap into the power of search engine optimization. If you know how to optim... [Author: Murtuza Abbas - Site Promotion - February 04, 2008]

How to Quickly and Easily Get Tons of Ultra-Responsive Targeted Traffic
Every successful internet marketer knows that getting hordes of targeted traffic to a website spells the difference between success and failure. To succeed in promoting a website and the products in ... [Author: FLORENCIO JR L. SEVILLA - Site Promotion - December 21, 2007]

Myth vs Truth About FREE Traffic To Your Website!
Many of you probably know that I have tons of websites running on the web and I'm making thousands from Google Adsense every month. If you don't know, that means you are not taking full advantage of... [Author: Debi Javier - Site Promotion - February 03, 2008]

Promoting your Bar or Nightclub thru Myspace
Many people believe that Myspace is nothing more than a place to meet friends and interact with people on the Internet from all over the world in a social manner. However, what you may not know is th... [Author: Sean Derfield - Site Promotion - February 04, 2008]

MySpace Website Traffic Generation: Drive Massive Traffic Using MySpace
One of the most popular social networking site on the web is MySpace. MySpace is a place that attracts massive traffic from search engines and repeat traffic from millions of visitors from their mem... [Author: Murtuza Abbas - Site Promotion - February 04, 2008]

SEO and Marketing Basics Are Top of Mind for 2008
Two thirds focus on basics and almost half plan to do SEO

A survey of 1700 MENG (Marketing Executives Networking Group) members conducted by Anderson Analytics, shows  key areas for 2008 are:

  • Marketing basics (60% "Very Important") which include specific concepts such as customer satisfaction, customer retention, segmentation, brand loyalty and ROI were of greatest interest.
  • Search Engine Optimization (42%) had relatively wide appeal, and cut across marketers in all fields.
  • "Green Marketing" (32%) was another important emerging concept and it was identified as the trendiest marketing buzzword.

See Also



The Pressure To Rank High In The Search Engines Is Lessened
The ultimate goal for any webmaster is getting quality traffic to their website and therefore customers. In the past web masters felt they had one choice and one choice only but to get placed in the... [Author: Rosemarie Bryan - Site Promotion - December 19, 2007]

Now You Can Get Your Adword Pay-Per-Clicks For FREE!
Now you can make tons of cash with a new breakthrough secret that allows you to get all your Google adwords pay-per-clicks for FREE. Every once in a while a good thing comes around. This is one of t... [Author: Garron Thompson - Site Promotion - December 19, 2007]

Using A Blog To Promote Your Business
Using a blog to promote your wellness business is a very effective marketing tool. What is great about using blogs is that you can promote your wellness business absolutely free. There are many place... [Author: Zachary Thompson - Site Promotion - February 03, 2008]

6 Secret Traffic Strategies
Building a website is not all you need to do. Once you have a site you need to know how to drive traffic to the site. The following are 6 traffic strategies that you can apply to immediately drive ... [Author: Dora Tarver - Site Promotion - December 19, 2007]

Question: How to Get 1000 Targeted Visitors to Your Site Every Month for Free?
Are you interested in driving killer targeted website traffic? Are you confused as to what to do to get traffic rushing and swimming all over your site? Your site is finally ready, now all you need... [Author: Murtuza Abbas - Site Promotion - February 04, 2008]

Reaching The Top of Page One In Google In As Little As One Week
When you have the right information, climbing to the top of Google in a very short period of time is entirely within your reach. I am living proof. Two weeks ago, I launched my new website, and now I... [Author: Clinton Douglas IV - Site Promotion - February 11, 2008]

How Not To Waste Your Time Submitting To Dead Directories
Every webmaster knows that one of the link building methods is submitting to web directories. Let's say you spend 1 minute submitting to one directory and you submit to 50 directories. That's 50 min... [Author: Enache Vladian - Site Promotion - December 19, 2007]

Directories : Countdown is Finished
In June 2006 I wrote an article called "Trendy Directories : Countdown Has Begun ?" in which I tried to anticipate what will happen to directories, at some point, when Google will hit them. Quote fr... [Author: Enache Vladian - Site Promotion - December 19, 2007]

Driving Traffic To Your New Web Store
Driving traffic to your new web store is an important feature to success for your new small home business. Starting a web store is made virtually easy on the Internet with so many companies offering ... [Author: Zachary Thompson - Site Promotion - February 03, 2008]

Internet Marketing: Massive Website Traffic at Your Doorsteps Starting Today
Are you hunting for a cost and effective way to promote your products and services? If you answered yes, internet marketing is the way to go. It is the best way to spread the word about your produc... [Author: Murtuza Abbas - Site Promotion - February 04, 2008]

Reciprocal Links - Yes Or No?
Reciprocal Link Exchange is a very popular and valuable practice. This can be a valuable tool for information sharing and it helps establish communication among web developers and creates strong on l... [Author: Anne-Marie Ronsen - Site Promotion - December 19, 2007]

Article Marketing Traffic Power - 3 Steps to Burst Your Website Bandwidth
Articles are in high demand these days. The simple reason is that they have power to burst your website bandwidth with high quality website traffic. If you want to tap into this high traffic pulling... [Author: Murtuza Abbas - Site Promotion - February 04, 2008]

SEO Shenanigans Pose a Clear and Present Danger to Social Media

SEO Shenanigans Pose a Clear and Present Danger to Social Media
As someone who reads a lot of blogs about search and social media (a term I am still not nuts about but has stuck), I have recently witnessed a disturbing trend. Some respected experts are advocating launching social media marketing...

Could the Interruption Economy Sack Prosperity?
Sensory Overload by dav Conventional wisdom says that technology - and nowadays the Internet - will always continue to advance and bring with it productivity gains and prosperity. That's certainly been the case for years. However, historically there are pauses....

Getting Your Book on National TV - 8 Tips


links for 2008-02-07
Twitter Blog: Highlights from Superbowl Sunday (tags: twitter 2008 Sports TV Advertising Stats) Groundswell (Incorporating Charlene Li's Blog): Why Social Applications Will Thrive In A Recession Interesting perspective. However, as marketers move to higher ground will cause pain for a...

Three Bookmarklets for Happier Mobile Browsing
With smartphone sales soaring and Citigroup projecting year-over-year growth of 50-60%, it's a safe bet that a lot of you are increasingly surfing the web from your mobile devices. Still, even with the iPhone, the mobile browsing experience leaves lots...

An Experiment in Lifesourcing
What if you could tap into your social net (or even strangers) and ditch time intensive information tasks that you have to do in favor of the higher value stuff that you're best at? After an experiment in "lifesourcing" some...

links for 2008-02-11
Poynter Online - Blogging Best Practices for Journalists Tips from Sree Sreenivasan (tags: Blogs Journalism Writing) MediaShift Idea Lab . Why I Love Forums -- and Not Blogs | PBS Interesting POV but I disagree that blogs are not communities....

Publicity for Your Book


BEA Book Expo America: Good for Independent Publishers?


BEA Book Expo America: Smart Strategies for Independent Publishers


Book Excerpt: Online Marketing Heroes
On March 10 WIley & Sons is going to publish a new book by Michael Miller called Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus. The book features interviews with a host of digital marketing experts, including yours...

Getting in Newspapers . . . Easy for our clients


The Digital Curator in Your Future
Credit: Met by jesst7 Content: it's everywhere. Content is in your inbox, your feed reader, outdoor media, your living room, your pocket and, increasingly, on every web site you visit. It also increasingly resides on sites built and managed by...

Newsrooms Struggle with Wikipedia Citations
The Editors Weblog reports on the mixed attitudes of newspaper editors citing Wikipedia articles. Some, like the LA Times, are liberal. Others, like the Journal, use it for research. The American Journalism Review goes into more depth. A Google News...

Monday, February 25, 2008

Housekeeping

Housekeeping
Spam has become such a nuisance that I've had to require TypeKey authentication for comments. I apologize for the inconvenience.

Spam has become such a nuisance that I've had to require TypeKey authentication for comments. I apologize for the inconvenience.


Sunday, February 24, 2008

Valentine's Day: Gimme some love...no? Okay then, show me the money!

Valentine's Day: Gimme some love...no? Okay then, show me the money!
It's amazing how many Valentine's Day email promotions I've been getting this week. I guess the marketers must really love me. Not that they're copying The Blog Squad, but we are having our 3rd annual V-Day sale... and this time...

How to Get Your Book Published: Windows Media Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

How to Launch Your Career as an Author, Get Your Book Published and Get Book Publicity: MP3 Audio
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors. Visit www.EverythingYouShouldKnow.com for more details

Email Marketing: a list of resources
I don't publish much anymore about ezines and email marketing. Not that they aren't important; they are. It's hard to keep up with the tech side of this knowledge base. I'd like to direct you to a list of resources...

Arielle Ford, Publicist biography
Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Be a Journalist: Great Marketing Advice for 2008
" Become a journalist," advises John Jantsch, of Duct Tape Marketing. That's his best marketing secret shared on Anita Campbell's blog Small Business Trends. “... no, I’m not really suggesting that you join the staff of some publication, but the...

Writing Rituals: 5 Ways to Be More Productive
Do you ever get ebook envy? Have you ever had this great idea for an ebook, only you didn't write it down, you just thought about it, and put it off until "one day?" Well, it's too late! Nick Usborne...

Biz Blog Writing: 6 Questions you should answer before you write a word...
Many of The Blog Squad's clients are enthusiastic to get started blogging. But we tell them to slow down and think before they write. Just because you've got a new pair of shoes doesn't mean you can go out on...

Patsi Got a Brand New Blog... and a vicious virus
Well, it looks like a brand new blog, doesn't it? I have to say, it's all due to an extraordinary graphic designer we use occasionally to do banner and graphic image work. I'm going to tell you about Heidi as...

Are You Famous Yet?
Are you the only one doing business in your niche? I didn't think so. So how do you get the attention of your ideal clients and the media? If you're in a niche that is crowded -- for example, life...

Visit the Book Publicity Gallery to see Documents and Photos of Successful Book Publicity Tours and Information.
Visit this link for a whole gallery full of scans from the NY Times and Publisher's Weekly.

Blog Squad Events: What we're teaching in February
Ever feel like you don't know what month it is, let alone what day? I have to write these things down otherwise I'll miss showing up! Good thing these are all delivered by phone so I can still be in...

How to Get Your Book Published: Quicktime Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Write a Book and Get Your Book Published: Subscribe to America's Most Successful Book Publicist's Newsletter Today
Sign up for the free HOW TO GET YOUR BOOK PUBLISHED and PUBLICIZED newsletter from Arielle Ford. In case you don't know Arielle by name, she's publicized hundreds of authors and books. 11 of which are #1 Bestsellers. Her clients include Deepak Chopra, Wayne Dyer, Neale Donald Walsch, Dean Ornish, Jon Gordon, Debbie Ford, Jack Canfield and Mark Victor Hansen. Arielle has compiled a list of nearly every question a first-time or experienced author wants to know about publishing, publicity, building a platform and the book business. Every issue is jam-packed with answers to the questions that get your book published and you booked on radio, television, newspapers and magazines.

Social Media: Paradise for Introverts and Writers...
Like most writers, I consider myself a card-carrying introvert. When they invented work-at-home from your computer, I felt like I'd gone to Heaven. Now along comes "Social Media" ... and to tell the truth, it's still an introvert's paradise! What...

Healthy Hearts for Women...
It's American Heart Month in February. I normally don't post about such things here, but being aware of how fragile the heart can be is crucial. Here's why... In April 2005 I just got back from a trip with my...

Saturday, February 23, 2008

links for 2008-02-11

links for 2008-02-11
Poynter Online - Blogging Best Practices for Journalists Tips from Sree Sreenivasan (tags: Blogs Journalism Writing) MediaShift Idea Lab . Why I Love Forums -- and Not Blogs | PBS Interesting POV but I disagree that blogs are not communities....

Getting in Newspapers . . . Easy for our clients


Social Media: Paradise for Introverts and Writers...
Like most writers, I consider myself a card-carrying introvert. When they invented work-at-home from your computer, I felt like I'd gone to Heaven. Now along comes "Social Media" ... and to tell the truth, it's still an introvert's paradise! What...

BEA Book Expo America: Smart Strategies for Independent Publishers


Media Jobs Sink as Marketing Services Jobs Rise
Adage: U.S. media employment in December fell to a 15-year low (886,900), slammed by the slumping newspaper industry. But employment in advertising/marketing-services -- agencies and other firms that provide marketing and communications services to marketers -- broke a record in...

Writing Rituals: 5 Ways to Be More Productive
Do you ever get ebook envy? Have you ever had this great idea for an ebook, only you didn't write it down, you just thought about it, and put it off until "one day?" Well, it's too late! Nick Usborne...

Are You Famous Yet?
Are you the only one doing business in your niche? I didn't think so. So how do you get the attention of your ideal clients and the media? If you're in a niche that is crowded -- for example, life...

BEA Book Expo America: Good for Independent Publishers?


Publicity for Your Book

Friday, February 22, 2008

FONTs for Windows and Macintosh

FONTs for Windows and Macintosh

Top Internet Marketer Carl Galletti has a birthday this Thanksgiving

Free Bonus Gifts

Add My Blog To Your My Yahoo! Page

Firefox The IE Killer

The Pressure To Rank High In The Search Engines Is Lessened
The ultimate goal for any webmaster is getting quality traffic to their website and therefore customers. In the past web masters felt they had one choice and one choice only but to get placed in the... [Author: Rosemarie Bryan - Site Promotion - December 19, 2007]

Article Marketing Traffic Power - 3 Steps to Burst Your Website Bandwidth
Articles are in high demand these days. The simple reason is that they have power to burst your website bandwidth with high quality website traffic. If you want to tap into this high traffic pulling... [Author: Murtuza Abbas - Site Promotion - February 04, 2008]

Driving Traffic To Your New Web Store
Driving traffic to your new web store is an important feature to success for your new small home business. Starting a web store is made virtually easy on the Internet with so many companies offering ... [Author: Zachary Thompson - Site Promotion - February 03, 2008]

A Few Positions Have Opened up at Content Site Builder

Confessions of a Lazy Super-Affiliate
But First - A Quick Word Before I Squash a Bunch of Traffic "Myths" That You've Been Led to Believe, As Well As Revealing The True Difference Between Making Pocket Change Online - Or Making a Fortune... [Author: Debi Javier - Site Promotion - February 03, 2008]

Thursday, February 21, 2008

Publicity for Books

Publicity for Books


Writing Rituals: 5 Ways to Be More Productive
Do you ever get ebook envy? Have you ever had this great idea for an ebook, only you didn't write it down, you just thought about it, and put it off until "one day?" Well, it's too late! Nick Usborne...

Valentine's Day: Gimme some love...no? Okay then, show me the money!
It's amazing how many Valentine's Day email promotions I've been getting this week. I guess the marketers must really love me. Not that they're copying The Blog Squad, but we are having our 3rd annual V-Day sale... and this time...

BEA Info


Publicity for Your Book


Are You Famous Yet?
Are you the only one doing business in your niche? I didn't think so. So how do you get the attention of your ideal clients and the media? If you're in a niche that is crowded -- for example, life...

Getting Your Book on National TV - 8 Tips


Getting in Newspapers . . . Easy for our clients


Publishing books online: one author's experience
This story comes from John Kremer's Book Marketing Bestsellars Blog by way of David Kirkpatrick's Fast Forward blog at Fortune.com. Unfortunately we don't have the link to the original interview and story. Author Paulo Coelho is convinced that publishing entire...

BEA Book Expo America: Smart Strategies for Independent Publishers


Healthy Hearts for Women...
It's American Heart Month in February. I normally don't post about such things here, but being aware of how fragile the heart can be is crucial. Here's why... In April 2005 I just got back from a trip with my...

BEA Book Expo America: Good for Independent Publishers?


Blog Squad Events: What we're teaching in February
Ever feel like you don't know what month it is, let alone what day? I have to write these things down otherwise I'll miss showing up! Good thing these are all delivered by phone so I can still be in...

Biz Blog Writing: 6 Questions you should answer before you write a word...
Many of The Blog Squad's clients are enthusiastic to get started blogging. But we tell them to slow down and think before they write. Just because you've got a new pair of shoes doesn't mean you can go out on...

Email Marketing: a list of resources
I don't publish much anymore about ezines and email marketing. Not that they aren't important; they are. It's hard to keep up with the tech side of this knowledge base. I'd like to direct you to a list of resources...

Be a Journalist: Great Marketing Advice for 2008
" Become a journalist," advises John Jantsch, of Duct Tape Marketing. That's his best marketing secret shared on Anita Campbell's blog Small Business Trends. “... no, I’m not really suggesting that you join the staff of some publication, but the...

Social Media: Paradise for Introverts and Writers...
Like most writers, I consider myself a card-carrying introvert. When they invented work-at-home from your computer, I felt like I'd gone to Heaven. Now along comes "Social Media" ... and to tell the truth, it's still an introvert's paradise! What...

Wednesday, February 20, 2008

My Happy Crazy Life

My Happy Crazy Life
It isn’t often that I come across a blog that I am so impressed by that I find myself wanting to tell everyone I know about it, but My Happy Crazy Life is definitely one blog that I want to share with others.    When I found this blog, authored by Amy Sue of the Zany Zebra, [...]

Michael Kane Interview
Michael Kane, owner of InLip Designs, is one of my all time favorite designers. But he tends to be a bit private showing his work to the general public. So, one of the most common questions I have heard lately, is “who the heck is Michael Kane?” Now you know. The truth is, I literally drool over [...]

WebsiteGuru.com
Are you looking for some direction from website gurus?   As most of you know, I have only recommended one forum to all y’all ever, but I am about to recommend another. If you are looking for a new community that is completely different from any that you have ever been a part of, I would like to [...]

I Can’t Find a Niche Topic that I’m Passionate About!
This is one of the most asked questions from niche marketers. “Should I make a website that I’m passionate about?” or “Should I go where the money is made?” Personally, I’d go where the money is. If you can find a topic that you are passionate about and also where great money is being [...]

This is one of the most asked questions from niche marketers.

“Should I make a website that I’m passionate about?” or

“Should I go where the money is made?”

Personally, I’d go where the money is. If you can find a topic that you are passionate about and also where great money is being exchanged in that market, that would be wonderful. But it is not common to find one like that.

I’ve been marketing in the niche markets where I have absolutely no idea nor interest in. But I successfully pulled it and made great passive income from them. Because I was willing to sacrifice my comfort zone, I’m now able to go after what I’m passionate about. I no longer have to worry about if my new sites will be making money or not. I have sites that makes me absolutely no money. I made them just because I wanted to share my knowledge and interest with others.

So my answer to this commonly asked question is to go after the money, then you will be able to do what you are passionate about eventually.

Any other opinions welcomed. Please use the comment section.



Where is Bo?
First of all, I’d like to say happy new year to you. I know I haven’t shared anything with you for a while. I hope you are still reading this blog, because I’m going to share even more niche marketing stuff with you in 2007. I was struggling with coming up with [...]

First of all, I’d like to say happy new year to you. I know I haven’t shared anything with you for a while. I hope you are still reading this blog, because I’m going to share even more niche marketing stuff with you in 2007. I was struggling with coming up with the blog content because I noticed that what my readers need is not “techniques” but rather, motivation and inspiration. I’ve tried to do both, and was kinda lost, to be honest. So, in 2007, I will make case studies and share the experience with you. I hope this will motivate you and inspire you to go after the things you desired to achieve.

Anyway, the main reason why I wasn’t able to come near the PC was that I’m in the progress of moving to a new house. To be more exact, we are moving back to one of my investment houses. We are going to sell the house we are currently living and move back to the one which has a big basement.

The reason for this move is to make a physical office for my online business company. Marketing Syndrome Inc. will have its physical office at a basement of my house :) Currently, I’m busy doing the renovation of the house and the office. It’s about 10 minutes from my current house and I’m making a trip daily to do some work. I have to hire contractors for some tasks, but I’m doing the most of the work myself. Ah! I know what you are thinking! Outsource! well, no. I’m doing it because I love doing house renovation with my wife. It’s our only hobby that we both enjoy doing :)

So, here is what I’m up to. If your goal is to earn a full-time income from niche marketing, working from home, make sure to come back to my blog. Because you will learn everything about it from this blog. I have a lot to share with you in this field and I barely scratched the surface. I haven’t share with you anything about my main affiliate campaigns that bring me the major portion of my income. You will read all about it for free in 2007.

I’m also exploring new ways to bring passive income online consistently, so I will be sharing this with you also. The software I’m currently exploring is called “Build A Niche Store“, which is believe to be a very effective tool for niche marketers. I will be testing this software thoroughly in January and February. So expect to hear more about it in the next posts.



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15 Things Men Say But Don’t Really Mean
Written by Christian Image by borghetti Men are widely known for their straight talking and tell-it-like-it-is attitude. But sometimes, us gentlemen say things that we really do not mean. Things that more often than not, get us into trouble. It’s written into our DNA. We have to protect our manliness at all costs. If it means bragging [...]

Written by Christian

Image by borghetti

Men are widely known for their straight talking and tell-it-like-it-is attitude. But sometimes, us gentlemen say things that we really do not mean. Things that more often than not, get us into trouble. It’s written into our DNA. We have to protect our manliness at all costs. If it means bragging about scoring with a porn star you met at a strip club - then so be it. We never reveal the truth that we were actually escorted from the premises for trying to ‘fondle’ said porn star! So what common things do we say and not mean? Let’s investigate.

15. I want to learn a new language. Do we really want to learn a new language? The majority of people struggle to perfect the Queen’s English and the advent of social media sites such as Facecrap has only made it worse. You’re not going to become the voice of your generation simply because you’re talking Italian!

14. “Let’s put the tip in, just for a second to see what it feels like.” As if! This is standard practice for deflowering women the world over. There was never going to come a point when we said, “Right okay, that’s not working for me. I’ll just pull it out and put my clothes back on.”

13. “I’m only having one drink tonight, lads.” Men are genetically incapable of having just one drink at the pub! One pint quickly progresses into karaoke madness, arm-wrestling competitions, a quick fumble in the toilet with the porky barmaid we swore we’d never touch and ends with us declaring our undying love to our best mate!

12. “It’s not you, it’s me.” This is the biggest lie ever uttered by man. Even women have got in on the act and are now using it as a way to dump us! The truth is - it is you but I don’t want to hurt your feelings. You’re too fat, crap in bed, you moan all the time, your friends are hotter and you smell really bad.

11. “Yeah, Dog Day Afternoon is a masterpiece of directing.” This doesn’t particularly apply to Dog Day Afternoon, but any movie that comes up in discussion down the pub that you haven’t seen! We try to blag our way through the conversation despite knowing nothing about the film, the cast, the plot or even what constitutes a masterpiece of directing!

10. “We need to catch up soon over a pint.” Don’t you just hate bumping into that annoying twat from school who was the sports star, ladies man and all around nice guy! The only way to get rid of him short of a shotgun is to agree to meet up soon. Preferably, when hell freezes over.

9. “Your new girlfriend is lovely mate. Really nice.” Well, what else can you say? “I know you’re lonely since the love of your life dumped you for her yoga instructor, but you need to set your standards a little higher than a woman with more facial hair than ZZ Top!”

8. “Give me the hottest curry on the menu. NOW!” In a desperate bid to show our manliness, we try to convince ourselves that shoving a vindaloo down our throats is the best way to establish our male dominance. In reality, we’re crying on the inside!

7. “I’m rethinking my career choices.” Every now and again we get a little jaded with our worklife and decide to research the possibility of joining an Alaskan crab-fishing crew. Obviously, we get bored quickly and check to see if anyone posted a comment on our zany “Get Me Out Of This Office” blog.

6. “Keep that up and I’ll phone the police.” We know we won’t call the police. We’d have to repeat the post code ten times to the operator, have to let the fuzz into our home to ask us questions and then watch as they drive away - never to hear from them again. Besides, chavs measure their success through ASBO’s so really, what’s the point?

5. “I’ll pay you back mate, I promise.” To be fair, this is half true. We will, eventually, pay you back. Once we’ve paid off our 50″ LCD-HD telly, our yearly subscription to The Adult Channel, our gym membership and our brand-new Audi S3.

4. “Of course I’m listening to you, dear.” This is usually followed by a few caveman grunts and a nod or two. We’re not really listening but we are paying just enough attention to not get caught watching the football while you describe, in excruciating detail, everything that happened to you today.

3. “I’m not like other guys. I don’t kiss and tell.” This is a loop-hole in the dating system that men have exploited for years. Technically, we don’t kiss and tell. When we’re bragging to our mates about shagging you in the back of the car, the last thing we’d ever want to tell them about is the kissing!

2. “She’s just a friend.” Yeah, she’s just a really hot, big bosomed, nymphomaniac friend. Who are you trying to kid, chief?

1. “Oi! You and me, outside, right now!” In a desperate attempt to solidify our dominance in the presence of another alpha-male we try to bluff our way out of it by calling them out! For the love of God, why?? Chances are he’s going to answer your bluff with one of his own. The best you can hope for is that you’re both regretting your decision and when you get face to face, you have a bit of a shout, a few shoves and maybe beat your chest in that ever-so manly way before your mates mercifully pull you away!

What’s missing then gents (and ladies)? Drop a message in the comments and we’ll add them in.

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YPN vs Adsense
David at his blog posted an interesting findings on YPN vs Adsense. He switched to YPN from Adsense for 10 days and shared his results with a screenshot. Very interesting read, please check it out. Making Money with YPN

David at his blog posted an interesting findings on YPN vs Adsense. He switched to YPN from Adsense for 10 days and shared his results with a screenshot.

Very interesting read, please check it out.

Making Money with YPN