Most relevant news, techniques and tools for authors looking to promote their books inexpensively off and online. We refer to and utilize many of the Guerrilla Marketing techniques and have created some of our own geared specifically to book promotion and marketing. Our website is the ground where we put into practice our marketing efforts. Membership is FREE.

Tuesday, March 31, 2009

Everything you wanted to know about Copyrights

Everything you wanted to know about Copyrights


The Slovenian Designer
Recently I had the pleasure of seeing some of the work of a graphic designer, known as the Slovenian Designer. I was so impressed by what I had seen, that I decided to take a look through his blog. WOW! This is definitely a site worth spending some time on. Not only is he an extremely talented web [...]

Its Name is Zookoda
Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter...

My Happy Crazy Life
It isn’t often that I come across a blog that I am so impressed by that I find myself wanting to tell everyone I know about it, but My Happy Crazy Life is definitely one blog that I want to share with others.    When I found this blog, authored by Amy Sue of the Zany Zebra, [...]

Viral Marketing
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others... Published in HindustanTimes.com 13th S ..

Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.

The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

Content is King on a Website
Content can make or break a website. The power of the written word has been witnessed many a time. Products have become success stories, resumes trans ..

Domain vs. Subdomain
When you get ready to set up a professional blog, one of the first decisions you will need to make is if you want to use a domain, subdomain, or a free option, such as blogger.com. I recommend treating a blog just like any other website, especially when it comes to the hosting. Some hosting companies allow you to [...]

Offline Marketing Techniques
  Offline marketing is very similar to online marketing, either way, word of mouth is one of the best forms of advertising there is, but a huge part of that involves getting to know the people around you. Online, that might mean joining and actively participating in groups and forums. Offline that could be taking a sincere [...]

Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

Generating Revenue Through Advertising


Tips for a New Website
It\'s not easy not easy to promote your website or get sales initially. Following the tips given in this column can at least give your Web site ..

1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.

Split Run Testing
If you are a webpreneur, split testing is a definite recommendation. Not only it increases sales but also lets go of unnecessary graphics and copy. A ..

All About GPRS
Dickens once said, \"never close your lips to those to whom you have opened your heart.\" Perhaps we can now say, \"never close your ..

The Next Big Thing
Embedded software, Wireless Net, P2P, Real time movies, and Medicare are some of the often heard phrases used to describe the next big thing on the ..

Advertising Your Website
Yup, I admit it, I am a bit biased, but I think that one of the very best ways you can advertise your website is through the V7N. First, without a doubt, your site needs to be in as many high quality directories as possible. The V7N Directory is the one directory that I personally recommend the [...]

Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.

Which search engines to target?
Some search engine ti

How to write an effective copy
Finding just the right words to describe your product or service isn\'t as easy as it looks, says Puneet Mehrotra. Published on 12th October ..

Monday, March 30, 2009

Free Article Gets 1000+ Hits Daily

Free Article Gets 1000+ Hits Daily
In trying to make the most of this influx of revenue sharing opportunities all over the web, the question I am asked the most is: "how did you know what to write about?" The short answer is, I need... [Author: Kerry Mulherin - Site Promotion - March 24, 2008]

Using Squidoo Lens For Building And Growing Traffic
I have been visiting allot of internet marketing forums and realized that one of the hottest topics around is Squidoo or Squidoo lens. Allot of Internet Marketers don't know what it is or how they ca... [Author: Anderson Josiah - Site Promotion - April 24, 2008]

SES Chicago V ideo Interviews
SEO tips form the speakers each day this weekI am at SES Chicago 08 with the video crew from Firebelly Marketing in Indianapolis. We'll be talking to keynote speakrs and panelist today and tomorrow and the vidoes wil be postedon YouTube and on htis blog every day this week.

So if you were not able to attend, at least you'll get some of the highights.

Stay tuned.

And follow me on Twitter for updates during the the day
http://www.twitter.com.sallyfalkow



3 + 1 Bonus Content Marketing Posts You Don't Want to Miss
Have you ever worked too hard? And finally, finishing a project, find out you could have made it far simpler? The other day I struggled for over an hour to come up with something interesting and relevant for you, my...

7 Surefire Ways To Increase Your Traffic Starting Yesterday
Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successf... [Author: Terry Leslie - Site Promotion - April 28, 2008]

Squidoo Lenses and SEO
Squidoo is one of those authority websites that are often talked about in search engine optimization and internet marketing. When you are marketing a website you want to get people to notice it in a... [Author: John Thomas - Site Promotion - March 27, 2009]

Sunday, March 29, 2009

SES Chicago V ideo Interviews

SES Chicago V ideo Interviews
SEO tips form the speakers each day this weekI am at SES Chicago 08 with the video crew from Firebelly Marketing in Indianapolis. We'll be talking to keynote speakrs and panelist today and tomorrow and the vidoes wil be postedon YouTube and on htis blog every day this week.

So if you were not able to attend, at least you'll get some of the highights.

Stay tuned.

And follow me on Twitter for updates during the the day
http://www.twitter.com.sallyfalkow



UK PR Firms Missing Digital Opportunity
Study shows almost 80 % have no social media services

It would seem that most UK PR agencies missed the Cluetrain. 

According to a study of 100 major PR firms 79% have not yet developed online PR and social media services.  And half of those that did get the clue are based in London, says the BigMouth Media report. 28% of the London based PR firms offer Internet PR services and 14% of them blog.

"If PR is to properly address the challenges and opportunities that new media offers, the industry must invest in relevant services and training at all levels. Those failing to do so run the long-term risk of losing out in the inevitable battle for the online communications market."  Adam Parker, Chief Executive of online news distribution company webitpr.

Pr social media in UK

See Also



Top Internet Marketer Carl Galletti has a birthday this Thanksgiving

More from Google CEO, Eric Schmidt

links for 2009-03-24
Measuring marketing: McKinsey Global Survey Results - The McKinsey Quarterly - Measuring marketing - Marketing - Strategy "Marketing may be hard to measure, but many companies aren’t even using the tools available to them.' (tags: mckinsey analytics Measurement marketing metrics...

Adobe Digital Media Store - The Leading Source of PDF eBooks & eDocs! - Attention Publishers!

Add My Blog To Your My Yahoo! Page

Free Bonus Gifts

Carl Galletti Recommends

FONTs for Windows and Macintosh

How To Make An Absolute Fortune in the Information Products Business by Shawn Casey

Moms of different ages use the Net differently
Gen X and Gen Y focus on different activities online

Image: Striatic

Gen X is the generation born between 1965 and 1980 (depending on your source)

Generation Y moms were born between1982 (Millenials) and 1994.

Both Generation X and Generation Y moms view the internet as a must-have tool for finding child-rearing information, but there is a marked difference in their online behaviors and preferences, says a study from The Parenting Group and NewMediaMetrics

Gen Y moms prefer:

  • media that connects them to other moms online - such as internet communities, blogs and video-sharing sites - suggesting they prefer to rely on peers rather than experts to help them parent., according to the study.
  • creating their own content
  • time-shifting behaviors, such as watching TV online.

The top three activities of Gen Y moms:

  • reading blogs
  • participating in an online community of moms
  • creating and sharing their own videos.

Gen X moms are less attached to digital media as a whole. They are more likely to engage in task-oriented activities such as shopping online and uploading photos.

The top three online activities of Gen X moms are:

  • using a photo site
  • rating and reviewing products
  • shopping

The Parenting Group.suggests that these insights can help marketers targeting the next new generation of moms online.

See Also



Internet Audiences Growing: How Will You Respond?

Keyword Tool

How To Transfer Tapes

$10,652.00 in Bonuses for Shawn Casey's "How To Make An Absolute Fortune..."

Frank Kern Audio and PDF Leaked to Public

American Red Cross Disaster Relief via Amazon

Firefox The IE Killer

iPodder.org : What is podcasting?

Microsoft Announces New Search Engine - opens war for Internet dominance

Google Makes Submitting News Comments a Little Easier
Google has added a link on the Google News home page that encourages sources quoted in stories to submit comments. The link directs people to a form to fill out. Previously, this was all done via email. In addition, they...

Million Dollar Product Creation Secrets just released!

Visit the Book Publicity Gallery to see Documents and Photos of Successful Book Publicity Tours and Information.

Visit the Book Publicity Gallery to see Documents and Photos of Successful Book Publicity Tours and Information.
Visit this link for a whole gallery full of scans from the NY Times and Publisher's Weekly.

How to Get Your Book Published: Windows Media Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

links for 2009-03-17
9 Best Practices for Getting Press Coverage (tags: pr twitter blogs blego tips) Seattle P-I to publish last edition Tuesday Hard copy paper folds but the beat goes online. (tags: journalism newspapers trends tangiblemedia) Journalism.org- The State of the News...

links for 2009-03-23
Is Your Online Marketing Strategy All Tweet and No Meat? "Is the talk accompanied by consistent value creation for our company?" (tags: socialnetworking twitter ROI socialmedia marketing) Should Facebook Be Your Company's Intranet? | Services | bMighty.com Note: Serena is...

Saturday, March 28, 2009

Will E-Publishing Become the New Leader?

Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

Domain vs. Subdomain
When you get ready to set up a professional blog, one of the first decisions you will need to make is if you want to use a domain, subdomain, or a free option, such as blogger.com. I recommend treating a blog just like any other website, especially when it comes to the hosting. Some hosting companies allow you to [...]

phpBay 3.0.6 Released
Along with WordPress 2.6 release today phpBay also released its 3.0.6 version. It is a minor update and if you do not use the sidebar widget, you don’t need this update installed. This update comes with a sidebar widget that displays auction listings of your choice. This feature was requested many times [...]

Along with WordPress 2.6 release today phpBay also released its 3.0.6 version.

It is a minor update and if you do not use the sidebar widget, you don’t need this update installed. This update comes with a sidebar widget that displays auction listings of your choice. This feature was requested many times by the users over at the forum. I’m glad Wade really listens to his customers.



Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.

The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.

BANS vs phpBay - International Traffic
I’ve used both BANS and phpBay for my niche affiliate websites for a quite a while and I’ve experienced ups and downs of both scripts. Both scripts are excellent money makers, no doubt on that. I know that because both made money for me. Because BANS and phpBay basically work similar to each other, [...]

I’ve used both BANS and phpBay for my niche affiliate websites for a quite a while and I’ve experienced ups and downs of both scripts. Both scripts are excellent money makers, no doubt on that. I know that because both made money for me.

Because BANS and phpBay basically work similar to each other, I want to spend some time over the next few weeks to compare the two eBay affiliate scripts. In this post, I want to compare how both scripts deal with international traffic to your site.

Both BANS and phpBay were designed to work with international eBay sites. But the main difference is that BANS doesn’t have the capability to provide the international auction listings by Geo-targeting automatically. What I mean by this is that if you want to display Canadian auctions listings for Canadian visitors, you will have to build a separate BANS website just for that traffic.

With phpBay, you can build one affiliate website and make it display the international auction listings to the particular international traffic. In other words, if someone from United Kingdom visits your phpBay website, it automatically matches the Geo-IP and displays the auctions listings from eBay.co.uk instead of eBay.com.

This is a true advantage of phpBay over BANS. This translates more revenue from your eBay affiliate website. But in order to use this feature, you have to go through some steps describe on Brewsterware’s “Optimising your ebay affiliate profits” post.

Now, it took me a while to make it work right because the instruction was somewhat vague. The download file provided on that post didn’t work for me. Instead, when I used the default geo.php that came with phpBay, it worked. So use the downloaded file for country.php but use geo.php that comes with phpBay. Also, they should be placed inside “includes” folder. I don’t think that was mentioned in the post. If you have problems getting it to work, just let me know. I will help you setup correctly.



My Happy Crazy Life
It isn’t often that I come across a blog that I am so impressed by that I find myself wanting to tell everyone I know about it, but My Happy Crazy Life is definitely one blog that I want to share with others.    When I found this blog, authored by Amy Sue of the Zany Zebra, [...]

1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.

The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

New PageRanks Coming
Matt Cutts said on his blog that we should see a new Google Toolbar PageRank update over the next few days. He also mentioned that Google will be lifting some old penalties on websites. I’m not quite sure which one he’s referring to, but I think we will see some happy faces soon. To [...]

Matt Cutts said on his blog that we should see a new Google Toolbar PageRank update over the next few days. He also mentioned that Google will be lifting some old penalties on websites. I’m not quite sure which one he’s referring to, but I think we will see some happy faces soon.

To check your PageRank, you can use one of the online PageRank tools, but there’s a PageRank checker that I want to recommend to you. It’s called PaRaMeter. It is a free desktop software that tracks PageRanks on your websites. Instead of typing out a URL at a time, you can store all your domain information and have PaRaMeter update PageRank. It’s a neat software.

Download PaRaMeter and check your PageRank.



Mistakes - Site Updating
I’ve been blogging about niche marketing since 2005.  After a few years, I’ve expanded my blog with several other blogs in subdomains because there was too much information to share in too many different categories.  Since the move, I’ve lost my focus and got sidetracked.  It was a big mistake. Before it gets worse, I’m merging [...]

I’ve been blogging about niche marketing since 2005.  After a few years, I’ve expanded my blog with several other blogs in subdomains because there was too much information to share in too many different categories.  Since the move, I’ve lost my focus and got sidetracked.  It was a big mistake.

Before it gets worse, I’m merging all my marketing-related blogs into a single blog.  Everything’s imported to MarketingSyndrome.com, but all posts need to be reorganized into right categories.  It might take me a few weeks to finish it.  Everything’s in mess right now, so please use the search tool to find information on this blog.

I’m even bringing back the old design I’ve used last year to refresh my memory.  :)



Advertising Your Website
Yup, I admit it, I am a bit biased, but I think that one of the very best ways you can advertise your website is through the V7N. First, without a doubt, your site needs to be in as many high quality directories as possible. The V7N Directory is the one directory that I personally recommend the [...]

Google Keyword Tools Now with Real Search Volumes
Thanks to Google, you can now view the real search volumes for your keywords with Google’s Keyword Tool. This is a great news for both webmasters and affiliate marketers like us. I’m so excited with this improvement. As you can see from the screen shot, you can view the real search volumes for June [...]

Thanks to Google, you can now view the real search volumes for your keywords with Google’s Keyword Tool. This is a great news for both webmasters and affiliate marketers like us. I’m so excited with this improvement.

As you can see from the screen shot, you can view the real search volumes for June and average search volume for the last 12 month period. Don’t miss the “Highest Volume Occured In” column at the end. With these stats, you can adjust your seasonal ad campaigns easily.

I just wanted to give you a quick update first before I go play with it more. Have fun!

Visit : Google Keyword Tool


Friday, March 27, 2009

My Happy Crazy Life

My Happy Crazy Life
It isn’t often that I come across a blog that I am so impressed by that I find myself wanting to tell everyone I know about it, but My Happy Crazy Life is definitely one blog that I want to share with others.    When I found this blog, authored by Amy Sue of the Zany Zebra, [...]

Offline Marketing Techniques
  Offline marketing is very similar to online marketing, either way, word of mouth is one of the best forms of advertising there is, but a huge part of that involves getting to know the people around you. Online, that might mean joining and actively participating in groups and forums. Offline that could be taking a sincere [...]

Thursday, March 26, 2009

The Next Big Thing

The Next Big Thing
Embedded software, Wireless Net, P2P, Real time movies, and Medicare are some of the often heard phrases used to describe the next big thing on the ..

The Robert Collier Letter Book by Robert Collier

Content is King on a Website
Content can make or break a website. The power of the written word has been witnessed many a time. Products have become success stories, resumes trans ..

Wednesday, March 25, 2009

links for 2009-03-23

links for 2009-03-23
Is Your Online Marketing Strategy All Tweet and No Meat? "Is the talk accompanied by consistent value creation for our company?" (tags: socialnetworking twitter ROI socialmedia marketing) Should Facebook Be Your Company's Intranet? | Services | bMighty.com Note: Serena is...

Blogging For Website Traffic
Nowadays, it seems that everyone and his cousin have taken to blogging. This form of online self-expression has slowly but steadily taken over the World Wide Web to become somewhat of a phenomenon in... [Author: Richard Legg - Site Promotion - April 24, 2008]

Tuesday, March 24, 2009

Getting in Newspapers . . . Easy for our clients

Getting in Newspapers . . . Easy for our clients


BEA Book Expo America: Smart Strategies for Independent Publishers


Getting Your Book on National TV - 8 Tips


links for 2009-03-18
46% of the Digg Front Page is Controlled by 50 Websites | Soshable | Social Media Blog (tags: digg stats) Use Technology To Spend Less Time Working - Forbes.com "You can manage your day more efficiently by choosing the right...

BEA Info


Media Companies Ask Google to Favor Their Content Over Blogs
Nat Ives reports in AdAge that a number of major media companies have asked Google to give it favorable positioning over blogs... Many publishers resent the criteria Google uses to pick top results, starting with the original PageRank formula that...

Publicity for Your Book


SES Chicago V ideo Interviews
SEO tips form the speakers each day this weekI am at SES Chicago 08 with the video crew from Firebelly Marketing in Indianapolis. We'll be talking to keynote speakrs and panelist today and tomorrow and the vidoes wil be postedon YouTube and on htis blog every day this week.

So if you were not able to attend, at least you'll get some of the highights.

Stay tuned.

And follow me on Twitter for updates during the the day
http://www.twitter.com.sallyfalkow



Moms of different ages use the Net differently
Gen X and Gen Y focus on different activities online

Image: Striatic

Gen X is the generation born between 1965 and 1980 (depending on your source)

Generation Y moms were born between1982 (Millenials) and 1994.

Both Generation X and Generation Y moms view the internet as a must-have tool for finding child-rearing information, but there is a marked difference in their online behaviors and preferences, says a study from The Parenting Group and NewMediaMetrics

Gen Y moms prefer:

  • media that connects them to other moms online - such as internet communities, blogs and video-sharing sites - suggesting they prefer to rely on peers rather than experts to help them parent., according to the study.
  • creating their own content
  • time-shifting behaviors, such as watching TV online.

The top three activities of Gen Y moms:

  • reading blogs
  • participating in an online community of moms
  • creating and sharing their own videos.

Gen X moms are less attached to digital media as a whole. They are more likely to engage in task-oriented activities such as shopping online and uploading photos.

The top three online activities of Gen X moms are:

  • using a photo site
  • rating and reviewing products
  • shopping

The Parenting Group.suggests that these insights can help marketers targeting the next new generation of moms online.

See Also



BEA Book Expo America: Good for Independent Publishers?


Publicity for Books


links for 2009-03-17
9 Best Practices for Getting Press Coverage (tags: pr twitter blogs blego tips) Seattle P-I to publish last edition Tuesday Hard copy paper folds but the beat goes online. (tags: journalism newspapers trends tangiblemedia) Journalism.org- The State of the News...

links for 2009-03-14
ABC News to interview John McCain — on Twitter » VentureBeat Stephanopoulos will interview senator and former presidential candidate John McCain for “This Week” via Twitter (tags: journalism twitter television ABC politics microblogging pr) SXSW 2009 Twitter Visualizer A Twitter...

Twitter is Peaking
Twitter traffic data from comScore (via TechCrunch) I have been active Twitter user since January 2007. And it's been remarkable just how much it has changed since. In the last six months, Twitter has gone nuclear. There are three reasons...

UK PR Firms Missing Digital Opportunity
Study shows almost 80 % have no social media services

It would seem that most UK PR agencies missed the Cluetrain. 

According to a study of 100 major PR firms 79% have not yet developed online PR and social media services.  And half of those that did get the clue are based in London, says the BigMouth Media report. 28% of the London based PR firms offer Internet PR services and 14% of them blog.

"If PR is to properly address the challenges and opportunities that new media offers, the industry must invest in relevant services and training at all levels. Those failing to do so run the long-term risk of losing out in the inevitable battle for the online communications market."  Adam Parker, Chief Executive of online news distribution company webitpr.

Pr social media in UK

See Also



Google Makes Submitting News Comments a Little Easier
Google has added a link on the Google News home page that encourages sources quoted in stories to submit comments. The link directs people to a form to fill out. Previously, this was all done via email. In addition, they...

links for 2009-03-23
Is Your Online Marketing Strategy All Tweet and No Meat? "Is the talk accompanied by consistent value creation for our company?" (tags: socialnetworking twitter ROI socialmedia marketing) Should Facebook Be Your Company's Intranet? | Services | bMighty.com Note: Serena is...

Customer Service is the New PR
Four years ago I wrote this... "One day CRM systems will bolt in blog monitoring functionality so these posts automatically get funneled to the right place. For now, they need to be handled onesie twosie - but handled nonetheless." Now...

links for 2009-03-24
Measuring marketing: McKinsey Global Survey Results - The McKinsey Quarterly - Measuring marketing - Marketing - Strategy "Marketing may be hard to measure, but many companies aren’t even using the tools available to them.' (tags: mckinsey analytics Measurement marketing metrics...

Monday, March 23, 2009

Blogging is Publishing

Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.

The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

V for Vendetta style soliloquy
Why not subscribe to avoid missing The Best Article Every day!



Publicity for Your Book


The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

Getting in Newspapers . . . Easy for our clients


Publicity for Books


Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.

BEA Info


Getting Your Book on National TV - 8 Tips


Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.

Its Name is Zookoda
Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter...

BEA Book Expo America: Smart Strategies for Independent Publishers


BEA Book Expo America: Good for Independent Publishers?


Sunday, March 22, 2009

links for 2009-03-17

links for 2009-03-17
9 Best Practices for Getting Press Coverage (tags: pr twitter blogs blego tips) Seattle P-I to publish last edition Tuesday Hard copy paper folds but the beat goes online. (tags: journalism newspapers trends tangiblemedia) Journalism.org- The State of the News...

Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

Saturday, March 21, 2009

Getting Your Book on National TV - 8 Tips

Getting Your Book on National TV - 8 Tips


Using Squidoo Lens For Building And Growing Traffic
I have been visiting allot of internet marketing forums and realized that one of the hottest topics around is Squidoo or Squidoo lens. Allot of Internet Marketers don't know what it is or how they ca... [Author: Anderson Josiah - Site Promotion - April 24, 2008]

Here Is How You Can Save A Fortune On Pay Per Click Campaigns
Finally there is an alternative answer to expensive pay per click campaigns and getting your web site promoted. The good news is that you do not have to pay a fortune to get good visibility. You also... [Author: Ted Cantu - Site Promotion - April 22, 2008]

What Are Pay Per Click Reports?
A pay per click report will inform you of how many visitors you have had to your website, what keyword they used to get there, and some monitor how long they were there. These reports can be daily, w... [Author: Derek Rogers - Site Promotion - April 28, 2008]

Publicity for Your Book


Publicity for Books


Writing Articles For Affiliate Programs
Why write articles Writing articles can make your affiliate pages unique and drive more traffic from the major search engines, resulting in more sales. In some instances the merchant's affiliate pr... [Author: Nick Kaplan - Site Promotion - April 28, 2008]

A Few Positions Have Opened up at Content Site Builder

A Few Positions Have Opened up at Content Site Builder

The Robert Collier Letter Book by Robert Collier

How to Get Your Book Published: Windows Media Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Friday, March 20, 2009

My Happy Crazy Life

My Happy Crazy Life
It isn’t often that I come across a blog that I am so impressed by that I find myself wanting to tell everyone I know about it, but My Happy Crazy Life is definitely one blog that I want to share with others.    When I found this blog, authored by Amy Sue of the Zany Zebra, [...]

links for 2009-03-17
9 Best Practices for Getting Press Coverage (tags: pr twitter blogs blego tips) Seattle P-I to publish last edition Tuesday Hard copy paper folds but the beat goes online. (tags: journalism newspapers trends tangiblemedia) Journalism.org- The State of the News...

How To Cash In On Pay Per Click Without Spending A Dime
If you want real visibility but don�t want the hassle of paying top dollar for PPC listen up � there is a quick solution. Its easy to forget that there is literally unlimited real estate when it come... [Author: Ted Cantu - Site Promotion - April 22, 2008]

Blogging For Website Traffic
Nowadays, it seems that everyone and his cousin have taken to blogging. This form of online self-expression has slowly but steadily taken over the World Wide Web to become somewhat of a phenomenon in... [Author: Richard Legg - Site Promotion - April 24, 2008]

links for 2009-03-06
Social Media Expert Burnout Syndrome - A Documentary - and as if by magic… This could be you... (tags: socialmedia attentioncrash burnout fun video) Netpop Highlights: Media Shifts to Social Study: seven million people in the U.S. are contributing content...

Magnetic Sponsoring Made Simple
MLM Traffic Formula Update Welcome to all of the new friends and magnetic sponsoring bootcamp and video tutorial takers. We have a lot of info to share with you so here we go. Also, if you no longer... [Author: bob spiro - Site Promotion - April 25, 2008]

Google Makes Submitting News Comments a Little Easier
Google has added a link on the Google News home page that encourages sources quoted in stories to submit comments. The link directs people to a form to fill out. Previously, this was all done via email. In addition, they...

The Ultimate Guide to Succesfull Interet Marketing and Site Promotion
OK, I'm hot. I'm not complaining because back in the winter when it was the very opposite of hot, I swore I wouldn't complain when it got hot. The fan on my computer seems to have a brain of its own ... [Author: Dan Jondron - Site Promotion - March 26, 2008]

Inexpensive Tips For Getting Website Traffic
You can get a lot of website traffic without having to spend a lot of money. If you want to develop a busy and profitable website for your online business, there are a lot of techniques for getting w... [Author: Richard Legg - Site Promotion - April 24, 2008]

Domain vs. Subdomain
When you get ready to set up a professional blog, one of the first decisions you will need to make is if you want to use a domain, subdomain, or a free option, such as blogger.com. I recommend treating a blog just like any other website, especially when it comes to the hosting. Some hosting companies allow you to [...]

Offline Marketing Techniques
  Offline marketing is very similar to online marketing, either way, word of mouth is one of the best forms of advertising there is, but a huge part of that involves getting to know the people around you. Online, that might mean joining and actively participating in groups and forums. Offline that could be taking a sincere [...]

7 Surefire Ways To Increase Your Traffic Starting Yesterday
Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successf... [Author: Terry Leslie - Site Promotion - April 28, 2008]

7 simple steps to Keyword Mastery & Search Engine Ranking
Keyword Research has become an integral part of starting up your own business or growing your business (exponentially). Search engine marketing is here to stay for the long term, hence finding custo... [Author: Dave James - Site Promotion - April 26, 2008]

Free Article Gets 1000+ Hits Daily
In trying to make the most of this influx of revenue sharing opportunities all over the web, the question I am asked the most is: "how did you know what to write about?" The short answer is, I need... [Author: Kerry Mulherin - Site Promotion - March 24, 2008]

Twitter Search Traffic Poised to Eclipse Google Blog Search
The search engine landscape is quietly under going a major revolution. There are two major forces at work here: our growing hunger for real-time information and the coming convergence of search and social networking. The latter adds a much needed...

The Slovenian Designer
Recently I had the pleasure of seeing some of the work of a graphic designer, known as the Slovenian Designer. I was so impressed by what I had seen, that I decided to take a look through his blog. WOW! This is definitely a site worth spending some time on. Not only is he an extremely talented web [...]

Forrester Says Paying Bloggers is OK Provided There are Disclosures
Forrester Research is out with a new brief this morning by analysts Sean Corcoran, Jeremiah Owyang and Josh Bernoff that says that sponsored conversations on blogs - akin to what how Chris Brogan partnered with KMart - are going to...

Advertising Your Website
Yup, I admit it, I am a bit biased, but I think that one of the very best ways you can advertise your website is through the V7N. First, without a doubt, your site needs to be in as many high quality directories as possible. The V7N Directory is the one directory that I personally recommend the [...]

I Am a Small Business Owner, So I Don't Need a Web site
[NOTE: This article was written in response to actual conversations between small business owners and our Web design and development firm.] Hello. My name is Mr. Smallbiz Owner, and I own A Small Co... [Author: Wendy Suto - Site Promotion - April 26, 2008]

links for 2009-03-10
MediaPost Publications Edelman's Rubel Sets Guides For Media Forest 03/09/2009 Summary of my preso at last week's BRITE conference. (tags: edelman blego events trends publicrelations PR attentioncrash CustomerService media journalism marketing advertising socialmedia blogs newspapers twitter) SocNet Ads Not Relevant...

Beginner�s Guide To Free For All Sites (FFA's)
For those of you who don't know what an FFA site is, it's basically a website where you can post a link/add to your website for free. Generally it is also posted to many other sites at the same time ... [Author: Valerie Garner - Site Promotion - April 28, 2008]

Thursday, March 19, 2009

Google Chairman Optimistic about Entrepreneurial Trends

Google Chairman Optimistic about Entrepreneurial Trends

Firefox The IE Killer

Copywriting Course

When Works Pass Into The Public Domain

Frank Kern Audio and PDF Leaked to Public

Wednesday, March 18, 2009

The Global Language Monitor

The Global Language Monitor
Here's a site I've just discovered: The Global Language Monitor. It deals, among many other topics, with the language of the US presidential campaign just concluded. For webwriters, this looks like an important site.

Here's a site I've just discovered: The Global Language Monitor. It deals, among many other topics, with the language of the US presidential campaign just concluded.

For webwriters, this looks like an important site.



The 2008 Weblog Awards
The polls are now open for The 2008 Weblog Awards: Polls Archives. Even if you're not a fan of such competitions, you may find some worthwhile blogs in unexpected places.
The polls are now open for The 2008 Weblog Awards: Polls Archives. Even if you're not a fan of such competitions, you may find some worthwhile blogs in unexpected places.


New PageRanks Coming
Matt Cutts said on his blog that we should see a new Google Toolbar PageRank update over the next few days. He also mentioned that Google will be lifting some old penalties on websites. I’m not quite sure which one he’s referring to, but I think we will see some happy faces soon. To [...]

Matt Cutts said on his blog that we should see a new Google Toolbar PageRank update over the next few days. He also mentioned that Google will be lifting some old penalties on websites. I’m not quite sure which one he’s referring to, but I think we will see some happy faces soon.

To check your PageRank, you can use one of the online PageRank tools, but there’s a PageRank checker that I want to recommend to you. It’s called PaRaMeter. It is a free desktop software that tracks PageRanks on your websites. Instead of typing out a URL at a time, you can store all your domain information and have PaRaMeter update PageRank. It’s a neat software.

Download PaRaMeter and check your PageRank.



People Are Getting Banned from EPN, but Why?
EPN (eBay Partner Network) has been actively sending out account termination letters to the publishers. The termination looks something like this… “After reviewing your account transactions, we determined that your account has been generating non-bona fide transactions related to new registered users. This violates our Code of Conduct and breaches the agreement between us. Your [...]

EPN (eBay Partner Network) has been actively sending out account termination letters to the publishers. The termination looks something like this…

“After reviewing your account transactions, we determined that your account has been generating non-bona fide transactions related to new registered users. This violates our Code of Conduct and breaches the agreement between us. Your account will be terminated immediately and no pending commissions will be paid to you. You are not permitted to rejoin the eBay Partner Network.

Almost all of the publishers who was banned claim that they’ve done nothing wrong, but I found a pattern from their explanation. People who got banned from EPN usually purchased traffic from unknown sources. I don’t know if this triggered a flag, but I think this is why their account was banned; Not from purchasing the traffic, but from the quality of traffic generate from these traffic brokers.

Like I said, I don’t know the definite answer, but it seems like purchasing traffic to your EPN affiliate website is a big risk. Don’t do it. If you really want to do it, you should filter purchased traffic with a landing page. I think that should be safe.

Please share your thoughts. Why these people are getting banned from EPN without an apparent reason? I hope EPN gives out a warning first before closing an account.



A new blog for a new book
I've started a blog for a new book just getting under way: Write Your Nonfiction Book Online. After using blogs (including this one) to create and promote three books, it seems natural to do it for a fourth. Blogs make good workspaces for print projects, especially those requiring access to online resources. And once the book is out, the blog becomes a promotional space and a way to update and...

I've started a blog for a new book just getting under way: Write Your Nonfiction Book Online. After using blogs (including this one) to create and promote three books, it seems natural to do it for a fourth. Blogs make good workspaces for print projects, especially those requiring access to online resources. And once the book is out, the blog becomes a promotional space and a way to update and correct the text.


It's also now possible, of course, to write and publish online, so webwriters may find some of the content of the new blog useful for that purpose also.


100 free open-courseware classes for web workers
Thanks to Kelly Sonora for sending me the link to 100 Free and Useful Open Courseware Classes for Web Workers. They're on a site with the unfortunate name of "Learn-gasm," but the courses themselves look really good. Most are MIT courses, but I'm proud to say that some are from Capilano University, where I taught—when it was just a college—for 40 years. And as long as we're talking about open...
Thanks to Kelly Sonora for sending me the link to 100 Free and Useful Open Courseware Classes for Web Workers. They're on a site with the unfortunate name of "Learn-gasm," but the courses themselves look really good. 

Most are MIT courses, but I'm proud to say that some are from Capilano University, where I taught—when it was just a college—for 40 years.

And as long as we're talking about open courseware, I might as well mention my own course, Write a Novel.


The tools of propaganda
Via Poynter Online: Here's your handy-dandy propaganda detector. Excerpt: No politician, Republican or Democrat, would admit he or she is in the propaganda business. And no journalist I know would admit to being an enabler of the propaganda efforts of a particular political party. Like it or not, every scripted moment of every convention, every syllable of every campaign speech, is an act of political propaganda. It follows that to...

Via Poynter Online: Here's your handy-dandy propaganda detector. Excerpt:

No politician, Republican or Democrat, would admit he or she is in the propaganda business. And no journalist I know would admit to being an enabler of the propaganda efforts of a particular political party.

Like it or not, every scripted moment of every convention, every syllable of every campaign speech, is an act of political propaganda. It follows that to cover politics responsibly, reporters must come equipped with a tuned-up, turbo-charged propaganda detector.

In an anthology of essays on language, I stumbled upon a pamphlet titled "How to Detect Propaganda," published in 1937 by a short-lived organization called the Institute for Propaganda Analysis.

As you can imagine, the years leading up to World War II frothed with propaganda. The Institute, co-founded by Clyde R. Miller of Columbia University, was an early advocate of what we now called "critical literacy."

The pamphlet begins, "If American citizens are to have clear understanding of present-day conditions and what to do about them, they must be able to recognize propaganda, to analyze it, and to appraise it."

Seventy-one years later, the lessons are as relevant as ever. I was pleased to see the IPA's propaganda devices mentioned in Poynter, because I tried for decades to teach them to my students. With political websites like memeorandrum working as propaganda geysers, we all need to be aware of what they're spouting.

On the same topic, I recently published an article on Blogs for Election Junkies in The Tyee.



The Layoffs Will Be Blogged
Via The New York Times, a article by Claire Cain Miller: The Layoffs Will Be Blogged. Excerpt:Elon Musk, chief executive of the electric-car company Tesla Motors in San Carlos, Calif., said that he had no choice other than to blog about the Oct. 15 layoffs at the closely watched company - even though some employees had not yet been told they were losing their jobs. Valleywag, a Silicon Valley gossip...
Via The New York Times, a article by Claire Cain Miller: The Layoffs Will Be Blogged. Excerpt:
Elon Musk, chief executive of the electric-car company Tesla Motors in San Carlos, Calif., said that he had no choice other than to blog about the Oct. 15 layoffs at the closely watched company - even though some employees had not yet been told they were losing their jobs. 
Valleywag, a Silicon Valley gossip blog owned by Gawker Media, had already published the news, and it was being picked up by traditional media reporters, Mr. Musk said. 
“We had to say something to prevent articles being written that were not accurate.” 
Blogging about staff cuts is particularly prevalent in Silicon Valley, where tech gossip sites pounce on every rumor and Web-savvy employees broadcast their every thought on personal blogs and Twitter feeds. 
Start-up companies in particular seem to the feel pressure to break bad news on their own blogs so that they can better control the message. 
Unlike more traditional firms, many of today’s Web companies were built on the mission of creating transparency for users. Executives have lived that mission, blogging about company successes. Now that bad times are coming, some of them feel the need to make that public, too. A blog post also comes across as more heartfelt than a press release with canned quotations.


Sir Tim on the Web's 20th birthday
Via The Star: Inventor eyes future as the Web turns 20. Excerpt:The inventor of the World Wide Web celebrated its 20th anniversary yesterday by encouraging fellow scientists at his former particle physics laboratory in Switzerland to look to the future. "The rate of development and innovation on the Web is actually getting faster and faster all the time," Tim Berners-Lee told a ceremony at the European Organization for Nuclear Research....
The inventor of the World Wide Web celebrated its 20th anniversary yesterday by encouraging fellow scientists at his former particle physics laboratory in Switzerland to look to the future. 
"The rate of development and innovation on the Web is actually getting faster and faster all the time," Tim Berners-Lee told a ceremony at the European Organization for Nuclear Research. 
"The Web is not all done. It's just the tip of the iceberg." 
Berners-Lee said he wasn't sure when exactly he wrote his first proposal for using the Internet to allow physicists to browse from page to page, share images and click on links to access other sites. 
"The exact date, I'll have to admit, is sort of a created one because I can't remember which day it was I actually wrote the darn thing," Berners-Lee told the celebration at the organization, known as CERN. 
"I probably was thinking of it all through February." 
He said it took a while to get an adequate computer and make the idea work, but that by December 1990 the Web was up and running – even if only between two computers at CERN. 
It expanded rapidly, however, taking advantage of the Internet, which had already been running more than 15 years. 
"It took off because, across the planet, random people got involved," Berners-Lee said. 
He said Web usage grew tenfold every year. 
"You think it's a great change to society that you can look things up on the Web," said Berners-Lee. But changes that are yet to come "are going to rock the boat even more."


Welcome to the White House—and the 21st Century (updated)
Back in 2002, giving a workshop in Sao Paulo, I showed my students the current White House website. It was pretty dull, but it did offer a page in Spanish. Politically smart, I guess, except that the links on the Spanish page were still in English. Politics on the web was still pretty primitive. Last year I wrote an article about the gorgeous Barack Obama campaign website. Clearly, the upstart...
Back in 2002, giving a workshop in Sao Paulo, I showed my students the current White House website. It was pretty dull, but it did offer a page in Spanish. Politically smart, I guess, except that the links on the Spanish page were still in English. Politics on the web was still pretty primitive.

Last year I wrote an article about the gorgeous Barack Obama campaign website. Clearly, the upstart understood the web far better than any other politician on the planet. 

Now, on the day of his inauguration, we have an invitation: Welcome to the White House.

Webwriters, take notes. Barack Obama has raised the standard. 

I've discussed the site in more detail on The Hook, the politics blog of The Tyee.

Update: Jimmy Orr at the Christian Science Monitor has a good article on the site, written from his perspective as W's original website guy.

Tuesday, March 17, 2009

Google Keyword Tools Now with Real Search Volumes

Google Keyword Tools Now with Real Search Volumes
Thanks to Google, you can now view the real search volumes for your keywords with Google’s Keyword Tool. This is a great news for both webmasters and affiliate marketers like us. I’m so excited with this improvement. As you can see from the screen shot, you can view the real search volumes for June [...]

Thanks to Google, you can now view the real search volumes for your keywords with Google’s Keyword Tool. This is a great news for both webmasters and affiliate marketers like us. I’m so excited with this improvement.

As you can see from the screen shot, you can view the real search volumes for June and average search volume for the last 12 month period. Don’t miss the “Highest Volume Occured In” column at the end. With these stats, you can adjust your seasonal ad campaigns easily.

I just wanted to give you a quick update first before I go play with it more. Have fun!

Visit : Google Keyword Tool



The Right Brain/ Left Brain Tango: How to Get Your Creative Mojo Back
What's your favorite way of stimulating your creative juices? How do you inspire yourself? I don't usually get up at 2 a.m. and work, but when work's creative it's more like play, so why not? Here's two good posts to...

How to Improve Your Writing the Ben Franklin Way
Are you good at what you do? Really good? If you make a living at your craft, you must be good. You probably have customers who think you're great. AND... you know you could be better, don't you? Being good...

People Are Getting Banned from EPN, but Why?
EPN (eBay Partner Network) has been actively sending out account termination letters to the publishers. The termination looks something like this… “After reviewing your account transactions, we determined that your account has been generating non-bona fide transactions related to new registered users. This violates our Code of Conduct and breaches the agreement between us. Your [...]

EPN (eBay Partner Network) has been actively sending out account termination letters to the publishers. The termination looks something like this…

“After reviewing your account transactions, we determined that your account has been generating non-bona fide transactions related to new registered users. This violates our Code of Conduct and breaches the agreement between us. Your account will be terminated immediately and no pending commissions will be paid to you. You are not permitted to rejoin the eBay Partner Network.

Almost all of the publishers who was banned claim that they’ve done nothing wrong, but I found a pattern from their explanation. People who got banned from EPN usually purchased traffic from unknown sources. I don’t know if this triggered a flag, but I think this is why their account was banned; Not from purchasing the traffic, but from the quality of traffic generate from these traffic brokers.

Like I said, I don’t know the definite answer, but it seems like purchasing traffic to your EPN affiliate website is a big risk. Don’t do it. If you really want to do it, you should filter purchased traffic with a landing page. I think that should be safe.

Please share your thoughts. Why these people are getting banned from EPN without an apparent reason? I hope EPN gives out a warning first before closing an account.



How to Improve Your Writing: an uncommon truth
How do you improve your writing? There's no question that there's money to be made selling information online. You only have to look at people like Brian Clark and Darren Rowse to know that you can wake up one day,...

The Real Problem: What NOT to Write About...
There are a lot of posts in the Blogosphere about how to choose a topic to post about, where to find content, how to link to good resources. Even though one of the most commonly cited fears of newbie bloggers...

New PageRanks Coming
Matt Cutts said on his blog that we should see a new Google Toolbar PageRank update over the next few days. He also mentioned that Google will be lifting some old penalties on websites. I’m not quite sure which one he’s referring to, but I think we will see some happy faces soon. To [...]

Matt Cutts said on his blog that we should see a new Google Toolbar PageRank update over the next few days. He also mentioned that Google will be lifting some old penalties on websites. I’m not quite sure which one he’s referring to, but I think we will see some happy faces soon.

To check your PageRank, you can use one of the online PageRank tools, but there’s a PageRank checker that I want to recommend to you. It’s called PaRaMeter. It is a free desktop software that tracks PageRanks on your websites. Instead of typing out a URL at a time, you can store all your domain information and have PaRaMeter update PageRank. It’s a neat software.

Download PaRaMeter and check your PageRank.



Top Blog Lists: Top42 Content Marketing & 9 Best Blogs for 2009
Who are the top bloggers in your field? You need to know them and read them and leave comments. It's one of the top ways to drive traffic back to your own blog and get new readers. It's what The...

The 3 Must-Have Ingredients to Writing Great Content
I'm talking about content marketing here. Not about copywriting for a landing sales page, although that might ultimately be where you want your readers to click through to. No, I'm going to tell you what I think are the 3...

BANS vs phpBay - International Traffic
I’ve used both BANS and phpBay for my niche affiliate websites for a quite a while and I’ve experienced ups and downs of both scripts. Both scripts are excellent money makers, no doubt on that. I know that because both made money for me. Because BANS and phpBay basically work similar to each other, [...]

I’ve used both BANS and phpBay for my niche affiliate websites for a quite a while and I’ve experienced ups and downs of both scripts. Both scripts are excellent money makers, no doubt on that. I know that because both made money for me.

Because BANS and phpBay basically work similar to each other, I want to spend some time over the next few weeks to compare the two eBay affiliate scripts. In this post, I want to compare how both scripts deal with international traffic to your site.

Both BANS and phpBay were designed to work with international eBay sites. But the main difference is that BANS doesn’t have the capability to provide the international auction listings by Geo-targeting automatically. What I mean by this is that if you want to display Canadian auctions listings for Canadian visitors, you will have to build a separate BANS website just for that traffic.

With phpBay, you can build one affiliate website and make it display the international auction listings to the particular international traffic. In other words, if someone from United Kingdom visits your phpBay website, it automatically matches the Geo-IP and displays the auctions listings from eBay.co.uk instead of eBay.com.

This is a true advantage of phpBay over BANS. This translates more revenue from your eBay affiliate website. But in order to use this feature, you have to go through some steps describe on Brewsterware’s “Optimising your ebay affiliate profits” post.

Now, it took me a while to make it work right because the instruction was somewhat vague. The download file provided on that post didn’t work for me. Instead, when I used the default geo.php that came with phpBay, it worked. So use the downloaded file for country.php but use geo.php that comes with phpBay. Also, they should be placed inside “includes” folder. I don’t think that was mentioned in the post. If you have problems getting it to work, just let me know. I will help you setup correctly.



PhpBay 3.0.7 Available for Download
Another phpBay update. PhpBay 3.0.7 is released today and it’s available for download in your member’s area. It is a maintenance release so unless you need to use the new features, you don’t need to upgrade. phpBay 3.0.7 release includes: 1) Fix on items displayed by country. 2) Added “free shipping” as a parameter. 3) Fixes a [...]

Another phpBay update. PhpBay 3.0.7 is released today and it’s available for download in your member’s area. It is a maintenance release so unless you need to use the new features, you don’t need to upgrade.

phpBay 3.0.7 release includes:

1) Fix on items displayed by country.
2) Added “free shipping” as a parameter.
3) Fixes a minor issue with the sidebar widget where the closing tag was not working correctly.

To update, upload all files and overwrite all existing files. Auction.php is not affected by this update.



Personalize Your Blog with .ME Domain Name
As of today, .ME domains are open for public registrations.  .ME has been the talk of the town because of its potential for internet users.  .ME domains are just perfect for blogs.   Just think about it, with a  .ME domain you can register YOURNAME.ME. .ME domains are not just limited to personal websites.  It can be used as a catchy [...]

As of today, .ME domains are open for public registrations.  .ME has been the talk of the town because of its potential for internet users.  .ME domains are just perfect for blogs.   Just think about it, with a  .ME domain you can register YOURNAME.ME.

.ME domains are not just limited to personal websites.  It can be used as a catchy marketing tool.  For example, verb-oriented domain names such as Contact.me, Drive.me, Date.me, Help.me, Love.me make perfect sense to visitors.

Well, you can purchase those premium domains only through the auction that’s coming up, but you can still get good .ME domain names if you hurry up.

It is little bit expensive and requires 2 years of contract, but it will be well worth your investment.  I was going to register “Prayfor.me” but as I thought.. it’s gone.  But I’ve found a couple of really nice domain names already.  So register a .ME domain name now!

Register a .ME Domain Here



7 Ways to Leverage Your E-Newsletter Content
Michael Katz and Chad Board are experts at teaching professionals how to write and publish a successful e-newsletters. Today they reviewed ways to re-purpose newsletter materials and get the most marketing power out of your publication. There was a lively...

Mistakes - Site Updating
I’ve been blogging about niche marketing since 2005.  After a few years, I’ve expanded my blog with several other blogs in subdomains because there was too much information to share in too many different categories.  Since the move, I’ve lost my focus and got sidetracked.  It was a big mistake. Before it gets worse, I’m merging [...]

I’ve been blogging about niche marketing since 2005.  After a few years, I’ve expanded my blog with several other blogs in subdomains because there was too much information to share in too many different categories.  Since the move, I’ve lost my focus and got sidetracked.  It was a big mistake.

Before it gets worse, I’m merging all my marketing-related blogs into a single blog.  Everything’s imported to MarketingSyndrome.com, but all posts need to be reorganized into right categories.  It might take me a few weeks to finish it.  Everything’s in mess right now, so please use the search tool to find information on this blog.

I’m even bringing back the old design I’ve used last year to refresh my memory.  :)



Recession Proof Your Business: List 5 People To Be Grateful For
When the going gets tough, the tough get going. Big changes for my business in 2009 already. What about you? Are you gearing down...or gearing up? I know plenty of colleagues who are using their time well: revising infrastructure, ramping...

Copywriting for Twitter- How to say more with less
Are you on Twitter yet? You know I'm not someone to jump on the fad-du-jour. But when I see something that isn't a waste of time, that makes for smart marketing, I will tell you about it. You need to...

3 + 1 Bonus Content Marketing Posts You Don't Want to Miss
Have you ever worked too hard? And finally, finishing a project, find out you could have made it far simpler? The other day I struggled for over an hour to come up with something interesting and relevant for you, my...

WordPress 2.6 Released
WordPress 2.6 was released today.  I thought it was going to be released in August, but the developers really pushed it.  WordPress 2.6 comes with a number of new features such as post revision tracking, live theme preview, Shift Gears, and Press This! Watch the WordPress 2.6 release video to learn more about it.

WordPress 2.6 was released today.  I thought it was going to be released in August, but the developers really pushed it.  WordPress 2.6 comes with a number of new features such as post revision tracking, live theme preview, Shift Gears, and Press This!

Watch the WordPress 2.6 release video to learn more about it.


Monday, March 16, 2009

Examples of Really Good Bullets

Examples of Really Good Bullets

Offline Marketing Techniques
  Offline marketing is very similar to online marketing, either way, word of mouth is one of the best forms of advertising there is, but a huge part of that involves getting to know the people around you. Online, that might mean joining and actively participating in groups and forums. Offline that could be taking a sincere [...]

Top Internet Marketer Carl Galletti has a birthday this Thanksgiving

Google Chairman Optimistic about Entrepreneurial Trends

How To Make An Absolute Fortune in the Information Products Business by Shawn Casey

Domain vs. Subdomain
When you get ready to set up a professional blog, one of the first decisions you will need to make is if you want to use a domain, subdomain, or a free option, such as blogger.com. I recommend treating a blog just like any other website, especially when it comes to the hosting. Some hosting companies allow you to [...]

A Few Positions Have Opened up at Content Site Builder

Frank Kern Audio and PDF Leaked to Public

Firefox The IE Killer

Keyword Tool

Adobe Digital Media Store - The Leading Source of PDF eBooks & eDocs! - Attention Publishers!

BANS vs phpBay - International Traffic
I’ve used both BANS and phpBay for my niche affiliate websites for a quite a while and I’ve experienced ups and downs of both scripts. Both scripts are excellent money makers, no doubt on that. I know that because both made money for me. Because BANS and phpBay basically work similar to each other, [...]

I’ve used both BANS and phpBay for my niche affiliate websites for a quite a while and I’ve experienced ups and downs of both scripts. Both scripts are excellent money makers, no doubt on that. I know that because both made money for me.

Because BANS and phpBay basically work similar to each other, I want to spend some time over the next few weeks to compare the two eBay affiliate scripts. In this post, I want to compare how both scripts deal with international traffic to your site.

Both BANS and phpBay were designed to work with international eBay sites. But the main difference is that BANS doesn’t have the capability to provide the international auction listings by Geo-targeting automatically. What I mean by this is that if you want to display Canadian auctions listings for Canadian visitors, you will have to build a separate BANS website just for that traffic.

With phpBay, you can build one affiliate website and make it display the international auction listings to the particular international traffic. In other words, if someone from United Kingdom visits your phpBay website, it automatically matches the Geo-IP and displays the auctions listings from eBay.co.uk instead of eBay.com.

This is a true advantage of phpBay over BANS. This translates more revenue from your eBay affiliate website. But in order to use this feature, you have to go through some steps describe on Brewsterware’s “Optimising your ebay affiliate profits” post.

Now, it took me a while to make it work right because the instruction was somewhat vague. The download file provided on that post didn’t work for me. Instead, when I used the default geo.php that came with phpBay, it worked. So use the downloaded file for country.php but use geo.php that comes with phpBay. Also, they should be placed inside “includes” folder. I don’t think that was mentioned in the post. If you have problems getting it to work, just let me know. I will help you setup correctly.



Advertising Your Website
Yup, I admit it, I am a bit biased, but I think that one of the very best ways you can advertise your website is through the V7N. First, without a doubt, your site needs to be in as many high quality directories as possible. The V7N Directory is the one directory that I personally recommend the [...]

People Are Getting Banned from EPN, but Why?
EPN (eBay Partner Network) has been actively sending out account termination letters to the publishers. The termination looks something like this… “After reviewing your account transactions, we determined that your account has been generating non-bona fide transactions related to new registered users. This violates our Code of Conduct and breaches the agreement between us. Your [...]

EPN (eBay Partner Network) has been actively sending out account termination letters to the publishers. The termination looks something like this…

“After reviewing your account transactions, we determined that your account has been generating non-bona fide transactions related to new registered users. This violates our Code of Conduct and breaches the agreement between us. Your account will be terminated immediately and no pending commissions will be paid to you. You are not permitted to rejoin the eBay Partner Network.

Almost all of the publishers who was banned claim that they’ve done nothing wrong, but I found a pattern from their explanation. People who got banned from EPN usually purchased traffic from unknown sources. I don’t know if this triggered a flag, but I think this is why their account was banned; Not from purchasing the traffic, but from the quality of traffic generate from these traffic brokers.

Like I said, I don’t know the definite answer, but it seems like purchasing traffic to your EPN affiliate website is a big risk. Don’t do it. If you really want to do it, you should filter purchased traffic with a landing page. I think that should be safe.

Please share your thoughts. Why these people are getting banned from EPN without an apparent reason? I hope EPN gives out a warning first before closing an account.



Internet Audiences Growing: How Will You Respond?

Personalize Your Blog with .ME Domain Name
As of today, .ME domains are open for public registrations.  .ME has been the talk of the town because of its potential for internet users.  .ME domains are just perfect for blogs.   Just think about it, with a  .ME domain you can register YOURNAME.ME. .ME domains are not just limited to personal websites.  It can be used as a catchy [...]

As of today, .ME domains are open for public registrations.  .ME has been the talk of the town because of its potential for internet users.  .ME domains are just perfect for blogs.   Just think about it, with a  .ME domain you can register YOURNAME.ME.

.ME domains are not just limited to personal websites.  It can be used as a catchy marketing tool.  For example, verb-oriented domain names such as Contact.me, Drive.me, Date.me, Help.me, Love.me make perfect sense to visitors.

Well, you can purchase those premium domains only through the auction that’s coming up, but you can still get good .ME domain names if you hurry up.

It is little bit expensive and requires 2 years of contract, but it will be well worth your investment.  I was going to register “Prayfor.me” but as I thought.. it’s gone.  But I’ve found a couple of really nice domain names already.  So register a .ME domain name now!

Register a .ME Domain Here


Sunday, March 15, 2009

Its Name is Zookoda

Its Name is Zookoda
Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter...

1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.

Getting Your Book on National TV - 8 Tips


BEA Book Expo America: Good for Independent Publishers?


The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

Four Marketing Tips for Self-Publishers
You may have already noticed that self-publishing is very time consuming. Most of your time is spent on marketing and publicity and very little time on writing.

Publicity for Your Book


Publicity for Books


Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.

Getting in Newspapers . . . Easy for our clients


BEA Info


BEA Book Expo America: Smart Strategies for Independent Publishers


The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

Saturday, March 14, 2009

The Advantages of Creating Your Own E-Book

The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

How to Launch Your Career as an Author, Get Your Book Published and Get Book Publicity: MP3 Audio
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors. Visit www.EverythingYouShouldKnow.com for more details

1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.

Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

Write a Book and Get Your Book Published: Subscribe to America's Most Successful Book Publicist's Newsletter Today
Sign up for the free HOW TO GET YOUR BOOK PUBLISHED and PUBLICIZED newsletter from Arielle Ford. In case you don't know Arielle by name, she's publicized hundreds of authors and books. 11 of which are #1 Bestsellers. Her clients include Deepak Chopra, Wayne Dyer, Neale Donald Walsch, Dean Ornish, Jon Gordon, Debbie Ford, Jack Canfield and Mark Victor Hansen. Arielle has compiled a list of nearly every question a first-time or experienced author wants to know about publishing, publicity, building a platform and the book business. Every issue is jam-packed with answers to the questions that get your book published and you booked on radio, television, newspapers and magazines.

Friday, March 13, 2009

Link popularity and tools for link building

Link popularity and tools for link building
Link popularity and link quality are important because all search engines consider them as a part of their ranking algorithms, says Puneet Mehrotra ..

Add My Blog To Your My Yahoo! Page

The Robert Collier Letter Book by Robert Collier

When Works Pass Into The Public Domain

How to write an effective copy
Finding just the right words to describe your product or service isn\'t as easy as it looks, says Puneet Mehrotra. Published on 12th October ..

iPodder.org : What is podcasting?

Firefox The IE Killer

How To Transfer Tapes

A Few Positions Have Opened up at Content Site Builder

How To Make An Absolute Fortune in the Information Products Business by Shawn Casey

Split Run Testing
If you are a webpreneur, split testing is a definite recommendation. Not only it increases sales but also lets go of unnecessary graphics and copy. A ..

All About GPRS
Dickens once said, \"never close your lips to those to whom you have opened your heart.\" Perhaps we can now say, \"never close your ..

Generating Revenue Through Advertising


Content is King on a Website
Content can make or break a website. The power of the written word has been witnessed many a time. Products have become success stories, resumes trans ..

American Red Cross Disaster Relief via Amazon

Frank Kern Audio and PDF Leaked to Public

Copywriting Course

$10,652.00 in Bonuses for Shawn Casey's "How To Make An Absolute Fortune..."

Keyword Tool

Carl Galletti Recommends

Top Internet Marketer Carl Galletti has a birthday this Thanksgiving

Thursday, March 12, 2009

Advertising Your Website

Advertising Your Website
Yup, I admit it, I am a bit biased, but I think that one of the very best ways you can advertise your website is through the V7N. First, without a doubt, your site needs to be in as many high quality directories as possible. The V7N Directory is the one directory that I personally recommend the [...]

Google Keyword Tools Now with Real Search Volumes
Thanks to Google, you can now view the real search volumes for your keywords with Google’s Keyword Tool. This is a great news for both webmasters and affiliate marketers like us. I’m so excited with this improvement. As you can see from the screen shot, you can view the real search volumes for June [...]

Thanks to Google, you can now view the real search volumes for your keywords with Google’s Keyword Tool. This is a great news for both webmasters and affiliate marketers like us. I’m so excited with this improvement.

As you can see from the screen shot, you can view the real search volumes for June and average search volume for the last 12 month period. Don’t miss the “Highest Volume Occured In” column at the end. With these stats, you can adjust your seasonal ad campaigns easily.

I just wanted to give you a quick update first before I go play with it more. Have fun!

Visit : Google Keyword Tool



Mistakes - Site Updating
I’ve been blogging about niche marketing since 2005.  After a few years, I’ve expanded my blog with several other blogs in subdomains because there was too much information to share in too many different categories.  Since the move, I’ve lost my focus and got sidetracked.  It was a big mistake. Before it gets worse, I’m merging [...]

I’ve been blogging about niche marketing since 2005.  After a few years, I’ve expanded my blog with several other blogs in subdomains because there was too much information to share in too many different categories.  Since the move, I’ve lost my focus and got sidetracked.  It was a big mistake.

Before it gets worse, I’m merging all my marketing-related blogs into a single blog.  Everything’s imported to MarketingSyndrome.com, but all posts need to be reorganized into right categories.  It might take me a few weeks to finish it.  Everything’s in mess right now, so please use the search tool to find information on this blog.

I’m even bringing back the old design I’ve used last year to refresh my memory.  :)



Domain vs. Subdomain
When you get ready to set up a professional blog, one of the first decisions you will need to make is if you want to use a domain, subdomain, or a free option, such as blogger.com. I recommend treating a blog just like any other website, especially when it comes to the hosting. Some hosting companies allow you to [...]

The Slovenian Designer
Recently I had the pleasure of seeing some of the work of a graphic designer, known as the Slovenian Designer. I was so impressed by what I had seen, that I decided to take a look through his blog. WOW! This is definitely a site worth spending some time on. Not only is he an extremely talented web [...]

When Choosing a Niche for Your BANS Site…
A number of Build a Niche Store forum members suggest that one should target niches that can’t be found anywhere but at auction. But I disagree with this. The majority of my BANS (Build a Niche Store) sites sell things that can be purchased in any retail stores, but I also have vintage auctions that sell only [...]

A number of Build a Niche Store forum members suggest that one should target niches that can’t be found anywhere but at auction.

But I disagree with this.

The majority of my BANS (Build a Niche Store) sites sell things that can be purchased in any retail stores, but I also have vintage auctions that sell only the things that can be bought through auctions.

What I learned from my EPN transaction stats is that people who buy stuff from auction sites already are likely to have an eBay account already.  I have more ACRUs generated from a kitchenware BANS site than anything else. That kitchenware I’m talking about averages $20 and it can be purchased at any local stores like Walmart and Target.

The advice given by the BANS members is good, but ignoring the other half of the market isn’t a good idea. I suggest that you build BANS sites for both, because both work well.

Just a quick thought.



Offline Marketing Techniques
  Offline marketing is very similar to online marketing, either way, word of mouth is one of the best forms of advertising there is, but a huge part of that involves getting to know the people around you. Online, that might mean joining and actively participating in groups and forums. Offline that could be taking a sincere [...]

Wednesday, March 11, 2009

Blogging the Internet Marketing Conference

Blogging the Internet Marketing Conference
This morning I took part in a panel on webwriting, part of the Internet Marketing Conference. It was a lot of fun, and I learned a lot. One thing I learned: Miss 604, also known as Rebecca Bollwitt, is a very speedy blogger. She summed up my presentation (on concise text) with admirable concision and accuracy.

This morning I took part in a panel on webwriting, part of the Internet Marketing Conference. It was a lot of fun, and I learned a lot. One thing I learned: Miss 604, also known as Rebecca Bollwitt, is a very speedy blogger. She summed up my presentation (on concise text) with admirable concision and accuracy.



New PageRanks Coming
Matt Cutts said on his blog that we should see a new Google Toolbar PageRank update over the next few days. He also mentioned that Google will be lifting some old penalties on websites. I’m not quite sure which one he’s referring to, but I think we will see some happy faces soon. To [...]

Matt Cutts said on his blog that we should see a new Google Toolbar PageRank update over the next few days. He also mentioned that Google will be lifting some old penalties on websites. I’m not quite sure which one he’s referring to, but I think we will see some happy faces soon.

To check your PageRank, you can use one of the online PageRank tools, but there’s a PageRank checker that I want to recommend to you. It’s called PaRaMeter. It is a free desktop software that tracks PageRanks on your websites. Instead of typing out a URL at a time, you can store all your domain information and have PaRaMeter update PageRank. It’s a neat software.

Download PaRaMeter and check your PageRank.



Jakob Nielsen reviews the Kindle 2
For a quarter of a century, almost, Jakob Nielsen has lamented the low resolution of text on the computer screen, and he's been right. Webwriters have created a whole new style of writing to deal with that problem.Now he's written a Kindle 2 Usability Review (Jakob Nielsen's Alertbox). The summary:Amazon's new e-book reader offers print-level readability and shines for reading fiction, but it has awkward interaction design and poor support...
For a quarter of a century, almost, Jakob Nielsen has lamented the low resolution of text on the computer screen, and he's been right. Webwriters have created a whole new style of writing to deal with that problem.

Amazon's new e-book reader offers print-level readability and shines for reading fiction, but it has awkward interaction design and poor support for non-linear content.

Quite apart from the excitement of a new toy, the reported sharpness of Kindle 2 text has a portent for webwriters: What happens when the same sharpness is available for ordinary computer monitors and even mobile phones?

For other reasons, Amy Gahran sees great promise in the Kindle 2 for journalists. In another post, she links to a story arguing that the New York Times should give every subscriber a free Kindle, and to a review of the Sony PRS-700—a competitor of the Kindle.


Obama's wisdom about email
Via CNN Political Ticker: Obama thinks he can keep his blackberry. Excerpt:President-elect Barack Obama told CNN Friday he thinks he may be able to “hang onto” his BlackBerry after all. In an interview with CNN’s John King, he talked about the privacy issues that threaten his ability to maintain normal communications – and his optimism that, unlike his predecessor, he’s going to be able to keep using e-mail after he...
Via CNN Political Ticker: Obama thinks he can keep his blackberry. Excerpt:
President-elect Barack Obama told CNN Friday he thinks he may be able to “hang onto” his BlackBerry after all. 
In an interview with CNN’s John King, he talked about the privacy issues that threaten his ability to maintain normal communications – and his optimism that, unlike his predecessor, he’s going to be able to keep using e-mail after he enters the Oval Office. 
Then there’s the BlackBerry. “You like these,” said CNN’s John King. “I was just with you before this, and you had a couple of them. And there are a lot of people who say, because this will end up in the presidential library, because you don't have privacy any more. Your life's about to change Tuesday noon. You have to give this up.” 
“Yes,” conceded Obama. 
“You going to do it?” asked King. 
“I think we're going to be able to beat this back,” Obama responded. “….I think we're going to be able to hang onto one of these. Now, my working assumption, and this is not new, is that everything I write on e-mail could end up being on CNN. So I make sure that — to think before I press ‘send.’”
If only the rest of us would think before we press "send."

100 free open-courseware classes for web workers
Thanks to Kelly Sonora for sending me the link to 100 Free and Useful Open Courseware Classes for Web Workers. They're on a site with the unfortunate name of "Learn-gasm," but the courses themselves look really good. Most are MIT courses, but I'm proud to say that some are from Capilano University, where I taught—when it was just a college—for 40 years.And as long as we're talking about open courseware,...
Thanks to Kelly Sonora for sending me the link to 100 Free and Useful Open Courseware Classes for Web Workers. They're on a site with the unfortunate name of "Learn-gasm," but the courses themselves look really good. 

Most are MIT courses, but I'm proud to say that some are from Capilano University, where I taught—when it was just a college—for 40 years.

And as long as we're talking about open courseware, I might as well mention my own course, Write a Novel.


Personalize Your Blog with .ME Domain Name
As of today, .ME domains are open for public registrations.  .ME has been the talk of the town because of its potential for internet users.  .ME domains are just perfect for blogs.   Just think about it, with a  .ME domain you can register YOURNAME.ME. .ME domains are not just limited to personal websites.  It can be used as a catchy [...]

As of today, .ME domains are open for public registrations.  .ME has been the talk of the town because of its potential for internet users.  .ME domains are just perfect for blogs.   Just think about it, with a  .ME domain you can register YOURNAME.ME.

.ME domains are not just limited to personal websites.  It can be used as a catchy marketing tool.  For example, verb-oriented domain names such as Contact.me, Drive.me, Date.me, Help.me, Love.me make perfect sense to visitors.

Well, you can purchase those premium domains only through the auction that’s coming up, but you can still get good .ME domain names if you hurry up.

It is little bit expensive and requires 2 years of contract, but it will be well worth your investment.  I was going to register “Prayfor.me” but as I thought.. it’s gone.  But I’ve found a couple of really nice domain names already.  So register a .ME domain name now!

Register a .ME Domain Here



Writing the Web’s Future in Many Languages
Via the December 30 New York Times: Writing the Web’s Future in Many Languages. Excerpt:The next chapter of the World Wide Web will not be written in English alone. Asia already has twice as many Internet users as North America, and by 2012 it will have three times as many. Already, more than half of the search queries on Google come from outside the United States.The globalization of the Web...
Via the December 30 New York TimesWriting the Web’s Future in Many Languages. Excerpt:
The next chapter of the World Wide Web will not be written in English alone. Asia already has twice as many Internet users as North America, and by 2012 it will have three times as many. 
Already, more than half of the search queries on Google come from outside the United States.
The globalization of the Web has inspired entrepreneurs like Ram Prakash Hanumanthappa, an engineer from outside Bangalore, India. Mr. Ram Prakash learned English as a teenager, but he still prefers to express himself to friends and family members in his native Kannada. But using Kannada on the Web involves computer keyboard maps that even Mr. Ram Prakash finds challenging to learn. 
So in 2006 he developed Quillpad, an online service for typing in 10 South Asian languages. Users spell out words of local languages phonetically in Roman letters, and Quillpad’s predictive engine converts them into local-language script. Bloggers and authors rave about the service, which has attracted interest from the cellphone maker Nokia and the attention of Google Inc., which has since introduced its own transliteration tool. 
Mr. Ram Prakash said Western technology companies have misunderstood the linguistic landscape of India, where English is spoken proficiently by only about a tenth of the population and even many college-educated Indians prefer the contours of their native tongues for everyday speech. 
“You’ve got to give them an opportunity to express themselves correctly, rather than make a fool out of themselves and forcing them to use English,” he said.
It's a fascinating article about an important development. I've added a link to Quillpad in the Webwriting Resources list.

Worst websites of 2008
I haven't visited Web Pages That Suck in a long time, but I did so this evening. Not sure it was a good idea. I clicked on the button for Contenders for worst web site of 2008 group 1, and no, it was not an exaggeration. I looked at the first ten, and decided not to go further. While HavenWorks.com ranks just #3, it was the only site that made...

I haven't visited Web Pages That Suck in a long time, but I did so this evening. Not sure it was a good idea.

I clicked on the button for Contenders for worst web site of 2008 group 1, and no, it was not an exaggeration. I looked at the first ten, and decided not to go further.

While HavenWorks.com ranks just #3, it was the only site that made me cry out in horror.

Here we are, well into the web's second decade, and people are still creating sites like this?

Not only that, people are still providing Websites That Suck with plenty of new material.



More free online courses
Thanks to Kelly Sonora at Online Degree World for letting me know about 100 Free Open Courseware Classes on Journalism, Blogging and New Media. These look like extremely useful opportunities. They come from schools as diverse as MIT, Utah State, and my own Capilano University.
Thanks to Kelly Sonora at Online Degree World for letting me know about 100 Free Open Courseware Classes on Journalism, Blogging and New Media. These look like extremely useful opportunities. They come from schools as diverse as MIT, Utah State, and my own Capilano University.

My Happy Crazy Life

My Happy Crazy Life
It isn’t often that I come across a blog that I am so impressed by that I find myself wanting to tell everyone I know about it, but My Happy Crazy Life is definitely one blog that I want to share with others.    When I found this blog, authored by Amy Sue of the Zany Zebra, [...]

Advertising Your Website
Yup, I admit it, I am a bit biased, but I think that one of the very best ways you can advertise your website is through the V7N. First, without a doubt, your site needs to be in as many high quality directories as possible. The V7N Directory is the one directory that I personally recommend the [...]

How to Get Your Book Published: Quicktime Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Write a Book and Get Your Book Published: Subscribe to America's Most Successful Book Publicist's Newsletter Today
Sign up for the free HOW TO GET YOUR BOOK PUBLISHED and PUBLICIZED newsletter from Arielle Ford. In case you don't know Arielle by name, she's publicized hundreds of authors and books. 11 of which are #1 Bestsellers. Her clients include Deepak Chopra, Wayne Dyer, Neale Donald Walsch, Dean Ornish, Jon Gordon, Debbie Ford, Jack Canfield and Mark Victor Hansen. Arielle has compiled a list of nearly every question a first-time or experienced author wants to know about publishing, publicity, building a platform and the book business. Every issue is jam-packed with answers to the questions that get your book published and you booked on radio, television, newspapers and magazines.

The Slovenian Designer
Recently I had the pleasure of seeing some of the work of a graphic designer, known as the Slovenian Designer. I was so impressed by what I had seen, that I decided to take a look through his blog. WOW! This is definitely a site worth spending some time on. Not only is he an extremely talented web [...]

How to Launch Your Career as an Author, Get Your Book Published and Get Book Publicity: MP3 Audio
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors. Visit www.EverythingYouShouldKnow.com for more details

Visit the Book Publicity Gallery to see Documents and Photos of Successful Book Publicity Tours and Information.
Visit this link for a whole gallery full of scans from the NY Times and Publisher's Weekly.

Offline Marketing Techniques
  Offline marketing is very similar to online marketing, either way, word of mouth is one of the best forms of advertising there is, but a huge part of that involves getting to know the people around you. Online, that might mean joining and actively participating in groups and forums. Offline that could be taking a sincere [...]

Arielle Ford, Publicist biography
Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

How to Get Your Book Published: Windows Media Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Unemployed? These 10 Websites Should Be Your Best Friends
Written by Mark Sullivan We found a battery of new sites and services–such as LinkedIn JobsInsider, Recessionwire, and Uberi.com–dedicated to providing the kind of cost-cutting, job-search, and moral-support tools that can be invaluable during lean times. As the economy continues to suffer, many people are cutting their budgets, looking for work, or preparing a plan of action [...]

Written by Mark Sullivan

We found a battery of new sites and services–such as LinkedIn JobsInsider, Recessionwire, and Uberi.com–dedicated to providing the kind of cost-cutting, job-search, and moral-support tools that can be invaluable during lean times.

As the economy continues to suffer, many people are cutting their budgets, looking for work, or preparing a plan of action in case a layoff comes. Fortunately, the Web offers some powerful new tools to help with those tasks. After asking some experts and a number of unemployed friends for recommendations, I put together a list of sites that can truly make a difference, whether you’re conducting or anticipating a job search, or just trying to tighten the purse strings during these bad economic times.

Quicken Online

Quicken Online


If your job does go away, a smart first step is to declare martial law on your budget, paring down or eliminating all but the most essential expenses. I’ve never (seriously) maintained a personal budget, but doing so will likely be one of the new experiences this downturn introduces me to. Since I’m unlikely to cut my broadband connection until I’m literally starving, I looked for a solid (and free) online budgeting tool–one that could pull information from elsewhere on the Web, and that was accessible from anywhere.

I settled on Intuit’s basic and free Quicken Online service. The setup took all of 3 minutes, and before I knew it the service was pulling my income and expense information from the last nine months from my online bank account. The service reads every line item and intelligently applies a category to each (rent, food, entertainment, income, and so on), and then it charts where your money is going and gives you ideas on what you can cut back or eliminate. Quicken miscategorized a few of my entries, but correcting them was a snap. The service also sets up a series of alarms and reminders for when your bills are due, so that you never incur another late charge. You can have the reminders sent to your e-mail or to your cell phone–and yes, there’s an iPhone app. (Also recommended: Mint.)

LinkedIn JobsInsider

LinkedIn JobsInsider


One of the greatest comforts if you are unemployed (or if you’re anticipating that you will be soon) is having a strong network of professional and social friends. Networking on sites such as LinkedIn, which focuses on career-related social networking, can be a powerful way to spread the word that you are looking for work, to advertise your expertise, to get difference-making recommendations from friends, and to find out about job opportunities.

But you already know that. What’s new is that LinkedIn is developing some cool tools to help you while you’re hunting for job opportunities. The company has introduced a downloadable browser add-on called LinkedIn JobsInsider that tells you, in a pane at the left side of your browser window, when you have a LinkedIn contact who might be able to help you with specific jobs you’ve found while searching on job boards (like Monster, for example). Whether you have an “in” with a particular employer can make the difference between expending effort in pursuing the opportunity or spending time looking for something better.

“In fact, one LinkedIn contact can make all the difference in the world,” says Julie Erich, an insurance industry recruiter based in San Francisco. “Put yourself in the shoes of the hiring manager who has 200 resumes on her desk. She is busy and is looking for ways to reduce that pile to set of solid finalists who will make it to the second round.” The mention of a mutual friend, in the real world or on LinkedIn, can cause the hiring manager to move your resume to the top of the pile, Erich says. “It can get you an interview, [whereas] without that mutual friend you might have been lost in the stack.”

As you might imagine, LinkedIn and sites like it have seen a dramatic uptick in popularity since the economy took a nosepe. A spokesperson told me that LinkedIn has seen a 65 percent increase in recommendations (your friends/contacts saying nice things about you at your profile page) since December 2008. Meanwhile, she says, the number of applicants per job listing on LinkedIn has doubled over the last 6 months, while the number of job listings has plummeted. These days, a new member is signing up with LinkedIn at a rate of one per second.

SimplyHired

SimplyHired


You’ve already heard about the large employment sites, such as CareerBuilder, HotJobs, and Monster. I’m not a big believer in such sites, and I don’t often hear people talking about how wonderful any one of them is. Instead I recommend a relative newcomer called SimplyHired, a startup with financial backing from News Corporation, which owns Fox Networks.

SimplyHired does for (to?) job sites what Kayak does for travel sites: It aggregates job listings from all over the Web, including from the big sites. SimplyHired now lists about 4 million jobs. I did a few sample searches on the site for marketing positions, and saw openings from perhaps ten different job boards, along with postings that came directly from the hiring companies. The listings give the basic information about the opportunity, and then link you out to the listing at the hiring company’s site or at the job board.

I like the fact that SimplyHired takes advantage of the job data it aggregates to benefit its users. For instance, the site mines the data to produce both salary averages and employment trends (the number of opportunities listed month-to-month, for instance) for the type of job you’re looking for. SimplyHired also offers a couple of tools that seem to be more than window dressing. One is a Google Maps mashup where you can plot out various commutes to the same job–pretty useful, since the commute is an obvious factor in deciding whether to pursue a particular job listing.

DesperateDollars

DesperateDollars


DesperateDollars is filled with ideas for making money if you find yourself in really dire straits–things like getting tattoos for money, growing and selling your own food, doing for-pay surveys and secret-shopping assignments, volunteering for paid clinical tests, or donating sperm, blood, or hair. The site isn’t the prettiest thing in the world to look at, but I found the assortment of money-making ideas entertaining, as well as somewhat of a comfort: It’s a reminder that the world doesn’t end if you lose your job. With a little creativity, in times of desperation you can still go out and bring home the bacon.

Free Napkin

FreeNapkin


FreeNapkin is like an eBay for free stuff. The site is a magnet for two types of people: folks looking for an easy way to recycle stuff they don’t need by finding a new home for it, and those who are trying to cut costs by getting used stuff for free instead of going out and buying it. The “givers” post pictures and information about the items they want to dump, and the first FreeNapkin “claimer” to call dibs on the item wins it. The claimer pays the shipping on the item, or picks it up in person (the site filters the donations by city).

People have given away everything from dogs to farm equipment on FreeNapkin. I’ve never donated or claimed anything on FreeNapkin; but judging by the number of listings, the site seems to work well. FreeNapkin is no marvel of fancy Web design, but it gets bonus points for hitting squarely on the need to conserve and reuse things in tough economic times.

Uberi.com

Uberi.com


If your income is threatened or interrupted, putting a tight grip on your outgoing cash is essential. Many deal sites have popped up on the Web in the last year, each with a slightly different product focus and approach. Uberi spends about half its time looking for consumer tech deals (TVs, printers, and the like), and the rest gathering listings for things important to families and small businesses, such as food, paper, and clothing. The deals appear in random order, not categorized, so you must scan through them; the link in each one leads out to the product page at the corresponding retailer’s site.

The site tracks deals at many large retailers such as Amazon and Wal-Mart, which offer discounts on various things every day. Amazon has so many that Uberi presents a “discount table” linking you directly to listings of on-sale products by category and by discount level (10 percent to 90 percent).

If you are the official (or unofficial) purchasing agent for a business or a large household, checking the listings at Uberi to see if they match your needs has the potential to make a real difference when you tally up your costs at the end of the month. (Also recommended: RetailMeNot.)

Meetup

Meetup


The Internet is a great place to start the process of finding a job, but getting hired happens as a result of direct, face-to-face contact with other people. Meetup provides a platform where anyone, regardless of where they live, can find or set up groups of local, like-minded people with specific shared interests or goals.

More and more employment-related groups are forming on Meetup, as a quick group search on the site reveals. I searched Meetup for groups in my neighborhood (using my zip code), and found several nearby. In such groups you can learn about job opportunities that aren’t advertised, about job fairs and other events, and about people inside or outside of the group who can help you (directly or indirectly) get your foot in the door somewhere.

SmartyPig

SmartyPig


With the economy on the wane, Americans are getting serious about saving money again–savings deposits were up 5 percent in January. It’s a good time to consider SmartyPig, a savings Web site backed by a real FDIC-insured bank that attempts to make saving money more fun (and more successful) by adding social networking elements and Web widgets.

Say you’re saving up for a trip, a wedding, or a down payment on a house. You tell the Pig when you want to meet your goal, and the Pig suggests an automatic monthly payment amount that will allow you to reach it. You make payments into your account as you would with any online bank. You can then install a SmartyPig widget at your Facebook or MySpace page; this gets your friends involved, which might make you more feel more accountable to your savings goal. SmartyPig even provides an easy way for your friends to donate cash to your cause.

Recessionwire.com

Recessionwire


Here’s a cool new site that falls under the “moral support” heading. Recessionwire was founded by three journalists–a couple of Conde Naste Portfolio online editors and a freelancer–who found themselves, uh, underemployed. The three decided to vent their frustration by starting what they termed a “user’s guide to the recession.”

The site offers news and analysis on the economy (”Recession Briefing”), perspectives, work (or out-of-work) advice, spending tips (”Recession Concessions”), inspiration (spotlights on people who see opportunity in this economy), and insights.

While the site offers a lot of serious news and information, perhaps its best quality is its ability to give you a laugh or two during rough times. Recessionwire takes a decidedly humorous and irreverent approach to the economy and its effects on people. Here’s a quick excerpt from Joe the Trader’s blog: “The jury may still be out on broad societal shifts, but the public quickly volunteered to be judge, jury, and executioner for the Wall Street fat cats. Even in the halcyon days of 2006, Wall Street guys were called douchebags.”

Wise Bread

Wise Bread


Wise Bread is just one of a whole new wave of frugality sites. It’s essentially a group of blogs with a discussion forum attached. The blogs cover ideas and advice on personal finance, career, frugal buying, green living, and ways to do everyday things more easily and cheaply (”lifehacks”). For instance, when I checked today I saw a blog about how the bailout package might affect your mortgage, a piece on cutting down your use of plastic bags, and a bit titled “Beware the Pretty Things: Four Reasons I’m Keeping My Ugly, Old Stuff“. Every day the site features deals from around the Web, as well as advice from an expert on retirement planning and other money matters.

While the site offers many creative ways to simplify your lifestyle and save money, it also makes a big deal out of finding ways to keep some of the luxuries you enjoy, by paying less for them. That makes sense to me; simply removing all the fun things from your life can make you feel morally defeated by your financial woes.

More than anything, I like the cumulative message of Wise Bread–that there is nothing wrong (and a lot right) with living within your means. At a time when debt, both personal and institutional, is wreaking so much havoc on so many people’s budgets, it seems appropriate to ditch the idea that buying new and on credit is the proper thing to do, and that those “pretty things” we think we want will lead to happiness.

Whether you are employed, underemployed, or unemployed, I hope you will check out some of these ten sites. All have something to offer regardless of your employment status, even if it’s just a quick laugh or a little inspiration. And, as always, I invite you to let me know about sites that have helped you manage money, find a job, or keep your mind right during these hard economic times.



Domain vs. Subdomain
When you get ready to set up a professional blog, one of the first decisions you will need to make is if you want to use a domain, subdomain, or a free option, such as blogger.com. I recommend treating a blog just like any other website, especially when it comes to the hosting. Some hosting companies allow you to [...]

Tuesday, March 10, 2009

Great Options: How to create a no-brainer

Great Options: How to create a no-brainer
I just read something in Predictably Irrational by Dan Ariely that blows me away. The Economist offered 3 options on their website for subscriptions: Economist.com subscription - $59 for online access Print subscription - $125 for printed issues Print &...

Top Blog Lists: Top42 Content Marketing & 9 Best Blogs for 2009
Who are the top bloggers in your field? You need to know them and read them and leave comments. It's one of the top ways to drive traffic back to your own blog and get new readers. It's what The...

Moms of different ages use the Net differently
Gen X and Gen Y focus on different activities online

Image: Striatic

Gen X is the generation born between 1965 and 1980 (depending on your source)

Generation Y moms were born between1982 (Millenials) and 1994.

Both Generation X and Generation Y moms view the internet as a must-have tool for finding child-rearing information, but there is a marked difference in their online behaviors and preferences, says a study from The Parenting Group and NewMediaMetrics

Gen Y moms prefer:

  • media that connects them to other moms online - such as internet communities, blogs and video-sharing sites - suggesting they prefer to rely on peers rather than experts to help them parent., according to the study.
  • creating their own content
  • time-shifting behaviors, such as watching TV online.

The top three activities of Gen Y moms:

  • reading blogs
  • participating in an online community of moms
  • creating and sharing their own videos.

Gen X moms are less attached to digital media as a whole. They are more likely to engage in task-oriented activities such as shopping online and uploading photos.

The top three online activities of Gen X moms are:

  • using a photo site
  • rating and reviewing products
  • shopping

The Parenting Group.suggests that these insights can help marketers targeting the next new generation of moms online.

See Also



Publicity for Your Book


I (still) Love Kindle...one year later
Are you using a Kindle for reading books yet? The 2nd generation just came out and it's getting rave reviews.I use my Kindle all the time now. It took me a couple of months to get used to it, and...

The Right Brain/ Left Brain Tango: How to Get Your Creative Mojo Back
What's your favorite way of stimulating your creative juices? How do you inspire yourself? I don't usually get up at 2 a.m. and work, but when work's creative it's more like play, so why not? Here's two good posts to...

Copywriting for Twitter- How to say more with less
Are you on Twitter yet? You know I'm not someone to jump on the fad-du-jour. But when I see something that isn't a waste of time, that makes for smart marketing, I will tell you about it.You need to be...

Recession Proof Your Business: List 5 People To Be Grateful For
When the going gets tough, the tough get going. Big changes for my business in 2009 already. What about you? Are you gearing down...or gearing up? I know plenty of colleagues who are using their time well: revising infrastructure, ramping...

UK PR Firms Missing Digital Opportunity
Study shows almost 80 % have no social media services

It would seem that most UK PR agencies missed the Cluetrain. 

According to a study of 100 major PR firms 79% have not yet developed online PR and social media services.  And half of those that did get the clue are based in London, says the BigMouth Media report. 28% of the London based PR firms offer Internet PR services and 14% of them blog.

"If PR is to properly address the challenges and opportunities that new media offers, the industry must invest in relevant services and training at all levels. Those failing to do so run the long-term risk of losing out in the inevitable battle for the online communications market."  Adam Parker, Chief Executive of online news distribution company webitpr.

Pr social media in UK

See Also



Grow Business with Simple & Free Tools
The Blog Squad is being interviewed Friday February 20, 2009 on Blog Talk Radio by Paul Chaney, User Friendly Thinking show on how small businesses can use simple, often free tools to grow business, even in the midst of a...

The 3 Must-Have Ingredients to Writing Great Content
I'm talking about content marketing here. Not about copywriting for a landing sales page, although that might ultimately be where you want your readers to click through to. No, I'm going to tell you what I think are the 3...

BEA Info


7 Ways to Leverage Your E-Newsletter Content
Michael Katz and Chad Board are experts at teaching professionals how to write and publish a successful e-newsletters. Today they reviewed ways to re-purpose newsletter materials and get the most marketing power out of your publication.There was a lively discussion...

Getting Your Book on National TV - 8 Tips


BEA Book Expo America: Good for Independent Publishers?


SES Chicago V ideo Interviews
SEO tips form the speakers each day this weekI am at SES Chicago 08 with the video crew from Firebelly Marketing in Indianapolis. We'll be talking to keynote speakrs and panelist today and tomorrow and the vidoes wil be postedon YouTube and on htis blog every day this week.

So if you were not able to attend, at least you'll get some of the highights.

Stay tuned.

And follow me on Twitter for updates during the the day
http://www.twitter.com.sallyfalkow



Publicity for Books


BEA Book Expo America: Smart Strategies for Independent Publishers


The Real Problem: What NOT to Write About...
There are a lot of posts in the Blogosphere about how to choose a topic to post about, where to find content, how to link to good resources.Even though one of the most commonly cited fears of newbie bloggers and...

Getting in Newspapers . . . Easy for our clients


Monday, March 09, 2009

The 2008 Weblog Awards

The 2008 Weblog Awards
The polls are now open for The 2008 Weblog Awards: Polls Archives. Even if you're not a fan of such competitions, you may find some worthwhile blogs in unexpected places.
The polls are now open for The 2008 Weblog Awards: Polls Archives. Even if you're not a fan of such competitions, you may find some worthwhile blogs in unexpected places.


1-2-All Email Marketing by Active Campaign
One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign.

Reading speed on computer screens
As I'm pulling together materials for the fourth edition of Writing for the Web, I'm finding it hard to update one important issue. For decades, it's been a given that reading text on a computer screen is harder than reading it on paper. The effect is that we read online text 25% more slowly than text on paper. Jakob Nielsen made that critical point back in the 1990s, and said...

As I'm pulling together materials for the fourth edition of Writing for the Web, I'm finding it hard to update one important issue.

For decades, it's been a given that reading text on a computer screen is harder than reading it on paper. The effect is that we read online text 25% more slowly than text on paper.

Jakob Nielsen made that critical point back in the 1990s, and said it was a problem with screen resolution. By 2009, he predicted, resolution would be equivalent to print on paper.

But Nielsen hasn't addressed the issue recently, and when I search for other studies, I find little or nothing published since about 2003. Can anyone point me to recent studies that indicate how quickly people read onscreen, using recent computers, compared to reading text on print?



Webwriting in Spanish
Cast your bread upon the waters... I just ran across a Spanish website called elclerigo! that deals with a lot of web issues, and there was a post on how to write for the web, based on the Spanish translation of my book. The examples given were by Spanish students, dealing with Spanish subjects. This cheered me up. When I first read Escribir para la Web, I realized at once...

Cast your bread upon the waters...

I just ran across a Spanish website called elclerigo! that deals with a lot of web issues, and there was a post on how to write for the web, based on the Spanish translation of my book.

The examples given were by Spanish students, dealing with Spanish subjects. This cheered me up. When I first read Escribir para la Web, I realized at once that the examples and links were those of the English version. Native Spanish speakers would be likely to find my links irrelevant to their own needs.

(The translator, however, did an extraordinary job of echoing my writing style...it was pleasant but odd to read myself in such fluent Spanish, when my command of the language is really pretty weak.)

Well, I'm glad that the teacher and students found the book useful, and it's given me more food for thought about the fourth edition. And I'm adding this site to the Foreign-Language Resources list.



Avoid cliché like the plague? Never
Robert Fisk is best known as a journalist specializing in the Middle East. But today he turns his attention to another chronic problem. Via The Independent: Avoid cliché like the plague? Never. Excerpt: Opposite my apartment in Beirut there used to live an American-born English teacher called Marion Lanson. When she departed Lebanon, I inherited her 1949 Random House American College Dictionary, edited by one Clarence L Barnhart "with the...

Robert Fisk is best known as a journalist specializing in the Middle East. But today he turns his attention to another chronic problem. Via The Independent: Avoid cliché like the plague? Never. Excerpt:

Opposite my apartment in Beirut there used to live an American-born English teacher called Marion Lanson. When she departed Lebanon, I inherited her 1949 Random House American College Dictionary, edited by one Clarence L Barnhart "with the Assistance of 355 Authorities and Specialists". I like "authorities" and "specialists" very much because we have largely abandoned such words.

I was keen to look up Mr Barnhart's definition of that plague of modern journalism, the cliché. "A trite, stereotyped expression, idea, practice, etc, as 'sadder but wiser', 'strong as an ox'."

Alas, I fear these are imaginative expressions compared with the stuff we now consume. Mr. Barnhart's German translation of cliché – "klitsch" or "doughy mass" – seems more appropriate for the assaults on literacy that we commit today.

All this came to mind when I learned this week of the coup in Mauretania, where the army took power after President Sidi Ould Cheikh Abdallahi unwisely tried to fire some of his senior officers.

Would tanks "roll" into the capital, I asked myself? Tanks always "roll", don't they? I have never actually seen a tank perform this extraordinary act but, clichés being what they are, my eye sped down the Mauretania story for my friendly "roll". And sure enough – perhaps because Mauretania doesn't have a lot of tanks – there it was. The president, said the agency report, "was arrested after military convoys rolled through the capital Nouakchott".

Why do we use these dead words? There is a dictionary of clichés on my desktop in Beirut and I heartily recommend Watson's Dictionary of Weasel Words by the Australian Don Watson.

It contains one of my most hated clichés: core. As in "core issues", "core business" or "core learning outcomes". Rather like "key speakers" – of which I always refuse to be a member – these clichés attempt to smother idiocy with deep learning (or "core" learning, perhaps).

What is this fascination with stale language? Let me rage. I hate all reports about wars where "the guns fall silent"; the retirement period for artillery being rather short, it's only a matter of time before the "clouds of war" begin to gather once more, when opponents are "pitted" against each other, when guns "soften up" their targets, and national governments complain about "terrorists" crossing (ergo: Iraq, Syria, Iran, Afghanistan) "porous borders". In Iraq, we may experience a "spike" of violence, followed – of course – by a successful "surge".

By all means read the whole thing.



Welcome to the White House—and the 21st Century (updated)
Back in 2002, giving a workshop in Sao Paulo, I showed my students the current White House website. It was pretty dull, but it did offer a page in Spanish. Politically smart, I guess, except that the links on the Spanish page were still in English. Politics on the web was still pretty primitive.Last year I wrote an article about the gorgeous Barack Obama campaign website. Clearly, the upstart understood...
Back in 2002, giving a workshop in Sao Paulo, I showed my students the current White House website. It was pretty dull, but it did offer a page in Spanish. Politically smart, I guess, except that the links on the Spanish page were still in English. Politics on the web was still pretty primitive.

Last year I wrote an article about the gorgeous Barack Obama campaign website. Clearly, the upstart understood the web far better than any other politician on the planet. 

Now, on the day of his inauguration, we have an invitation: Welcome to the White House.

Webwriters, take notes. Barack Obama has raised the standard. 

I've discussed the site in more detail on The Hook, the politics blog of The Tyee.

Update: Jimmy Orr at the Christian Science Monitor has a good article on the site, written from his perspective as W's original website guy.


Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

A Handy Reference
I recently ran across a useful little book, The Elements of Visual Style: The Basics of Print Design for Every PC and Mac User, by Robert W. Harris. While it's aimed at print-based writing, webwriters can also draw some lessons from it. Harris gives us a quick guide to typography, layout, and the use of art in print documents. The illustrations show bad and good examples, and the book itself...

I recently ran across a useful little book, The Elements of Visual Style: The Basics of Print Design for Every PC and Mac User, by Robert W. Harris. While it's aimed at print-based writing, webwriters can also draw some lessons from it.

Harris gives us a quick guide to typography, layout, and the use of art in print documents. The illustrations show bad and good examples, and the book itself is pretty well designed. I wish it were more "hypertextual": We get no references to other books on document design, and no links to sites dealing with this and related issues.

Still, it's a compact, concise, and inexpensive handbook. Even if you find most of the advice very familiar, the book could help you back up the points you're trying to make to your clients.



Its Name is Zookoda
Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter...

Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.

Slow blogging
Via The Canadian Journalism Project: Slooowww is a post about "slow blogging," which has been around since at least 2006 but isn't in any hurry to impose itself. Slow blogging has its own Slow Blog and an advocate at Oxford University Press. I sympathize with the concept. Over at H5N1, I may post ten or twelve items in a busy day. Apart from the demands on my time, I wonder...

Via The Canadian Journalism Project: Slooowww is a post about "slow blogging," which has been around since at least 2006 but isn't in any hurry to impose itself.

Slow blogging has its own Slow Blog and an advocate at Oxford University Press.

I sympathize with the concept. Over at H5N1, I may post ten or twelve items in a busy day. Apart from the demands on my time, I wonder how much impact any given post may have.

But it's essentially a clipping service, and seems to be valued as such. Here and on some of my other blogs, the posts come less often. But I hope each has some useful value.



Why the Print Media Still Don't Get It
We're having a federal election here in Canada, and The Globe and Mail is covering it very well. But this story by one of the paper's top reporters, Michael Valpy, shows why print text doesn't work online: Outlook gets gloomier for Tories, polls suggest. Here's an excerpt from the end of the story, with my comments and revisions between paragraphs: There have been a number of theories offered for Canadians'...

We're having a federal election here in Canada, and The Globe and Mail is covering it very well. But this story by one of the paper's top reporters, Michael Valpy, shows why print text doesn't work online: Outlook gets gloomier for Tories, polls suggest. Here's an excerpt from the end of the story, with my comments and revisions between paragraphs:

There have been a number of theories offered for Canadians' growing coolness toward Mr. Harper as the campaign progresses, most focusing on his response – or perceived absence of response – to the gathering economic crisis.

[A sentence of online text should normally run to 20 words maximum. This is 34 words, starting with the dead word "There."]

Observers suggest several theories for Canadians' growing coolness to Mr. Harper. Most focus on his poor response to the current economic crisis.

But a leading social scientist, speaking for background, suggested yesterday that Canadians see in Mr. Harper a Robespierre-type character, the French revolutionary leader who at first was embraced by the people for his unflappability, control and appearance of towering moral rectitude and then rejected by them for the same reasons.

[Fifty words in one sentence! Three sentences convey the same meaning more clearly:]

A leading social scientist, speaking on background, said yesterday that Canadians see Mr. Harper as a Robespierre. In the French Revolution, the people embraced Robespierre for his calm, control, and apparent morality. Then they rejected him for the same reasons.

“Because there was no sense that if he took his clothes off, he'd be the same as the rest of us,” the social scientist said.

[You've got to quote your sources word for word. I wish the source had said:]

"They didn't think he'd be the same as the rest of us if he took his clothes off," said the social scientist.

Pollsters said the possibility exists that the gap between the Conservatives and Liberals will widen again before voting day but it's less and less likely.

Pollsters said the Liberal-Conservative gap may widen again before election day. But they consider it unlikely. [25 words in the original sentence. Revised: 17 words in two sentences.]

In Quebec, the Liberals now have replaced the Conservatives as the federalist option to the Bloc. “There are no rabbits to be pulled out of the hat for the Conservatives,” Mr. Donolo said.

In Quebec, the Liberals have replaced the Conservatives as the federalist choice. "The Conservatives have no rabbits to pull out of their hat," said Mr. Donolo.

There are signs the Green vote, which is as high as 14 per cent in B.C., is becoming unstuck. And Mr. Graves said the three groups with the most aversion to Mr. Harper – young voters, low-income voters and NDP supporters in Ontario – have historically shown a willingness to swing to the Liberals.

[Another boring "There" sentence, plus a 33-word sentence. Consider this version with two sentences and 33 words total:]

The Green vote, up to 14 percent in BC, is weakening. Mr. Graves said three groups hostile to Mr. Harper are historically likely to vote Liberal: young voters, poor voters, and Ontario New Democrats.

Michael Valpy is a fine and thoughtful writer. But if his paper won't edit him for online readers, he won't reach the readers he deserves. And his paper won't survive online as long as it should.



A promising new search engine (updated)
I can still recall the day I first logged on to Google, then just the latest of a host of search engines. This morning I heard a news item about a new search engine: Cuil. After a very quick inspection, I'm impressed. It's fast and it's pretty—you get graphics as well as links. I'd welcome your comments about it and how well it meets your needs. Update, July 30: David...

I can still recall the day I first logged on to Google, then just the latest of a host of search engines. This morning I heard a news item about a new search engine: Cuil.

After a very quick inspection, I'm impressed. It's fast and it's pretty—you get graphics as well as links. I'd welcome your comments about it and how well it meets your needs.

Update, July 30: David Olive, a columnist for The Star in Toronto, is not impressed.



Worst websites of 2008
I haven't visited Web Pages That Suck in a long time, but I did so this evening. Not sure it was a good idea. I clicked on the button for Contenders for worst web site of 2008 group 1, and no, it was not an exaggeration. I looked at the first ten, and decided not to go further. While HavenWorks.com ranks just #3, it was the only site that made...

I haven't visited Web Pages That Suck in a long time, but I did so this evening. Not sure it was a good idea.

I clicked on the button for Contenders for worst web site of 2008 group 1, and no, it was not an exaggeration. I looked at the first ten, and decided not to go further.

While HavenWorks.com ranks just #3, it was the only site that made me cry out in horror.

Here we are, well into the web's second decade, and people are still creating sites like this?

Not only that, people are still providing Websites That Suck with plenty of new material.



How we read online
Via Slate: Lazy Bastards: How we read online.. It's based on Jakob Nielsen's principles, and it's old stuff to veteran webwriters, but it could be useful in explaining to others why some webtext succeeds and other webtext fails. In this connection, see also Is Google Making Us Stupid? in the July/August 2008 Atlantic.

Via Slate: Lazy Bastards: How we read online.. It's based on Jakob Nielsen's principles, and it's old stuff to veteran webwriters, but it could be useful in explaining to others why some webtext succeeds and other webtext fails.

In this connection, see also Is Google Making Us Stupid? in the July/August 2008 Atlantic.



Blogging the Internet Marketing Conference
This morning I took part in a panel on webwriting, part of the Internet Marketing Conference. It was a lot of fun, and I learned a lot. One thing I learned: Miss 604, also known as Rebecca Bollwitt, is a very speedy blogger. She summed up my presentation (on concise text) with admirable concision and accuracy.

This morning I took part in a panel on webwriting, part of the Internet Marketing Conference. It was a lot of fun, and I learned a lot. One thing I learned: Miss 604, also known as Rebecca Bollwitt, is a very speedy blogger. She summed up my presentation (on concise text) with admirable concision and accuracy.



Indonesia pushes Wordpress for blogger's identity; Canadians beat up redheads
Via the Jakarta Post: Govt to pressurize Wordpress into disclosing blogger's ID. The Department of Communication and Information has sent a formal request to blog hosting site Wordpress to cooperate in the investigation of a blogger allegedly behind a blog containing a comic of Prophet Muhammad. Telecommunication Technology director general Cahyana Ahmadjayadi said legal processing was to continue regardless of the blog's shutdown. "This is considered as a cybercrime," Ahmadjayadi...

Via the Jakarta Post: Govt to pressurize Wordpress into disclosing blogger's ID.

The Department of Communication and Information has sent a formal request to blog hosting site Wordpress to cooperate in the investigation of a blogger allegedly behind a blog containing a comic of Prophet Muhammad.

Telecommunication Technology director general Cahyana Ahmadjayadi said legal processing was to continue regardless of the blog's shutdown.

"This is considered as a cybercrime," Ahmadjayadi said, as quoted by tempointeraktif.com.

"Even in its terms of services it's clear that hate speech isn't allowed," he said, adding that he is confident the identity of the blogger would eventually surface.

"If Wordpress declines to disclose the blog owner's identity, we will trace the person ourself," said Ahmadjayadi, referring in particular to the National Police's digital forensic lab.

But it's not a simple issue of repressive Indonesians versus free-spirited bloggers. What happens if such a post leads to someone's being hurt or killed?

It's just happened here in British Columbia thanks to Kick a Ginger Day, a half-witted online prank that led to some redheaded kids being assaulted by their classmates. The BC Teachers' Federation is highly angry, and I don't blame them.



The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

Cartooning for the web
In his Online Journalism Blog, Paul Bradshaw argues that News websites should make more use of cartoons (and infographics). He describes how a cartoon on OJR got 40,000 hits from around the world. The cartoon was also widely translated. It's a point worth considering, especially for webwriters and bloggers who deal with worldwide audiences.

In his Online Journalism Blog, Paul Bradshaw argues that News websites should make more use of cartoons (and infographics). He describes how a cartoon on OJR got 40,000 hits from around the world. The cartoon was also widely translated.

It's a point worth considering, especially for webwriters and bloggers who deal with worldwide audiences.



Writing the Web’s Future in Many Languages
Via the December 30 New York Times: Writing the Web’s Future in Many Languages. Excerpt:The next chapter of the World Wide Web will not be written in English alone. Asia already has twice as many Internet users as North America, and by 2012 it will have three times as many. Already, more than half of the search queries on Google come from outside the United States.The globalization of the Web...
Via the December 30 New York TimesWriting the Web’s Future in Many Languages. Excerpt:
The next chapter of the World Wide Web will not be written in English alone. Asia already has twice as many Internet users as North America, and by 2012 it will have three times as many. 
Already, more than half of the search queries on Google come from outside the United States.
The globalization of the Web has inspired entrepreneurs like Ram Prakash Hanumanthappa, an engineer from outside Bangalore, India. Mr. Ram Prakash learned English as a teenager, but he still prefers to express himself to friends and family members in his native Kannada. But using Kannada on the Web involves computer keyboard maps that even Mr. Ram Prakash finds challenging to learn. 
So in 2006 he developed Quillpad, an online service for typing in 10 South Asian languages. Users spell out words of local languages phonetically in Roman letters, and Quillpad’s predictive engine converts them into local-language script. Bloggers and authors rave about the service, which has attracted interest from the cellphone maker Nokia and the attention of Google Inc., which has since introduced its own transliteration tool. 
Mr. Ram Prakash said Western technology companies have misunderstood the linguistic landscape of India, where English is spoken proficiently by only about a tenth of the population and even many college-educated Indians prefer the contours of their native tongues for everyday speech. 
“You’ve got to give them an opportunity to express themselves correctly, rather than make a fool out of themselves and forcing them to use English,” he said.
It's a fascinating article about an important development. I've added a link to Quillpad in the Webwriting Resources list.

100 free open-courseware classes for web workers
Thanks to Kelly Sonora for sending me the link to 100 Free and Useful Open Courseware Classes for Web Workers. They're on a site with the unfortunate name of "Learn-gasm," but the courses themselves look really good. Most are MIT courses, but I'm proud to say that some are from Capilano University, where I taught—when it was just a college—for 40 years.And as long as we're talking about open courseware,...
Thanks to Kelly Sonora for sending me the link to 100 Free and Useful Open Courseware Classes for Web Workers. They're on a site with the unfortunate name of "Learn-gasm," but the courses themselves look really good. 

Most are MIT courses, but I'm proud to say that some are from Capilano University, where I taught—when it was just a college—for 40 years.

And as long as we're talking about open courseware, I might as well mention my own course, Write a Novel.


Obama's wisdom about email
Via CNN Political Ticker: Obama thinks he can keep his blackberry. Excerpt:President-elect Barack Obama told CNN Friday he thinks he may be able to “hang onto” his BlackBerry after all. In an interview with CNN’s John King, he talked about the privacy issues that threaten his ability to maintain normal communications – and his optimism that, unlike his predecessor, he’s going to be able to keep using e-mail after he...
Via CNN Political Ticker: Obama thinks he can keep his blackberry. Excerpt:
President-elect Barack Obama told CNN Friday he thinks he may be able to “hang onto” his BlackBerry after all. 
In an interview with CNN’s John King, he talked about the privacy issues that threaten his ability to maintain normal communications – and his optimism that, unlike his predecessor, he’s going to be able to keep using e-mail after he enters the Oval Office. 
Then there’s the BlackBerry. “You like these,” said CNN’s John King. “I was just with you before this, and you had a couple of them. And there are a lot of people who say, because this will end up in the presidential library, because you don't have privacy any more. Your life's about to change Tuesday noon. You have to give this up.” 
“Yes,” conceded Obama. 
“You going to do it?” asked King. 
“I think we're going to be able to beat this back,” Obama responded. “….I think we're going to be able to hang onto one of these. Now, my working assumption, and this is not new, is that everything I write on e-mail could end up being on CNN. So I make sure that — to think before I press ‘send.’”
If only the rest of us would think before we press "send."

The Global Language Monitor
Here's a site I've just discovered: The Global Language Monitor. It deals, among many other topics, with the language of the US presidential campaign just concluded. For webwriters, this looks like an important site.

Here's a site I've just discovered: The Global Language Monitor. It deals, among many other topics, with the language of the US presidential campaign just concluded.

For webwriters, this looks like an important site.


Sunday, March 08, 2009

BEA Info

BEA Info


Getting Your Book on National TV - 8 Tips


Copywriting for Twitter- How to say more with less
Are you on Twitter yet? You know I'm not someone to jump on the fad-du-jour. But when I see something that isn't a waste of time, that makes for smart marketing, I will tell you about it.You need to be...

Get Inspired, Write Better...A List of Great Ego Blogs
I really like using Alltop.com to find blogs in niches. But recently I discovered a different category through their aggregated lists of top blogs... personalities, or as they call them, Egos!I have no idea what their requirement is to get...

Recession Proof Your Business: List 5 People To Be Grateful For
When the going gets tough, the tough get going. Big changes for my business in 2009 already. What about you? Are you gearing down...or gearing up? I know plenty of colleagues who are using their time well: revising infrastructure, ramping...

How to Decide What to Write, What to Read...
I'm immersing myself in a slew of Amazon Kindle books on decision-making that I recently downloaded: Sway: the Irresistable Pull of Irrational Behavior by Ori and Rom Brafman How We Decide by Jonah Lehrer Predictably Irrational: The Hidden Forces That...

The Slovenian Designer
Recently I had the pleasure of seeing some of the work of a graphic designer, known as the Slovenian Designer. I was so impressed by what I had seen, that I decided to take a look through his blog. WOW! This is definitely a site worth spending some time on. Not only is he an extremely talented web [...]

A Blog Is Not an Option Anymore
Terri Z Interviews The Blog Squad in a teleseminar Thursday February 5, at 1 p.m. ET. Boost Your Business with a Blog: It's Not an Option AnymoreIf you want to learn how to build a professional blog that turns readers...

Domain vs. Subdomain
When you get ready to set up a professional blog, one of the first decisions you will need to make is if you want to use a domain, subdomain, or a free option, such as blogger.com. I recommend treating a blog just like any other website, especially when it comes to the hosting. Some hosting companies allow you to [...]

Advertising Your Website
Yup, I admit it, I am a bit biased, but I think that one of the very best ways you can advertise your website is through the V7N. First, without a doubt, your site needs to be in as many high quality directories as possible. The V7N Directory is the one directory that I personally recommend the [...]

Publicity for Books


My Happy Crazy Life
It isn’t often that I come across a blog that I am so impressed by that I find myself wanting to tell everyone I know about it, but My Happy Crazy Life is definitely one blog that I want to share with others.    When I found this blog, authored by Amy Sue of the Zany Zebra, [...]

BEA Book Expo America: Smart Strategies for Independent Publishers


Great Options: How to create a no-brainer
I just read something in Predictably Irrational by Dan Ariely that blows me away. The Economist offered 3 options on their website for subscriptions: Economist.com subscription - $59 for online access Print subscription - $125 for printed issues Print &...

3 Words to Describe You: How to Add Personality to Your Writing
This is gutsy but good. How do you find your unique "voice" for writing your e-newsletter or blog posts? How do you capture and include personality into your content?I was poking around the E-Newsletter Success membership site and found this...

Offline Marketing Techniques
  Offline marketing is very similar to online marketing, either way, word of mouth is one of the best forms of advertising there is, but a huge part of that involves getting to know the people around you. Online, that might mean joining and actively participating in groups and forums. Offline that could be taking a sincere [...]

BEA Book Expo America: Good for Independent Publishers?

Saturday, March 07, 2009

Getting in Newspapers . . . Easy for our clients

Getting in Newspapers . . . Easy for our clients


Publicity for Books


Why I Love Blogging, after all these years...
It's hard for me to express all the ways and reasons I'm in love with blogging. Denise did a fine list over on our Build a Better Blog. Andy Wibbels posts a great read over on Typepad's blog.Like a good...

Get Inspired, Write Better...A List of Great Ego Blogs
I really like using Alltop.com to find blogs in niches. But recently I discovered a different category through their aggregated lists of top blogs... personalities, or as they call them, Egos!I have no idea what their requirement is to get...

I (still) Love Kindle...one year later
Are you using a Kindle for reading books yet? The 2nd generation just came out and it's getting rave reviews.I use my Kindle all the time now. It took me a couple of months to get used to it, and...

Great Options: How to create a no-brainer
I just read something in Predictably Irrational by Dan Ariely that blows me away. The Economist offered 3 options on their website for subscriptions: Economist.com subscription - $59 for online access Print subscription - $125 for printed issues Print &...

A Blog Is Not an Option Anymore
Terri Z Interviews The Blog Squad in a teleseminar Thursday February 5, at 1 p.m. ET. Boost Your Business with a Blog: It's Not an Option AnymoreIf you want to learn how to build a professional blog that turns readers...

Grow Business with Simple & Free Tools
The Blog Squad is being interviewed Friday February 20, 2009 on Blog Talk Radio by Paul Chaney, User Friendly Thinking show on how small businesses can use simple, often free tools to grow business, even in the midst of a...

Getting Your Book on National TV - 8 Tips


Copywriting for Twitter- How to say more with less
Are you on Twitter yet? You know I'm not someone to jump on the fad-du-jour. But when I see something that isn't a waste of time, that makes for smart marketing, I will tell you about it.You need to be...

Recession Proof Your Business: List 5 People To Be Grateful For
When the going gets tough, the tough get going. Big changes for my business in 2009 already. What about you? Are you gearing down...or gearing up? I know plenty of colleagues who are using their time well: revising infrastructure, ramping...

BEA Book Expo America: Smart Strategies for Independent Publishers


Publicity for Your Book


BEA Info


BEA Book Expo America: Good for Independent Publishers?


3 Words to Describe You: How to Add Personality to Your Writing
This is gutsy but good. How do you find your unique "voice" for writing your e-newsletter or blog posts? How do you capture and include personality into your content?I was poking around the E-Newsletter Success membership site and found this...

How to Decide What to Write, What to Read...
I'm immersing myself in a slew of Amazon Kindle books on decision-making that I recently downloaded: Sway: the Irresistable Pull of Irrational Behavior by Ori and Rom Brafman How We Decide by Jonah Lehrer Predictably Irrational: The Hidden Forces That...

Friday, March 06, 2009

How to Decide What to Write, What to Read...

How to Decide What to Write, What to Read...
I'm immersing myself in a slew of Amazon Kindle books on decision-making that I recently downloaded: Sway: the Irresistable Pull of Irrational Behavior by Ori and Rom Brafman How We Decide by Jonah Lehrer Predictably Irrational: The Hidden Forces That...

Get Inspired, Write Better...A List of Great Ego Blogs
I really like using Alltop.com to find blogs in niches. But recently I discovered a different category through their aggregated lists of top blogs... personalities, or as they call them, Egos!I have no idea what their requirement is to get...

A Blog Is Not an Option Anymore
Terri Z Interviews The Blog Squad in a teleseminar Thursday February 5, at 1 p.m. ET. Boost Your Business with a Blog: It's Not an Option AnymoreIf you want to learn how to build a professional blog that turns readers...

Grow Business with Simple & Free Tools
The Blog Squad is being interviewed Friday February 20, 2009 on Blog Talk Radio by Paul Chaney, User Friendly Thinking show on how small businesses can use simple, often free tools to grow business, even in the midst of a...

Wikipedia Launches Official Mobile Site
Although home grown alternatives have been around for awhile now, Wikipedia recently launched its own official mobile site at http://mobile.wikipedia.org/. The site is very basic, which is exactly what mobile users will want it to be. It's also available in...

Why I Love Blogging, after all these years...
It's hard for me to express all the ways and reasons I'm in love with blogging. Denise did a fine list over on our Build a Better Blog. Andy Wibbels posts a great read over on Typepad's blog.Like a good...

3 Words to Describe You: How to Add Personality to Your Writing
This is gutsy but good. How do you find your unique "voice" for writing your e-newsletter or blog posts? How do you capture and include personality into your content?I was poking around the E-Newsletter Success membership site and found this...

Great Options: How to create a no-brainer
I just read something in Predictably Irrational by Dan Ariely that blows me away. The Economist offered 3 options on their website for subscriptions: Economist.com subscription - $59 for online access Print subscription - $125 for printed issues Print &...

Calculate the Cost of Information Overload to Your Company
If the stock market and housing crashes aren't costing you enough, just wait. The Attention Crash may also be eroding your company bit by bit. According to Basex, a research firm, information overload cost the U.S. economy $900 billion per...

links for 2008-12-15
WRITER'S TOOLBOX: 35 Best Tools for Writing Online (tags: writing) Wikis That Work In The Real World "Companies are letting wikis loose among employees and customers, and reaping the benefits." (tags: Wikis CaseStudies Collaboration) Pew: The Next Future of the...

Recession Proof Your Business: List 5 People To Be Grateful For
When the going gets tough, the tough get going. Big changes for my business in 2009 already. What about you? Are you gearing down...or gearing up? I know plenty of colleagues who are using their time well: revising infrastructure, ramping...

links for 2008-12-17
Google Nabs 72% of November Searches (tags: Google Search USA Stats) Consumers Want Personal, Online Interaction with Brands "62% of consumers say that direct and personal communication with a company’s online brand representative is preferable to ads" (tags: CustomerService engagement...

links for 2008-12-13
Bubble Comment Interestign and fun tool. (tags: Web2.0 video fun) @Work: Tips To Find Work In A Recession Advice from the blog of the esteemed firm, Challenger, Gray & Christmas, Inc. (tags: workplace careers recession) Information Overload Resources and Research...

Build a Personal Brand with Social Media Content Franchises
A lot of people are writing about personal branding, particularly as the economy shrivels and concerns about jobs mount. There's no doubt that a powerful personal brand, especially if it is backed up with a track record, can help you...

The Sorry State of Blog Search Engines
Maybe there's no money it. Maybe there's no love to be gained from it from bloggers. But blog search is in a pitiful state right now. There's room for someone to come along and innovate. Now you can argue that...

Copywriting for Twitter- How to say more with less
Are you on Twitter yet? You know I'm not someone to jump on the fad-du-jour. But when I see something that isn't a waste of time, that makes for smart marketing, I will tell you about it.You need to be...

Re-Tweets Comprise Two Percent of All Twitter Volume
Back in January I wrote about the Lazysphere and it's impact on blogging. My point then was that many tech bloggers have become lazy in simply re-blogging links rather than breaking news or writing essays that outline powerful new ideas...

links for 2008-12-18
4 Constant Twitter Mistakes You Should Avoid These come from Gloson Teh, a 10-year-old from Malaysia. If he can do this, anyone can! (With all due respect to Gloson!) (tags: twitter) CntrStg at CES 2009 - FriendFeed HP's CES Friendfeed...

I (still) Love Kindle...one year later
Are you using a Kindle for reading books yet? The 2nd generation just came out and it's getting rave reviews.I use my Kindle all the time now. It took me a couple of months to get used to it, and...

How Increasingly Intangible Media Will Bring Tangible Benefits
The following is also my column this week in AdAge. Last time in this space I outlined my conviction that five years from now all media will either be completely digital or well on its way to becoming intangible. Two...

Thursday, March 05, 2009

Get Website Traffic Thru �Tell-A-Friend Script�

Get Website Traffic Thru �Tell-A-Friend Script�
One of the most important things that any website owner needs is a continuous stream of traffic to their site. As more and more websites compete for the same targeted traffic, webmasters have to cons... [Author: Richard Legg - Site Promotion - April 24, 2008]

Magnetic Sponsoring Made Simple
MLM Traffic Formula Update Welcome to all of the new friends and magnetic sponsoring bootcamp and video tutorial takers. We have a lot of info to share with you so here we go. Also, if you no longer... [Author: bob spiro - Site Promotion - April 25, 2008]

Tips for a New Website
It\'s not easy not easy to promote your website or get sales initially. Following the tips given in this column can at least give your Web site ..

Free Article Gets 1000+ Hits Daily
In trying to make the most of this influx of revenue sharing opportunities all over the web, the question I am asked the most is: "how did you know what to write about?" The short answer is, I need... [Author: Kerry Mulherin - Site Promotion - March 24, 2008]

Wednesday, March 04, 2009

Moms of different ages use the Net differently

Moms of different ages use the Net differently
Gen X and Gen Y focus on different activities online

Image: Striatic

Gen X is the generation born between 1965 and 1980 (depending on your source)

Generation Y moms were born between1982 (Millenials) and 1994.

Both Generation X and Generation Y moms view the internet as a must-have tool for finding child-rearing information, but there is a marked difference in their online behaviors and preferences, says a study from The Parenting Group and NewMediaMetrics

Gen Y moms prefer:

  • media that connects them to other moms online - such as internet communities, blogs and video-sharing sites - suggesting they prefer to rely on peers rather than experts to help them parent., according to the study.
  • creating their own content
  • time-shifting behaviors, such as watching TV online.

The top three activities of Gen Y moms:

  • reading blogs
  • participating in an online community of moms
  • creating and sharing their own videos.

Gen X moms are less attached to digital media as a whole. They are more likely to engage in task-oriented activities such as shopping online and uploading photos.

The top three online activities of Gen X moms are:

  • using a photo site
  • rating and reviewing products
  • shopping

The Parenting Group.suggests that these insights can help marketers targeting the next new generation of moms online.

See Also



Split Run Testing
If you are a webpreneur, split testing is a definite recommendation. Not only it increases sales but also lets go of unnecessary graphics and copy. A ..

Which search engines to target?
Some search engine ti

Link popularity and tools for link building
Link popularity and link quality are important because all search engines consider them as a part of their ranking algorithms, says Puneet Mehrotra ..

Tips for a New Website
It\'s not easy not easy to promote your website or get sales initially. Following the tips given in this column can at least give your Web site ..

Content is King on a Website
Content can make or break a website. The power of the written word has been witnessed many a time. Products have become success stories, resumes trans ..

How to write an effective copy
Finding just the right words to describe your product or service isn\'t as easy as it looks, says Puneet Mehrotra. Published on 12th October ..

Why Men Should Rethink Drinking Beer
Headline: “There’s trouble brewing, guys” Byline: “Bavarian men might want to rethink their annual Oktoberfest revels in light of a new study” “You have to hope that this study is flawed, but the evidence seems irrefutable. Several months ago, scientists at Europe’s annual human reproduction conference suggested that the results of a recent analysis [...]



Headline: “There’s trouble brewing, guys”
Byline: “Bavarian men might want to rethink their annual Oktoberfest revels in light of a new study”

“You have to hope that this study is flawed, but the evidence seems irrefutable. Several months ago, scientists at Europe’s annual human reproduction conference suggested that the results of a recent analysis revealed the presence of female hormones in beer, and suggested that men should take a look at their beer consumption. The theory is that drinking beer turns men into women.

To test the theory, 100 men were each fed six pints of beer within a one hour period. It was then observed that 100% of the men gained weight, talked excessivly without making sense, became overly emotional, couldn’t drive, failed to think rationally, argued over nothing, had to sit down while urinating, couldn’t perform sexually, and refused to apologize when wrong.

No further testing is planned.”

Nabcom



Everything you wanted to know about Copyrights


Viral Marketing
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others... Published in HindustanTimes.com 13th S ..

SES Chicago V ideo Interviews
SEO tips form the speakers each day this weekI am at SES Chicago 08 with the video crew from Firebelly Marketing in Indianapolis. We'll be talking to keynote speakrs and panelist today and tomorrow and the vidoes wil be postedon YouTube and on htis blog every day this week.

So if you were not able to attend, at least you'll get some of the highights.

Stay tuned.

And follow me on Twitter for updates during the the day
http://www.twitter.com.sallyfalkow



UK PR Firms Missing Digital Opportunity
Study shows almost 80 % have no social media services

It would seem that most UK PR agencies missed the Cluetrain. 

According to a study of 100 major PR firms 79% have not yet developed online PR and social media services.  And half of those that did get the clue are based in London, says the BigMouth Media report. 28% of the London based PR firms offer Internet PR services and 14% of them blog.

"If PR is to properly address the challenges and opportunities that new media offers, the industry must invest in relevant services and training at all levels. Those failing to do so run the long-term risk of losing out in the inevitable battle for the online communications market."  Adam Parker, Chief Executive of online news distribution company webitpr.

Pr social media in UK

See Also



Generating Revenue Through Advertising


All About GPRS
Dickens once said, \"never close your lips to those to whom you have opened your heart.\" Perhaps we can now say, \"never close your ..

The Next Big Thing
Embedded software, Wireless Net, P2P, Real time movies, and Medicare are some of the often heard phrases used to describe the next big thing on the ..

The Advantages of Creating Your Own E-Book

The Advantages of Creating Your Own E-Book
E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand.

Forrester Says Paying Bloggers is OK Provided There are Disclosures
Forrester Research is out with a new brief this morning by analysts Sean Corcoran, Jeremiah Owyang and Josh Bernoff that says that sponsored conversations on blogs - akin to what how Chris Brogan partnered with KMart - are going to...

links for 2009-02-23
Why the Click Is the Wrong Metric for Online Ads - Advertising Age - Digital (tags: analytics metrics advertising ROI Measurement) Joho the Blog » Government mandates stimulus outlays be RSS’ed The stimulus bill requires that government agencies use feeds...

The Corporate Blogging Book
Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil.

Blogging is Publishing
I wish I could say that "blogging is publishing" was something that I came up with on my own, but that is not the case. However, I have been pondering on this phrase for a while and decided to write an entry on my thoughts.

Its Name is Zookoda
Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter...

links for 2009-02-21
Chatter | BlogHer Public messaging system similar to Twitter, yet vertical. (tags: women BlogHer twitter microblogging) Facebook for Parents - Motherlode Blog - NYTimes.com (tags: parenting families facebook tips)

Will E-Publishing Become the New Leader?
Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert.

Tuesday, March 03, 2009

How to Launch Your Career as an Author, Get Your Book Published and Get Book Publicity: MP3 Audio

How to Launch Your Career as an Author, Get Your Book Published and Get Book Publicity: MP3 Audio
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors. Visit www.EverythingYouShouldKnow.com for more details

phpBay 3.0.6 Released
Along with WordPress 2.6 release today phpBay also released its 3.0.6 version. It is a minor update and if you do not use the sidebar widget, you don’t need this update installed. This update comes with a sidebar widget that displays auction listings of your choice. This feature was requested many times [...]

Along with WordPress 2.6 release today phpBay also released its 3.0.6 version.

It is a minor update and if you do not use the sidebar widget, you don’t need this update installed. This update comes with a sidebar widget that displays auction listings of your choice. This feature was requested many times by the users over at the forum. I’m glad Wade really listens to his customers.



How to Get Your Book Published: Quicktime Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Visit the Book Publicity Gallery to see Documents and Photos of Successful Book Publicity Tours and Information.
Visit this link for a whole gallery full of scans from the NY Times and Publisher's Weekly.

How to Get Your Book Published: Windows Media Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

WordPress 2.6 Released
WordPress 2.6 was released today.  I thought it was going to be released in August, but the developers really pushed it.  WordPress 2.6 comes with a number of new features such as post revision tracking, live theme preview, Shift Gears, and Press This! Watch the WordPress 2.6 release video to learn more about it.

WordPress 2.6 was released today.  I thought it was going to be released in August, but the developers really pushed it.  WordPress 2.6 comes with a number of new features such as post revision tracking, live theme preview, Shift Gears, and Press This!

Watch the WordPress 2.6 release video to learn more about it.



Write a Book and Get Your Book Published: Subscribe to America's Most Successful Book Publicist's Newsletter Today
Sign up for the free HOW TO GET YOUR BOOK PUBLISHED and PUBLICIZED newsletter from Arielle Ford. In case you don't know Arielle by name, she's publicized hundreds of authors and books. 11 of which are #1 Bestsellers. Her clients include Deepak Chopra, Wayne Dyer, Neale Donald Walsch, Dean Ornish, Jon Gordon, Debbie Ford, Jack Canfield and Mark Victor Hansen. Arielle has compiled a list of nearly every question a first-time or experienced author wants to know about publishing, publicity, building a platform and the book business. Every issue is jam-packed with answers to the questions that get your book published and you booked on radio, television, newspapers and magazines.

Mistakes - Site Updating
I’ve been blogging about niche marketing since 2005.  After a few years, I’ve expanded my blog with several other blogs in subdomains because there was too much information to share in too many different categories.  Since the move, I’ve lost my focus and got sidetracked.  It was a big mistake. Before it gets worse, I’m merging [...]

I’ve been blogging about niche marketing since 2005.  After a few years, I’ve expanded my blog with several other blogs in subdomains because there was too much information to share in too many different categories.  Since the move, I’ve lost my focus and got sidetracked.  It was a big mistake.

Before it gets worse, I’m merging all my marketing-related blogs into a single blog.  Everything’s imported to MarketingSyndrome.com, but all posts need to be reorganized into right categories.  It might take me a few weeks to finish it.  Everything’s in mess right now, so please use the search tool to find information on this blog.

I’m even bringing back the old design I’ve used last year to refresh my memory.  :)



People Are Getting Banned from EPN, but Why?
EPN (eBay Partner Network) has been actively sending out account termination letters to the publishers. The termination looks something like this… “After reviewing your account transactions, we determined that your account has been generating non-bona fide transactions related to new registered users. This violates our Code of Conduct and breaches the agreement between us. Your [...]

EPN (eBay Partner Network) has been actively sending out account termination letters to the publishers. The termination looks something like this…

“After reviewing your account transactions, we determined that your account has been generating non-bona fide transactions related to new registered users. This violates our Code of Conduct and breaches the agreement between us. Your account will be terminated immediately and no pending commissions will be paid to you. You are not permitted to rejoin the eBay Partner Network.

Almost all of the publishers who was banned claim that they’ve done nothing wrong, but I found a pattern from their explanation. People who got banned from EPN usually purchased traffic from unknown sources. I don’t know if this triggered a flag, but I think this is why their account was banned; Not from purchasing the traffic, but from the quality of traffic generate from these traffic brokers.

Like I said, I don’t know the definite answer, but it seems like purchasing traffic to your EPN affiliate website is a big risk. Don’t do it. If you really want to do it, you should filter purchased traffic with a landing page. I think that should be safe.

Please share your thoughts. Why these people are getting banned from EPN without an apparent reason? I hope EPN gives out a warning first before closing an account.



New PageRanks Coming
Matt Cutts said on his blog that we should see a new Google Toolbar PageRank update over the next few days. He also mentioned that Google will be lifting some old penalties on websites. I’m not quite sure which one he’s referring to, but I think we will see some happy faces soon. To [...]

Matt Cutts said on his blog that we should see a new Google Toolbar PageRank update over the next few days. He also mentioned that Google will be lifting some old penalties on websites. I’m not quite sure which one he’s referring to, but I think we will see some happy faces soon.

To check your PageRank, you can use one of the online PageRank tools, but there’s a PageRank checker that I want to recommend to you. It’s called PaRaMeter. It is a free desktop software that tracks PageRanks on your websites. Instead of typing out a URL at a time, you can store all your domain information and have PaRaMeter update PageRank. It’s a neat software.

Download PaRaMeter and check your PageRank.



Arielle Ford, Publicist biography
Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

PhpBay 3.0.7 Available for Download
Another phpBay update. PhpBay 3.0.7 is released today and it’s available for download in your member’s area. It is a maintenance release so unless you need to use the new features, you don’t need to upgrade. phpBay 3.0.7 release includes: 1) Fix on items displayed by country. 2) Added “free shipping” as a parameter. 3) Fixes a [...]

Another phpBay update. PhpBay 3.0.7 is released today and it’s available for download in your member’s area. It is a maintenance release so unless you need to use the new features, you don’t need to upgrade.

phpBay 3.0.7 release includes:

1) Fix on items displayed by country.
2) Added “free shipping” as a parameter.
3) Fixes a minor issue with the sidebar widget where the closing tag was not working correctly.

To update, upload all files and overwrite all existing files. Auction.php is not affected by this update.



When Choosing a Niche for Your BANS Site…
A number of Build a Niche Store forum members suggest that one should target niches that can’t be found anywhere but at auction. But I disagree with this. The majority of my BANS (Build a Niche Store) sites sell things that can be purchased in any retail stores, but I also have vintage auctions that sell only [...]

A number of Build a Niche Store forum members suggest that one should target niches that can’t be found anywhere but at auction.

But I disagree with this.

The majority of my BANS (Build a Niche Store) sites sell things that can be purchased in any retail stores, but I also have vintage auctions that sell only the things that can be bought through auctions.

What I learned from my EPN transaction stats is that people who buy stuff from auction sites already are likely to have an eBay account already.  I have more ACRUs generated from a kitchenware BANS site than anything else. That kitchenware I’m talking about averages $20 and it can be purchased at any local stores like Walmart and Target.

The advice given by the BANS members is good, but ignoring the other half of the market isn’t a good idea. I suggest that you build BANS sites for both, because both work well.

Just a quick thought.



Google Keyword Tools Now with Real Search Volumes
Thanks to Google, you can now view the real search volumes for your keywords with Google’s Keyword Tool. This is a great news for both webmasters and affiliate marketers like us. I’m so excited with this improvement. As you can see from the screen shot, you can view the real search volumes for June [...]

Thanks to Google, you can now view the real search volumes for your keywords with Google’s Keyword Tool. This is a great news for both webmasters and affiliate marketers like us. I’m so excited with this improvement.

As you can see from the screen shot, you can view the real search volumes for June and average search volume for the last 12 month period. Don’t miss the “Highest Volume Occured In” column at the end. With these stats, you can adjust your seasonal ad campaigns easily.

I just wanted to give you a quick update first before I go play with it more. Have fun!

Visit : Google Keyword Tool



BANS vs phpBay - International Traffic
I’ve used both BANS and phpBay for my niche affiliate websites for a quite a while and I’ve experienced ups and downs of both scripts. Both scripts are excellent money makers, no doubt on that. I know that because both made money for me. Because BANS and phpBay basically work similar to each other, [...]

I’ve used both BANS and phpBay for my niche affiliate websites for a quite a while and I’ve experienced ups and downs of both scripts. Both scripts are excellent money makers, no doubt on that. I know that because both made money for me.

Because BANS and phpBay basically work similar to each other, I want to spend some time over the next few weeks to compare the two eBay affiliate scripts. In this post, I want to compare how both scripts deal with international traffic to your site.

Both BANS and phpBay were designed to work with international eBay sites. But the main difference is that BANS doesn’t have the capability to provide the international auction listings by Geo-targeting automatically. What I mean by this is that if you want to display Canadian auctions listings for Canadian visitors, you will have to build a separate BANS website just for that traffic.

With phpBay, you can build one affiliate website and make it display the international auction listings to the particular international traffic. In other words, if someone from United Kingdom visits your phpBay website, it automatically matches the Geo-IP and displays the auctions listings from eBay.co.uk instead of eBay.com.

This is a true advantage of phpBay over BANS. This translates more revenue from your eBay affiliate website. But in order to use this feature, you have to go through some steps describe on Brewsterware’s “Optimising your ebay affiliate profits” post.

Now, it took me a while to make it work right because the instruction was somewhat vague. The download file provided on that post didn’t work for me. Instead, when I used the default geo.php that came with phpBay, it worked. So use the downloaded file for country.php but use geo.php that comes with phpBay. Also, they should be placed inside “includes” folder. I don’t think that was mentioned in the post. If you have problems getting it to work, just let me know. I will help you setup correctly.



Personalize Your Blog with .ME Domain Name
As of today, .ME domains are open for public registrations.  .ME has been the talk of the town because of its potential for internet users.  .ME domains are just perfect for blogs.   Just think about it, with a  .ME domain you can register YOURNAME.ME. .ME domains are not just limited to personal websites.  It can be used as a catchy [...]

As of today, .ME domains are open for public registrations.  .ME has been the talk of the town because of its potential for internet users.  .ME domains are just perfect for blogs.   Just think about it, with a  .ME domain you can register YOURNAME.ME.

.ME domains are not just limited to personal websites.  It can be used as a catchy marketing tool.  For example, verb-oriented domain names such as Contact.me, Drive.me, Date.me, Help.me, Love.me make perfect sense to visitors.

Well, you can purchase those premium domains only through the auction that’s coming up, but you can still get good .ME domain names if you hurry up.

It is little bit expensive and requires 2 years of contract, but it will be well worth your investment.  I was going to register “Prayfor.me” but as I thought.. it’s gone.  But I’ve found a couple of really nice domain names already.  So register a .ME domain name now!

Register a .ME Domain Here



Sunday, March 01, 2009

How to Launch Your Career as an Author, Get Your Book Published and Get Book Publicity: MP3 Audio

How to Launch Your Career as an Author, Get Your Book Published and Get Book Publicity: MP3 Audio
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors. Visit www.EverythingYouShouldKnow.com for more details

Writing the Web’s Future in Many Languages
Via the December 30 New York Times: Writing the Web’s Future in Many Languages. Excerpt:The next chapter of the World Wide Web will not be written in English alone. Asia already has twice as many Internet users as North America, and by 2012 it will have three times as many. Already, more than half of the search queries on Google come from outside the United States.The globalization of the Web...
Via the December 30 New York TimesWriting the Web’s Future in Many Languages. Excerpt:
The next chapter of the World Wide Web will not be written in English alone. Asia already has twice as many Internet users as North America, and by 2012 it will have three times as many. 
Already, more than half of the search queries on Google come from outside the United States.
The globalization of the Web has inspired entrepreneurs like Ram Prakash Hanumanthappa, an engineer from outside Bangalore, India. Mr. Ram Prakash learned English as a teenager, but he still prefers to express himself to friends and family members in his native Kannada. But using Kannada on the Web involves computer keyboard maps that even Mr. Ram Prakash finds challenging to learn. 
So in 2006 he developed Quillpad, an online service for typing in 10 South Asian languages. Users spell out words of local languages phonetically in Roman letters, and Quillpad’s predictive engine converts them into local-language script. Bloggers and authors rave about the service, which has attracted interest from the cellphone maker Nokia and the attention of Google Inc., which has since introduced its own transliteration tool. 
Mr. Ram Prakash said Western technology companies have misunderstood the linguistic landscape of India, where English is spoken proficiently by only about a tenth of the population and even many college-educated Indians prefer the contours of their native tongues for everyday speech. 
“You’ve got to give them an opportunity to express themselves correctly, rather than make a fool out of themselves and forcing them to use English,” he said.
It's a fascinating article about an important development. I've added a link to Quillpad in the Webwriting Resources list.

Webwriting in Spanish
Cast your bread upon the waters... I just ran across a Spanish website called elclerigo! that deals with a lot of web issues, and there was a post on how to write for the web, based on the Spanish translation of my book. The examples given were by Spanish students, dealing with Spanish subjects. This cheered me up. When I first read Escribir para la Web, I realized at once...

Cast your bread upon the waters...

I just ran across a Spanish website called elclerigo! that deals with a lot of web issues, and there was a post on how to write for the web, based on the Spanish translation of my book.

The examples given were by Spanish students, dealing with Spanish subjects. This cheered me up. When I first read Escribir para la Web, I realized at once that the examples and links were those of the English version. Native Spanish speakers would be likely to find my links irrelevant to their own needs.

(The translator, however, did an extraordinary job of echoing my writing style...it was pleasant but odd to read myself in such fluent Spanish, when my command of the language is really pretty weak.)

Well, I'm glad that the teacher and students found the book useful, and it's given me more food for thought about the fourth edition. And I'm adding this site to the Foreign-Language Resources list.



How to Decide What to Write, What to Read...
I'm immersing myself in a slew of Amazon Kindle books on decision-making that I recently downloaded: Sway: the Irresistable Pull of Irrational Behavior by Ori and Rom Brafman How We Decide by Jonah Lehrer Predictably Irrational: The Hidden Forces That...

Grow Business with Simple & Free Tools
The Blog Squad is being interviewed Friday February 20, 2009 on Blog Talk Radio by Paul Chaney, User Friendly Thinking show on how small businesses can use simple, often free tools to grow business, even in the midst of a...

How we read online
Via Slate: Lazy Bastards: How we read online.. It's based on Jakob Nielsen's principles, and it's old stuff to veteran webwriters, but it could be useful in explaining to others why some webtext succeeds and other webtext fails. In this connection, see also Is Google Making Us Stupid? in the July/August 2008 Atlantic.

Via Slate: Lazy Bastards: How we read online.. It's based on Jakob Nielsen's principles, and it's old stuff to veteran webwriters, but it could be useful in explaining to others why some webtext succeeds and other webtext fails.

In this connection, see also Is Google Making Us Stupid? in the July/August 2008 Atlantic.



Welcome to the White House—and the 21st Century (updated)
Back in 2002, giving a workshop in Sao Paulo, I showed my students the current White House website. It was pretty dull, but it did offer a page in Spanish. Politically smart, I guess, except that the links on the Spanish page were still in English. Politics on the web was still pretty primitive.Last year I wrote an article about the gorgeous Barack Obama campaign website. Clearly, the upstart understood...
Back in 2002, giving a workshop in Sao Paulo, I showed my students the current White House website. It was pretty dull, but it did offer a page in Spanish. Politically smart, I guess, except that the links on the Spanish page were still in English. Politics on the web was still pretty primitive.

Last year I wrote an article about the gorgeous Barack Obama campaign website. Clearly, the upstart understood the web far better than any other politician on the planet. 

Now, on the day of his inauguration, we have an invitation: Welcome to the White House.

Webwriters, take notes. Barack Obama has raised the standard. 

I've discussed the site in more detail on The Hook, the politics blog of The Tyee.

Update: Jimmy Orr at the Christian Science Monitor has a good article on the site, written from his perspective as W's original website guy.


Avoid cliché like the plague? Never
Robert Fisk is best known as a journalist specializing in the Middle East. But today he turns his attention to another chronic problem. Via The Independent: Avoid cliché like the plague? Never. Excerpt: Opposite my apartment in Beirut there used to live an American-born English teacher called Marion Lanson. When she departed Lebanon, I inherited her 1949 Random House American College Dictionary, edited by one Clarence L Barnhart "with the...

Robert Fisk is best known as a journalist specializing in the Middle East. But today he turns his attention to another chronic problem. Via The Independent: Avoid cliché like the plague? Never. Excerpt:

Opposite my apartment in Beirut there used to live an American-born English teacher called Marion Lanson. When she departed Lebanon, I inherited her 1949 Random House American College Dictionary, edited by one Clarence L Barnhart "with the Assistance of 355 Authorities and Specialists". I like "authorities" and "specialists" very much because we have largely abandoned such words.

I was keen to look up Mr Barnhart's definition of that plague of modern journalism, the cliché. "A trite, stereotyped expression, idea, practice, etc, as 'sadder but wiser', 'strong as an ox'."

Alas, I fear these are imaginative expressions compared with the stuff we now consume. Mr. Barnhart's German translation of cliché – "klitsch" or "doughy mass" – seems more appropriate for the assaults on literacy that we commit today.

All this came to mind when I learned this week of the coup in Mauretania, where the army took power after President Sidi Ould Cheikh Abdallahi unwisely tried to fire some of his senior officers.

Would tanks "roll" into the capital, I asked myself? Tanks always "roll", don't they? I have never actually seen a tank perform this extraordinary act but, clichés being what they are, my eye sped down the Mauretania story for my friendly "roll". And sure enough – perhaps because Mauretania doesn't have a lot of tanks – there it was. The president, said the agency report, "was arrested after military convoys rolled through the capital Nouakchott".

Why do we use these dead words? There is a dictionary of clichés on my desktop in Beirut and I heartily recommend Watson's Dictionary of Weasel Words by the Australian Don Watson.

It contains one of my most hated clichés: core. As in "core issues", "core business" or "core learning outcomes". Rather like "key speakers" – of which I always refuse to be a member – these clichés attempt to smother idiocy with deep learning (or "core" learning, perhaps).

What is this fascination with stale language? Let me rage. I hate all reports about wars where "the guns fall silent"; the retirement period for artillery being rather short, it's only a matter of time before the "clouds of war" begin to gather once more, when opponents are "pitted" against each other, when guns "soften up" their targets, and national governments complain about "terrorists" crossing (ergo: Iraq, Syria, Iran, Afghanistan) "porous borders". In Iraq, we may experience a "spike" of violence, followed – of course – by a successful "surge".

By all means read the whole thing.



George Orwell Blogs
What a resource! The Orwell Diaries are the online journals of one of the 20th century's greatest writers, published 70 years to the day after he wrote them. I've put a link to them in the Webwriting Resources list.

What a resource! The Orwell Diaries are the online journals of one of the 20th century's greatest writers, published 70 years to the day after he wrote them. I've put a link to them in the Webwriting Resources list.



Top Blog Lists: Top42 Content Marketing & 9 Best Blogs for 2009
Who are the top bloggers in your field? You need to know them and read them and leave comments. It's one of the top ways to drive traffic back to your own blog and get new readers. It's what The...

How to Get Your Book Published: Windows Media Video
Find out how Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

Recession Proof Your Business: List 5 People To Be Grateful For
When the going gets tough, the tough get going. Big changes for my business in 2009 already. What about you? Are you gearing down...or gearing up? I know plenty of colleagues who are using their time well: revising infrastructure, ramping...

Great Options: How to create a no-brainer
I just read something in Predictably Irrational by Dan Ariely that blows me away. The Economist offered 3 options on their website for subscriptions: Economist.com subscription - $59 for online access Print subscription - $125 for printed issues Print &...

Arielle Ford, Publicist biography
Arielle Ford has helped launch the careers and create bestselling books for Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; Neale Donald Walsch, Conversations With God; Debbie Ford, The Dark Side of the Light Chasers; and Dean Ornish, Love and Survival and many, many other notable authors.

A Handy Reference
I recently ran across a useful little book, The Elements of Visual Style: The Basics of Print Design for Every PC and Mac User, by Robert W. Harris. While it's aimed at print-based writing, webwriters can also draw some lessons from it. Harris gives us a quick guide to typography, layout, and the use of art in print documents. The illustrations show bad and good examples, and the book itself...

I recently ran across a useful little book, The Elements of Visual Style: The Basics of Print Design for Every PC and Mac User, by Robert W. Harris. While it's aimed at print-based writing, webwriters can also draw some lessons from it.

Harris gives us a quick guide to typography, layout, and the use of art in print documents. The illustrations show bad and good examples, and the book itself is pretty well designed. I wish it were more "hypertextual": We get no references to other books on document design, and no links to sites dealing with this and related issues.

Still, it's a compact, concise, and inexpensive handbook. Even if you find most of the advice very familiar, the book could help you back up the points you're trying to make to your clients.



I (still) Love Kindle...one year later
Are you using a Kindle for reading books yet? The 2nd generation just came out and it's getting rave reviews.I use my Kindle all the time now. It took me a couple of months to get used to it, and...

100 free open-courseware classes for web workers
Thanks to Kelly Sonora for sending me the link to 100 Free and Useful Open Courseware Classes for Web Workers. They're on a site with the unfortunate name of "Learn-gasm," but the courses themselves look really good. Most are MIT courses, but I'm proud to say that some are from Capilano University, where I taught—when it was just a college—for 40 years.And as long as we're talking about open courseware,...
Thanks to Kelly Sonora for sending me the link to 100 Free and Useful Open Courseware Classes for Web Workers. They're on a site with the unfortunate name of "Learn-gasm," but the courses themselves look really good. 

Most are MIT courses, but I'm proud to say that some are from Capilano University, where I taught—when it was just a college—for 40 years.

And as long as we're talking about open courseware, I might as well mention my own course, Write a Novel.