Getting Your Book on National TV - 8 Tips

Getting Your Book on National TV - 8 Tips


Publicity for Books


New PageRanks Coming
Matt Cutts said on his blog that we should see a new Google Toolbar PageRank update over the next few days. He also mentioned that Google will be lifting some old penalties on websites. I’m not quite sure which one he’s referring to, but I think we will see some happy faces soon. To [...]

Matt Cutts said on his blog that we should see a new Google Toolbar PageRank update over the next few days. He also mentioned that Google will be lifting some old penalties on websites. I’m not quite sure which one he’s referring to, but I think we will see some happy faces soon.

To check your PageRank, you can use one of the online PageRank tools, but there’s a PageRank checker that I want to recommend to you. It’s called PaRaMeter. It is a free desktop software that tracks PageRanks on your websites. Instead of typing out a URL at a time, you can store all your domain information and have PaRaMeter update PageRank. It’s a neat software.

Download PaRaMeter and check your PageRank.

BANS vs phpBay - International Traffic
I’ve used both BANS and phpBay for my niche affiliate websites for a quite a while and I’ve experienced ups and downs of both scripts. Both scripts are excellent money makers, no doubt on that. I know that because both made money for me. Because BANS and phpBay basically work similar to each other, [...]

I’ve used both BANS and phpBay for my niche affiliate websites for a quite a while and I’ve experienced ups and downs of both scripts. Both scripts are excellent money makers, no doubt on that. I know that because both made money for me.

Because BANS and phpBay basically work similar to each other, I want to spend some time over the next few weeks to compare the two eBay affiliate scripts. In this post, I want to compare how both scripts deal with international traffic to your site.

Both BANS and phpBay were designed to work with international eBay sites. But the main difference is that BANS doesn’t have the capability to provide the international auction listings by Geo-targeting automatically. What I mean by this is that if you want to display Canadian auctions listings for Canadian visitors, you will have to build a separate BANS website just for that traffic.

With phpBay, you can build one affiliate website and make it display the international auction listings to the particular international traffic. In other words, if someone from United Kingdom visits your phpBay website, it automatically matches the Geo-IP and displays the auctions listings from eBay.co.uk instead of eBay.com.

This is a true advantage of phpBay over BANS. This translates more revenue from your eBay affiliate website. But in order to use this feature, you have to go through some steps describe on Brewsterware’s “Optimising your ebay affiliate profits” post.

Now, it took me a while to make it work right because the instruction was somewhat vague. The download file provided on that post didn’t work for me. Instead, when I used the default geo.php that came with phpBay, it worked. So use the downloaded file for country.php but use geo.php that comes with phpBay. Also, they should be placed inside “includes” folder. I don’t think that was mentioned in the post. If you have problems getting it to work, just let me know. I will help you setup correctly.

Personalize Your Blog with .ME Domain Name
As of today, .ME domains are open for public registrations.  .ME has been the talk of the town because of its potential for internet users.  .ME domains are just perfect for blogs.   Just think about it, with a  .ME domain you can register YOURNAME.ME. .ME domains are not just limited to personal websites.  It can be used as a catchy [...]

As of today, .ME domains are open for public registrations.  .ME has been the talk of the town because of its potential for internet users.  .ME domains are just perfect for blogs.   Just think about it, with a  .ME domain you can register YOURNAME.ME.

.ME domains are not just limited to personal websites.  It can be used as a catchy marketing tool.  For example, verb-oriented domain names such as Contact.me, Drive.me, Date.me, Help.me, Love.me make perfect sense to visitors.

Well, you can purchase those premium domains only through the auction that’s coming up, but you can still get good .ME domain names if you hurry up.

It is little bit expensive and requires 2 years of contract, but it will be well worth your investment.  I was going to register “Prayfor.me” but as I thought.. it’s gone.  But I’ve found a couple of really nice domain names already.  So register a .ME domain name now!

Register a .ME Domain Here

Mistakes - Site Updating
I’ve been blogging about niche marketing since 2005.  After a few years, I’ve expanded my blog with several other blogs in subdomains because there was too much information to share in too many different categories.  Since the move, I’ve lost my focus and got sidetracked.  It was a big mistake. Before it gets worse, I’m merging [...]

I’ve been blogging about niche marketing since 2005.  After a few years, I’ve expanded my blog with several other blogs in subdomains because there was too much information to share in too many different categories.  Since the move, I’ve lost my focus and got sidetracked.  It was a big mistake.

Before it gets worse, I’m merging all my marketing-related blogs into a single blog.  Everything’s imported to MarketingSyndrome.com, but all posts need to be reorganized into right categories.  It might take me a few weeks to finish it.  Everything’s in mess right now, so please use the search tool to find information on this blog.

I’m even bringing back the old design I’ve used last year to refresh my memory.  :)

BEA Book Expo America: Smart Strategies for Independent Publishers


phpBay 3.0.6 Released
Along with WordPress 2.6 release today phpBay also released its 3.0.6 version. It is a minor update and if you do not use the sidebar widget, you don’t need this update installed. This update comes with a sidebar widget that displays auction listings of your choice. This feature was requested many times [...]

Along with WordPress 2.6 release today phpBay also released its 3.0.6 version.

It is a minor update and if you do not use the sidebar widget, you don’t need this update installed. This update comes with a sidebar widget that displays auction listings of your choice. This feature was requested many times by the users over at the forum. I’m glad Wade really listens to his customers.

BEA Book Expo America: Good for Independent Publishers?


BEA Info


PhpBay 3.0.7 Available for Download
Another phpBay update. PhpBay 3.0.7 is released today and it’s available for download in your member’s area. It is a maintenance release so unless you need to use the new features, you don’t need to upgrade. phpBay 3.0.7 release includes: 1) Fix on items displayed by country. 2) Added “free shipping” as a parameter. 3) Fixes a [...]

Another phpBay update. PhpBay 3.0.7 is released today and it’s available for download in your member’s area. It is a maintenance release so unless you need to use the new features, you don’t need to upgrade.

phpBay 3.0.7 release includes:

1) Fix on items displayed by country.
2) Added “free shipping” as a parameter.
3) Fixes a minor issue with the sidebar widget where the closing tag was not working correctly.

To update, upload all files and overwrite all existing files. Auction.php is not affected by this update.

WordPress 2.6 Released
WordPress 2.6 was released today.  I thought it was going to be released in August, but the developers really pushed it.  WordPress 2.6 comes with a number of new features such as post revision tracking, live theme preview, Shift Gears, and Press This! Watch the WordPress 2.6 release video to learn more about it.

WordPress 2.6 was released today.  I thought it was going to be released in August, but the developers really pushed it.  WordPress 2.6 comes with a number of new features such as post revision tracking, live theme preview, Shift Gears, and Press This!

Watch the WordPress 2.6 release video to learn more about it.

When Choosing a Niche for Your BANS Site…
A number of Build a Niche Store forum members suggest that one should target niches that can’t be found anywhere but at auction. But I disagree with this. The majority of my BANS (Build a Niche Store) sites sell things that can be purchased in any retail stores, but I also have vintage auctions that sell only [...]

A number of Build a Niche Store forum members suggest that one should target niches that can’t be found anywhere but at auction.

But I disagree with this.

The majority of my BANS (Build a Niche Store) sites sell things that can be purchased in any retail stores, but I also have vintage auctions that sell only the things that can be bought through auctions.

What I learned from my EPN transaction stats is that people who buy stuff from auction sites already are likely to have an eBay account already.  I have more ACRUs generated from a kitchenware BANS site than anything else. That kitchenware I’m talking about averages $20 and it can be purchased at any local stores like Walmart and Target.

The advice given by the BANS members is good, but ignoring the other half of the market isn’t a good idea. I suggest that you build BANS sites for both, because both work well.

Just a quick thought.

Publicity for Your Book


Getting in Newspapers . . . Easy for our clients


People Are Getting Banned from EPN, but Why?
EPN (eBay Partner Network) has been actively sending out account termination letters to the publishers. The termination looks something like this… “After reviewing your account transactions, we determined that your account has been generating non-bona fide transactions related to new registered users. This violates our Code of Conduct and breaches the agreement between us. Your [...]

EPN (eBay Partner Network) has been actively sending out account termination letters to the publishers. The termination looks something like this…

“After reviewing your account transactions, we determined that your account has been generating non-bona fide transactions related to new registered users. This violates our Code of Conduct and breaches the agreement between us. Your account will be terminated immediately and no pending commissions will be paid to you. You are not permitted to rejoin the eBay Partner Network.

Almost all of the publishers who was banned claim that they’ve done nothing wrong, but I found a pattern from their explanation. People who got banned from EPN usually purchased traffic from unknown sources. I don’t know if this triggered a flag, but I think this is why their account was banned; Not from purchasing the traffic, but from the quality of traffic generate from these traffic brokers.

Like I said, I don’t know the definite answer, but it seems like purchasing traffic to your EPN affiliate website is a big risk. Don’t do it. If you really want to do it, you should filter purchased traffic with a landing page. I think that should be safe.

Please share your thoughts. Why these people are getting banned from EPN without an apparent reason? I hope EPN gives out a warning first before closing an account.

Google Keyword Tools Now with Real Search Volumes
Thanks to Google, you can now view the real search volumes for your keywords with Google’s Keyword Tool. This is a great news for both webmasters and affiliate marketers like us. I’m so excited with this improvement. As you can see from the screen shot, you can view the real search volumes for June [...]

Thanks to Google, you can now view the real search volumes for your keywords with Google’s Keyword Tool. This is a great news for both webmasters and affiliate marketers like us. I’m so excited with this improvement.

As you can see from the screen shot, you can view the real search volumes for June and average search volume for the last 12 month period. Don’t miss the “Highest Volume Occured In” column at the end. With these stats, you can adjust your seasonal ad campaigns easily.

I just wanted to give you a quick update first before I go play with it more. Have fun!

Visit : Google Keyword Tool

BEA Info

BEA Info


Top Internet Marketer Carl Galletti has a birthday this Thanksgiving

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Publicity for Books


BEA Book Expo America: Smart Strategies for Independent Publishers


The Robert Collier Letter Book by Robert Collier

George Orwell Blogs
What a resource! The Orwell Diaries are the online journals of one of the 20th century's greatest writers, published 70 years to the day after he wrote them. I've put a link to them in the Webwriting Resources list.

What a resource! The Orwell Diaries are the online journals of one of the 20th century's greatest writers, published 70 years to the day after he wrote them. I've put a link to them in the Webwriting Resources list.

American Red Cross Disaster Relief via Amazon

A Few Positions Have Opened up at Content Site Builder

A new edition of Writing for the Web
I dropped in to see my publisher yesterday, and he blindsided me by reporting that Writing for the Web 3.0 has practically sold out. But he doesn't want to reprint it—he wants a fourth edition. Well, that was welcome news, and I can think at once of several areas that deserve fuller treatment. Writing for blogs is an obvious one. Maybe some concrete advice on search-engine optimization. And certainly some...

I dropped in to see my publisher yesterday, and he blindsided me by reporting that Writing for the Web 3.0 has practically sold out. But he doesn't want to reprint it—he wants a fourth edition.

Well, that was welcome news, and I can think at once of several areas that deserve fuller treatment. Writing for blogs is an obvious one. Maybe some concrete advice on search-engine optimization. And certainly some more exercise material, both in the book and here on its blog, would be useful.

But this is an interactive medium, so I'd be grateful for your suggestions on what you'd like to see in a new edition of the book. Even if you haven't read it, tell me about what your concerns and interests are. If the present edition already deals with them, great. If not, even better—I'll be sure to address your issues in the new edition.

Why a Book About Blogging Fails
A few months ago I got a review copy of Blogwars, by David D. Perlmutter. Of course I was delighted, and I started to read it at once. Then I put it down. Today, facing a serious reading shortage, I picked it up again and made a real effort to get into it. It hadn't improved, but these stupid machines have taught me that we learn more from our mistakes...

A few months ago I got a review copy of Blogwars, by David D. Perlmutter. Of course I was delighted, and I started to read it at once.

Then I put it down.

Today, facing a serious reading shortage, I picked it up again and made a real effort to get into it. It hadn't improved, but these stupid machines have taught me that we learn more from our mistakes than our successes.

So what's wrong with a book by a highly successful writer and professor of journalism, on the subject of political blogs and their growing impact on American life?

Put briefly, it's a print-on-paper document that needs to be more like web text.

A major design problem
I can't blame Perlmutter for the design of his book, but design is a major problem. The body text appears in a reasonably legible serif font. But the paragraphs are absurdly long, and subheads appear rarely. When they do, they're cramped boldface, barely legible—with underlines.

Now, I've been telling my students since the mid-1990s that you don't underline boldface text. Robin Williams made that simple point in 1995 in The Mac is Not a Typewriter.

Worse yet, the book includes excerpts from blogs using vast swathes of sans serif text, much of it in italics (see pages 144-147 for a really bad example).

You can get away with sans serif in short paragraphs with short lines, but not in lines of 17 to 20 words—not on screen, and not on paper.

Much of Perlmutter's text offers some interesting observations on the effect of political blogging in the 2004 US presidential election. But by failing to exploit the style of effective web text, he effectively muffles himself and undercuts whatever he's trying to say about this medium.

How web text is changing print text
When I started to teach webwriting in the late 1990s, I tried to draw a distinction between the habits of print readers and those of online readers. As one who started reading print on paper in 1947, I'm very habituated to it indeed.

But Perlmutter's book has taught me that the web is actually changing all our reading habits. Short, concise web text, well laid out, has an impact we don't get over. When we go back to print on paper, we're too impatient to put up with long sentences and long paragraphs.

Some of my favourite political bloggers, like Glenn Greenwald, still haven't learned that. His posts are long, with endless paragraphs and tedious patches of italic quotations.

A blog like Power Line, whose politics I find regrettable, at least presents itself in short, well-designed paragraphs. (But Power Line should keep its text columns narrower, and use a serif font for body text.)

Greenwald is influential despite his print-oriented text. But he'd more influential if he turned his long-winded paragraphs into short, punchy statements.

Power Line doesn't persuade me, but at least I get its point in a hurry. And I recognize that its authors are trying to make their text readable.

I hope David Perlmutter does a new edition of Blogwars, preferably in time for the fall election. But I hope he gets an editor and a designer who know how to create a print analog of a website, so his readers will understand what he's trying to tell us.

Internet Marketing Blog Directory

More from Google CEO, Eric Schmidt

Blogging the Internet Marketing Conference
This morning I took part in a panel on webwriting, part of the Internet Marketing Conference. It was a lot of fun, and I learned a lot. One thing I learned: Miss 604, also known as Rebecca Bollwitt, is a very speedy blogger. She summed up my presentation (on concise text) with admirable concision and accuracy.

This morning I took part in a panel on webwriting, part of the Internet Marketing Conference. It was a lot of fun, and I learned a lot. One thing I learned: Miss 604, also known as Rebecca Bollwitt, is a very speedy blogger. She summed up my presentation (on concise text) with admirable concision and accuracy.

Getting in Newspapers . . . Easy for our clients


Copywriting Course

How to write an effective copy

How to write an effective copy
Finding just the right words to describe your product or service isn\'t as easy as it looks, says Puneet Mehrotra. Published on 12th October ..

Visit the Book Publicity Gallery to see Documents and Photos of Successful Book Publicity Tours and Information.
Visit this link for a whole gallery full of scans from the NY Times and Publisher's Weekly.

The Next Big Thing
Embedded software, Wireless Net, P2P, Real time movies, and Medicare are some of the often heard phrases used to describe the next big thing on the ..

Tips for a New Website
It\'s not easy not easy to promote your website or get sales initially. Following the tips given in this column can at least give your Web site ..

Write a Book and Get Your Book Published: Subscribe to America's Most Successful Book Publicist's Newsletter Today
Sign up for the free HOW TO GET YOUR BOOK PUBLISHED and PUBLICIZED newsletter from Arielle Ford. In case you don't know Arielle by name, she's publicized hundreds of authors and books. 11 of which are #1 Bestsellers. Her clients include Deepak Chopra, Wayne Dyer, Neale Donald Walsch, Dean Ornish, Jon Gordon, Debbie Ford, Jack Canfield and Mark Victor Hansen. Arielle has compiled a list of nearly every question a first-time or experienced author wants to know about publishing, publicity, building a platform and the book business. Every issue is jam-packed with answers to the questions that get your book published and you booked on radio, television, newspapers and magazines.

How to Get Your Book Published: Quicktime Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Viral Marketing
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others... Published in HindustanTimes.com 13th S ..

Content is King on a Website
Content can make or break a website. The power of the written word has been witnessed many a time. Products have become success stories, resumes trans ..

All About GPRS
Dickens once said, \"never close your lips to those to whom you have opened your heart.\" Perhaps we can now say, \"never close your ..

Link popularity and tools for link building
Link popularity and link quality are important because all search engines consider them as a part of their ranking algorithms, says Puneet Mehrotra ..

How to Get Your Book Published: Windows Media Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Split Run Testing
If you are a webpreneur, split testing is a definite recommendation. Not only it increases sales but also lets go of unnecessary graphics and copy. A ..

Generating Revenue Through Advertising


Which search engines to target?
Some search engine ti

Everything you wanted to know about Copyrights


Arielle Ford, Publicist biography
Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

How to Launch Your Career as an Author, Get Your Book Published and Get Book Publicity: MP3 Audio
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors. Visit www.EverythingYouShouldKnow.com for more details

25 websites to sign up to before Christmas
Written by Katherine Hannaford 25 of the best social networking sites and services you should check out before Christmas hits Christmas is a time of being with your loved ones, of focusing all your attention on them and sharing good times. But what if you can’t stand your family, and would much rather be chomping your turkey [...]

Written by Katherine Hannaford

25 of the best social networking sites and services you should check out before Christmas hits

Christmas is a time of being with your loved ones, of focusing all your attention on them and sharing good times.

But what if you can’t stand your family, and would much rather be chomping your turkey dinner down in front of the green-ish glow of your computer monitor, instead? Good thing we’ve highlighted 25 websites you should sign up to before Christmas, so you’ll have many networks of strangers to escape to when your aunties start arguing about how to make gravy.

1.) Qype - have you ever felt so enthusiastic/loathing of a restaurant, bar, hair dresser or cobblers, that you want to tell the whole world? Now you can, as Qype is an addictive site that allows users to post reviews of any public service, rewarding users with prizes the more they post.

2.) Mallplace - not keen on braving the crowds of Westfield? Shop from the comfort of your home, but still get that shopping mall feeling, by walking around this massive virtual mall, with all the major high street brands, designers, and small indies all gathered under one URL. You’ll find discount codes and vouchers here that you won’t find anywhere else.

3.) Flickr - get revenge on your family and friends this Christmas, by posting photos and short videos of them arguing over the last Quality Street choc, and see what all your contacts are getting up to as well.

4.) Twitter - highly addictive, this micro-blogging site has the ability to suck hours out of your week, as you update your friends on your actions in 140 characters or less. Think of it as being similar to updating your Facebook status, but several times a day. Just try and avoid the Fail Whale (pictured) and you’ll be fine.

5.) Dopplr - heavy traveller? Tell the world where you’re visiting next, and see what your friends have been up to lately as well. You’ll also find recommendations for each city you visit, along with…how much carbon you’ve racked up along the way. Gulp.

6.) Blogger - continuing on the over-sharing theme so far, Blogger is a free service that allows you to set up a personal blog in under five minutes. Customise your blog to the nth degree, and become an expert on whatever niche subject you wish to write about.

7.) Fav.or.it - a British start-up that has been described as a ‘Digg killer’, Fav.or.it is a news aggregator, pulling in content from thousands of blogs. You can comment on the posts right there on Fav.or.it, which are then ported over to the original blog post.

8.) Stumbleupon - another news aggregator, Stumbleupon gives users the power of selection, much in the same way as Digg, with a simple ‘green thumb’ submitting an article to the site, which thousands of other users can discover, and in turn give a green thumb too. The stories tend to be very quirky, making for an interesting read every time.

9.) Vimeo - rather similar to YouTube, Vimeo caters for the art schoolers amongst us, with all the user-generated videos being of the more creative ilk. The bitrate and resolution is far superior to YouTube, and with the recent addition of 720p support, it’s for the more discerning video viewer.

10.) MyMall - just like the aforementioned Mallplace, MyMall is another virtual shopping mall boasting 500 shops and 36 categories. You need never be wanting for a shopping experience on a rainy day again.

11.) Tumblr - blogging for those who just can’t be bothered, Tumblr can pull in feeds from any of your online accounts, including Flickr and Twitter. Share photos, music, videos and text, and see what your Tumblr friends are getting up to at the same time.

12.) ThinkGeek - T3’s favourite online shopping haunt, the US store offers bizarre gadgets and geek objects including lolcat magnets, a recent purchase for our office. Sadly the international shipping is quite high, so buy in bulk to make your single purchase of a paper email pad seem more justifiable.

13.) HotUKDeals - a must-read for the current economic climate, Hot UK Deals is a forum for credit crunch-dodgers to post vouchers, sales info and freebies.

14.) LinkedIn - a social networking site for professionals, think of it as Facebook for suits. Entirely valuable for anyone who wants to network, it’s a brilliant tool for staying in touch with past, present and potential colleagues.

15.) Where Is Your Username Registered - not so much a site you sign up to, more a site that helps you choose a username for the aforementioned sites. Type in your name, or preferred alias, and it will bring up a list of sites that already have users with the submitted name, and those that don’t.

16.) Sumopaint - we have no idea how this site is still in operation, as it’s such a blatant rip-off of Adobe’s Photoshop, however that hasn’t stopped us from using the photo editing site when in dire straits. Edit photos just like you would in Photoshop, using the exact same tools and lay-out. Perfect for netbook owners.

17.) Qik - you can’t carry a camcorder every day, so instead take video on your mobile phone, and live-stream it to the internet for all to see. It’s a free application for a variety of mobile phones (we recommend using it on Nokia N95s), and is perfect for shooting videos at gigs, which are then uploaded instantly to a live-streaming site.

18.) 12seconds - a relative newcomer in the online video world, 12 seconds works like Qik, and allows users to live-stream video from their mobile phone or webcam straight to their 12seconds profile. As the name suggests, all videos are under 12 seconds in length.

19.) Del.icio.us - we’re assuming most of you use at least one computer every day, so you know there’s nothing more frustrating than bookmarking something on your work PC, only for you to get home and forget the link. Del.icio.us is a social bookmarker site, letting you take your bookmarks with you wherever you go.

20.) Last.fm - founded in London’s trendy Shoreditch, Last.fm is an online music radio service, which builds up information on each user, streaming songs to their musical taste. Create custom radio stations and playlists, and even listen to tracks on demand - all for free!

21.) Friendfeed - manage all of your above accounts and profiles on one handy page, which will pull in every footstep you make online. Use it to track your friends’ activities, and save hours of time and mouse clicks.

22.) Hungryhouse - a UK takeaway delivery service, you simply type in your post code or address, and a list of nearby takeaway restaurants appears. Search by category, and once satisfied, view the menu and book your order on the site. Sit back and wait as your takeaway order is then given to the restaurant, and delivered to your front door.

23.) Imeem - another media sharing service, Imeem has jumped on our radar recently thanks to the terrific music-streaming app for the Google Android G1 phone. Interact with your friends by sharing videos, photos and music.

24.) Joost - it’s been around the block for a few years now, and was founded by the creators of Skype and Kazaa. Live-stream popular TV shows legally, along with movies and music videos.

25.) ThisNext - a social shopping experience, users bookmark products available to buy online, and thanks to the tags applied are easily browsable with a quick search. The electronics section in particular unearths plenty of random gadgetry, and it takes only a couple of clicks to go straight to the shop to purchase one for yourself.

Arielle Ford, Publicist biography

Arielle Ford, Publicist biography
Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

New Commenting Features Added
TypePad this week rolled out a new commenting platform that can be integrated into virtually any blog. They also added profiles. I have incorporated both here. This now brings threaded discussions to the blog and also - if you're registered...

Google, You Open or Closed? Make Up Your Mind Then Call Us
You probably have read by now about Google SearchWIki, a new feature that lets registered users comment on search results and URLs for one's own use and more importantly to share them with the broader world. I am all for...

How to Get Your Book Published: Quicktime Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

How to Get Your Book Published: Windows Media Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

links for 2008-11-20
15 Tips for Writing Effective Email | ThinkSimpleNow.com (tags: Email writing Tips) Yahoo! Glue - all you need, all in one place. Great to see Yahoo innovating - "Get great images, videos, articles, and more all on one page." (tags:...

links for 2008-11-19
Being Peter Kim: A List of Social Media Marketing Examples The most useful page on the web - and continually updated too. (tags: CaseStudies socialmedia PR marketing Web2.0 Advertising) LIFE photo archive hosted by Google "Search millions of photographs from...

Three Little Gadgets I am Thankful For
I am always on the lookout for little mobile gizmos/gadgets that make my life either more productive or more enjoyable. Here are three recent purchases that I am thankful for. Any of them make great stocking stuffers for your favorite...

Write a Book and Get Your Book Published: Subscribe to America's Most Successful Book Publicist's Newsletter Today
Sign up for the free HOW TO GET YOUR BOOK PUBLISHED and PUBLICIZED newsletter from Arielle Ford. In case you don't know Arielle by name, she's publicized hundreds of authors and books. 11 of which are #1 Bestsellers. Her clients include Deepak Chopra, Wayne Dyer, Neale Donald Walsch, Dean Ornish, Jon Gordon, Debbie Ford, Jack Canfield and Mark Victor Hansen. Arielle has compiled a list of nearly every question a first-time or experienced author wants to know about publishing, publicity, building a platform and the book business. Every issue is jam-packed with answers to the questions that get your book published and you booked on radio, television, newspapers and magazines.

How to Launch Your Career as an Author, Get Your Book Published and Get Book Publicity: MP3 Audio
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors. Visit www.EverythingYouShouldKnow.com for more details

Making Gmail Your Gateway to the Web
Photo Credit: Adapted from Gateway Arch by docdevore For the past five years my browser home page has been set to either Google.com or iGoogle. (I briefly flirted with the New York Times as my default but have integrated their...

Visit the Book Publicity Gallery to see Documents and Photos of Successful Book Publicity Tours and Information.
Visit this link for a whole gallery full of scans from the NY Times and Publisher's Weekly.

How I Tweet Plus Thoughts on Twitter's Future
If you haven't seen it, Darren Rowse has a great new blog about Twitter called TwiTip. This week he and his followers interviewed me about how I started using the service, how I Tweet today and what companies who want...

Notes on Netbooks
Image Credit: HP 2133 Mini-Note PC Over the last few weeks I have been curiously studying the rise of netbooks - which could become this year's breakout category. As of this writing, six of the top ten laptops on Amazon's...

Blogging is Publishing

Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.

Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.

Its Name is Zookoda
Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter...

The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

Getting Your Book on National TV - 8 Tips


Publicity for Your Book


1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.

BEA Info


BEA Book Expo America: Smart Strategies for Independent Publishers


Getting in Newspapers . . . Easy for our clients


The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

BEA Book Expo America: Good for Independent Publishers?


Publicity for Books

Personalize Your Blog with .ME Domain Name

Personalize Your Blog with .ME Domain Name
As of today, .ME domains are open for public registrations.  .ME has been the talk of the town because of its potential for internet users.  .ME domains are just perfect for blogs.   Just think about it, with a  .ME domain you can register YOURNAME.ME. .ME domains are not just limited to personal websites.  It can be used as a catchy [...]

As of today, .ME domains are open for public registrations.  .ME has been the talk of the town because of its potential for internet users.  .ME domains are just perfect for blogs.   Just think about it, with a  .ME domain you can register YOURNAME.ME.

.ME domains are not just limited to personal websites.  It can be used as a catchy marketing tool.  For example, verb-oriented domain names such as Contact.me, Drive.me, Date.me, Help.me, Love.me make perfect sense to visitors.

Well, you can purchase those premium domains only through the auction that’s coming up, but you can still get good .ME domain names if you hurry up.

It is little bit expensive and requires 2 years of contract, but it will be well worth your investment.  I was going to register “Prayfor.me” but as I thought.. it’s gone.  But I’ve found a couple of really nice domain names already.  So register a .ME domain name now!

Register a .ME Domain Here

Best Books for Vacation Reading?
I have a request for you, dear readers. I want you to suggest your favorite books to me, ones I can take on vacation to read, both for pleasure and for business. I am accepting nominations for 3 categories: Can't-put-down...

4 Steps to Creating Massive Online Visibility
Can your ideal clients easily find you when they go online to search for solutions to their challenges? Are you hard to find? Or do people tell you "You're everywhere on the Web!"It's not difficult to create massive visibility on...

Top 42 Content Marketing Blogs: We're number 3!
We made the list of Top 42 Content Marketing blogs announced this week by Joe Pulizzi of Junta42. I have to admit, I'm tickled pink, coming in at #3 just after Lee Odden of Online Marketing Blog and Brian Clark...

UK PR Firms Missing Digital Opportunity
Study shows almost 80 % have no social media services

It would seem that most UK PR agencies missed the Cluetrain. 

According to a study of 100 major PR firms 79% have not yet developed online PR and social media services.  And half of those that did get the clue are based in London, says the BigMouth Media report. 28% of the London based PR firms offer Internet PR services and 14% of them blog.

"If PR is to properly address the challenges and opportunities that new media offers, the industry must invest in relevant services and training at all levels. Those failing to do so run the long-term risk of losing out in the inevitable battle for the online communications market."  Adam Parker, Chief Executive of online news distribution company webitpr.

See Also

• Online PR and Social Media Training
  Specially crafted social media and digital PR training sessions taught by industry expert

Best Books for Vacation Reading?

Best Books for Vacation Reading?
I have a request for you, dear readers. I want you to suggest your favorite books to me, ones I can take on vacation to read, both for pleasure and for business. I am accepting nominations for 3 categories: Can't-put-down...

Copywriting Course

The Robert Collier Letter Book by Robert Collier

Carl Galletti Recommends

Publicity for Books

Publicity for Books


Content is King on a Website
Content can make or break a website. The power of the written word has been witnessed many a time. Products have become success stories, resumes trans ..

Split Run Testing
If you are a webpreneur, split testing is a definite recommendation. Not only it increases sales but also lets go of unnecessary graphics and copy. A ..

The Next Big Thing
Embedded software, Wireless Net, P2P, Real time movies, and Medicare are some of the often heard phrases used to describe the next big thing on the ..

Publicity for Your Book

Will E-Publishing Become the New Leader?

Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.

The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

Blogs Haven't Replaced Email Newsletters
Thanks for voting on the Vizu Poll about email newsletter formatting preferences. If you haven't voted yet, please do. The poll is found if you scroll down a little on the right, in bright pink. Why should you do an...

Its Name is Zookoda
Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter...

Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.

3 Contest Winners Announced for 'Make Me Think' Ideas
Cheryl, Kevin and Lisa@Serahs are winners in our contest to contribute ideas to the post 10 Ways to Write to Make Readers Think. And I'm throwing in a bonus question winner: Monica. Please email me to tell me which book...

The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

What Are Pay Per Click Reports?

What Are Pay Per Click Reports?
A pay per click report will inform you of how many visitors you have had to your website, what keyword they used to get there, and some monitor how long they were there. These reports can be daily, w... [Author: Derek Rogers - Site Promotion - April 28, 2008]

How To Cash In On Pay Per Click Without Spending A Dime
If you want real visibility but don�t want the hassle of paying top dollar for PPC listen up � there is a quick solution. Its easy to forget that there is literally unlimited real estate when it come... [Author: Ted Cantu - Site Promotion - April 22, 2008]

Traffic Building And Finished Home Work
One of the quickest ways to drive traffic to your site is to key in on a hot topic. If you have a site dedicated to why butter melts on summer days and then you place a series of supporting articles ... [Author: Scott Lindsay - Site Promotion - April 22, 2008]

Get Website Traffic Thru �Tell-A-Friend Script�
One of the most important things that any website owner needs is a continuous stream of traffic to their site. As more and more websites compete for the same targeted traffic, webmasters have to cons... [Author: Richard Legg - Site Promotion - April 24, 2008]

Google Profiles Adds Photos, Inching Closer to Lifestreaming
Rolfe Schewe sent me a heads-up on Twitter tonight that Google Profiles now has added photo streaming. All you need to do is point Google toward Picasa, Flickr or any other photo sharing service that supports feeds and it will...

Moms of different ages use the Net differently
Gen X and Gen Y focus on different activities online

Image: Striatic

Gen X is the generation born between 1965 and 1980 (depending on your source)

Generation Y moms were born between1982 (Millenials) and 1994.

Both Generation X and Generation Y moms view the internet as a must-have tool for finding child-rearing information, but there is a marked difference in their online behaviors and preferences, says a study from The Parenting Group and NewMediaMetrics

Gen Y moms prefer:

• media that connects them to other moms online - such as internet communities, blogs and video-sharing sites - suggesting they prefer to rely on peers rather than experts to help them parent., according to the study.
• creating their own content
• time-shifting behaviors, such as watching TV online.

The top three activities of Gen Y moms:

• reading blogs
• participating in an online community of moms
• creating and sharing their own videos.

Gen X moms are less attached to digital media as a whole. They are more likely to engage in task-oriented activities such as shopping online and uploading photos.

The top three online activities of Gen X moms are:

• using a photo site
• rating and reviewing products
• shopping

The Parenting Group.suggests that these insights can help marketers targeting the next new generation of moms online.

See Also

• Follow me on Twitter

How I Tweet Plus Thoughts on Twitter's Future
If you haven't seen it, Darren Rowse has a great new blog about Twitter called TwiTip. This week he and his followers interviewed me about how I started using the service, how I Tweet today and what companies who want...

Blogging For Website Traffic
Nowadays, it seems that everyone and his cousin have taken to blogging. This form of online self-expression has slowly but steadily taken over the World Wide Web to become somewhat of a phenomenon in... [Author: Richard Legg - Site Promotion - April 24, 2008]

Here Is How You Can Save A Fortune On Pay Per Click Campaigns
Finally there is an alternative answer to expensive pay per click campaigns and getting your web site promoted. The good news is that you do not have to pay a fortune to get good visibility. You also... [Author: Ted Cantu - Site Promotion - April 22, 2008]

I Am a Small Business Owner, So I Don't Need a Web site
[NOTE: This article was written in response to actual conversations between small business owners and our Web design and development firm.] Hello. My name is Mr. Smallbiz Owner, and I own A Small Co... [Author: Wendy Suto - Site Promotion - April 26, 2008]

Michigan SEO Is Dead � Long Live Rebel Marketing
Getting good SEO these days is like getting a good hair stylist. Every online marketer thinks they got the magic touch. Price is always the bottom line factor. The customer tries to save �a few bucks... [Author: Ted Cantu - Site Promotion - April 22, 2008]

Inexpensive Tips For Getting Website Traffic
You can get a lot of website traffic without having to spend a lot of money. If you want to develop a busy and profitable website for your online business, there are a lot of techniques for getting w... [Author: Richard Legg - Site Promotion - April 24, 2008]

The Ultimate Guide to Succesfull Interet Marketing and Site Promotion
OK, I'm hot. I'm not complaining because back in the winter when it was the very opposite of hot, I swore I wouldn't complain when it got hot. The fan on my computer seems to have a brain of its own ... [Author: Dan Jondron - Site Promotion - March 26, 2008]

Writing Articles For Affiliate Programs
Why write articles Writing articles can make your affiliate pages unique and drive more traffic from the major search engines, resulting in more sales. In some instances the merchant's affiliate pr... [Author: Nick Kaplan - Site Promotion - April 28, 2008]

links for 2008-11-20
15 Tips for Writing Effective Email | ThinkSimpleNow.com (tags: Email writing Tips) Yahoo! Glue - all you need, all in one place. Great to see Yahoo innovating - "Get great images, videos, articles, and more all on one page." (tags:...

Promoting Your Business On Facebook. Properly.
Of course the colossal media attention that Facebook has received - and it�s absurd valuations - coupled with the increasing number of member has certainly been a pull for all sorts of businesses to ... [Author: Simon Dance - Site Promotion - March 24, 2008]

7 simple steps to Keyword Mastery & Search Engine Ranking
Keyword Research has become an integral part of starting up your own business or growing your business (exponentially). Search engine marketing is here to stay for the long term, hence finding custo... [Author: Dave James - Site Promotion - April 26, 2008]

SES San Jose: How to get on page one of Google
7 proven ways to get organic search visibility - and one that was overlooked

Image: Danard Vincente

This was a sponsored session with Shawn Moore from ThinkProfits.com, a Vancouver SEO and web design firm.

Google has been quite open about what they regard as relevant in a website and what's needed to get good search engine visibility. Here are the 7 proven ways Shawn spoke about:

1.  Domain name strategy

It is a good SEO strategy to have the keyword/s you'd most like to be found for in the domain name - or at least in the urls of interior pages of the site.  If you have a domain name with no keywords, you can register and host other keyword rich domains and forward them to your site or build microsites..

2.   Content is King: 

Use as rich a mix of text, images and videos as possible.  Universal search demands many digital assets. Make sure they are keyword rich..Create excellent content based on  keyword research.

3. Pay attention to your navigation and architecture.

Use  a language that can easily be indexed by Google's bots.  They still have problems with Java but are getting better at Flash. A June 30 post on the official webmaster central Google blog lays out how they index Flash now..

The best plan is to keep your code clean and simple.  If your site is built in frames or tables, it's time to upgrade!

4.  Blogs:

Start a blog, but bear in mind that it takes time and effort to keep it up.  For a blog to be successful it must have good content on a regular basis. Wordpress has some great SEO plug-ins now. Or if you require a robust enterprise platform with great reporting tools and a quality report each week, use MyST Blogsite.  (This blog is on Blogsite.) 

5. Keyword-rich inbound links

Google places high importance on the number and quality of inbound links to your site.  You can find out who links to you using Yahoo site explorer or Google's webmaster tools.  MarketLeap link popularity is another tool you can use to get an indication of how many links you have in contrast to the links your competitors on page one have. Instead of linking with the full url make the keyword the link - this is called anchor text linking. And pursue links from high traffic sites with a good Page Rank.  Find influential bloggers and send them some good content to blog about.  .

6.  A database of content.

While a database can give you lots of  content to pull from and make it easier to add new content, be sure you avoid the pitfalls - like long strings of queries in the URLS.  Site Reference has a good article on what to avoid in a database of content. 

7. Optimize Press Releases for online distribution

As more and more people go online to read their news, news search become more important in SEO.  And now that blended search is here, news can be seen on web search result pages too.  It's vital to add your news content to the mix.  A  well optimized press release can show up on page one in Google even though your website does not.  And if you add links to the release, when it gets picked up on other sites that link will add weight to your inbound links.

Here are 10 reasons you should optimize a press release

And then there is another proven strategy - and this one was not mentioned in the SES session :  RSS feeds.

RSS feeds are a method of content syndication.  It can help you achieve page one visibility in Google because you add fresh content that contains links.  This content gets spread across the web and brings you new niche traffic and inbound links.

Helpful Tip

If this seems like an overwhelming task, a system like PRESSfeed, a social media and SEO tool,  can help you get most of these strategies in place.  It makes it simple to create an RSS feed and add the content to your site.  It has a database for the content and it's already properly coded and tagged.  You can add links and images.  If you produce video or podcasts you can add a media RSS feed that helps you optimize and add text and tags to the page and syndicate the content.  You can use it to add articles and press releases to your site. Best of all it syndicates the content and reaches new audiences.

Case study for a local outdoor living company in LA County

Case study for a skin care product that was launched using this method

Notes on Netbooks
Image Credit: HP 2133 Mini-Note PC Over the last few weeks I have been curiously studying the rise of netbooks - which could become this year's breakout category. As of this writing, six of the top ten laptops on Amazon's...

UK PR Firms Missing Digital Opportunity
Study shows almost 80 % have no social media services

It would seem that most UK PR agencies missed the Cluetrain. 

According to a study of 100 major PR firms 79% have not yet developed online PR and social media services.  And half of those that did get the clue are based in London, says the BigMouth Media report. 28% of the London based PR firms offer Internet PR services and 14% of them blog.

"If PR is to properly address the challenges and opportunities that new media offers, the industry must invest in relevant services and training at all levels. Those failing to do so run the long-term risk of losing out in the inevitable battle for the online communications market."  Adam Parker, Chief Executive of online news distribution company webitpr.

See Also

• Online PR and Social Media Training
  Specially crafted social media and digital PR training sessions taught by industry expert

links for 2008-11-19
Being Peter Kim: A List of Social Media Marketing Examples The most useful page on the web - and continually updated too. (tags: CaseStudies socialmedia PR marketing Web2.0 Advertising) LIFE photo archive hosted by Google "Search millions of photographs from...

Making Gmail Your Gateway to the Web
Photo Credit: Adapted from Gateway Arch by docdevore For the past five years my browser home page has been set to either Google.com or iGoogle. (I briefly flirted with the New York Times as my default but have integrated their...

Free Article Gets 1000+ Hits Daily
In trying to make the most of this influx of revenue sharing opportunities all over the web, the question I am asked the most is: "how did you know what to write about?" The short answer is, I need... [Author: Kerry Mulherin - Site Promotion - March 24, 2008]

Alltop Aggregates Content Marketing Blogs

Alltop Aggregates Content Marketing Blogs
Do you know about Alltop.com? It's Guy Kawasaki's creation, and according to the site, is an “online magazine rack” of popular topics. Pick a topic by searching, news category, or name, and they’ll deliver it to you 24 x 7....

Split Run Testing
If you are a webpreneur, split testing is a definite recommendation. Not only it increases sales but also lets go of unnecessary graphics and copy. A ..

Win a Free Book by These Marketing Geniuses
Want to win a free book? I'm running a contest... The entries are fantastic already! Please join the fun... If you're new to marketing your business online, you've got a lot of learning to do. Fortunately there are a lot...

Best Books for Vacation Reading?
I have a request for you, dear readers. I want you to suggest your favorite books to me, ones I can take on vacation to read, both for pleasure and for business. I am accepting nominations for 3 categories: Can't-put-down...